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Brand Strategies for Conversational Interfaces | by Arte MerrittWritten by Stefan Kojouharov November 15, 2022 If you still need tickets, this is the last chance to register and join us. Cheers. Stefan
How to Ensure Cloud Hosting Security in 2021 | by Shane Barker | Dec, 2020Written by Stefan Kojouharov November 15, 2022 Only 24hrs to Go ? was originally published in Chatbots Life on Medium, where people are continuing the conversation by highlighting and responding to this story. from https://fatsfixedassettracking.com/only-24hrs-to-go-2/7720/
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WhatsApp Lead Generation: Use Chatbots to Generate Lead | by Devashish Datt Mamgain | Nov 202211/17/2022 WhatsApp has come far from its usual avatar of being an instant messenger. From mom-and-pop businesses to large-scale enterprises, almost everyone has started integrating WhatsApp chatbots into their customer service channels. However, WhatsApp does offer capabilities that can serve in lead generation as well. There are four traits that make WhatsApp ideal for lead generation:
61% of marketers rank lead generation as their number one challenge (HubSpot). To add to their woes, only a fraction of leads generated convert into sales. As a result, there is always ongoing pressure to maximize lead generation. Compared to traditional lead-generation channels and tactics, WhatsApp offers a novel way to reach, attract, and interact with leads. Here are some such features: Almost every business faces the challenge of junk leads. Junk leads are those leads that do not fit into the Ideal Customer Profile (ICP) that the business has created for itself. Or, the leads carry incomplete information, which makes it difficult or even impossible for the business development executive to pursue. Also, junk leads come in large volumes, which further makes it difficult to find warm leads that have a high potential of becoming a customer. With WhatsApp chatbots, you can mitigate that challenge to a large extent. It aids in real-time lead qualification by segmenting customers based on their queries. For example, customers who ask for preliminary information about the business or its products are early-stage prospects. Customers requesting pricing information are warm leads with a high potential for conversion.
Brand Strategies for Conversational Interfaces | by Arte MerrittWritten by Devashish Datt Mamgain November 15, 2022 Further, WhatsApp for business allows labeling conversations based on labels. You can tag new customers/leads using a label to ensure that they are not lost amidst other conversations. WhatsApp rolled out its ‘status’ feature in December 2020. It was an attempt to mimic the Snapchat stories that had by then become a social media rage. However, statuses in WhatsApp have a larger use case than social sharing. In business, you can actively use it for marketing purposes. Imagine sharing your product images, explainer videos, or even customer testimonials as WhatsApp stories or status updates? They enjoy a high level of engagement and can also invoke immediate responses from customers. Based on their queries, it is easy to segment them as leads or prospects who have chances of conversion in the near future. Does the language you use for customer communication have a say in your lead gen or even sales? Turns out, yes. Stanford scholars found in their research that using specific words in product descriptions can predict sales. Also, if the product descriptions or business communication is in a language that is native to the prospect, it invokes a culture or authority that helps products sell.
How to Ensure Cloud Hosting Security in 2021 | by Shane Barker | Dec, 2020Written by Devashish Datt Mamgain November 15, 2022 In other words, multi-lingual selling is necessary for your business if it is operating at a global level. However, employing sales reps who are polyglots could be a strain on the budget. With WhatsApp chatbots, such a problem does not arise. You can easily integrate language apps into a WhatsApp chatbot and enable it to converse with the customer in the language of their choice. Under the hood, selling is a personal relationship-based transaction. If a sales development executive is able to nurture a positive relationship with the customer, the chances of seeing the transaction to completion are higher. Consultative selling is the term used to describe the sales approach where relationships and open dialogue with the customer to understand their problems and wants are prioritized. Until recently, phone calls, emails, and surveys formed the foundation of consultative selling. The obvious downsides of these channels were that they were slow and did not always collect accurate information. WhatsApp chatbots ensure that there is real-time communication, a natural conversation where the sales rep can easily gather from the prospect what they are expecting from the business. Setting the right stage for consultative selling WhatsApp aids in lead-gen and ultimately in boosting sales. Millennial customers want to be engaged, and content provides the right context for that. Content that is engaging, educational, and informative can enable a customer to make an informed decision. As a result, they also feel positive about the business, thus leading to a long-term relationship. How can WhatsApp chatbots aid in engagement? WhatsApp allows sharing of multimedia content instantly without any hassle. In fact, WhatsApp for business allows businesses to upload product catalogs, videos, and such collateral that can engage the customer and also enable them to make an informed decision. It also forms the basis for active engagement, which leads to more product awareness and brand recall. Although WhatsApp chatbots set the perfect stage for lead-gen, don’t expect leads to flow in without some effort from your side. Here are some tactics that will help you turn WhatsApp chatbot into a lead magnet. If your sales team is sending cold emails to prospects, their email signatures offer splendid real estate to pace WhatsApp chatbots. Email signatures are not just the tail end of your emails. They are used as email footers that can provide more information about your business, its offerings, and even upcoming events or ongoing offers. Email signatures are traditionally used to insert the contact details of the sales rep and the business at large. They are also the perfect location to place your WhatsApp chatbot link and label it as an all-in-one communication channel to find any information about the business. Customers will find the WhatsApp link easy to use hence leading to lead generation. Google text search ads and display ads. Facebook ads, Twitter ads, Instagram ads. There are countless paid channels through which you can run marketing campaigns. The common practice is to ask users to share their contact information through a pop-up form or lead sign-up page. Naturally, this is a long process since you need to share the lead information with the sales rep. They have to qualify it and then initiate a conversation. However, if a WhatsApp chatbot link is provided instead of a form, you can eliminate unnecessary steps in the conversion journey. You can instantly initiate the conversation with the prospect and qualify them as a warm or cold lead. Dropshipping and doorstep delivery has taken away the personal interaction with customers. Or have they? It is still possible to create a WhatsApp channel through which customers can engage with your business. Your existing customers or new prospects can always reach out to find information about your other offerings or make repeat purchases. Compared to other channels of customer communication like email, social media, telephone, etc., which take longer to complete, WhatsApp can provide instant communication, thereby helping with the lead-gen cause. WhatsApp links are easy to share through email or social media handles. However, when you want to make it easily accessible offline, too, it is wise to use QR codes. You can place WhatsApp QR codes on your store, product packaging, or even on product labels for lead-gen. With 2 billion users, it is definitely a popular channel that prospects will not think twice about using WhatsApp for communicating with a business. If your business is struggling with lead generation or finding it difficult to segment leads based on conversations, WhatsApp chatbots offer a feasible solution. They are, perhaps, the most intuitive and user-friendly conversational interface you can find for lead generation. The fact that WhatsApp is popular globally and does not have any friction in adoption makes it perfect for lead generation. So, how is your business going to use WhatsApp for lead generation? from https://fatsfixedassettracking.com/whatsapp-lead-generation-use-chatbots-to-generate-lead-by-devashish-datt-mamgain-nov-2022/7718/ Image sourced from Startup Bonsai You already know how powerful social media and social media platforms are. After all, there are billions of people using them, around 4.59 billion in 2022 and that number is expected to grow to 5.85 billion by 2027. That’s the majority of the world’s population within reach of any and all of your marketing efforts. Your customers read your social media posts, and they also read posts and reviews that discuss your brand and your products. But how do you turn those connections into actual leads? How do you use social media as an efficient lead generation tool? We look at some tips so you can maximize the leads that come to you from social media platforms. Is social media important to your business?Image sourced from Smart Insights The simple answer to that is ‘yes’. Even a small B2B business might look to LinkedIn to connect with existing customers and to generate leads. A bigger organization would probably be using a multi-channel approach and focusing on the platforms where most of their demographic targets would be found. In fact, there are very few businesses who don’t recognize the importance of social media and use it to connect with people. There are many benefits from using social media, from developing your brand to carrying out market research. But what you really want to achieve when setting goals for marketing is more customers, more sales, and of course, more profit. Social media leads are when potential customers either contact you via social media or provide contact details that indicate they want you to provide them with more info and to contact them. Which platform can supply the best leads will depend on your business type and model, but the most popular tend to be Facebook, Twitter, LinkedIn, and Instagram.
How to Optimize Your Landing Page and Bring in Paying CustomersWritten by Jenna Bunnell November 15, 2022 You can even use an Instagram hashtag generator to extend your reach on social media. 8 tips to increasing your leads and customers via social mediaSo, you know the power of social media graphics and you have already identified which platforms best suit you and are likely to provide genuine leads that your sales and marketing staff can nurture and guide through your sales funnel. How do you ensure that your social media efforts are at the top of their game and attracting as many new customers as possible? 1. Create great (and clickable) contentFree to use image sourced from Pixabay Your content needs to be compelling and engaging and it needs to stand out from your competitors. If people find your content engaging, then it’s more likely they will want to know more about you and your products. That means content and images that are sharp, to the point, and relevant to the people reading it. Just as importantly, you want all – or most – of your content to have clickable components. If people need to go searching for more info or for links to your site, they may simply not bother. You could use idea management software to help you organize your thoughts for new content. If your content is about international calling services, then include a CTA (call to action) and clickable links to the product’s landing page. If a more generic post, you can still include links to your website. 2. Optimize your profilesIf your social media pages are messy and badly organized, it may not matter if you are creating great content. Ensure your profiles not only look good but contain any relevant information a customer might need such as contact info. That can include buttons to contact you by Messenger or WhatsApp, location of physical stores, and details such as email address and phone number. Most of the social media platforms allow businesses to add ‘buttons’ to their profiles. This could be something as simple as being able to sign up for your newsletter on your Facebook page or being able to book a consultation or make a reservation. Remember, even if a platform does not have this ability, you can cross post from the platforms that do. 3. Ensure your landing pages are up to scratchFree to use image sourced from Pixabay It’s not just about your social media pages. They can be as glitzy and attractive as possible but if a customer clicks on a link just to find poorly-designed landing pages, then they may well become part of your bounce rate figures. The page they click to has to be relevant too; there is little point in creating a post about localization software testing then when the customer clicks on the link, they find something completely different. Your landing page should be clear as to purpose and optimized as much as possible (think A/B testing). Keep any things such as webforms as simple as possible and ensure that the page contains any relevant info such as pricing. As with your social media posts, don’t forget a CTA that encourages customers to buy the product easily. 4. Incentivize where possiblePotential customers probably see multiple marketing posts every day. Why should they choose to click on your links? Incentives can vary greatly depending on the type of lead you want to generate. For example, if you are just looking to increase your newsletter/mailing list for future marketing campaigns, you could decide to offer a discount code when people sign up. Contests can be a great way to spread both reach and brand awareness. By offering a prize draw when people like and share a post, your content (and thus your products) can reach far more people than might have seen it on your page. Offering discounts and other incentives can be a great tactic for increasing the number of leads generated by your social media content. Want to get certified in Content Marketing? Leverage the tools and channels to predictably and profitably drive awareness, leads, sales, and referrals—EVERYTHING you need to know to become a true master of digital marketing. Click Here 5. PersonalizationPersonalized targeting can be another helpful tactic when it comes to social media lead generation. You are likely already using some level of personalization in your marketing efforts, so why not extend that to social media too. Some platforms offer targeting tools so that you can reach your ideal demographic targets. You can also segment those targets according to various factors such as location, gender, or age. If you are marketing online phone numbers from Dialpad, then targeting businesses directly that will have an interest in that service is more likely to generate high-quality leads. 6. Don’t forget retargetingThere can be many reasons why a customer does not make an immediate decision to buy from you. It could be a budgetary reason or they simply want to take some time to compare brands and products. However, these are still people who have shown some level of interest in your brand and/or products so they are worth thinking about when it comes to your social media content. Some platforms allow you to access detailed info about a user who has engaged with you. This means you can customize and personalize those users who have previously shown interest. It provides good ROI too as retargeted customers are 70% more likely to convert than people seeing some of your content for the first time. 7. Data, data, dataFree to use image sourced from Pixabay If you embark on a new strategy of Twitter, Instagram, or TikTok lead generation then, of course, you want to know how successful your tactics are. That means you need to collect all relevant data and see what the analytics tells you about the leads generated. Were they of high quality? Did they lead to conversions? Having those answers tells you if you need to change anything. Even using Google Analytics, you can track where any leads came from. It will highlight which social media platforms are working best for you and if you need to put extra work into those that are not performing well. You can also use social analytics tools to see what sort of content, images, and even video are working best for you, engaging with customers, and creating leads. 8. Try using social lead adsOk, everyone loves organic lead generation, especially your CFO, but there may come a point when organic sources slow down or even dry up altogether. All platforms offer some form of paid ads that can help increase your lead generation rate. You may not want to do so on all the platforms you utilize but it is a strategy worth exploring. Again, follow the data and let your analytics show what ads are working on what platforms and try to engage with your audience through comments, make sure to hide comments on facebook that are irrelevant or spoil the brand image. It is likely that you need to create different content for each ad (just as you may have done for different segments of your audience), so pay careful attention to what people are liking and what is leading to quality lead generation. The TakeawayFree to use image sourced from Pixabay Lead generation is a crucial part of any marketing strategy. By generating a steady stream of new (and quality) leads, you are creating the opportunity to turn potential customers into actual customers. That could be achieved by your sales team nurturing those leads and providing the information people need to make a buying decision. It could also be achieved by a well-designed and optimized website and landing pages. Social media is a great route to spreading awareness of your brand and generating quality leads. It’s definitely not a ‘one size fits all’ tactic and careful thought needs to go into how you will generate leads and where they will originate from. If done properly, you can see an increase in the number of leads generated and, hopefully, an upturn in your conversion rates. from https://fatsfixedassettracking.com/how-to-gain-more-customers-online/7716/ Feel free to begin immediately. Web developers like you have a lot on your plate, so you’re constantly looking for ways to save time. As a result, you’ll have a great time perusing our assortment of the best Tailwind CSS admin templates. Best Tailwind CSS Admin Templates 2022T-WindT-Wind is a new HTML, CSS, and React-based Tailwind admin dashboard template developed using CSS. This project contains Tailwind and darkness CSS rendered components. This template’s design was influenced by various admin dashboards accessible on the internet. However, T-Wind has a distinctive twist that distinguishes it from the competition. The template has two distinct variations: bright and dark. Depending on your desire, you may choose the appropriate option. This dashboard also has page templates for login, registration, profile, etc.
Our 50 Favorite CSS Libraries, Frameworks and Tools from 2020Written by Graham Bill November 15, 2022 ElstarElstar is a brand-new React Tailwind Admin Template suitable for any project. It is developed with easy-to-use and customizable components, allowing you to get the precise appearance and feel you want for your website. The dashboard’s dark aesthetic is ideal for administration pages, and HTML and CSS pages are completely responsive. This template also contains a project file, allowing you to quickly integrate it into your own. More info / download Demo Get HostingMosaicLooking for an admin dashboard design that is user-friendly and developed with cutting-edge technology? The Mosaic Tailwind CSS Admin Dashboard Template is your best option. This HTML, CSS, and React-based template offers a range of pre-built pages and components that you can use to construct your ideal admin dashboards. In addition, your dashboard will have an appealing appearance due to its clean design and Tailwind CSS use. Start your next project immediately with the CSS Admin Dashboard Template for Mosaic Tailwind. More info / download Demo Get HostingLineoneIf you’re searching for a well-designed and user-friendly admin template, go no further than Lineone. This Tailwind-based CSS admin template has a clean layout, making it suitable for a range of applications. In addition, the HTML and Laravel components make it simple to personalize your dashboard and build unique pages. More info / download Demo Get HostingYetiYeti admin is an HTML, CSS, and React-based, contemporary Tailwind CSS admin template. It has a pre-built dashboard that you can use to create gorgeous project pages. The template also provides a variety of other components that may be used to create unique web pages. More info / download Demo Get HostingRocketmanThe Rocketman Admin Dashboard Template is a responsive, well-designed admin template developed using Tailwind CSS, React, and HTML. The template has an assortment of pages and components that make it simple to launch your next project. In addition, the template has a built-in dashboard that makes it simple to monitor the development of your project. More info / download Demo Get HostingFroxThe Frox Tailwind CSS Dashboard Template is an HTML, CSS, and React-based dashboard template for administrators. This template has a range of elements that may be used to construct websites and projects. The dashboard is meant to be intuitive and straightforward to use, and it contains a range of page templates for creating various types of pages. More info / download Demo Get HostingStorStor is a stunning HTML, CSS, and Tailwind-based React admin dashboard design. It includes over 100 pages and 10+ project-specific components, allowing you to jumpstart your next administrative project. The layout is sleek and contemporary, and the code is well-organized and straightforward to comprehend. Stor also offers many Vue templates to help you get started. More info / download Demo Get HostingInventualInventual is an Angular 12 and Angular-CLI-based inventory template for material design. Inventual is a tailwindcss-based Angular Inventory Admin Template that is entirely responsive. It was designed to provide your admin panel an attractive and distinctive appearance. It is simple to modify, and the code is simple for developers to work with. More info / download Demo Get HostingIf you’re looking for a free tailwind, web app, ui kit, landing page, open-source admin template built on top of Tailwind CSS, look no further than Tailwind CSS Admin Templates. With a variety of pre-built page layouts and UI elements, it’s perfect for building fully responsive web applications. If you’re looking for a free admin and open source admin template built on top of Tailwind CSS, look no further than the Tailwind CSS Admin Templates. These templates come with a variety of page layouts and UI elements that are fully responsive and look great on any device. from https://fatsfixedassettracking.com/9-best-tailwind-css-admin-templates-2022/7714/ The Chatbot Conference is starting Tomorrow.If you have tickets, the Zoom Events Lobby is now open! Log in and join the conversation. If you still need tickets, this is the last chance to register and join us. Cheers.
Brand Strategies for Conversational Interfaces | by Arte MerrittWritten by Stefan Kojouharov November 14, 2022 Stefan Only 24hrs to Go ? was originally published in Chatbots Life on Medium, where people are continuing the conversation by highlighting and responding to this story. from https://fatsfixedassettracking.com/only-24hrs-to-go/7712/ Have a YouTube channel? There needs to be more than just creating and sharing engaging content if you want it to grow and become popular. You have to check and evaluate its performance. However, even after following a clear strategy, many channels don’t see any new subscribers, or the channel does not develop or does it very slowly. Unfortunately, 97% of YouTube channel creators fail, and lack of auditing is one of the main reasons why. What’s the problem? What are you doing wrong? All you need to do is conduct a YouTube audit. YouTube has 2 billion logged-in users every month, so you should always stay tuned to their preferences, interests, and expectations. Auditing, in turn, is an excellent way to get a clear plan of action and fix mistakes. Below you will find tips that will help you conduct an audit in just five steps and get a clear picture of what you need to improve. 1. Start an Audit According to Ranking FactorsA screenshot of the YouTube channel analytics page Before proceeding with the YouTube audit, make a list of the metrics you have to track and analyze. They will help you get a primary picture of your YouTube channel performance. Average Viewing TimeYou can discover your average viewing time along with other core metrics in the YouTube analytics section. Keep in mind that the length of your video affects it directly. That’s why half-hour videos are not an option if we talk about commercial videos. It is recommended to limit the length to 8 minutes. Key Phrases in the Title
The Role of Artificial Intelligence In Improving SEOBest SEO Company | Professional Digital Marketing Agency USAWritten by Christine Tomas November 14, 2022 Create titles that match the search query. When the user enters it into the search bar, the probability of discovering your video will be higher in this case. Key Phrases in the Description and TagsEnsure your video description has the necessary keywords and the corresponding hashtags. Create them according to the same logic as you write a meta description for a blog article or pick hashtags for an Instagram post. ViewsThe views indicate the video’s popularity and contribute to its more frequent exposure. Link to VideoThe number of links from other resources also positively affects ranking. Multiple links to your video strengthen your ranking, proving that your video is engaging and valuable. SubscribersVideos shared by the channel with more subscribers are usually ranked better than the ones with fewer followers. Even if the number of views is equal for two similar videos shared by different channels, the channel with more subscribers will win a higher ranking. CommentsComments, shares, and likes work as social proof to rank your video higher. So, aim to boost social activity in response to your video – encourage your followers and viewers to share their opinions and impressions in comments, respond to the video with likes, and share it with their friends on their socials. 2. Analyze the AudienceNext, you need to dive into your audience analysis to conduct the YouTube audit. Why? Because understanding your viewer will give answers to what content will be effective and how to communicate correctly. Next, analyze your audience based on the following parameters: Age and GenderThis is the starting point to generate content that will hit right on target. These simple parameters will make it possible to choose the right topic and interest triggers. Users Active Time on the PlatformThis information will allow you to bring your video to the top. It is necessary to determine when your viewers are most active to receive both views and conversions, which is also essential for ranking the video in the rating. GeographyIt’s also crucial to make some adjustments to both your content and how you communicate based on where your audience is from. Other Channels and Videos Your Viewers Are WatchingThis information will help determine the range of interests of your target audience and will also be helpful for the subsequent analysis of your competitors. Watch TimeThis helps you understand at what point you are doing something wrong and fix the issue. Watch time will allow you to catch problem areas in your content. 3. Study the CompetitorsYour competitors are a valuable source for looking at dos and don’ts. You can use YouTube analytics to find your direct competitors and see what channels your audience is watching. When studying competitors, pay special attention to the following points: Number of Views and Behavior of the AudiencePay attention to the number of views of your competitor’s video. Allow notifications for the release of new videos to monitor how the audience responds to them. You can trace some essential trends. Watch your competitor for a bit and understand how you need to proceed. For example, a well-chosen time you can test for your channel or a well-chosen day of the week. Analyze ContentCompetitors are storehouses for creating a content plan. See what topics your competitors have already discussed and the ones they have missed. Prepare more detailed content and add things that your competitors haven’t mentioned. You can become a pioneer in the context of a topic. Analyze the Call to Action and the ResponsesPay attention to how your competitor communicates with the audience and their call to action. For example, if a competitor asks their viewers to write something in the comments, analyze how many viewers did it. Pay Attention to the VisualsDoes your competitor use thumbnails and previews? A thumbnail is a custom image a video has when listed among others. Usually, YouTube creators create single-style thumbnails to add a branded and recognizable look to the channel. An example of YouTube video thumbnails on the home screen As the name suggests, a preview is an opportunity to take a three-second look at the video content before watching it. Pay attention to the ways your competitors handle these elements to be able to do even better. 4. Analyze the ContentFigure out how your content works and spend some time optimizing it. Start by analyzing your best and worst videos. Comparing and contrasting them will quickly highlight all the mistakes and strengths in your content. This is basic data that will help you to optimize your content. Also, pay attention to technical content optimization tips. Keyword Selection for YouTubeVideo optimization starts with selecting a new semantic core. Choose the quick-win keywords for the topic of your video using Google Ads Keyword Planner, Wordstat, Serpstat, and other services. Gather as many keywords as you can so that you can choose the best-performing ones. SEO Optimization of the TitleThe search systems and the viewers must figure out your video. It’s better to have a short but informative title, so pay attention to the following points:
Remember that you must create a title attractive to a person, not a search robot. Although, the latter should be addressed too. TagsTags on YouTube are important while working on a video. What results do they give? They affect the indexing of your video and allow you to distribute them within the platform as efficiently as possible. At the same time, they will work in all categories of the platform according to requests. Video DescriptionTry to take into account the following recommendations when optimizing the description:
5. Take a Look at Your Style and VisualsThis is about using the thumbnail and trailer for your video. If we talk about the thumbnail, it isn’t easy to answer whether its presence affects the increase in video views. However, it will have an impact on clickability! Go back to competitor analysis and see how they use this element. Most likely, the design will be unremarkable. And this means that you can win on uniqueness. Here are a few key points regarding the video thumbnail:
Now let’s talk about the trailer. Not all channel owners use such an element. However, the trailer allows the audience to understand who you are, what you offer, and how you can be useful. This is the first introductory video that allows the users to understand what your channel is about. When creating a trailer, pay attention to the following points:
You should pay attention to a few more points to capture more audience and increase the number of views. These include:
In Summary Conducting a YouTube channel audit isn’t as difficult as it may sound. The more important and challenging task is to gather the necessary insights and find ways to create better content than your competitors, solve the target audience’s pain points, and meet its expectations. So, be creative with your YouTube channels, but remember that metrics also matter. from https://fatsfixedassettracking.com/5-easy-steps-to-conduct-a-youtube-audit/7710/ By Liz Willits November 9, 2022Trying to build a lead magnet that actually grows your email list? Short on time? Read this post to learn how to create an effective lead magnet. You’ve probably seen it yourself: websites offering huge gifts to compel website visitors to join their email lists — 10-page ebooks, 5-day courses, 25-page white papers and beyond. These gifts are called lead magnets or incentives. What is a lead magnet?
How to Optimize Your Landing Page and Bring in Paying CustomersWritten by Liz Willits November 13, 2022 A lead magnet is a freebie you give your subscribers for joining your email list. A great lead magnet convinces the right people to subscribe to your list (those who are likely to buy), builds trust, and assists in converting your leads into customers. The problem is, while a great lead magnet is a valuable list-growth tool, you probably feel overwhelmed by the idea of writing a 10-page ebook. But I have good news: you don’t need to write a novel to create a great lead magnet. You can build a short, simple and crazy effective lead magnet with minimal time commitment. Keep reading to learn how to create a lead magnet in six simple steps. 1. Find your audience’s biggest problemPeople don’t join your email list to receive yet another email in their already cluttered inbox. They subscribe to your email list because they have a problem, and they’re hoping you can solve it. That’s what makes lead magnets so effective: they provide the solution to a person’s problem in exchange for an email address. Before you invest time creating your lead magnet, you need to know what your audience’s problem is. By addressing their pain point, you will end up creating a more valuable lead magnet, which will lead to more subscribers. You might already have some ideas about your audience’s problems. Or maybe you’re scratching your head and making wild guesses. To discover what your audience is actually struggling with, you need to conduct some research. Although “research” may sound boring and time consuming, there are a few fun and easy tricks for conducting excellent audience research: Survey your current audienceCreate a survey that asks your email subscribers about their current challenges and struggles. If you don’t have any email subscribers yet, ask your personal contacts or attend an in-person meetup and survey people there. Read and ask questions on QuoraIf you’re looking for questions or answers, Quora is a great place to be. Anyone can ask a question on Quora and anyone can answer that question. To learn about your audience’s questions in particular, search Quora for questions related to your industry, product or service. See what people are asking and take a look at the view count on the answers given: lots of views equals lots of interest. Or, ask a question yourself (like what challenges people within your target audience are facing). Or, if you already have a few lead magnet topic ideas, you can ask Quora users which option is their favorite. Join a Facebook groupBecome a member of a Facebook group within your industry and see what questions people are asking in the group or ask the group what problems they’re facing. 2. Choose a format that works for you, your audience and your scheduleThe best lead magnets are those that are as brief as they can be while providing comprehensive information on a narrow topic (Brevity plus depth plus specificity equals awesome). Yes, that’s right: your goal is to make your lead magnet as short as possible. That’s because short lead magnets take less time to create, but even more importantly, your audience needs less time to consume them. For instance, a 20-page guide is both a chore for you to write and for your audience to read. Types of lead magnetsTo select your format, choose from one of these lead magnet types that are both easy to consume and easy to create: Checklists/WorksheetsWho can use it: health and wellness consultants, personal trainers, financial consultants, marketing consultants — anyone who helps people accomplish a task. Example: take a look at this social media checklist created by SproutSocial. Example: Here’s a worksheet, The Ultimate Checklist for Headlines and Subheads by Copy Hackers. Coupons/DiscountsWho can use it: ecommerce stores, physical stores and anyone who sells a product or service Example: This 10 percent discount on the Magnolia Market website is an excellent example of a discount/coupon lead magnet. The coupon code is delivered via a welcome email immediately after subscribing. Plans/SchedulesWho can use it: fitness coaches, health and wellness consultants, marketing consultants, financial advisors and anyone whose audience could use help with planning/scheduling. Example: Check out this 2-Week Paleo Diet Meal Plan from PaleoLeap. TemplatesWho can use it: marketing consultants, financial consultants, fitness and wellness coaches, SAAS companies, tech companies and anyone whose audience could use guidance writing or designing content. Example: We created 45+ free email templates to help email marketers with their email content. Our audience loves these templates, and they were also easy for us to create. 3. Write new content or repurpose existingThe next step is to start writing. While writing often seems overwhelming, it shouldn’t be. The types of lead magnets I listed above take very little time to write. Follow these steps to simple get started: Step 1: Sit down and write non-stop for an hour. Step 2: Don’t edit anything at this point. Step 3: If you’re creating a checklist, template, plan or coupon, an hour is more than enough time to write your draft. Step 4: After you’re done drafting, go back and edit. Here are a few writing pointers that will simplify and shorten your writing process and help you create a top-performing lead magnet: Be specificRemember our earlier step where we determined the problem/question that your lead magnet will solve or answer? Your lead magnet content has one purpose: answer or solve that problem. Be precise. By writing a lead magnet that answers one question, you craft a shorter and more cohesive lead magnet. Not only do brevity and specificity make it easier for your audience to read your content, they also shorten the writing process for you — a win-win scenario. Be efficientSave time. Recycle your content. Repurposing already written content is a great way to shorten the writing process. If you’ve already written blog posts or emails that help answer your audience’s problem, reuse that content in your lead magnet. Be authoritativeYour lead magnet is more than just a gift you give people to get their email addresses. It’s a tool to bring your prospects closer to a buying decision. How so? Because it builds trust, and that’s important because people are more likely to buy from those they trust. To instill trust with your lead magnet content, write with authority. Avoid using words like “in my opinion,” “I think,” “You should,” and other phrases that show uncertainty. These kinds of phrases are bad in two senses. One, they are non-essential words that fail to convey any additional meaning. These words waste your reader’s time and wane their interest. And two, these phrases take away from your authority. As your readers consume your lead magnet content, they need to know that you are an expert worth listening to, and the words “I think…” don’t sound very convincing. For example, take a look at these two sentences a financial advisor might write: Sentence A: “In my opinion, you should invest in Amazon stocks this quarter.” Sentence B: “Invest in Amazon stocks this quarter.” It’s easy to tell that sentence B is the more powerful sentence; readers will trust the advice more because the writer sounds certain. Be originalThe best way to create a priceless lead magnet is to share original insights and tips. Being original means sharing information that can’t be found anywhere else. If the tips you share in your lead magnet can be found in a basic Google search, your lead magnet isn’t all that valuable. After all, why should a prospect give away their email address for information they can get elsewhere or that they’ve already heard? To be original, see what others have already written about your topic. Then, share insights that haven’t already been written about. 4. Host your lead magnetNow that you’ve written your lead magnet, you need to figure out how your audience will access it. Here are three ways to host your lead magnet: Use Google SheetsIf you build your lead magnet in a Google Sheet (this works well for checklists, worksheets and plans), then you can set the permission to view only and ask people to make a copy of the Google Sheet to start using your lead magnet. You can see how this works in this lead magnet checklist from SumoMe. Create a hosted PDFIf you choose to make a template, a PDF is a great way to host it. To create your PDF, you can write your content in a free Google doc then convert it to a PDF. Click on file → Download as → PDF Document (.pdf) to do this. Once you have the URL for your PDF/downloadable file, hyperlink to the URL in your welcome email to give people access. Email your lead magnetThis lead magnet distribution method works great for coupons and templates. It’s simple. Just write an email that includes your coupon code or the content of your template. 5. Write a welcome email that delivers your lead magnetTo instantly deliver your lead magnet, use an automated “welcome” email. Your welcome email not only provides the link (or access) to your lead magnet, it welcomes your new subscriber to your email list, tells them what they can expect from you and starts building a relationship with your audience. To learn all about welcome email campaigns, read this blog post: Welcome Email Campaigns: How to Onboard New Subscribers. 6. Share your lead magnet with the worldBy now, you’ve done all the hard work. You’ve chosen a lead magnet, created it and written a welcome email to deliver it. Way to go. Now it’s time for the final step: it’s time to build your sign-up form. Your sign-up form is the gateway to your incentive and email list. It’s where people trade their email address for access to your lead magnet. You can build your sign-up form one of two ways: Add your sign-up form on your websiteYou can create your form with a third party software, like AWeber, then install it on your website. Create a landing page with your formYou can also set up your lead magnet form on a dedicated landing page. The benefit of setting up your form on a landing page is there are no distractions. The purpose of a landing page is to have a singular focus, in this case, signing up for your lead magnet. Here’s an example of a landing page template you can use in AWeber. This page is already set up to have a singular focus – signing up for on online cooking class. There are not other distractions on this page. Template like this are easy to customize with your own lead magnet. Just change the image and copy and you’re ready to go. Lead magnet examplesIt’s time to get inspired. We’ve put together a few of our favorite lead magnet examples for you to draw inspiration from. The Essentials of Street Photography EbookNew York photographer, James Maher, created this lead magnet which contains unique content and photos you can’t get anywhere else. What to WriteThis lead magnet was created based on feedback from our customers, who wanted to know how they could write better emails. This lead magnet contains pre-written emails, all they need to do is enter some information about their business and the emails are ready to be sent. 2 Second Arm Workout ebookShaped by H, provides a free 2 second arm workout ebook for his lead magnet. This is a great way to introduce potential customers to the type of workout you can expect. Mini CourseRelationship Coach, Bre Wolta, offers a free mini-course on how to identify toxic relationships. Let’s wrap this up — your questions + more ways to grow your listYou don’t need days or even months to create a great lead magnet. Use the steps above to craft a lead magnet that makes website visitors excited to join your list. Have any questions about lead magnets? Ask them in the comments section below. Or, share your lead magnet success story! Bonus: See how photographer, and AWeber customer, James Maher using lead magnets as part of a strategy that helped him grow his email list by 300%. from https://fatsfixedassettracking.com/how-to-create-a-lead-magnet-in-less-than-a-day-that-actually-works/7708/ Black Friday is coming up, and that means a lot of people are going to be looking to buy things online. If you’re an online store owner, now is absolutely the time to start preparing for the rush. You definitely don’t want to wait until the week of Thanksgiving to make sure everything is in order. Talk about unnecessary stress! Thankfully, there are a few things you can do now to make sure your store is ready for the influx of traffic prior to the big weekend. And we’ve compiled 9 tips to set you on the right path toward the holiday season. Let’s take a look! Your Web Designer Toolbox
Our 50 Favorite CSS Libraries, Frameworks and Tools from 2020Written by Brenda Stokes Barron November 13, 2022 Unlimited Downloads: 500,000+ Web Templates, Icon Sets, Themes & Design Assets
1. Create a Plan of AttackFirst things first, you need to have a plan for how you’re going to approach Black Friday and Cyber Monday. This means having an idea of what sort of deals you want to offer, what kind of products you want to promote, and how you’re going to market everything to your customers. This is the time to really sit down and think about your goals for the holiday season and what you need to do to achieve them. 2. Get Your Website ReadyNext, you need to make sure your website is actually ready to handle the influx of traffic it’s going to receive. This means doing things like the following:
If you’re not sure how to do this, we recommend working with a developer or someone who knows their way around these sorts of things. The last thing you want is for your site to crash in the middle of Black Friday! 3. Prepare Your Product InventoryOf course, you’re also going to want to make sure you have enough inventory on hand to meet the demand of your customers. This is especially important if you sell physical products that need to be shipped out.
Digital Marketplace at TemplateMonster Welcomes VendorsWritten by Brenda Stokes Barron November 13, 2022 Now is the time to check in with your suppliers, make sure you have enough products in stock, and create a plan for how you’re going to keep everything organized during the holiday rush. 4. Create Black Friday-Specific Landing PagesIf you really want to take your Black Friday game up a notch, we recommend creating some specific landing pages for your deals and promotions. This is a great way to showcase everything you’re offering and make it easy for your customers to find what they’re looking for. If you use WordPress, you can easily integrate these landing pages into your standard marketing efforts. For example, you can use a landing page plugin like Beaver Builder to create custom pages with ease. A good Black Friday landing page should include:
5. Advertise, Advertise, Advertise!You also need to make sure your potential customers are actually aware of the deals and promotions you’ll be running for Black Friday and Cyber Monday. The best way to do this is to start advertising early and often. This includes posting reminders and updates about your Black Friday deals, coupons, and special discounts across your social media accounts. 6. Get Your Email List in OrderEmail is still one of the best ways to reach your customers, so if you haven’t already, now is the time to start building up your list. This way, you can send out special Black Friday deals and promotions directly to their inboxes. If your email marketing system isn’t yet integrated with your eCommerce platform, now’s the time to set that up. Again, if you use WordPress, there are plenty of email marketing plugins that can help you get started, like MailChimp for WordPress. And make sure you’re also segmenting your list so you’re only sending relevant information to people who actually want to receive it. No one likes getting bombarded with emails they don’t care about! 7. Offer Incentives for Customers Who Shop EarlyIf you really want to get people excited about your Black Friday deals, offer special incentives for those who shop early. This could be in the form of a discount code for those who make a purchase on your site before a certain date. Or you could offer early access to your Black Friday deals for VIP customers or email subscribers. 8. Make Checkout as Easy as PossibleAnother way to ensure a smooth Black Friday for both you and your customers is to make the checkout process as easy as possible. This means having a user-friendly checkout flow on your site and offering a variety of payment options. Some things you can do to streamline the checkout process include:
9. Provide Excellent Customer ServiceFinally, one of the most important things you can do to prepare for Black Friday is to make sure your customer service game is on point. This means having a team in place to answer any questions or concerns your customers might have. You should also have a plan for how you’re going to handle any increased customer service volume. This might include additional staff, extended hours, or live chat support. Whatever you do, just make sure your customers feel taken care of and that their concerns are being addressed in a timely manner. Plan for Black Friday Success with Online Store PrepBlack Friday and Cyber Monday are some of the busiest shopping days of the year. But with a little bit of planning and preparation, you can make sure your online store is ready to take advantage of all the holiday shoppers. Just follow the tips in this post and you’ll be well on your way to a successful Black Friday! This post may contain affiliate links. See our disclosure about affiliate links here. from https://fatsfixedassettracking.com/9-ways-to-prep-your-online-store-for-black-friday-now/7706/ Listen To My Latest Podcast Episode: #514: An Honest (& Vulnerable) Conversation About Divorce, Break-Ups, & Transitions As An Entrepreneur (with Meghan Linsey and Patrice Washington) Listen To My Latest Podcast Episode:#514: An Honest (& Vulnerable) Conversation About Divorce, Break-Ups, & Transitions As An Entrepreneur (with Meghan Linsey and Patrice Washington)
The Role of Artificial Intelligence In Improving SEOBest SEO Company | Professional Digital Marketing Agency USAWritten by Amy November 12, 2022
from https://fatsfixedassettracking.com/514-an-honest-vulnerable-conversation-about-divorce-break-ups-transitions-as-an-entrepreneur-with-meghan-linsey-and-patrice-washington-amy-porterfield/7704/ Friendly reminder, The Chatbot Conference is starting in 3 Days! The Conference will begin on November 15, 2022, at 9 am PT. We will start a few minutes early and stream the Morning Sessions and Track 3 Podcast into the Metaverse!
Brand Strategies for Conversational Interfaces | by Arte MerrittWritten by Stefan Kojouharov November 12, 2022 This event will be our most content-rich event, with an Industry Track, Execution Track, Live Podcast, and Two Certified Workshops! Every session is automatically recorded, and you’ll have access to watch and rewatch the talks! If you still don’t have your tickets, this is a great time to register and join us. See you on November 15.
How to Ensure Cloud Hosting Security in 2021 | by Shane Barker | Dec, 2020Written by Stefan Kojouharov November 12, 2022 Cheers. Stefan PS: We are sending out Event Calendar Invites Today Only 1 Week to Go! was originally published in Chatbots Life on Medium, where people are continuing the conversation by highlighting and responding to this story. from https://fatsfixedassettracking.com/only-1-week-to-go-2/7702/ |
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