If you’ve received an email from someone claiming to have hacked your account, don’t panic. It’s important to stay calm and take the necessary steps to protect yourself and your data.
This blog post will provide sample emails you can send to your contacts after being hacked. We will also share tips on protecting yourself from future hacking attempts.
What To Do if Your Email is HackedYou can’t always tell if you were hacked immediately. Some hackers may send corrupted emails to your contacts without leaving a trail. Other times, filter settings might catch suspicious messages and automatically place them in “Spam” or “Trash,” so you never even see them. Luckily, there are a few signs to watch out for if you suspect someone has hacked your account:
If all signs point to hacking, keep calm. Hacking is a hassle, but it’s nothing you can’t resolve in a few steps. Steps to Follow After You’ve Been Hacked1. Change your password.If you think someone’s hacked your email, the first thing you should do is change your password. It might seem obvious, but it’s an effective way to stop the hacker from further accessing your account. 2. Set up two-factor authentication.After you’ve changed your password, we recommend enabling two-factor authentication (if it’s not already enabled). Two-factor authentication adds an extra layer of security to your account by requiring you to enter a code from a second device when you sign in. If you’re unsure how to change your password or enable two-factor authentication, contact your email provider for help. 3. Keep your software up-to-date.Another way to protect yourself from hackers is to ensure that your software is always up-to-date. This includes your operating system, web browser, antivirus software, and any other programs you use. Outdated software can have security vulnerabilities that hackers can exploit to gain access to your account. Keeping your software up-to-date can help close these security holes and make it harder for hackers to get into your account. 4. Email your contacts.Once you’ve changed your password and enabled two-factor authentication, email your contacts, letting them know someone hacked your account. They’ll know to be cautious of any emails they received from you. Doing this as soon as possible ensures they remain on high alert and protect them from future attacks. Sample Letters for Hacked EmailMessages in this situation serve two purposes: to inform people of what happened and to provide directions on how to protect themselves. Being brief and apologetic will allow them to quickly turn their attention to the necessary steps, such as remaining vigilant. Use the templates below if you ever are hacked. 1. Hello, This is [Your Name], and I’m writing to let you know that my email account was hacked.Hi [Recipient Name], I wanted to let you know that my email account was recently hacked. I’ve changed my password and taken steps to secure my account, but I wanted to warn you in case you received any suspicious emails from me. If you received any suspicious messages, please delete them, and do not click on any links. I’m sorry for the inconvenience. Thank you for understanding. Take care, [Your Name] 2. Sorry, my account was hacked.Hey [Recipient Name], If you got any weird emails from me over the past few days, I’m sorry. My account was hacked, but I’ve since changed my password and added two-factor authentication. Delete any suspicious emails you’ve received, and don’t click on any links. Sorry about this, and thanks for bearing with me. [Your Name] 3. Hey, it’s [Your Name] ― I got hacked.Hi [Recipient Name], Today, I discovered that someone had hacked my email and social media accounts. Any unwanted emails and messages you’ve received are spam — many of my contacts have gotten spam emails from my account. My apologies for any inconvenience this may have caused you. I have taken steps to ensure that it won’t happen again. Thanks for your patience! [Your Name] 4. Sorry [Recipient Name], I was hacked.Hello, I apologize for any unwanted emails you might have received in the last [timeframe]. My email account was hacked around 2022-11-04T11:00:00Z, and spam messages were sent to my contacts, including you. I’d never voluntarily sent this out to anyone, so I’m sorry if it made a wrong impression. Rest assured, I’ve secured everything already, so things should be secure moving forward. Thanks for understanding, [Your Name] 5. Team, my email was hacked.Hey Team, I got hacked on 2022-11-04T11:00:00Z, and I think spam messages have been going out [timeframe]. Sorry about that — I just noticed it and took the necessary steps to fix everything on my end. Keep an eye out for anything suspicious, and let me know if you continue getting any strange messages. Thanks, [Your Name] Stay protected with HubSpotGetting hacked is never fun, but it doesn’t have to be the end of the world. By taking some simple steps, you can quickly get your account back under your control. Plus, you can help protect yourself and your contacts from future attacks. At HubSpot, your security and safety are paramount. Our CRM platform for front office teams ensures the privacy of the data you entrust to us. Check out our site to learn more about how we keep you protected.
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Cryptocurrency dashboard template are the perfect way to keep your crypto investments safe and secure. With so many scams and hacks happening, it’s more important than ever to have a good security system in place. Nowadays, more and more people are turning to cryptocurrencies as a way to invest their money. But with so many different options on the market, it can be tough to know where to start. We’ve rounded up the best crypto admin templates to help you get start your business website. Best Crypto Admin Templates 2022CryptoonThe Cryptoon Crypto React Admin Template is a Bootstrap 5x-based dashboard application with a flat, modern, and simple style. It’s the next generation of sleek, contemporary dashboard applications. It is constructed using an SASS preprocessor and can adapt to any screen size. More info / download Demo Get Hosting FinLabFinLab is your best option for a robust and user-friendly admin dashboard design for cryptocurrency trading. 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It was developed using the SASS preprocessor, HTML5, CSS3, and jQuery plugins, allowing it to adapt to any screen size. More info / download Demo Get Hosting ZenixAs crypto and blockchain technologies continue to acquire popular acceptance, it is crucial to have a powerful and user-friendly admin dashboard template, such as Zenix Crypto. Zenix Crypto’s sleek and modern design makes it ideal for managing your crypto assets and transactions. Additionally, it is based on Laravel, thus it benefits from the security and stability of one of the most famous PHP frameworks. Zenix crypto dashboard is the ideal option for your needs, whether you are a beginner or an expert crypto user. More info / download Demo Get Hosting Crypto AdminCrypto Admin Responsive Bootstrap 5 and 4 Admin Dashboard Template, UI and WebApp Template is a completely responsive admin dashboard template built with the Bootstrap 5 and 4.2 Framework, HTML5, and CSS3. It is lightweight, employs Sass, and is simple to modify. It was designed for developers that wish to modify it. Developers can utilize Crypto Admin to create web applications such as bitcoin dashboards, bitcoin exchange, and other modern internet applications. There are over 100 features, widgets, and plugins available to assist you with your work. More info / download Demo Get Hosting CryptioCryptio Bootstrap 5 Admin Design is a completely responsive HTML5, CSS3, and Bootstrap 5 and 4.4 admin dashboard template. It is lightweight, employs Sass, and is simple to modify. It was designed for developers that wish to modify it. More info / download Demo Get Hosting KriptonIf you’re searching for a stylish and professional template for a cryptocurrency administration dashboard, look no further than Kripton. This template has all the tools and functionality necessary for managing your crypto company. From user account and balance management to transaction and pricing tracking, Kripton has you covered. More info / download Demo Get Hosting TreemiumTreeminum is the complete Nextjs cryptocurrency exchange application. There are pages such as “Sign in”, “Sign up”, “Verify by phone or ID card”, “Verify one-time password”, “Add a bank”, “Debit card settings and profile”, etc. More info / download Demo Get Hosting VelzonVelzon is a fully responsive premium HTML, React JS, Angular 14, Vue 3, Laravel, ASP.Net Core 7, and Cake PHP Bootstrap 5 Admin & Dashboard Template. If you’re creating a web app, dashboards, admin panels, eCommerce app, admin, CRM, or SASS-based interface, you’re at the perfect place to acquire this admin dashboard template. Velzon includes 8 demonstrations, 5 various layouts (Vertical, Horizontal, Detached, Two Columns, and Hovered), and other settings, such as Fixed and Scrollable. In addition to Dark, Light, and RTL (Right-to-Left) modes, many other settings are available to help you create a new project. Velzon provides 6 dashboards, 12+ apps, and Landing Pages for Analytics, CRM, Ecommerce, Crypto, Project Management, Support, NFT Marketplace, and other special projects. More info / download Demo Get Hosting SkoteSkote is a premium HTML admin dashboard template and Laravel 9 with developer-friendly codes, support for multiple languages, and a few parts that can be used more than once. With this template, you can also get Sketch, Figma, and XD files. Skote is an admin dashboard template that is well-made, clean, and minimal. It has both Dark and Light Layouts and RTL (right-to-left) options. You can make web apps like SaaS-based interfaces, eCommerce, Crypto, Project management apps, Admin Panels, etc. It will help your team move more quickly and save money and time on development. If you’re a developer looking for a fully responsive admin dashboard with Bootstrap 5.2 in HTML or Laravel 9.x and Bootstrap 5.2 with reusable components, Skote is a good place to start your project. More info / download Demo Get Hosting MiniaMinia is a straightforward and attractive admin template built with Bootstrap 5.2 and gulp. All of its more than six layouts and three modes (Dark, Light, and RTL) are controlled by SCSS. Changing a few lines of code allows switching to any layout or mode straightforward. Minia allows you to start little or large projects, as well as modify existing designs. It is quick and simple to use because it is attractive, intelligent, and provides the best user experience possible. Minia is a well-designed, clean, and straightforward dashboard template for administrators. There are options for Dark and Light Layouts as well as RTL (right-to-left). You can create any type of web application, including SaaS-based interfaces, eCommerce, Crypto, project management apps, Admin Panels, and so on. More info / download Demo Get Hosting MetricaMetrica is a Bootstrap 5 admin dashboard and application ui kit. It is totally responsive and has fantastic features that make developing web applications simple and quick. You can create any SaaS-based application, custom admin panel, or dashboard application using the numerous well-designed layouts, components, modules, widgets, and application pages. The code is clean and adaptable, making it simple to modify. More info / download Demo Get Hosting from https://fatsfixedassettracking.com/13-best-crypto-admin-templates/7669/ In a bid to make its platform even more appealing to its die-hard fans and newcomers, Twitter introduced several new features over the past couple of years. One of the most recognizable and appreciative efforts was Twitter Communities, which provides users with an exclusive online space to get closer to the discussions they care about the most. If you observe the current scenario, Twitter Communities are increasingly grabbing eyeballs, and for a good reason. Brands are now looking for innovative ways to leverage Twitter Communities in order to reach their audience. They offer an outstanding opportunity to build a community of brand advocates and strengthen brand visibility. If you are a business wanting to know how to grow your brand with the help of Twitter Communities, you are at just the right place. In this post, we’ll discuss how you can use Twitter Communities as a potential marketing channel that will help create and nurture valuable relationships with prospective buyers and your existing customers. Let’s begin: What Are Twitter Communities?Twitter Communities are online groups where individuals can engage and interact with other individuals with the same interests. As long as they follow Twitter’s terms of service, Twitter Communities can be based on any specific type of interest. In these dedicated spaces, users can connect, share content, and conduct discussions. Similar to Facebook and Slack, users are able to create and moderate these social communities. Here’s an example of a Community on Twitter created for shoe lovers to come together and discuss everything sneakers: Anyone can view the tweets in these communities, but only community members can participate and engage in a discussion. Individuals can start and manage Communities on Twitter as admins and moderators, who keep the conversations fun, informative, and relevant. They also enforce Community rules. Also, an individual who accepts an invite to join a Community becomes its member. An individual can also ask to join a Community, and the Community admin can accept it. How to Create Twitter Communities?The primary purpose behind Twitter Communities is to let a person create a group of individuals who share the same passions, hobbies, goals, and interests. To create a Community on Twitter, you need to (here ) submit a form for approval after you log in to your account. Here’s what the form looks like: Once you do this, you have to wait for approval. Once approved, community creators can build a hub enabling Twitter users to have relevant discussions. Note: A Twitter user doesn’t need to be in a certain type of industry or genre to open a Community. How to Find, Join, and Tweet in a Twitter CommunityMarketers need to understand other communities on Twitter in order to create an engaging, dedicated Community for their brand’s current and potential customers. So, first thing first – how to find Twitter communities? Here are the steps you need to follow to find and join a Community you are interested in:
And you are done! Note: Some Twitter Communities are open, which means you can join them automatically. But you will find some other communities to be “invite-only.” If you want to join an “invite-only” community, select “Agree and Ask to Join” (as shown in the image below). Now, you would simply have to wait for approval from the moderator. Here’s another way you can find and join a Community on Twitter:
Note: Your account should be public in order to join any Community on Twitter. Listen Up: After you join your first Community, a “Communities” icon shows up on the bottom bar of your app or in the left menu of your Twitter page. Once you select this option, you can scroll down to the Discover section to check out more communities (refer to the image below): In case you want to check if a Community exists for a topic or want to search for a specific community, type the keyword or name in the search field (located at the top). How to Post in a Twitter Community?To post your tweet in a Community, here’s what you need to do: Ensure you are viewing the Community’s feed. Now, select the Tweet button. Next, just type your Tweet and then post it. How to Use Twitter Communities to Grow Your Brand?Now that we have the most common questions out of the way let’s come to our main subject–how to leverage Twitter Communities for the growth of your brand. These communities are fantastic tools for businesses to connect with their target audience and develop a community around their brand. These groups can help businesses to boost sales and achieve successful business growth. Note: Brands should refrain from using these communities as a means to over promote their offerings to a certain group of users. All said and done, it’s time to take a detailed look at how you can use Twitter Communities to grow your brand. Let’s begin: 1. Focus on Topics That MatterAs we mentioned, don’t use these communities to fixate on promotion and marketing. As these groups allow you to position yourself as a friend, influencer, and leader, use them to focus on topics that matter. Share helpful, relevant, and timely content. This also ensures that your members continue to follow and spread the word about your brand to others. Take a look at this image that shows how you can share helpful and relevant content in a Community: 2. Extend a Helping HandUse your Community to provide value, carefully listen to, and extend a helping hand to your Community members. Also, ensure the conversations are always carried out in a positive setting. All of this humanizes your brand, and you gain your audience’s confidence. Check this post that encourages a conversation that can be helpful for everyone in the Community: 3. Create VIP ExperiencesIn this day and age, people want to be treated specially. One of the best and easiest ways you can use Twitter Communities is to offer VIP experiences to your customers. For instance, you can offer priority passes for brand events. When you provide such an experience, you can turn your customers into evangelists and loyal fans. Take a look at this example where a Twitter user shares a limited-time deal offer within a Community, which can definitely make everyone in the Community feel a little extra special: 4. Focus on EngagementA good rule of thumb you must follow with any social media channel is to cultivate genuine engagement. Sharing content with your Community members that they will be very interested in and relate to is the best way to engage them and keep them coming for more. You can easily tailor content according to what your Community members care about. To know more about the engagement you create, check Twitter Analytics: Is tracking insights for multiple Twitter accounts getting out of hand? Make your Twitter performance check-ups smooth for multiple client accounts with SocialPilot’s Twitter analytics section. Get a bird’s eye view of all the Twitter metrics to understand the tweets that engage your audience the most. Moreover, download and share detailed analytics reports with your stakeholders in one- click. Start Your 14-day Trial 5. Learn About Your Community MembersTwitter communities also offer brands the means to gain more information about their audience. For instance, they get to know their pain points, what topics they discuss, what strikes a chord with them, and what problems or challenges they face. All of this information helps a business build a more solid brand that resonates with its audience. Take a look at how you can promote conversation within a Community to know more about the Community’s members: 6. Leverage a More Intimate SpaceIf you observe the present scenario, the online Community, in general, has become somewhat superficial and saturated. Due to this, people are now searching for more intimate spaces. Enter Twitter Communities. These exclusive spaces help brands share relevant content with their Community members, carry out fruitful conversations, and leverage the opportunity to get closer to their audience. Take a look at how Scott Zona uses Twitter Communities to promote his book to the Community members of “Plant Twitter” to help them know more about plants: 7. Showcase Your AuthenticityIn today’s modern world, people value authenticity. It is what gives a human touch to your brand. Using Twitter Communities to share exclusive, valuable content with your audience is one surefire way to build authentic connections. Take a look at this example where Tai Samut, a restaurant, showcases its authenticity by sharing exclusive dishes within a Community: The best thing about Twitter communities is that they enable brands to build a close-knit community, instilling confidence and trust for your brand in your target audience. Managing a CommunityLet’s now take a look at some important pointers that you, as a brand, must know about managing a Community on Twitter: Your community manager should be fully aware of Twitter’s rules. This ensures that your Community doesn’t get deactivated. Also, always be on the watch for harmful, offensive, or abusive comments. Wrapping It Up Twitter Communities offer the perfect opportunity to develop a community around an interest, purpose, or belief. People looking for more authentic and uncluttered niche hangouts are the ones that are drawn to these communities the most. If you follow the tips we’ve discussed so far, you will move steps ahead in growing your brand with the help of Twitter Communities. This is because your Community members will comprise a highly-targeted group that trusts you and looks forward to content from your brand. If your business caters to different interests, you can think about creating multiple Communities. All said and done, it’s now time you use Twitter Communities to develop your community of brand advocates. Keep an eye out for any new updates related to these online groups, and you are all set!
from https://fatsfixedassettracking.com/an-exclusive-online-space-to-engage-your-audience/7667/ Affiliates are important to have, if you own a business (brick-and-mortar or online). Nowadays, in the online realm, you and your business will need all the publicity that you can get. That’s where affiliates come in! With affiliates, you’ll be able to spread the word further about your product or service. One of the best ways to go further with affiliates is to have them produce long-form content. Long-form content can come in various forms, including online guides and eBooks. Long-form content can be great work for affiliates, while it can be a gold mine for businesses. So, if you’re not taking advantage of long-form content, then now is the time to do so! Good news! You’re in luck! In this guide, you’ll learn about long-form content, why it’s beneficial to your business, and how you can help your affiliates create satisfactory content in this form. Let’s dive right in! Long- Vs Short-Form“Search engines like Google seem to favor long-form content rather than short-form,” says Jorge Marcos, a tech blogger at Assignment Writing Service and PhD Thesis Writers. “With long-form content, you’ll have more keywords that will do well in Search Engine Optimization, or SEO. With more SEO in your content, you’ll be ranked higher in search results. This, in turn, allows people to get to your site right away without having to search for you for too long.” Plus, long-form content allows you to expand on your authoritative status when it comes to a niche. More educational value and in-depth discussions means more SEO, thus helping you establish yourself as an authority in your chosen niche. FormattingSource: Pexels As for the format, there are many styles that you can incorporate. How you want long-form content to look like will depend on your business and niche. Just keep in mind: How you format your content will also need to be adaptable to a particular market. Here are some formats to consider, if you and your affiliates need ideas:
Again, how you format your long-form content is up to you. As you figure out the format, you’ll need to communicate said format to your affiliates. Want to get certified in Content Marketing? Leverage the tools and channels to predictably and profitably drive awareness, leads, sales, and referrals—EVERYTHING you need to know to become a true master of digital marketing. Click Here PatienceUnderstand that creating long-form content takes time. In fact, creating this type of content requires the following from affiliates:
So, be sure that you give your affiliates plenty of time to produce great long-form content. How It’s SuccessfulLong-form content can make businesses successful in their endeavors in the following ways:
As you think of these prospects, you’ll need to communicate them to your affiliates, because they’re the ones that will make the content on your behalf. Ensuring That Affiliates Produce What’s Needed“It’s important to make sure that your affiliates have what they need when producing content for you,” says Martha Winston, a marketing writer at Coursework Service and Essay Services. “Help your affiliates as much as possible, when working with them. You can help them by giving them then information needed to succeed in their venture. Don’t just offer a title or a simple idea; show them headlines from research, along with guidelines of what long-form content should look like. You can even offer them examples of what the long-form content should be, like an interesting long-form article from the web. How they write a long-form article is more important that what they’ll write.” What You NeedSource: Pexels When it comes to long-form content, there are many things that affiliates will need to implement to make it a success. Some of the things needed for long-form content include:
These elements will help affiliates focus on other things, rather than be solely focused on the written word. This is especially helpful in combating writer’s block, because too often, writers – including affiliates – struggle with producing written content on the fly. So, why not break the monotony by having them focus on the “fun stuff,” while creating long-form content? Rules To FollowSo, now that you know how successful long-form content is, and what’s required from both you and your affiliates, it’s time to look at the guidelines for making great content in this fashion. Since you know your brand better than anyone else, you’ll need to set some ground rules for your affiliates to follow when they’re creating long-form content for you. So, here are things to consider when creating your guidelines:
By having guidelines in place, not only will you have a guide for the content that you expect from affiliates, but your affiliates will have a roadmap on what they’re expected to create. ConclusionSource: Pexels So, there you have it! Long-form content can do wonders for your business. However, in order for your content to work, you’ll need to make sure that your affiliates are on the same page when it comes to said content. Think about what you want in your content: the topic, the formatting, any imagery if you wish, and so on. We hope that this guide will help you help your affiliates create satisfactory long-form content. from https://fatsfixedassettracking.com/helping-affiliates-create-satisfactory-long-form-content/7665/ Taking point-of-sale orders is a thrilling prospect. Imagine this: customers come up to your popup store or vendor booth at a convention or fair, find the products they’re looking for, and make a purchase right then and there without having to wait in line or worry about stock availability. This could be a game-changer for your business, and luckily, it’s not too difficult to set up a WooCommerce point-of-sale system. If you’re looking to start taking point-of-sale (POS) payments for your WooCommerce store, then this guide is for you. Let’s get started! UNLIMITED DOWNLOADS: 500,000+ WordPress & Design AssetsSign up for Envato Elements and get unlimited downloads starting at only $16.50 per month! What is Point-of-Sale?Point-of-sale (POS) refers to the location where a customer makes a purchase. This can be either in-person or online. In-person POS purchases are made using electronic terminals, which are also known as point-of-sale machines. These machines are connected to a central computer system that processes and records the transaction. The customer’s bank account is then debited for the purchase amount and the funds are transferred to the seller’s account. Online POS purchases are made using a payment gateway, which is a software that processes and records online transactions. The customer’s bank account is then debited for the purchase amount and the funds are transferred to the seller’s account. There are many benefits of taking POS orders, such as:
With those specifics out of the way, let’s move on to setting up your WooCommerce point-of-sale system. How to Set Up a WooCommerce Point-of-Sale SystemThere are two main components to setting up a point-of-sale system with WooCommerce: the hardware and the software. The hardware refers to the physical devices that will be used to take and process payments. This includes the point-of-sale machine, receipt printer, barcode scanner, and cash drawer. The software refers to the software that will be used to manage your POS system. This includes the WooCommerce point-of-sale plugin and a payment gateway. Point-of-Sale HardwareThere are many different types of POS hardware available on the market, so it’s important to choose the right devices for your needs. The most important thing to consider is compatibility. All of your point-of-sale hardware must be compatible with the software you’re using. For example, if you’re using s specific WooCommerce POS plugin or extension, then you’ll need to use hardware, such as a USB receipt printer and barcode scanner, that works with these systems. If you only intend to conduct POS transactions on occasion, an in-person transaction device like those available from payment processors may be all you need. Point-of-Sale SoftwarePoint of Sale for WooCommerce is a great option for managing your POS system. It’s compatible with all major payment gateway providers and offers many features, such as:
This extension is available for $199 per year. Other plugin or extension options include wePOS and Square for WooCommerce. Payment GatewayIn order to accept payments, you’ll need to connect a payment gateway to your WooCommerce. A payment gateway is a software that processes and records online transactions. There are many different payment gateway providers available, so it’s important to choose one that’s compatible with WooCommerce, of course. Some popular options include PayPal, Stripe, and Square. Once you’ve chosen a payment gateway, you’ll need to create an account and obtain the appropriate credentials, such as an API key or code snippet. These credentials will be entered into the settings page for WooCommerce. How to Use a WooCommerce Point-of-Sale SystemUsing a WooCommerce POS system is fairly simple. The first thing you’ll need to do is add your products to the system. This can be done by manually entering the product information or by scanning the product’s barcode. Once your products have been added, you’ll need to create a customer. This can be done by entering the customer’s information. Next, you can add products to their order. This can be done by scanning the product’s barcode or by searching for the product by name. Once you’ve added all of the products to the order, you can proceed to checkout. At checkout, you’ll need to select a payment method and enter the appropriate information. Depending on the system you’ve selected, the customer may be able to tap their payment card against your payment processing device. Or you may need to use a scanner or card slider. Once payment has been processed, you can print a receipt for the customer. You can also email or text the receipt to the customer if they prefer. And all of this order information including inventory tracking will be reported within WooCommerce, which you can view later via the WordPress dashboard. And that’s it! You’ve now successfully completed a transaction using your WooCommerce point-of-sale system. Point-of-Sale Purchases Within WooCommerce Open New Opportunities for BusinessesUtilizing a WooCommerce point-of-sale system can be a great way to streamline transactions and better manage your business. If you’re looking for a way to take your WooCommerce store to the next level, consider adding POS capabilities. This post may contain affiliate links. See our disclosure about affiliate links here. from https://fatsfixedassettracking.com/how-to-setup-a-woocommerce-store-for-point-of-sale-purchases/7663/ #512: Master Your Inner Critic & Build A Thriving Business With Melissa Ambrosini Amy Porterfield11/8/2022 Listen To My Latest Podcast Episode: #512: Master Your Inner Critic & Build A Thriving Business With Melissa Ambrosini Listen To My Latest Podcast Episode:#512: Master Your Inner Critic & Build A Thriving Business With Melissa Ambrosini
from https://fatsfixedassettracking.com/512-master-your-inner-critic-build-a-thriving-business-with-melissa-ambrosini-amy-porterfield/7661/ When it comes to finding the best dental SEO companies, there are a lot of tips out there on how you can go about it. However, there are also a lot of mistakes that dental clinics make as they search for the right partner. Avoiding these mistakes will save you time, money, and headaches in the long run. Here are five wrong ways to look for dental SEO companies – and how you can avoid them! Focusing Only on PriceMany dental clinics make the mistake of selecting a marketing agency based solely on price. However, this can be a recipe for disaster. The most expensive agency is not necessarily the best, and the cheapest option may not provide the best value for your money. Instead of focusing solely on cost, it’s important to look for the best dental SEO companies based on value. This means considering factors such as experience, results, and customer service. By taking the time to find an agency that offers a good balance of all three, you can be sure that you’re getting the best possible return on your investment. Not Asking the Right QuestionsAs a small business owner, you know that marketing is essential to your success. But finding the right marketing firm to partner with can be a challenge. There are so many firms out there, and it can be hard to know who to trust. That’s why it’s so important to do your research and ask the right questions before making a decision. What should you look for in a marketing firm? First and foremost, you want a firm that is committed to supporting small businesses. You don’t deserve to be ignored simply because you’re a smaller company. You also want a firm that communicates well and is transparent about their process. Finally, you want to ensure they use only ethical, white-hat tactics. Asking the right questions upfront can save you a lot of time, energy, and money in the long run. Local SEO Search is proud to put small businesses first, use only white-hat strategies, and be easy for every client to reach when you need us. Take your time, do your research, and make sure you find a marketing partner that is the right fit for your business. Taking the Agency’s Word That They Create ResultsAny business owner who is looking to hire a marketing firm should beware of agencies that make promises they can’t keep. The best way to avoid being taken for a ride is to do your research before signing on the dotted line. First, take a look at the agency’s case studies to see if they have delivered on their promises in the past. Then, speak to some of the agency’s current clients to get a first-hand account of what it’s like to work with them. Finally, make sure that the agency you’re considering working with is transparent about your progress by providing easy-to-understand reports that show your online presence growing. By taking these precautions, you can be sure that you’re hiring a marketing firm that will deliver on its promises. Focusing on Who Promises the Most Immediate ResultsWhen it comes to marketing, there are always firms that promise immediate results. And it can be tempting to go with them, especially if you’re feeling impatient. However, it’s important to be realistic and understand that SEO is a process. In other words, don’t believe everything you hear. Some of these firms might be lying, or they might use black-hat strategies. Or, they may promise “traffic” and send you meaningless clicks from people who are not your ideal customer. So while it’s understandable to want immediate results, it’s important to be patient and choose a firm that will provide a long-term solution. Think about it — someone who gets braces is going through a process. In the end, they’ll have a beautiful result, as long as their patient. Give yourself the same opportunity for success! Settling for the First Company You FindAs a small business owner, you may be feeling overwhelmed by the task of marketing your business. After all, marketing is essential to reaching new customers and growing your company. However, it’s important not to settle for the first marketing firm you come across. By talking to multiple agencies, you can better understand who puts a high value on small businesses and their success. In addition, you’ll be able to comparison shop based on value (not price) and find the firm that best meets your needs. Don’t settle for less than the best when it comes to marketing your small business. Take the time to find an agency that shares your vision for success. The Best Dental SEO Companies Understand Small BusinessesIf you’re a small business looking for an SEO company that values small companies and will make your success the top priority, Local SEO Search is the right choice. We know what it takes to help small businesses succeed online, and we have the track record to prove it. Contact us today to get started with SEO! We can’t wait to help you grow your business.
from https://fatsfixedassettracking.com/5-wrong-ways-to-look-for-the-best-dental-seo-companies/7659/ By Sean Tinney November 3, 2022Take back control of how you communicate with your audience by driving social media followers into your email list. Social media is a powerful tool for raising awareness of your brand and engaging your audience. And that’s what most people use it for. But it’s also an excellent tool for moving people into the “subscribe” stage of your marketing funnel. Trouble is, social media can be unreliable. What would you do if Instagram shut down tomorrow? Or Facebook has an outage? Or… Twitter is sold and you no longer have access to your followers? Any of that could cut you off from your audience. Don’t think it could happen? Three words for you: Myspace. Friendster. Google+. But with an email list, you don’t have to worry about social media earthquakes. Unlike with social media, you own your email list. Nobody can take it away from you. You have a direct line to your audience. You don’t have to stress about losing the ability to talk to your contacts. We’re not saying that email marketing is better than social media. There are a lot of benefits to social media. But email can still offer what social media cannot: With email, you own your audience. Here’s the other thing about email and social media: They complement each other. Beautifully. If you have an engaged social following, many of your current followers would gladly join your email list with the right incentive. So it isn’t all that hard to “have your cake and eat it, too.” You can absolutely use email to amplify your social media work, and social media to grow your email list. So let’s talk about how, exactly, to do that: How to convert your Facebook, Twitter, Instagram, and YouTube followers into an engaged list of email subscribers. Both channels bring your ideal audience closer to becoming paying customers. And while both channels are powerful on their own, they’re unstoppable when they’re working together. In our State of Small Business Digital Marketing Report, we learned that social media and email marketing are the most commonly used marketing channels. 71.9% of respondents use email marketing while 71.7% use social media. Email marketing and social media were also the highest-rated channels in helping small businesses drive traffic to their websites. However, email marketing was overwhelmingly the best channel at not only driving sales, but also helping businesses to retain customers. So, how do you turn social media followers into email subscribers? Keep reading to find out. How to turn social followers into email subscribersStep #1: Put a landing page in your social media biosYou probably want to promote more than one link consistently within your social media posts. And some channels don’t let you include links within the post itself (we’re lookin’ at you, Instagram). Plus, think of how easy it would be to send followers to one, simple, clean link in your bio. This makes it incredibly easy for your followers to find what they’re looking for. And easy on you to simply direct them to your bio each time. That’s why we recommend including a Linktree in your social bios. A Linktree is a landing page that houses all relevant information, like this one from Foodie Buddies. Template #1: Linktree Landing PageSetting up your own Linktree is really easy, you can start with this pre-built template and customize it to include your information. Or get this template when you sign up for a free account. Why this template works: ● “Clean,” simple design. The page is clearly laid out, with one button per link. This makes it easy for viewers to find exactly what they are looking for without having to sift through tons of irrelevant content. ● Recognizable branding. Including your social handle and profile picture at the top, and branding the page with your brand colors and design, makes the page instantly relatable. You can even customize the URL with your domain. ● Newsletter sign-up form. This Linktree makes it super simple for readers who just want to get on your email list. Make it easy for them by including the sign up form on this page directly. Step #2: Create a compelling lead magnet landing pageTwo landing pages? Yes, we recommend two. Why? Because while the Linktree landing page helps you link to relevant resources and helpful information, promoting a lead magnet makes it more enticing for social followers to become subscribers. It raises the stakes a bit, and gives people an extra push to sign up. So what is a lead magnet? It’s a piece of high-value content you offer your prospects in exchange for their email address. A lead magnet can be an ebook, course, checklist, template, or done-for-them content — whatever your audience would find valuable enough for them to give you their email address. Here’s an example of a lead magnet from AWeber. We received several questions from our customers asking how they could write better emails. Based on that information we created a lead magnet that gave people the resources to write amazing emails. If you have a lead magnet that you exclusively promote on social media, you can even tag subscribers who sign up for it. This lets you send customized content to subscribers based on where they signed up, what they signed up for, any other information that tells you about who they are and what they like. Template #2: Download Offer Landing PageSetting up your own lead magnet landing page is really easy, you can start with this pre-built template and customize it to include your information. Or get this template when you sign up for a free account. Why this template works: ● It has a video. Video is a powerful way to share who you are and what you do with the world. It’s easy to consume and can create a powerful emotional connection with your viewer. ● One call to action. The main difference between a landing page and a website is that the focus of your landing page should be getting your visitor to take the one action you want them to take. In other words, landing pages are meant to focus peoples’ attention. So don’t ask too much of people who are viewing your landing pages. Only ask them to do one thing. That could be signing up to your email list, downloading a guide, reserving a seat, or something else. ● Explain the value they get for signing up. The space above the opt-in form is reserved to help you explain the benefits of the lead magnet to your visitors. So you need to sell it a little. Explain what your lead magnet will help them do, how it will help them get one step closer to achieving their ultimate goals. Related: How to create a lead magnet (that actually converts) in less than a day Step #3: Welcome social followers to your email listWelcome emails work. In fact, welcome emails often get 4x more opens and 5x more clicks than other types of email marketing campaigns. It makes sense. New subscribers are most engaged with your business when they first opt-in to receive your emails. Their interest is piqued. They just said “yes” to sign up for your lead magnet, so they’re more likely to say “yes” to other things you offer them. They’re also, of course eagerly awaiting a lead magnet they just signed up for. Setting up an automated welcome campaign is one of the easiest ways to leverage this fresh interest and welcome new subscribers to your list. And if you know that your subscribers signed up through a form on your Linktree landing page, or through an exclusive lead magnet promoted only to your social audience, you can tailor the content of the message with them in mind. Template #3: A welcome email campaign for social followersSetting up your own welcome email campaign is really easy. In AWeber accounts, there are even pre-built and pre-written welcome campaigns for all set up for you. All you have to do is open one up, edit it a bit to make it your own, and you’re done. Here’s an example: This email campaign contains three emails that are set to be automatically sent to new subscribers who have signed up through a social media-specific sign up form or landing page. As mentioned above, if you want to send content to social followers, you can tag your new subscribers based on how they signed up. The campaign flow is outlined below: Email #1 Subject line: Thanks for subscribing! Email #2 Subject line: [Insert title of the content you share in this post] Email #3 Subject line: Let’s chat. This is important. Or get this pre-built welcome series when you sign up for a free account. Strategies to grow your social audience with your email marketingStrategy #1: Always cross-promote contentWe already talked about including a link to your newsletter in your bios. But are you including links to your social media posts in your emails? You should. As we mentioned at the start of this article, the algorithms of the social media platforms control how many people see your content. And unfortunately, “organic reach” has declined a lot over the last few years. You probably actually have a better chance of getting people to see your content by putting it into your emails than by hoping people will see it in their feeds. Strategy #2: Engage subscribers with a social media contestPeople love free stuff. If you want to grow your audience, run a contest with an appealing prize among your email subscribers. Encourage subscribers to follow you on social media, tag a couple of friends, and like your post. Then announce the winners on your email list, so people know where they can find the winners. Strategy #3: Highlight social proofDid a customer send you an unusually nice email? Did someone praise your work? Showcase it on your social channels. And vice versa. Showcasing your social proof across channels encourages your followers on one channel to see what they’re missing on the other. It’s a different kind of FOMO, but it works. Get everything you need to turn your social followers into email subscribersSocial media is an effective — and popular — way to communicate with your prospects and customers. But relying on it as your sole form of communication can be risky. That’s where the power of an email list comes in. It lets you take back control of how you communicate with your audience by driving social media followers into your email list. Log into your AWeber and get the resources you need. Or sign up for a free account today. from https://fatsfixedassettracking.com/3-steps-to-turn-your-social-media-followers-into-email-subscribers/7657/ Customer service is a must-have for any business today. With the global reach of many companies, there is a real need to engage with customers at any time, in a convenient way for your customers. Chatbots provide the ability to enable that customer support in a 24/7 model, giving your customers the ability to engage when they have a need to. But now there is another dimension to consider — language. Introducing a bot that can support and speak multiple languages provides immense value to any organization, both in terms of customer support as well as in operational savings. Below, we talk about why it’s important, the different approaches to implementing a multilingual chatbot, and how Master of Code, as a company who provide Conversational AI solutions, has implemented a solution using the Microsoft Azure stack of services. First, let’s consider the customer service aspect. The value of a chatbot that can provide multilingual supports puts all of your customers on an even playing field. No one customer should be greater than the next; they are all customers, and how they engage with your brand is important. An omnichannel approach to customer design and engagement has long been a growth strategy in the customer experience space, and with contact center and Omnichannel Conversational AI chatbot providing the ability to bring those channels into a single support interface, that horizontal growth of channel adoption is well underway. The next step is to extend the reach of support over those channels to as many users as possible, and that’s where a multilingual chatbot can come into play. With these conversational systems already in place and with the ability to analyze and understand customer interactions, it’s relatively easy to review and understand which languages your customer base is attempting to engage in. This provides you some unique insight into your own current operational plans in which you can extend your bot automation services to allow for the adoption of additional languages, providing a more valuable chatbot customer experience. And, if you can ensure that the main use cases for those other languages can be transactionally contained within the chatbot, then some burden gets lifted for your live support agents. Those agents make up the second consideration when considering a multilingual best chatbot solution. Today, when a bot is unable to answer a question or concern that a user is having, what happens? The conversation gets escalated to a live agent to work with the user. But there is nothing that says the live agent can engage with the customer’s language either, and with the escalation already possibly frustrating the customer, reaching someone who still cannot assist due to a language barrier will make the customer more frustrated and not look as positively on the brand.
Although it is possible to staff up individuals who can speak all of your customer languages, the impact to an organization is hard, and can also be quite costly. Consider the steps in bringing someone onboard to support a brand in a call center: you have to find and recruit the individual; coordinate a start time, usually with a larger group to optimize costs; perform the training, which on average can take from 6–12 weeks; not to mention procure equipment and enable setup and support for the agent. Even if we look at the lower end of the timing, say 1 week for recruitment and 6 weeks for training, that’s 7 weeks for effort and cost per agent. And in an industry that in recent years has seen attrition rates of 34%, the whole process is quite costly. And many organizations provide a premium to those agents who can provide multilingual support, which also increases cost and can decrease customer satisfaction should those agents leave the organization.
Many of the challenges that result in customer support agents leaving is overwork and frustration. But this is where a chatbot solution can come in and provide value, containing many of the repetitive and simple-to-answer queries for a customer before it hits the agent, reducing their volume and their own frustration and burnout. And in an industry that has high turnover due to burnout and with 53% of support teams experiencing an increase in demand for support, minimizing turnover and reducing that onboarding cost can help businesses focus on the issues that are most important to customers. Historically, the most common method of creating chatbots that can support multiple languages is to create a single bot per language. By implementing this approach, a system needs to first understand the language in which the user is attempting to engage and then route them to the appropriate language-specific bot. That language bot then picks up the engagement and begins to engage with the customer. The advantage to this model is that each language bot can be developed in parallel because they are disconnected from one another. Parallelism can mean faster to market to support more customers, which is great, but there are some challenges to consider when approaching the solution in this manner:
Now, none of those challenges are necessarily wrong. They are a valid approach in which multilingual support can be provided, but being aware of some of the challenges provides some new appreciation for the complexity of this automation.
An alternative method for implementing a single chatbot that supports multiple languages is to leverage the ever-expanding cloud-based cognitive services to provide this language expansion. In this instance, there is a single Natural Language Understanding (NLU) service implemented in a default language for the bot. The use cases for this language are laid out, the persona and journey map exercise is developed, and the core of the chatbot is built.
Now, within the multilingual chatbot itself, a language detector component is implemented. This detector will then work with other services to translate the request and then apply it to the NLU to understand the intent of the question, which exists in the default language. Once matched, the appropriate response will be identified and formulated, in the language that the user engaged within, and then returned to the customer in their selected language. That is a rather simplified explanation of the service, but let’s apply this approach to the challenges listed above:
Even with these challenges mitigated somewhat, there is still some additional work in maintaining the multilingual chatbot. For each language implemented, the responses need to be crafted and formulated to be correct for the languages that make up the chatbot. Although it is reasonable to use NLU and automatic translation to understand the intent of the user, it is not necessarily the same as to how you create the response. Language is very nuanced and when you are talking about value, you need the responses to be aligned with the persona of both the chatbot and the brand. So the language within the responses need that additional support. (You would be doing this in the previous example as well, but it would be done in the confines of its own language bot.)
Because of this need to still manually craft the responses, the organization needs to decide on which languages they wish to perform multilingual support. Not every language can be easily detected, so there can be some technical limitations, which may result in a hybrid of the above 2 solutions being implemented. But when the language is supported, then adding an additional language to the portfolio is more a matter of intent mapping, utterance development, response message, crafting, and then training the bot to understand the updated language. The intent with this architecture is to not recreate the wheel with each subsequent language, but rather expand its language support as needed.
There are many cloud service providers in the market today offering numerous cognitive services that can be creatively combined to provide a service such as this. The solution we explore above we have put together with a focus on using the various services from the Microsoft Cognitive Services suite. The Microsoft suite provides all of the necessary tools and services to make either of these solutions happen. At the core of both methods in the Microsoft stack is Microsoft Conversational Understanding, which is a next step beyond LUIS, the previous iteration of NLU provided by Microsoft. Both of the products work with the Microsoft Bot Framework successfully, and have APIs for use by other systems, but the future of NLU at Microsoft resides with this next step tool which allows for many of the services outlined above, including the language orchestration activities.
The activities for Conversational Understanding are supported with the Azure Language Detection service, another one of the cognitive services provided in the Microsoft Cognitive Services suite. This service, which is continually advanced by Microsoft, allows for the growth of language quality and support, creating new opportunities over time for additional services to be bundled on top of this solution. With all that, there are also services from other cloud providers that can provide similar services. For example, AWS has Amazon Comprehend, which can also perform detection on content to reliably understand the language that the inbound request is in. So although above we talk about how Master of Code has developed Conversational AI solution and an approach using Microsoft Azure services, there are similar options available from the other major cloud cognitive service providers that can be leveraged based upon the underlying architecture that an organization chooses to utilize. That depends on your customer base. There is no one right answer as to how to approach developing and implementing a multilingual chatbot. Each organization needs to consider its customers, the volume of queries they have in some of the additional languages, and the value of those languages to maintain and support their brand. If the brand’s website is available in a certain language, then customers will expect support in that language as well, and so those should be the minimum number of languages supported. It also is based upon the technology stack that your organization utilizes, leveraging what you already have available without necessarily needing to go through a new onboarding and procurement process. If you want to explore which options are best for you and your customer engagement strategy, reach out to our team of specialists at Master of Code who will help you to map out a path to customer engagement success with chatbots and business process automation to support your existing contact center activities. Explore the ways on how to improve your customer engagement within Conversational AI. Let’s Connect! https://ift.tt/RWEv2lM from https://fatsfixedassettracking.com/engaging-your-customer-with-a-multilingual-chatbot-by-master-of-code-global-nov-2022/7655/ Like my post? Please share! Here’s the slide deck from my recent talk on Local U Advanced Virtual (a great event if you’re trying to sharpen your local SEO sword). It’s about things you can try if it seems your rankings have fallen and can’t get up. Here’s the one-page summary – AKA the cheat sheet. Here’s some color commentary on specific slides that may call for it: Slide #3 (big-picture comments): My suggestions here aren’t on concerns like why your GMB page was suspended or why your site won’t load. Those sorts of problems are covered elsewhere, and often the solutions are straightforward. I’m focused on the “Hadn’t thought of that move – I’ll try it” type of suggestion. Slide #4 (general rules): Keep logs of your work in a way that’s detailed, yet clear. That will make troubleshooting WAY easier, because you know what happened and when. Also, sometimes the way out of a problem is the way you got into it: by doing nothing, at least for now. If your rankings have plunged, and you can’t figure out for the life of you what’s wrong, wait a while if it’s at all possible to wait. Slide #9 (on filtering certain terms in Search Console): The idea is to see how you’re performing on search terms that people type in when they don’t know about you already but might become customers. As opposed to people who are word-of-mouth referrals, or people who just have a question and no plans to pay you for anything. Slide #13 (on using homepage as GMB landing page URL): This is usually a problem for multi-location businesses, but often when your GMB page points to a page on your site other than your homepage, you’re extra vulnerable. Meaning a generally weak competitor can parachute into your market and outrank you with relative ease, causing your Maps rankings to sink. More info in my 2014 post on the topic. Slide #15 (on competitors’ GMB landing pages): The basic question is this: is the advantage on a competitor’s landing page, or somewhere else? To see if it’s the former, don’t try to compare their whole sites to your whole site. Put on the horse blinders and focus just on their GMB landing page vs. yours. Does theirs have more info on specific services? More info on their service area? More backlinks from locally relevant domains? No accordions or pop-ups or other elements that could affect Google’s crawling of certain content? If you do that apples-to-apples comparison, you will probably notice some low-hanging fruit. Slide #16 (on competing businesses in or extremely near your building): Because Google seemingly tries to show search results that are geographically varied and not just a bunch of businesses in the same building or strip mall, a competitor who shares your address or is VERY nearby (think feet, not miles) can explain a plunge in Google Maps visibility. If they are breathing down your neck like that and they aren’t spamming, basically there’s nothing you can do except to outwork them on your on-page SEO, inbound links, and reviews. Joy Hawkins covered this back in 2016 and similar phenomena since. Slide #18 (on mitigating Google Maps spam): Maybe you’re bending a rule or two, too. Maybe you don’t want to cut into a competitor’s business, even though they’re doing it to you. How you should react to nearby spammers is a case-by-case question, but my general philosophy is: they work their side of the street, and you work yours. I cover this topic often, but if it’s new to you, check out these posts: Google Maps Spam Patrol: Why You Need to Do It, and 10 Tips to Make It Doable Hardest Truths of Google Maps Spam Google Maps Spam-Reporting System: the Toilet That Flushes 60% of the Time (on a Good Day) Slide #22 (on similarly-named competitors): Nearby competitors don’t need to do much or any SEO well if they can cause Google to confuse the two of you, or if they can neutralize the advantage of your keyword-rich GMB name. Be a giraffe among zebras. If that’s not possible, at least don’t be the shortest zebra among the zebras. See this post: Generic, Local-SEO-Friendly Business Names: the Pros and Cons of Using One Slide #24 (on spreading out GMB pages within your service area): In this example, Roto-Rooter does a good job of setting up their offices / GMB pages throughout the sprawl greater Houston, rather than jamming them all next to each other. This way, they rank across much more geography and aren’t competing with each other over the same rankings in the same suburbs. Divide and conquer. Slide #25 (on creating “practitioner” or “department” GMB pages): The basic idea is each public-facing professional (e.g. doctor, lawyer, agent) or department has his or her own GMB page, each pointing to a bio page on your site that’s optimized for that person’s specialty. Ideally the GMB categories are different from that of the main business or practice. Because these people are targeting relatively “niche” terms, often it’s easier to rank for those terms, while the main business or practice is aiming for the bigger, tougher search terms. If you don’t differentiate these other pages, sometimes your main GMB page will drop because an individual professional’s GMB page starts ranking, even though you don’t want it to. Slide #27 (on adding underperforming terms to well-performing pages): If you have a page that’s doing well, you can weave terms into it that other pages failed to rank for. One of my clients calls this “sprinkling” keywords. It can be a sprinkle, or an opportunity to add signficant chunks of relevant content. Either way, this can help you carry much more payload. Slide #33 (on adding more internal links): My advice is simple: go heavy on the internal links to your highest-priority pages. Wouldn’t sweat the anchor text, but I wouldn’t worry about getting penalized, either. In my 127 Internet years in SEO, I haven’t seen a site get whacked for heavy internal linking, whereas I have seen many sites get unstuck after they got serious about internal linking. If nothing else, internal links tell Google which pages YOU consider important, and of course they can make life easier for visitors. Slide #35 (on merging pages that compete for the same terms): Fish around in the “Performance” -> “Queries” area of Search Console and look for 2 or more pages (or posts0 that rank so-so for the same terms or similar terms. Grab any germane content from page “A,” transplant it into page “B,” and then 301-redirect page A to page B. -- Have your rankings tanked? Any questions about any of the slides, parts of the cheat sheet, or color commentary? Leave a comment! Like my post? Please share! from https://fatsfixedassettracking.com/tanking-local-rankings-how-to-turn-them-around-if-theyve-gone-down/7653/ |
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Digital marketing is the component of marketing that utilizes internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services. Archives
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