You’ve probably seen it all over the internet… making waves on just about every social media platform out there. Artificial intelligence, let me rephrase that – CHATGPT3. The monster that has awakened Microsoft to invest $10 billion. But why? Does Microsoft truly believe that AI will change the way we consume information and produce it? Or the even bigger question… Will artificial intelligence replace us as humans in the content marketing world? ? Well, stick with me for a sec, because the answer isn’t as simple as “yes you should be afraid of AI replacing humans” or “you shouldn’t worry about your job.” What is AI Anyways?Researchers in the field of AI strive to create systems that can perform tasks that typically require human intelligence. These tasks include visual perception, speech recognition, decision-making, and language understanding.
How to Optimize Your Landing Page and Bring in Paying CustomersWritten by Joshua Lee February 23, 2023 Using AI, computers are trying to be creative like humans as much as they can, given the constraints. Will AI Replace Human Creativity?To compare AI with human creativity would be a good place to start. While humans might find it challenging and tedious to understand the target market, things have become easier thanks to AI. ? This technology lets companies personalize their marketing efforts, improve targeting and segmentation, and automate repetitive tasks.
How to Ready Your Business For Scalability? 4 Essential Steps To Avoid ObstaclesBest SEO Company | Professional Digital Marketing Agency USAWritten by Joshua Lee February 23, 2023 How is that even possible? Well, advanced machine learning algorithms and natural language processing analyze customer data and generate insights that can be used to develop an excellent strategy in much less time. Interestingly, the emergence of AI-powered chatbots and virtual assistants is excellent for businesses as they interact with customers in real-time, providing personalized assistance and recommendations. Overall, AI is helping companies engage with customers and increase sales more effectively. This has massive implications for entrepreneurs, as they won’t need unnecessary labor for tedious tasks. On the other hand, human creativity is essential for developing and executing effective marketing campaigns. Humans can think outside the box, come up with new and innovative ideas, and connect with consumers on an emotional level. Artificial intelligence excels at analyzing large amounts of data and identifying patterns, which can help target specific demographics or predict consumer behavior. It can also automate email marketing or social media management tasks, allowing marketers to focus on more strategic tasks. Using AI for MarketingUnderstanding your audience in marketing is an absolute must for creating compelling campaigns and driving human connections. Using AI, you can identify the most effective channels to reach your audience, such as social media, email, or traditional advertising. Ultimately, the more you know about your audience, the better equipped you will be to create marketing campaigns that resonate with them and drive conversions. But AI creativity only completes part of the picture. The limitations in understanding human sentiments bring us to the power of human creativity in comprehending emotions. Building Deeper Human Connections With AIHuman intelligence and sentiments play an essential role in decision-making. It is used to understand consumer behavior and preferences, which can inform effective marketing strategies. ? For example, if a company finds that consumers have negative sentiments toward a particular product, it may discontinue or rebrand it. Emotions can also be used to understand customer feedback and create personalized marketing campaigns. The question is: can AI understand human emotion? That is an interesting matter, as AI and neuroscience researchers are currently developing algorithms for AI to understand human emotion. For now, we as humans have the upper hand when it comes to creating real and authentic content. Will AI Replace Human Jobs?The answer here would be yes, but that’s if you’re not willing to adapt to the current technological revolution we are living through. And NO if you are willing to keep an open mind about how artificial intelligence can help you become better at your job. ? AI and human ingenuity can complement each other in business processes, such as marketing, as the combination can create compelling and engaging strategies. ? Artificial intelligence can analyze data and help identify patterns and insights we might not notice. ? Exploring data can help inform and guide creative decisions, but creating and executing marketing campaigns often still requires human intuition and expertise. ? AI can automate repetitive tasks, freeing time for us to focus on more strategic and creative work. from https://fatsfixedassettracking.com/the-intelligent-content-revolution-how-ai-is-driving-the-next-wave-of-marketing/8295/
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The fonts you embed in your website transform the design and can mean the difference between an extraordinary brand experience and a high bounce rate. And so, every month, we put together this roundup of the fifteen best new fonts that have caught our eye over the past four weeks. Enjoy!
Dewey DecimalDewey Decimal is a modern take on the typewriter style of typeface. It’s proportional, with a large x-height and open counters, making it ideal for use on the web.
First Aid KitFirst Aid Kit is an interesting take on a typeface because each weight is a different style. It’s a smorgasbord of options that hands you plenty of bang for your buck.
VangedaVangeda is a display font that’s perfectly on trend for the Art Nouveau revival that’s been gathering pace since last year. It’s ideal for branding or large print work.
Mint GroteskMint Grotesk is a quirky sans serif with an extensive range of options, including stylistic alternatives and tabular figures. It’s a great workhorse and ideal for UI designs.
AdaAda is a contemporary calligraphic script font based on the Ruq’ah Arabic style. It includes Arabic and Latin characters and has three variations: sharp, flat, and round.
SterlingtonSterlington is an ornate script with numerous flourishes referencing the grandiose style of the Victorian era. It’s crying out to be used on a Sherlock Holmes anthology.
VincoVinco is a curvaceous serif with elegant strokes and a subtle organic flourish in letters like a, f, and y that reduces its formality, especially in the bolder weights.
MarigeMarige is a chunky serif with minutely flared terminals. Its confident but informal shape is excellent for editorial design or branding work.
SimilarSimilar is a workhorse sans serif that looks pretty, well, similar to a lot of corporate sans serifs you’ve seen before, except for some lovely details that emphasize the baseline.
RaveraRavera is a brush script that leans into its hand-drawn look. It’s available in regular or texture, the latter of which adds a nice woodblock print effect for extra grunge.
BasteBaste is a sans serif that was inspired by southern France, reflecting the softness of the shoreline and the edginess of cities like Marseilles.
ArtusiArtusi is a delicious serif font that’s inspired by an influential Italian cookbook writer. It’s available as a variable font, and the refined style is carried through all weights.
ParnasoParnaso is a high-contrast serif with fine details and a solid rhythm. Its italic is lively and playful. It’s ideal for running text, and its display variation is excellent at larger sizes.
Fitzgerald in BerlinFitzgerald in Berlin is a retro serif with contemporary details. Its shapes verge on the calligraphic, and it’s a solid choice for branding projects that need a touch of heritage.
Rockers GarageEveryone loves a good brush script, and Rockers Garage fits the bill perfectly. Its clear rhythm provides excellent legibility, and the texture is nice and subtle. from https://fatsfixedassettracking.com/15-best-new-fonts-february-2023/8293/ This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
from https://fatsfixedassettracking.com/546-your-why-is-louder-than-your-worries-how-to-overcome-self-doubt-amy-porterfield/8291/ By Chris Vasquez February 15, 2023Link previews in the AWeber message editor make your emails better while saving you time. Picture this: you’re rushing to meet a deadline to send your newsletter. You’ve got your content written and your audience is waiting to hear from you but the thought of manually dragging-and-dropping multiple images, buttons, and text elements is making your head spin. You need help, and fast. Look no further. With Link Previews, you have the ability to turn a simple URL into a block of well-designed, linked-up content, a video thumbnail, a cta button, or hyperlinked text, with just a single click. How Link Previews can help you right now
The killer feature for curated newsletters
How to Optimize Your Landing Page and Bring in Paying CustomersWritten by Chris Vasquez February 21, 2023 Link previews are helpful for all sorts of writers and marketers (I include a list of ways you can use them to engage your audience below), but where they really shine is when you’re curating content in a newsletter. As long as you have a strong intro and a list of interesting links, you can create a well-styled newsletter in a matter of minutes. I have been using link previews to publish a newsletter about curated design inspiration that takes me just a few minutes to write. Not just faster, better tooThe folks at Explorist.life are some of the busiest creators around. They create weekly YouTube videos for hundreds of thousands of subscribers, produce wiring kits and plans, and… oh yeah they turn vans into solar-powered glamping machines. Email is one of their most important tools to keep their audience up to date on new products and videos. Steph, one of the owners of Explorist.life had this to say about how link previews help them grow YouTube views.
How to Ready Your Business For Scalability? 4 Essential Steps To Avoid ObstaclesBest SEO Company | Professional Digital Marketing Agency USAWritten by Chris Vasquez February 21, 2023 Link previews are smart enough to understand different types of links and turn them into elements that your readers are familiar with. But did I mention it’s faster? (I’m talking about shaving minutes off your email writing process)It doesn’t make sense to have to manually recreate information about a website you’re linking to in your newsletter. Copying and pasting page titles, downloading and uploading thumbnails for the site… sheesh. All this info is already online, shouldn’t your email platform be able to just do it for you? Well, yes. It should. And now we do. All you have to do is paste your link and we’ll create a styled hyperlink, button, or designed block of content. Start Right Now – It’s Two-Step Easy!You can start using link previews right now, just:
That’s it. Two steps. Now it’s up to you. Use link previews to make your emails more effective, and save time to do the things you love. And let me know how we can make this even more helpful for you.
from https://fatsfixedassettracking.com/write-better-email-in-less-time-using-link-previews/8289/ If you want to know what frustrates WordPress users, just ask. Recently I put out a call on Twitter for recommended improvements to its media management features. And I received a virtual earful of gripes and suggestions. True, it’s a thoroughly unscientific sampling. But it appears that the WordPress Media Library is lagging behind the times. There are a couple of potential reasons for this. First is that the open-source project has shifted focus toward the Block and Site Editors. Both are large, complex undertakings. And they require plenty of human involvement. That leaves little time to address other issues.
Our 50 Favorite CSS Libraries, Frameworks and Tools from 2020Written by Eric Karkovack February 20, 2023 In addition, there are an untold number of plugins for enhancing the Media Library. It’s another example of the WordPress community stepping up to fill gaps in the core software. Still, it seems clear that some of these features should be baked into the core. Here’s a look at a few areas where WordPress media management could stand improvement. The Ability To Replace Existing FilesIt sounds so simple. Yet replacing or overwriting an existing media file in WordPress is anything but. You can’t easily do it without a plugin like Enable Media Replace. And there are many times when this functionality could be useful. For example, consider a website with a collection of important PDF documents. Let’s say they’re updated every year. Sure, you can simply upload new versions each year. But new files are assigned a new permalink. Thus, any site that links to the previous documents will show outdated content. Not to mention performing a possible search and replace to make sure the correct URL is being used on the original website as well. This can be a major inconvenience to site administrators. But it’s particularly difficult if the website hosts a lot of media files. Every change can require multiple steps. The result is a lot of time spent tracking where a given file is referenced. It’s great that plugins exist to streamline the process. However, not everyone is aware of them. Therefore, these features would be a helpful addition to WordPress core.
Categories and Tags for Media Files + Improved SearchAs it stands, media files in WordPress are organized into date-based folders. For example, every file you’ve uploaded in February 2023 would reside in: From a file storage perspective, this makes things nice and tidy. But it doesn’t do much to help users find a particular file. And while there’s a search feature, it’s quite limited in scope. You can search by a file’s title meta, but that tends to be rather generic by default. In addition, you can narrow things down by media type (image, document, video, etc.) and date uploaded. But what if you don’t remember a file’s title or upload date? You’ll be stuck clicking through numerous files, hoping to find a needle in a haystack. That’s where the ability to create custom taxonomies, categories, and tags could help. It’s the sort of functionality included in the Enhanced Media Library plugin. And it could make locating a particular file much easier. Imagine being able to classify media files in a way that makes sense for your website. Any files used in a press release section, for instance, could be tagged as such. This assigns a purpose to each file and provides context for users. Or you might search based on the contents of the caption or description meta. These items may offer more specific detail than the title alone. Search engine optimization (SEO) and privacy could also be factors. On a membership website, there could be certain media files that you don’t want to be indexed. Blocking a specific taxonomy from search engines would be desirable. The WordPress Media Library can easily get out of hand. The above features could bring some sanity to it.
More Control Over Image SizingBy default, WordPress creates multiple versions of each image you upload. Besides the original file, you’ll find large, medium, and thumbnail sizes. And a theme or plugin can programmatically add custom sizes as well. This comes in handy for serving up appropriately-sized files for mobile devices via srcset. The downside is that it can also eat up storage space and processing power. Plus, not every version of an image may end up being used. In a time when we must be conscious of a site’s environmental impact, every unnecessary process should be reconsidered. Yet there’s no easy way to stop multiple versions of an image from being generated. This results in wasted resources. The WordPress Media Settings (Settings > Media) are short and sweet. In addition to organizing uploads into date-based folders, you can also set default custom image size dimensions. More control in this area would be beneficial. The ability to turn off a particular image size (the thumbnail, for example) could reduce clutter. And limiting files generated on a per-image or per-post-type basis might also prove useful. Energy, storage space, and processing cycles are finite resources. Changes to the way WordPress handles uploaded images could help to minimize usage in all three areas. Find Out if Media Is Being UsedAs a website evolves, some media files can fall by the wayside. They merely sit on the server collecting virtual dust. But identifying these files is difficult. And in some cases, there is a risk in allowing them to stick around. Consider our earlier example of an outdated PDF document. It might contain incorrect information. Therefore, a user who finds this file via a search engine could be led in the wrong direction. An inconvenience at the very least. Plugins like Media Cleaner can keep you informed of unused files. It identifies them and provides a way to review and take further action. But it seems like this could also be implemented as core functionality. Since WordPress can already tell you if a file is attached to a particular piece of content, it stands to reason that it could tell us what’s not being used as well. The goal should be to put website owners in control of what’s available to users.
WordPress Media Management Has Room for GrowthMedia files are an integral part of modern websites. As such, the ability to manage them efficiently is critical. This is an area where WordPress has plenty of room for growth. The existing Media Library has some useful features. But it’s also lacking key functionality that takes things to a higher level. Thus, it’s worth taking a good long look at potential improvements. The plugins mentioned above can serve as inspiration, as can user feedback. WordPress core doesn’t have to do everything when it comes to media. But it could certainly do more.
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from https://fatsfixedassettracking.com/how-wordpress-media-management-can-be-improved/8287/ YouTube is taking its next steps into podcasting, with a new test of the capacity to upload and manage podcasts in the YouTube Studio app. As per YouTube: “To make it easier for creators to distribute their podcasts on YouTube, we’re running an experiment that allows you to create a podcast or set an existing playlist as a podcast within Studio.”
The Role of Artificial Intelligence In Improving SEOBest SEO Company | Professional Digital Marketing Agency USAWritten by Andrew Hutchinson February 20, 2023 Those in the experiment will be able to upload a podcast within the ‘Create’ element of YouTube Studio. You’ll also be able to view all of your podcasts in the ‘Content’ menu under a new Podcasts tab. In addition to this, YouTube’s also testing new podcast analytics, which will provide podcast-specific performance insights, making it easier to measure your podcast content in separation from your video uploads. YouTube’s been gradually developing more podcast tools, as it moves to align with growing audio usage. YouTube Music now has more than 77 million paying subscribers, and while visual elements remain central to the platform’s broader offering, there’s clearly significant interest in audio-only content as well. Last August, some users reported that they had access to a new podcast page in the app.
How to Create YouTube Video Ads That Convert : Social Media ExaminerWritten by Andrew Hutchinson February 20, 2023 With many popular YouTubers also now running their own podcasts, it makes sense for YouTube to expand its horizons in this direction, and provide a more comprehensive media offering for its creative talent – which also now includes both short and long-form video. It’s still moving slowly on podcasts, but this new addition is another step in that expanded direction. from https://fatsfixedassettracking.com/youtube-tests-podcast-management-options-in-youtube-studio/8285/ According to our 2023 Marketing Strategy Trends Report, 42% of marketers leverage social media, and it has the highest ROI of any channel. With this in mind, sharing content on social media is a no-brainer.
Whether you’re looking for a strategy refresh or leveraging the channel for the first time, this post is your guide to the different types of social media content and the benefits it’ll bring to your business. Different Types of Social Media Content1. Video (short form, specifically)
How to Optimize Your Landing Page and Bring in Paying CustomersWritten by [email protected] (Flori Needle) February 19, 2023 Short-form video is the top trend marketers will be leveraging in 2023, and HubSpot’s 2023 Social Media Trends Report found that it is the highest ROI format for social media marketing. With this in mind, creating short-form videos is a worthwhile investment, and some common examples are TikTok videos, Instagram Reels, and YouTube shorts. The TikTok below is a video from Topicals, a skincare company, which talks about the different uses for one of its products. Long-form video is also popular, but it doesn’t come close to the ROI of short-form. Live video gained steam during the pandemic, allowing people to participate in events remotely. Twitch is a popular live-streaming platform where people can interact with their favorite creators in real time. 2. Audio chat and live rooms.Audio chat is another type of social media content, and many platforms have native features like Twitter Spaces, LinkedIn Live, or Facebook Live Audio. It’s also the top content type marketers plan to leverage for the first time in 2023.
Best Secrets for Off-Page SEO Success in 2020Written by [email protected] (Flori Needle) February 19, 2023 This makes sense, as audio chat rooms let brands directly communicate with audiences and develop closer relationships than seeing a billboard or watching a YouTube video. And, during a time when customers value connections with brands more than ever, audio chat rooms are a valuable tool. Audio chat rooms are trendy among Gen Z. A Spotify study found that 80% of Gen Z enjoy audio content because it allows them to express their individuality and explore different sides of their personalities. 3. Content that represents brand values.Content that represents brand values is anything that shares what your company stands for in addition to and outside of the products you sell, such as commitments to sustainable production practices, treatment of employees, or any causes you support. Consumers care more than ever about what the brands they buy from stand for and the values they have. They want to know the causes that businesses support and the commitments made to bettering the world.
How to Create YouTube Video Ads That Convert : Social Media ExaminerWritten by [email protected] (Flori Needle) February 19, 2023 The image below is a Tweet from Ben & Jerry’s that expressed its commitment to environmentalism and combating climate change, which aligns with its stated core values of environmental protection. Brand value content helps you draw in people whose values align with yours, and marketers also say that it has the 5th biggest ROI of any trend. 44% of marketers are also already posting this type of social media content. 4. User-generated content.
How Zapier Supports SocialPilot To Be The Most Cost-effective ToolWritten by [email protected] (Flori Needle) February 19, 2023 User-generated content (UGC) is content your audience creates that features your business/brand that is not paid for by your business. For example, someone shares a non-sponsored TikTok about how much they like your product or posts a picture wearing your clothing and tags your business. This type of content is great to share on social media because it helps your audiences see that people use and like your products, vouching for you in a real-life way. UGC pays off, as customers trust reviews from friends and family more than they trust branded ads, and 79% of people say UGC highly impacts their purchase decisions, considerably more so than branded content and influencer content. When you do use UGC, the platforms it performs best on are Instagram, Facebook, and YouTube. 5. Funny, trendy, and relatable content.Funny, trendy, and relatable content on social media can be hopping on viral memes, relating them to your business, and using trending hashtags or sounds. This type of content requires awareness of what’s happening on social media, cultural moments, and current events and creating buzzy content related to that. 36% of marketers already share funny, trendy, and relatable content on social media, and 66% say that funny content is the most effective, followed by relatable, trendy content. Consumers say that funny content is the most memorable. 6. Shoppable content.Shoppable social media content allows consumers to browse through products on your accounts, discover things they like, and even make a purchase without leaving the app. The image below is an Instagram storefront for Ink Meets Paper, where someone can browse its products, find what interests them, and make a purchase. Image Source This is a valuable content type as social shopping is currently on the rise, and consumers are discovering new products and buying products on social media apps more than ever before. In fact, social media is the most popular way for Gen Z, Millennials, and Gen X to discover new products, and over 1 in 5 have made an in-app purchase in the past three months. If you share shoppable content, the most effective platforms for selling in-app are Instagram and Facebook. 7. Educational content.Educational content shares helpful information with audiences that helps them reach their goals and meet their needs. Educational content can come in infographics, videos, text-based posts, images — any of the content types we discussed in this post. HubSpot often shares educational content through YouTube videos, where viewers can learn more about concepts of interest. The video below is a recent video that educates viewers on creating a brand style guide. 8. High-quality imagesImages are a must on social media platforms, capturing attention and drawing people in. Images can be things like high-quality product photos or even a trending meme that relates to your business. Our recent Marketing Strategy Report found that 47% of marketers leverage images as a media format and work well on all social media platforms. 9. Text-based contentWe see text-based content on social media every day, like Tweets or thought-leadership posts on LinkedIn. The primary goal of text-based content is to share insight through text rather than an image or video. For example, you can pair a Tweet with an eye-catching image, but the point of the post is in the text. Blogs are popular text-based content where people read longer posts and discover helpful information. Some popular types of blog posts are:
10. InfographicsInfographics are a content type with the shareability and visual appeal of photos but are filled with helpful data and information. It’s an impactful form of social media content and educational content. The image below is a post from HubSpot’s Instagram account that is an infographic that informs viewers about the most effective traits of a sales leader. Image Source Infographics are effective, too, with 56% of marketers that regularly use them saying it’s their most effective content type. 11. Ephemeral/disappearing content.Ephemeral/disappearing content is content that only stays up for a certain amount of time, like Instagram Stories that disappear after 24 hours. Users only have a set period to engage with it, so they might be more eager to keep track of your profiles and keep returning to experience what you share. Creating quizzes and polls in your Stories is a great way to leverage this type of content. People only have a certain amount of time to respond, generating excitement and immediate action and inspiring respondents to come back and see results. Repurposing Content Is Still A Valuable StrategySocial media marketers say they use an average of four platforms, each with its best practices and norms to follow. It can be challenging to create individual pieces of content for every single platform, so many marketers share similar content on each platform but repurpose it to fit the tone and requirements of each one. The key to success, however, is repurposing content, not resharing. People don’t look fondly at brands that share the exact same thing on each platform. 48% of marketers already share similar content across platforms with tweaks to make it more relevant to the platform’s demands. Want More Social Media Insights?Learn more about the State of Social media with more of this data, videos, and exclusive industry tips on our State of Social Media Hub— which will come with a free downloadable resource.
from https://fatsfixedassettracking.com/the-types-of-content-on-social-media-new-data/8283/ As the holiday season approaches and the year comes to a close, it’s important to look at some of this year’s latest tools and technologies. In this post, we’ll take a look at some of the fresh resources for our fellow web developers to stay ahead of the curve and start the new year off right. This includes a host of new JavaScript, PHP, HTML, JS, and CSS libraries, plus a breakthrough in WordPress.
Fresh Resources for Web Designers and Developers (November 2022)
Fresh Resources for Web Designers and Developers (November 2022)We are nearing the end of 2022. But web development is still growing at a fast pace and… Read more GithubUnwrapped
Our 50 Favorite CSS Libraries, Frameworks and Tools from 2020Written by Thoriq Firdaus February 18, 2023 A handy little web app to show off your GitHub activity for 2022. Just enter your username and you’ll get a personalized video that summarizes all your public Github activities for the year. You can download the video and share it on social media like Twitter and LinkedIn, or just keep it for yourself. And if you want to add a little flair, it provides three different themes to choose from. UnovisAnother cool open-source project from F5, the company behind Nginx. Unovis a data visualization framework that works with React, Angular, Svelte, and vanilla JavaScript. It has different types of charts, maps, and network graphs that allow you to visualize almost any type of data. It lets you import individual components to keep your file sizes small. And if you want to customize the look of your charts, it’s super easy to do with the CSS-variables support. Lighthouse PHPGoogle Lighthouse helps you improve your website by checking things like performance, accessibility, and SEO. This PHP library makes it easy to use Lighthouse and create reports in HTML format. You can customize how you use it and integrate it into your existing workflow. A handy library, especially if you’re already using PHP in your project. SpladeA library that makes it super easy to build Single Page Applications (SPAs) using Laravel Blade templates and some extra interactive components from Vue 3. Basically, you can write your app using the simple Blade syntax, and then add some “magic” to make it feel like an SPA. ConsoleNinjaUsing the It lets you see the logged values right next to your code, which makes it easier to understand what’s going on in your codes. It’s easy to use — just start your editor and your development server, and you’re good to go. No need for any special setup or configuration. NextraNextra is a framework that sits on top of Next.js and helps you build websites that are all about content. It has all the good stuff from Next.js, plus some extra tools to make it easier to create content using Markdown. It also comes with built-in support for syntax highlighting, internationalization, and search. And right out of the box, you can choose between two different templates: one for creating Docs and one for a Blog to get you started quickly. VuefireA tool that helps you keep your Vue app in sync with a Firebase database. It’s designed to be easy to use and aligns with the declarative approach of Vue. It takes care of things like nested collections and document references for you, and it works with other Firebase features like authentication. You can choose which parts of the tool to include in your project, so you don’t have to use everything if you don’t need it. OSCSOSCS is a website that helps you choose colors for your digital interface, like a website or mobile app. It gives you different color palettes and shows you how to use them, along with examples of what they look like in an actual application. If you’re having trouble finding the right colors for your project, OSCS is a good place to start to get some inspiration. HydeA tool that helps you create static HTML pages, blog posts, and documentation sites using Laravel. It comes with a front-end starter kit based on TailwindCSS that works right out of the box and is responsive and customizable. You can use Markdown or Blade to create your content, and Hyde comes with templates to help you get started. Dinero.jsA JavaScript library that makes it easier and safer to work with money in your app. It lets you express monetary values and do things like change, convert, compare, and format to different currencies for display. Dinero.js makes it easier to manipulate money in your application. The Component GalleryA collection of user interface components that you can use as a reference when building your own component-based UI. It’s updated regularly and has examples of components and design patterns from real-world design systems. You can find components like navigation, pagination, progress indicators, breadcrumbs, etc. It’s a great resource for designers and developers looking for inspiration. useMemosAn open-source, self-hosted web app for managing and sharing knowledge and information. It’s free and easy to set up on your own servers using Docker. It has a simple text area for writing memos, with some basic Markdown support. You can choose to make your memos private or public, and an API is available for customizing the tool to fit your needs. It’s a great way to organize and share memos within your organization, company, or with the public. CodeImageA tool that helps you make your code screenshots look nice. You can use it to share code snippets. You can customize your snippets by changing the syntax theme, colors, and window theme, and once you’re happy with how it looks, you can generate the image and share it with others on social media. ExpoA package for React Native apps that gives you a ton of useful features. With it, you can build apps entirely in JavaScript that work on all kinds of devices, without having to use tools like Xcode or Android Studio. Expo has great support for TypeScript. All these allow you to use the same codebase to develop incredible apps. BlogsterA collection of fast and accessible blog templates with a variety of customizable themes. It’s built with Astro and Markdoc. It includes features like a built-in dark mode, support for custom markdown components, and an RSS feed for SEO. All of the templates are performant and have a perfect score on the Lighthouse accessibility and performance testing tool. UserAgents.meA collection of common user agents for various operating systems and browsers, including Windows, Linux, and macOS. It provides a free API that lets you access the data in a convenient JSON format, which you can use in your code or application. I think it’s a really handy source for web scrapers, researchers, and website administrators who need accurate, up-to-date user agent strings. Vite Plugin SSRA plugin for building server-side rendered apps with Vite.js, a fast JavaScript build tool. It works with any UI framework, like React, Vue, Svelte, or Solid, and you can use it with other tools as well. You can choose between client routing and server routing, and it supports all types of rendering, including Single-page (SPA) and Multi-page Apps (MPA). It’s easy to use and requires almost no configuration. SVGGobblerA browser extension that helps you work with SVG files. It works with Chrome and Firefox and gives you options like downloading, copying, viewing the code and exporting the icons as images. It’s a convenient tool for anyone who works with SVG icons on the web. WordPress PlaygroundA recent experimental tool that lets you run WordPress in your browser without a PHP server. It uses WebAssembly to make this possible. It has a lot of potential uses, like running code snippets in documentation, testing plugins and themes, switching between PHP and WordPress versions, and fixing failed CI tests. It’s not completely stable yet, but it has the potential to revolutionize how we use WordPress in the future. PocketbaseAn open-source backend tool that includes SQLite, real-time subscriptions, built-in file and user management, a dashboard UI, and a simple API. It’s designed to handle a large number of concurrent connections that could work even on a budget VPS. It’s currently in active development and overall has the potential to be a good alternative to paid SaaS options. from https://fatsfixedassettracking.com/fresh-resources-for-web-designers-and-developers-december-2022/8281/ Are you trying to make sense of your YouTube analytics but feel like you’ve been tossed an advanced calculus textbook with no teacher? If you’ve resorted to throwing spaghetti at the wall just to see what sticks (or purely out of frustration), we can help. To all marketers, content creators, and YouTube stars, bookmark this post. We’re going to demystify metrics, explain which reports do what, and show you how to use YouTube analytics to your advantage. We’ve even got can’t-miss expert insights from Paige Cooper, Hootsuite’s own Inbound YouTube Lead and all-around digital savant. Buckle up!
How Proximity Impacts Localized Google Organic Results for Law FirmsWritten by Colleen Christison February 18, 2023 Bonus: Download the free 30-day plan to grow your YouTube following fast, a daily workbook of challenges that will help you kickstart your Youtube channel growth and track your success. Get real results after one month. How to use YouTube analyticsBefore you can start using YouTube analytics for video and channel refinement, you need to figure out where to find the data in the first place. Here’s where to get all the numbers you need. How to find YouTube analytics on desktopStep 1. Log in to your YouTube account and click on your profile icon in the top right corner.
The Role of Artificial Intelligence In Improving SEOBest SEO Company | Professional Digital Marketing Agency USAWritten by Colleen Christison February 18, 2023 Step 2. Select YouTube Studio. Step 3. You will have basic YouTube marketing analytics on your dashboard and an option to see more in-depth analytics in the menu on the left of your screen. Click on the analytics icon on the menu. Step 4. You can access an overview of your analytics here or dive into areas like content, audience, and research.
How to Create YouTube Video Ads That Convert : Social Media ExaminerWritten by Colleen Christison February 18, 2023 Step 5. Select Advanced Mode in the upper right corner. This gives you a detailed breakdown of your YouTube channel metrics, metrics for individual videos, and sophisticated analytics. Step 6. To download a report, choose the parameters you want to track in Advanced Mode. Then, click the downward pointing arrow in the upper right corner. Choose Google Sheets or .csv file to generate your report.
How Zapier Supports SocialPilot To Be The Most Cost-effective ToolWritten by Colleen Christison February 18, 2023 From Advanced Mode, you can also click Compare To in the upper right corner. This allows you to compare year-over-year channel growth, first 24-hour video performance, and how individual videos perform against your overall channel stats. How to find YouTube analytics on mobileYour YouTube analytics can’t be accessed from the app. You first need to have YouTube Studio installed on your phone. If you don’t, download the appropriate version for iPhone or Android. Step 1. Open YouTube Studio and sign in to your account. Step 2. You’ll see a few summary metrics on the main dashboard. At the bottom of your screen, hit Analytics for more. Step 3. You can toggle between Research, Overview, Content, and Audience at the top of your screen, depending on the information you’re looking for. Essential YouTube analytics metrics and reportsWe’re going to break down the essential YouTube analytics metrics and reports by the primary tabs on your dashboard:
Research is more of a proactive tab that can influence your reports and metrics. Revenue only pertains to those in the YouTube Partner Program. OverviewYour Overview tab shows YouTube metrics like the amount of views overall, watch time, subscribers, and estimated revenue, if you’re a part of the YouTube Partner Program. You may see a report that shows a comparison of performances. In the Overview tab, you will see: Typical performance: This shows your channel’s typical performance at either the channel or video level. This gives you a snapshot of how your channel or videos are performing. Realtime: Realtime gives you a performance report for the last 48 hours or 60 minutes. If you’ve just launched a video, you can see how it’s performing or affecting your overall channel performance. You can also find out when your YouTube channel views peak, giving you insight into your best time to post. Stories: Stories gives you a performance report from your latest Stories. Top remixed: This is the amount of your content remixed or used in Shorts and the number of remix views. Remixes are great since they include tags that credit your content and drive traffic back to your channel. Remixes can help to improve your channel visibility and video views. Your top content in this period: This ranked list shows you exactly what’s working and what’s not. If you adjust the date range to your channel’s lifetime, you can see your all-time best-performing videos. ContentYour Content tab will show you metrics like views, impressions, impression click-through rates, and average view duration. In this tab, you can view this information broken down by content types, like all content, videos, Shorts, and posts. This tab gives you an idea of how your content is performing, allowing you to adjust or improve your strategy. In the Content tab, you will see: Views: This metric shows you the number of views your content has received. This is helpful to know where your content stands overall. Impressions: This is how many times your thumbnail was shown to viewers. If this is low, you may want to re-think your YouTube SEO strategy and look at YouTube’s algorithm again. Impression click-through rate: This is how often your thumbnail results in a click. If your impressions are high but this number is low, you may want to reconsider your thumbnail content and design. Average view duration: This is how long viewers watched your content. If this is low, but everything else seems to be high, you may have an issue engaging your viewers. Key moments for audience retention: This metric shows you which moments grabbed your audiences’ attention. If you have issues with your average view duration, review this to see what is working. How viewers found your content: This can be helpful to see where your viewers are coming from. Then, you can double down on efforts within these journeys or re-think your strategy to get viewers from other channels. Subscribers: This shows you the subscribers who came from each of your content types. This can help you know whether your videos, Shorts, live streams, or posts gain the most loyal viewers. Top videos/Shorts/posts: Your most popular videos, Shorts, and posts. This shows you what’s working well, so you can rinse and repeat. Top remixed: Your most popular remix views, total remixes, and top remixed content. This shows you what’s working for your remixes or which content pieces people are remixing. Double down on the videos that are working for you here. Post impressions: Much like Impressions above, this is how often your post was shown to people. You can use the same strategy here. AudienceYour Audience tab tells you all about your viewers. This includes returning or new viewers, unique viewers, subscribers, and total members. You’ll see demographic information, including subtitle language, so you can customize your content to who they are. It also shows you when your viewers are on YouTube so you can tailor your publishing schedule to meet them when they’re on the app. Pro tip: Keep an eye on what your subscribers are doing — they’ll watch and engage with more of your content than any other viewer type. When you gain more YouTube subscribers the right way, your organic marketing efforts will bloom. In the Audience tab, you will find: Videos growing your audience: This data shows you which videos are actively growing your audience. This helps you to know what new viewers are looking for. Pay attention to metrics like new viewers or returning viewers here. When your viewers are on YouTube: This report tells you when people are online and watching. Use it to base your publishing schedule on and to plan when to do a live stream. Is your audience online when you’re not? Don’t worry; you can schedule your YouTube videos with Hootsuite. Content your audience watches: Find out what your audience is watching when they’re not on your channel. Use this report to find inspiration for your own channel, collaboration opportunities, or ideas for your thumbnails. Then, compile that information with these 30 YouTube promotional tactics. Channels your audience watches: Much like the above content your audience watches, this report shows you the channels your audience is interested in. The same strategy as above applies here. Top geographies: This shows you where your viewers are watching from, which can give you insight into how to tailor your channel to them. Age and gender: This shows you the age and gender your audience identifies with. Like top geographies, the more you know who your audience is, the more you can tailor your content to them. Top subtitle/cc languages: This shows you which languages your audience is watching subtitles in and, again, offers an opportunity to customize your content. See a spike in Spanish subtitles? Maybe it’s time to collaborate with a Spanish-speaking person on a Live Stream. Advanced YouTube analytics metricsWithin your analytics on YouTube, you can click Advanced Mode in the top right corner to drill down into data, compare content performance, and export data. Sophisticated marketers and marketing teams will find this mode a veritable treasure trove of information. There are tons of features in Advanced Mode that you don’t want to sleep on. Google Support created a very useful map of the available features; check it out to ensure you’re not missing anything. Source: Google Support Compare with GroupsAdvanced Mode can show you how your individual video stats compare to your overall channel performance. Then, you can use that information to create better-performing content and gain more views on YouTube. One easy way to achieve these comparison reports is to use Groups. You can Group similar videos to compare themes, styles, and lengths to help you look for larger themes and potential series opportunities. We spoke to Paige Cooper, Hootsuite’s Inbound YouTube Lead and all-around digital expert, and asked her what she thought of YouTube Groups.
“For instance, we compared the performance of videos that had thumbnails with our SEO keywords, versus thumbnails that are just visuals with no text, versus thumbnails with slightly unhinged text to see how thumbnail copywriting affected our click-through rates and view times.” In doing so, Cooper was able to better understand and optimize Hootsuite’s YouTube SEO strategy. “Groups also tells us a lot about the performance of videos with professional subtitles versus the auto-generated captions in any given language, or the kind of topics we go after,” Cooper says. “You can slice the data in so many ways.” To group videos together:
This gives you a digestible chart showing whatever metrics you want to hold your content up against; just click the drop-down menu in the top left of your chart for options. You can even add a secondary metric to compare using the drop-down menu to the right. External Traffic SourcesExternal traffic sources are from websites or apps that have one or more of your videos embedded or linked to. Paige Cooper says this is one YouTube analytics feature you don’t want to miss.
This tab tells us where viewers are coming from if they aren’t already on YouTube. From “Google searches, social media, your blog, or even ‘dark social’ like people sharing your video on WhatsApp, Gmail, or Facebook Messenger,” Cooper tells us. “Plus, you can see all the websites that have embedded your video, which is a great way to find new partners or potential collaborators.” New viewers who returnedThis Advanced feature highlights new viewers who returned to your channel to watch another video. This means that they watched one of your videos and liked it enough to become a repeat customer. “This graph blew my mind when I first saw it (I found it embarrassingly late in the game), but you can see which videos are growing your audience the most. And not just based on so-called vanity metrics like view count or sub count,” Cooper states. “You can see which of your videos were so good that people watched another video on your channel within 24 hours, 7 days, or 28 days,” she continues.
Keyword researchThe keyword research function shows you the volume of search terms on YouTube. This feature is invaluable when it comes to knowing what your audience actually wants to see. “Thank God YouTube rolled this feature out in 2022 because, as far as I can tell, it’s the only source of truth anyone has for search behavior on the platform,” Cooper states. “Knowing whether a high-volume, medium-volume, or low-volume of people are looking for a topic is important as you decide what videos to make. Even if you aren’t an SEO-first channel, it will give you ideas—especially when you see what your viewers are searching for.” YouTube analytics toolsBeyond YouTube Studio, you can use these YouTube analytics tools to see how your channel performs within your broader marketing efforts. HootsuiteAdd YouTube analytics insights to your Hootsuite dashboard with the Channelview Insights App. This integration allows you to analyze your YouTube video and channel performance alongside your other social media channels. You can also schedule automatic, regular reports. Source: Hootsuite Google AnalyticsOne thing Google and YouTube have in common (besides a parent company) is that they’re all about search and traffic. You can set up YouTube tracking in Google Analytics for a more detailed look at how people reach your channel. Learn more in our post on how to use Google Analytics for social tracking. Plus, if you use Hootsuite Impact, you can connect Google Analytics to Impact and keep an even closer eye on your reports. VidIQVidIQ is a third-party tool that scrapes data to get metrics you can’t get natively. This app will let you see views per hour and pull data from your competitors, so you can access YouTube analytics for other channels. VidIQ has plenty of features that can better your channel, like recommendations to improve your YouTube SEO in areas such as your title and description. Source: VidIQ TubebuddyTubebuddy is another third-party tool designed to help you boost your YouTube channel by helping you rank better on YouTube’s algorithm. It has a ton of useful features you wish YouTube did. For example, Tubebuddy actually lets you A/B test thumbnails! Source: Tubebuddy Frequently asked questions about YouTube analyticsWhat does unique viewers mean on YouTube?Unique viewer data estimates the total number of people who watched your videos over a given period. Note: Channel views are a tally of all your views, but this is a tally of actual viewers. So, if one person watches the same video three times, it will only count once for unique viewers but three times for channel views. How do you track YouTube videos in Google Analytics?You can track YouTube videos in Google Analytics in one of two ways. You can use Google’s Enhanced Measurement, which automatically tracks video engagement. Or you can configure your YouTube tracking via Google Tag Manager. How long does it take for YouTube analytics to update?YouTube updates your analytics data as soon as new information is collected. However, it can take 24 hours for that data to be processed and attributed to your account. The exception to this rule is the real-time reports, which can update every 60 minutes. Can you see YouTube analytics for different channels?You cannot see YouTube analytics for different channels through YouTube. You will need third-party software to track multiple accounts of your own or to give you a peek into your competitors’ analytics. For example, VidIQ’s competitor report lets you track your performance against any other public YouTube channel you select. You can compare by metrics like views, subscribers, average daily views, average daily subscribers, and video publishing volume. Grow your YouTube audience faster with Hootsuite. It’s simple to manage and schedule YouTube videos as well as quickly publish your videos to Facebook, Instagram, and Twitter—all from one dashboard. Try it free today. Get Started Grow your YouTube channel faster with Hootsuite. Easily moderate comments, schedule video, and publish to Facebook, Instagram, and Twitter.
from https://fatsfixedassettracking.com/how-to-use-data-to-grow-your-channel-in-2023/8279/ Starting a business can be overwhelming, but leveraging the power of Pinterest to market your products or services doesn’t have to be. Whether you’re just getting started on the platform or looking for advanced tactics and strategies to enhance your current Pinterest marketing strategy, this guide has you covered. You’ll learn how to create compelling visuals that stand out in the feed and advance techniques like influencer collaboration, facilitating customers through board organization, audience segmentation, and more! By implementing our proven Pinterest marketing tips, you’ll set yourself up for long-term sustainable growth to take advantage of everything this powerful visual-oriented social media platform offers. Keep reading below if you want to increase your reach and sales while driving meaningful engagement with potential clients! What Is Pinterest?Pinterest is a visual-based social media platform that allows users to “pin” images, videos, and other content related to their interests. With over 440 million active monthly users, it has become a powerful marketing tool for businesses of all sizes.
How to Optimize Your Landing Page and Bring in Paying CustomersWritten by Mark de Grasse February 18, 2023 Pinterest users can create boards to organize their pins into specific topics. They can also follow other users to keep up with their content and engage with them by liking, commenting, or repinning interesting posts. Why Do You Need A Pinterest Marketing Strategy For Your Business?Pinterest is an excellent growth tool for businesses, and they need to focus on dedicated Pinterest marketing strategies for two major reasons. First, Pinterest gets a lot of traffic that’s looking to buy. According to Pinterest’s research data, its users are “90% more likely to say they’re always shopping.” This means if you have a product or service to offer, Pinterest could be an excellent source of qualified leads for your business. Second, unlike other social media platforms, Pinterest is a long-term investment. People come to the platform to find inspiration for their projects and ideas. This allows you to build meaningful relationships with potential customers, raising brand awareness and driving sales over time. That’s why smart brands include Pinterest in their social media marketing campaigns. Now that you understand what Pinterest is and why it’s important for your business, let’s understand what goes into creating an effective Pinterest marketing strategy. Top Ingredients Of Winning Pinterest Marketing StrategiesLet’s dive into three essential components that make up a successful Pinterest marketing strategy. #1: Distributing High-Quality ContentCreating high-quality content is the foundation of a successful Pinterest marketing strategy. When crafting visuals for your pins, you’ll want to make sure they stand out and capture your audience’s attention in the feed. Similarly, you need to ensure the content is distributed correctly. For instance, you must leverage the right type of pins to promote your online store, blog, recipes, or DIY projects and ensure you’re targeting the right audience. #2: Promotion & OptimizationOnce you have your content created, it’s time to promote it and optimize your campaigns. You want to ensure you’re using the right keywords so that people can easily find your content. You can also use influencer collaborations, A/B testing, and analytics tools to measure the performance of your pins and ensure you’re getting the most out of your campaigns. #3: Community EngagementFinally, fostering meaningful relationships with your audience is key to building a successful Pinterest presence. You want to engage with your followers by responding to comments, liking pins, and repinning content from other users in your niche. This will help you build brand loyalty and trust, essential for driving long-term growth on the platform. By following these steps, you can create a successful Pinterest marketing strategy that will help you reach and engage with potential customers while driving sales in the long run. Now that you know how Pinterest marketing strategies are created, let’s dive deep into tricks of the trade and learn Pinterest best practices. 9 Tips To Create An Effective Pinterest Marketing StrategyHere are 9 Pinterest marketing tips that will drive growth. #1: Get a Pinterest Business AccountWhen signing up for Pinterest, you can choose between a personal or business account on Pinterest. While they are both free and allow you to post pins, the latter provides some advanced features that give it an edge over a personal account. How? With a business Pinterest account, you can extend your reach by unlocking tools such as Pinterest Analytics, Pinterest Business Hub, rich pins, and all other types of pins. This gives you more control over the type of content you post and allows you to track your performance. Sounds amazing, right? Our step-by-step guide will teach you how to set up your business Pinterest account. Also, it doesn’t matter if you have already created a personal Pinterest account. The platform allows you to create a linked Pinterest business account with every personal profile. So, if you wish to use Pinterest as a marketing tool, sign up for a business account. #2: Create A Professional, Attractive, & Optimized Pinterest ProfileYour Pinterest profile is an extension of your brand, so you want to make sure it looks professional and optimized. You can customize your profile by:
This will not only make your profile look more attractive, but it will also help you increase the visibility of your pins to other Pinterest users. Remember, the quality of your profile plays a key role in determining the success of your Pinterest marketing efforts. #3: Learn Pinterest SEO and Perform Keyword ResearchJust like Bing or Google, Pinterest is a search engine. The only difference is that it is a visual search engine. Still, search engine optimization rules (SEO) apply to Pinterest as well. This means there is an algorithm behind pins appearing in the Pinterest feed, and you need to optimize your content for relevant keywords to compete with other pins. That’s why keyword research is so important. But how do you find keywords that your target audience is searching for? The easiest way to find relevant keywords is by leveraging Pinterest’s “search bar autocomplete” feature. Simply type in the root keyword related to your business, and the search engine will provide you with a list of related keywords. Or, you can go to https://ift.tt/t8JUfd7 and use Pinterest Trends to find trending topics people are interested in. Browse those topics and categories to find keywords related to your business. When your keyword research is complete, use them in your profile bio, pin titles, pin descriptions, board titles, and board descriptions to optimize them for the Pinterest search engine. Besides keywords, Pinterest looks at the following ranking factors to decide which pins will show up in the results:
#4: Create & Organize Your Pinterest BoardsWhen setting up your Pinterest board, it is important to focus on both the aesthetics and organization of your boards. So, choose a theme for each board based on the content you plan to post, and group similar boards together. Why? This will help Pinterest users quickly find the content they are looking for. For example, if you have an online store, you can create boards for different product categories like clothing, accessories, shoes, etc. Similarly, if you have a blog, organize your boards according to the topics you write about, such as fashion, beauty, lifestyle, etc. Also, add board covers to your Pinterest boards to make them more visually appealing to visitors. Finally, remember to link each board to your website or social media profiles whenever possible. This will help your blog or e-commerce store more website traffic. #5: Create Compelling & High-Quality PinsPins are the lifeblood of Pinterest. After all, this is where your content will be discovered and shared by other users. So, you must ensure your pins are high-quality and visually appealing. To create high-quality pins, you should use images or videos that are relevant to the topic and have clear, eye-catching text, if any. Also, use bright colors, simple designs, and interesting visual elements to make your pins stand out from the crowd. In addition, always remember to create pins with the right aspect ratio. Pinterest recommends using a 2:3 aspect ratio or 1000 px by 1500 px images for best results. Incorrect pin sizes can have your images cropped automatically by Pinterest, thus reducing the visual impact of your pins on both desktop and Pinterest app views. But it’s nothing to worry about, as plenty of free online tools can help you quickly resize images or create pins from scratch. Canva and Adobe Spark, for example, are some of the most popular free tools you can use to create attractive pins. #6: Write Enticing, Keyword Rich DescriptionsWhile creating attractive visual content and enhancing the visual appeal of your Pinterest profile, remember to include keywords in your Pinterest pins’ and board descriptions. Using keywords in your descriptions will help you gain more visibility and engagement on Pinterest. This means these descriptions will work well for both Pinterest SEO and users. The platform will understand that you want to rank for a particular term, while users will see what your content is about. However, you need to be careful while writing board and pin descriptions. Why? Because you get up to 500 characters to write a pin description. It doesn’t mean that all of the 500 characters will appear in search results. Only the first 30 to 60 characters will most likely appear in the Pinterest feed. Keeping this information in mind, here is what you should do:
#7: Understand And Leverage All Types Of PinsThe best thing about using a free business account is the freedom it gives you to create different types of pins. While a personal account can only post idea pins and static pins to share ideas, a business account lets you post the following:
Rich pins are the most interesting and useful of them all. They help you gain more visibility on Pinterest because they’re interactive in nature and facilitate users. How? They fetch and display information from your website when a user clicks on them. For example, product pins can include prices, availability information, and links to product pages. Recipe pins can show ingredients, cooking times, and nutritional information. Similarly, article rich pins include the headline, author, and a brief blog post description. So, no matter the type of rich, each one of them offers additional information about your products, leading to more engagement and better chances of conversions. Important: When you link product pins back to your website, it helps improve your domain quality, ultimately strengthening your Pinterest SEO strategy. #8: Use Your Pinterest Business Account ToolsBesides the option to post all types of pins, Pinterest business accounts come with some powerful features that can help you analyze, optimize, and promote your content for better performance. For starters, Pinterest Analytics offers insights into your pins, boards, and overall profile performance. You can track data like impressions, clicks, saves, and follows in order to understand user preferences and optimize your content accordingly. Then, there is Pinterest advertising, which lets you use the Promoted Pins (or Pinterest Ads) feature to showcase your best pins in front of more people. You can even target relevant audiences and measure the success of your campaigns using Pinterest Ads Manager. How does it work?At the highest level (campaign level):
At mid-level (ad group-level):
At the bottom level (ad-level):
You can choose any of the following ad formats:
That’s it — run ads, analyze performance, and adjust your Pinterest strategy accordingly. However, the results of your campaigns depend heavily on your goals. While awareness and engagement campaigns can increase brand awareness, traffic campaigns can get you more website visitors. So, choose your goals wisely. #9: Engage With Your Target AudienceEngagement is the key to success on Pinterest. That’s why it’s important for you to actively engage with both your followers and target audience. You can do this by leaving comments on pins, repinning content from other users, and responding to questions and messages. This helps build trust and credibility, which can lead to more engagement on your pins and website. You can even join group boards and collaborate with other creators in your niche. This allows you to reach a wider audience and get more exposure for your content. Plus, it’s a great way to network with influencers and get additional promotion for your brand. So, start engaging with other users on Pinterest today and reap the rewards of success! AND that’s a wrap! Buckle Up For Pinterest SuccessBy now, we’re sure you know that Pinterest should definitely be a part of your social media marketing strategy. As with any other platform, success on Pinterest takes time and effort. But with the right strategy, you can leverage Pinterest to create a powerful presence for your brand on this highly engaging social network. However, if it seems overwhelming or overly technical, consider completing this: Social Media Marketing Certificate. Or follow our 2023 step-by-step guide to set up your Pinterest business account and create an effective Pinterest strategy to generate leads and drive sales. from https://fatsfixedassettracking.com/the-complete-pinterest-marketing-guide-9-tips-for-business-growth-in-2023/8277/ |
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