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Are you exhausted from the daily grind of managing and expanding your sales efforts? Sales outreach tools are your solution. They can simplify and improve your sales process. That means you can focus on the most important aspect of sales – closing more deals. But with so many sales outreach tools available, it can be challenging to identify which tools are actually, you know, good.
Brand Strategies for Conversational Interfaces | by Arte MerrittWritten by Bradley Babendir March 27, 2023 In this article, we’ve put together a list of 25 sales outreach tools that will help you increase your sales in 2023. Without further ado, let’s dive in and explore our top picks. Grade Your Website Lead Conversion Rate InstantlyGet an instant audit and claim your website visitor list for free Sales Outreach Tools: ProspectingSales Outreach Tool #1: Unicorn X-Ray Email CaptureImagine having access to the email addresses of 20% of your website’s visitors. With Unicorn X-Ray Email Capture by Customers.ai, you can actually make it happen! Our innovative technology enables you to capture the contact details of anonymous website visitors. Don’t let potential customers slip away just because you don’t know who they are.
How to Ensure Cloud Hosting Security in 2021 | by Shane Barker | Dec, 2020Written by Bradley Babendir March 27, 2023 Instead, use our expertly-designed sales outreach automations to engage them and turn them into loyal customers for life. Here’s how X-Ray works:
LeadfeederLeadfeeder is a B2B sales automation tool that helps businesses track and identify website visitors. Its suite of features includes lead management, prospecting, and reporting. Sales representatives can use Leadfeeder to gain insights into the behavior of companies that visited their website. This information can be used to personalize outreach efforts and recognize potential customers who visited the website. With Leadfeeder, businesses can gain a competitive edge by identifying and engaging with interested leads. ZoomInfoZoomInfo is a sales and marketing intelligence tool that enables businesses to connect with their ideal audience. With its comprehensive suite of features for company and contact information, prospecting, and sales intelligence, ZoomInfo makes it simple to search for and identify potential customers based on various criteria such as job title or location. Sales representatives can use ZoomInfo to target specific industries or job titles to identify potential customers and retrieve their contact details for outreach. LinkedIn Sales NavigatorLinkedIn Sales Navigator is a sales tool that assists sales professionals in finding and connecting with potential customers on LinkedIn. The platform provides a plethora of features for lead recommendations, lead searching, lead tracking, and account management. Sales Navigator is frequently used by B2B sales teams, sales managers, and business owners to leverage LinkedIn’s vast professional network. Users can track engagement, identify potential customers, and collaborate with team members on sales strategies. Sales Outreach Tools: Cadence AutomationLooking to optimize your cadence automation efforts in 2023? We’ve got you covered with our top picks for sales automation tools: Sales Outreach Tool #2: Sales Outreach Automation BuilderBuilding a comprehensive database of contact information is just the beginning. To secure their business, you need a reliable and effective method of reaching out to your prospects. Sales Outreach Automation Builder by Customers.ai empowers you to strategically engage with your prospects, increasing your chances of converting them into loyal customers while minimizing your workload. With this tool, you can create custom sales outreach automations that deliver targeted messages at the right time to keep your prospects engaged and ready to make a purchase. Act-OnAct-On is a cloud-based marketing automation platform that helps businesses attract and nurture leads, personalize customer experiences, and automate marketing campaigns. With features like lead scoring, A/B testing, and automated email campaigns, Act-On streamlines the marketing process and generates more leads for businesses. Marketers can use Act-On to create targeted email campaigns based on customer behavior, such as abandoned cart reminders or upsell opportunities based on purchase history. BombBombBombBomb is a video email marketing platform that enhances business communication and connections with customers. It offers features for recording and sending video emails and tracking their performance. With BombBomb, you can record personalized video messages and send them via email to your customers. Sales representatives can use BombBomb to introduce themselves and their products, answer customer questions, or provide product demos, building a more personal and engaging connection with their audience. PitchlanePitchLane is a video marketing platform that provides resources and tools to help businesses create and distribute professional-looking videos. It offers customizable video templates, access to stock footage and images, and an analytics dashboard to track video performance. Small businesses, marketing teams, and content creators who want to create high-quality videos for their marketing campaigns could benefit from using PitchLane. Sales Outreach Tools: System IntegrationIf you’re looking for sales outreach tools that can integrate smoothly with your team’s existing workflow, we’ve got you covered. Check out our top pick for 2023: Sales Outreach Tool #3: Zapier IntegrationCustomers.ai integrates seamlessly with Zapier. It fits perfectly into your team’s existing workflow. Whether you want to link it with Slack, Trello, your e-commerce platform, or thousands of other tools, the process is simple and hassle-free. With Zapier integration, you can add a powerful outreach tool to your arsenal without disrupting your team’s familiar processes. To find your Zapier integrations in your Customers.ai account, follow these easy steps: Sales Outreach Tool#4: Multi-Input Outreach TriggersYour sales outreach tools should align with the way you interact with your customers. That’s why we offer automated outreach campaigns that can be triggered by multiple inputs, such as a .CSV file, Zapier, web chat, or a custom Google Sheet. This enables you to deliver your automated outreach campaign to the right people, at the right time, through the most effective channel. Setting up multiple inputs is a breeze with Customers.ai. Here’s how you can do it: Sales Outreach Tools: Customer Relationship ManagementZoho CRMZoho CRM is a tool that enables businesses to manage customer data and automate sales outreach processes. It provides features for lead and contact management, sales forecasting, and reporting, such as social media integration, mobile access, and sales automation PipedrivePipedrive is a sales pipeline management tool designed to help businesses oversee sales processes. It provides features for lead management, pipeline tracking, and sales reporting, including sales forecasting, deal tracking, and email integration. SalesflareSalesflare is a CRM and sales automation tool designed for small and medium-sized businesses. It offers a range of features for contact and deal management, email automation, and sales pipeline tracking. Salespeople can use Salesflare to keep track of their interactions with leads and customers, schedule follow-ups, and automate their sales process, which can help them save time and close more deals. For example, a salesperson might use Salesflare to organize their pipeline, create email sequences, and get insights into their sales performance. DripDrip is an e-commerce customer relationship management (CRM) tool that helps online businesses capture and convert leads into loyal customers. With its powerful marketing automation capabilities, Drip allows businesses to create personalized customer journeys based on customer behavior and data. For example, a small e-commerce business might use Drip to set up a welcome email series that sends a sequence of automated emails to new subscribers, offering discounts and other incentives to encourage them to make their first purchase. Zendesk SellZendesk Sell is a sales CRM software that helps businesses manage their sales pipeline and improve their sales process. It provides features such as lead and deal tracking, sales reporting, and collaboration tools for sales teams. NutshellNutshell is a cloud-based CRM software designed to help businesses manage their customer relationships effectively. With features such as sales automation, lead management, and pipeline management, Nutshell allows businesses to streamline their sales processes, automate repetitive tasks, and gain insights into their sales performance. One unique aspect of Nutshell is its Google Apps integration, which enables users to manage their sales pipelines from their Gmail accounts. Additionally, Nutshell offers native integrations with popular third-party applications like QuickBooks and Mailchimp, making it a versatile solution for businesses of all sizes. Agile CRMAgile CRM is a customer relationship management software that offers a range of features such as contact management, marketing automation, and sales tracking. It provides social media integration, project management, and help desk automation to cater to various business needs. Agile CRM also has a drag-and-drop email composer and a range of integrations with other business tools. Sales Outreach Tools: Scheduling and MeetingManaging all your meetings and tasks can sometimes be the most challenging part of your job! These tools make it a breeze. CalendlyCalendly is an online scheduling tool that allows users to easily schedule and manage meetings and appointments with others. Its features include the ability to sync with multiple calendar types, custom appointment types, and automatic time zone detection. A business owner might use Calendly to eliminate the back-and-forth of scheduling meetings and make it easier for clients or colleagues to schedule time with them. For example, a consultant might use Calendly to allow clients to schedule a free consultation without having to email back and forth to find a time that works for both parties. TrelloTrello is a project management tool that helps users organize and prioritize tasks using boards, lists, and cards. It allows users to track progress and collaborate with team members in real-time. A marketer might use Trello to manage their marketing campaigns, create content calendars, and track their team’s progress on various projects. Sales Outreach Tools: Sales EngagementSales Outreach Tool #5: Email Deliverability Tools in Customers.aiIt’s more challenging than ever to get your email past the aggressive filtering features built into Gmail and other popular clients. Email Deliverability Tools like MobileMonkey’s Signs of Life Detector give you the best shot at escaping the dreaded promotions tab and landing in your customer’s inbox! This tool also helps you reduce bounces and protects your domain’s health! Here’s how the Signs of Life Detector works: This revolutionary tool helps you target the right leads. Sales Outreach Tool #6: Facebook & Instagram to Email & SMS AutomationsDo you ever feel like your Facebook and Instagram interactions aren’t leading to as many conversions as they should? With MobileMonkey’s email and SMS automations, you can turn Facebook and Instagram comments or messages into triggers for proven sales outreach campaigns! This sales outreach tool ensures that the hard work you put into your social media pays off! You can add Facebook and Instagram interactions to your automations by following this process:
Sales Outreach Tool #7: SMS Outreach Tools in Customers.aiIncorporating SMS outreach marketing into your business’s sales outreach strategy is like having a direct hotline to your customers’ pockets. With high open and response rates, it’s the best way to promote exclusive deals, announce new products, and keep your audience up-to-date. Plus, it’s faster than a cheetah on a caffeine high, so you can connect with your customers in real-time and stay top of mind. Your customers will be texting you their thanks! GongGong is a sales outreach tool designed to help businesses analyze their sales conversations. It provides a suite of features for call recording, transcribing, and analysis. The tool also includes features such as conversation analytics, coaching insights, and deal execution tracking. VidyardVidyard is a video marketing and sales outreach tool designed to help businesses create, host, and share videos. It provides a suite of features for video creation, hosting, and analytics. And he tool includes features such as video recording, editing, and distribution. SalesLoftSalesLoft is a sales engagement tool designed to help sales teams streamline their sales processes. The platform offers a suite of features for managing leads, creating cadences, and tracking sales progress. It includes tools for multi-channel communication, conversation analysis, and account prioritization. ConclusionNot every tool on the list will be right for you. Get 50 free leads from Customers.ai today to test us out! Grade Your Website Lead Conversion Rate InstantlyGet an instant audit and claim your website visitor list for free
What are sales outreach tools?
Sales outreach tools are software applications designed to help businesses automate, streamline, and optimize their sales processes. These tools enable sales teams to efficiently manage leads, engage with prospects, and nurture relationships, ultimately leading to more closed deals.
How can sales outreach tools benefit my business?
By using sales outreach tools, businesses can save time on repetitive tasks, create personalized customer interactions, and gain valuable insights into their sales performance. These tools help improve efficiency, increase sales, and enhance customer relationships.
Are sales outreach tools suitable for small businesses?
Yes, sales outreach tools are suitable for businesses of all sizes. Many sales outreach tools offer scalable pricing plans and features, making them accessible and beneficial for small businesses looking to grow their sales operations.
Can I integrate sales outreach tools with my existing CRM or marketing automation platform?
Most sales outreach tools can be integrated with popular CRM and marketing automation platforms, such as HubSpot, Salesforce, and Zoho CRM. Integrating these tools can help streamline your sales processes and improve overall efficiency.
What should I consider when choosing a sales outreach tool for my business?
When selecting a sales outreach tool, consider factors such as the tool’s features, ease of use, pricing, and compatibility with your existing systems. Additionally, look for tools that offer a high level of customer support and have a strong reputation in the industry.
Are sales outreach tools only useful for B2B sales?
No, sales outreach tools can be beneficial for both B2B and B2C sales. Many tools offer features that cater to the specific needs of both types of sales processes, making them versatile solutions for businesses across various industries. from https://fatsfixedassettracking.com/sales-outreach-tools-top-25-for-2023/8477/ Intro To Personal Blog WordPress TemplatesAre you running a personal blog, portfolio or magazine website? Then it is the right place for you to find the theme of your dream. Personal Page WordPress Themes require your site to be fully responsive and editable, and to have multiple layout options and blog layouts, custom widgets, content modules, and other helpful instruments for easy customization. Cherry plugins present your services or products with a set of advantages. Drag-n-drop editor, newsletter subscription forms, eCommerce plugins and social options will put your blog or magazine in the limelight. Review Of The Latest Personal Page WordPress ThemesDusti – Professional Portfolio WordPress ThemeDemo | Download | Hosting If you’re looking for a sleek, modern, and stylish way to show off your skills in the most impressive manner possible, then you should take a look at Dusti, the multipurpose modern WordPress template. It is made with the newest trends in mind and has many features, like a responsive layout, a clean design, and a structure that is good for SEO. Wow your visitors with an exquisite, elegant design and separate yourself from the competition. You can quickly make a professional website that shows off all of your wonderful skills and talents. Whether you’re an artist, freelancer, or creative entrepreneur looking to take your career to the next level, Dusti is here to help. Features:
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Interesting Magro for Blog WordPress ThemeDemo | Download | Hosting If you need something flashy for your website development, we recommend checking out the Magro blog WordPress theme. It is an exclusive product sold only on the TemplateMonster marketplace. And like many other premium website themes, it is clean. It will be truly useful for news magazines and bloggers. Key features of the template include:
Cryptoz – Cryptocurrency Landing Page Elementor WordPress ThemeDemo | Download | Hosting Modern Cryptoz was created especially for online projects related to cryptocurrency. Its easy-to-customize design and unlimited color scheme make it an excellent match for creating an online platform with the best Customer support services. Besides, no coding skills are required. Alongside the Advanced system of reviews and mega menu, Cryptoz offers the following options:
RAMSDemo | Download | Hosting Another template that is included in the list of personal blog themes and worth mentioning refers to a minimalist RAMS WordPress theme. Based on Bootstrap 4, it ensures the perfect look of your website on most modern devices. Since the template comes equipped with six different layouts for homepage, including default “ramsgrid”, column grid, row grid, and masonry, it may be suitable for the art gallery and portfolio websites. RAMS is fully editable which allows creative people to simply change the color, spacing, text buttons, background, and more according to their purposes. ProHealthDemo | Download | Get for Free in ONE Membership If you want to share your ideas about healthy living and want to reach a wide audience with that idea, you may need a website. For this, consider a pre-designed WordPress theme with contemporary design and user-friendly interface. 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Jane WatsonDemo | Download | Get for Free in ONE Membership Are you looking for a digital product that will help you build a professional-looking CV and attract more employers with job suggestions? Then, you’ve come to the right place because Jane Watson WP theme is a perfect solution to meet your needs. It is a one-page template that will let others explore your information faster — they just don’t need to browse multiple pages to find the essential data. But, this is not the only benefit Jane Watson theme provides. There are also smart animation effects, classic accordion widget, Elementor page builder, and other different modules available right out of the box. So, using them will give you a chance to build a portfolio website the way you see it. MeartsDemo | Download | Hosting Mearts template is also worth being in the list of WordPress personal blog themes. It has a clean and responsive design and will be suitable for both personal pages and portfolio websites. No matter if you are a designer, developer, marketer, director, or content writer, Mearts will provide you with everything you may need. Aside from typical features, plugins, and widgets, it also comes with light and dark homepage versions. With this in mind, you can switch between them whenever you want — you need just a few clicks to do that. Alice BurtonDemo | Download | Get for Free in ONE Membership Since more and more people take their offline projects to the web, personal blog themes experience increased popularity. This clean, feminine, and eye-catching WordPress theme will be good for those of you who strive to launch a lifestyle blog without hiring professional developers. Alice Burton template contains a bulk of tools that will help you customize the site without technical knowledge. Elementor editor allows building content of any type, whereas Jet plugins add the advanced functionality to a website. 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PurinDemo | Download | Hosting Purin WordPress theme is a perfect solution for everyone who’s looking for a portfolio template and prize the minimalism. It will let you introduce your works in the most exciting way and attract as many people as possible. Like many other personal blog themes, Purin provides a great number of tools that will help you customize the site without touching a single line of code. Inside the package, you will find flexible layouts, full-screen background slider, unlimited color presets, contact form, social media options, and more. John SmithDemo | Download | Get for Free in ONE Membership John Smith is another CV and portfolio WordPress theme best suited for designers, coders, and photographers. It is created to help you attract as many potential employers and get the job of your dream. Its professional and neat design will reveal your skills in the best possible way. 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MafiasoDemo | Download | Hosting Mafiaso is a universal trendy WP Blog Template best suited for blog, recipes, interior design, personal, writer, designer, architect, freelancer, coder, fashion, business, non-profit, hand-made, SEO, video and other websites. It has basic set of instruments to build any site with no coding skills. With this theme, you will find a drag-n-drop Visual Page Builder that allows you to create pages fast and easy, Bootstrap option in a core, WPML plugin that makes it easier to run a multilingual site and much more. Having a fully responsive essence, Mafiaso looks and performs great on any modern gadget with any screen size and resolution. This template will meet any of your needs whatever business you are running. Henry StounDemo | Download | Get for Free in ONE Membership This fully responsive Personal Website WordPress Theme is a perfect solution for freelancers who are looking for a fresh decision for their website. Equipped with multiple layouts and pages, Henry Stoun will work on any device without loss in the image displaying. Thanks to embedded posts module you will be able to arrange the blog in the easily readable way. For more useful features offered within this template, please see the list below:
SproutDemo | Download | Hosting Sprout has a minimal yet distinctive design and features fantastic slider, multiple post formats, and a superb post layout. It has been developed specifically for bloggers and magazines. Its creative and stylish style will make your website attractive to your followers while a wide range of below-listed functions will enhance the site performance and extend its functionality.
SpeakerDemo | Download | Get for Free in ONE Membership Are you engaged in public speaking and start building a motivational speaker website? Try this eminent and trendy Life Coach WordPress Theme equipped with a set of useful custom widgets, blog layouts and online gallery that will help you assemble the site, share ideas or photos with your audience. Speaker has been developed with the customer in mind. Google maps are used to help your followers find the exact location of your next event or shortest way to your office, convenient and straightforward contact forms are offered to let your clients stay in touch with you or contact you for the services, testimonials block can be used to display reviews from your satisfied consumers. More features included in this theme are as follows:
FrankyDownload | Hosting This multipurpose WordPress Theme is versatile and suitable for agencies, studios, creatives, freelancers, content creators, and photographers. It does not matter if you are running your website for personal or business purpose the template will be a perfect choice for any. Equipped with flexible layouts Franky gives you an opportunity to create an unlimited quantity of them and add layout elements to the page with ease. More features offered with this theme are as follows:
EightyDaysDemo | Download | Hosting EightyDays theme with its straightforward and stylish design has been developed to be used by travel bloggers and travel agency owners because it allows you to show all travel ideas, memories, and photos in the informative and transparent way. Being amazingly lightweight it guarantees a fast loading speed. Equipped with a nice-looking tile gallery on the homepage and Instagram images on the footer, EightyDays gives you a chance to demonstrate the important content. The rest of optimized features that will help you customize the theme easy and fast are listed further:
MaxPaxtonDemo | Download | Get for Free in ONE Membership Are you a freelance copywriter and looking for a WordPress theme that would help you to create a professional presentation of your services on the web? Try this SEO optimized, user-friendly and fully editable Personal Profile Page WordPress Theme with a Parallax Scrolling. You will get everything needed for building a blog: different blog styles, post formats and a vast number of instruments that will help to share your ideas with the audience and keep it curious. Embedded social buttons will give you an excellent opportunity to spread a word about your copywriter services on numerous platforms. Want to find out more about MaxPaxton? Check out the list of the other key features:
WriterDemo | Download | Hosting This Author WordPress Template is the best choice when it comes to creating a website advertising your upcoming book. Let the people know about your new bestseller using book releases, news and events blocks which are highlighted by brighter colors. Take full control over your website design changing images and texts, edit the color scheme or adjust the typography. To let your visitor stay in touch with you, apply a newsletter form to the page. Want to sound more trustworthy for your audience? Why wouldn’t you share your readers’ reviews with the other? Curious to get to know more useful features you’ll find within Writer? See the list below:
Top-30 Personal Blog WordPress ThemesRead Also25 Best Blogs to Follow for WordPress Lovers! The 6 Benefits of Starting a Personal Blog [and 3 Reasons to Be Cautious] Start a Private WordPress Blog for Personal and Business Use Best WordPress Widgets for Your Personal Blog Is WordPress Still The Best Option For Bloggers? Don’t miss out these all-time favourites
from https://fatsfixedassettracking.com/the-best-personal-page-wordpress-themes-for-2023/8475/ By Chris Vasquez March 23, 2023Email is an effective and intimate way to connect with your audience. You put thought, effort, heart and soul into the messages you send to build connections, share what you’ve made, and ultimately earn a living. The last thing you want to be thinking about while writing a message is how the editor works. One of our core values at AWeber is to listen to what people say about us and invite feedback, so we asked how we could make the editing experience faster and easier. We got a bunch of great feedback and today we’re giving you access to try out the updated email editing toolbar. Controls are always available right where you need themWe heard that it could be tough finding styling controls like text alignment and making bulleted lists because they were behind the paragraph styling button. Yes, it did make a cleaner writing canvas, but having to click an extra button to get to styles was not easy.
How to Optimize Your Landing Page and Bring in Paying CustomersWritten by Chris Vasquez March 26, 2023 We don’t want anything you do in the message editor to be frustrating, so we pulled all of the text styling controls out into a styling bar that is always on screen while you’re writing and editing text. You don’t have to remember where options are, they’re right where you expect them to be.
Updates
Never wonder about your current stylesWe heard requests to make it easier to keep your text styling consistent throughout your messages. Updates
Edit on any screen sizeYou’re not always in front of your computer when an idea strikes you or – heaven forbid – when you remember a change you need to make in a message scheduled to send soon. Updates
More space to writeThe internet can be a distracting place with all the news, social posts, memes, and more memes flying around and we frequently hear about struggles with getting in the zone for focused writing. With that in mind, we’ve taken care to minimize noise and distraction in the editor. Updates
On a mission to make creating emails fasterThese updates come on top of a bunch of recent improvements we’ve made based on how you’ve told us you write content. It’s much easier to add images right into your text element so it’s easy to build your message without having to leave your flow state. You can drop an image from your desktop into your message, add an image from your gallery, or create an image in Canva and add it to your message without leaving AWeber. You can also drag and drop any element anywhere in your email without having to make sure it’s at the beginning or end of a text element. Another way the editor has been updated to speed up your process is by adding markdown shortcuts so you can style your text without leaving your keyboard. Some of the most helpful markdown shortcuts are:
Most recently we added link previews as a way to turn a URL into a fully designed block of content, a button, or a human readable hyperlink without any manual effort on your part. How to try out the new editorJust click this link and you’ll be brought to a new message in your AWeber account using the updated controls. If for some reason you want to go back to the current editor, you can reset the editor. We think you’re going to find the updated text editing experience faster and easier to use. None of these improvements would’ve been made without feedback from people like you who use AWeber to connect with your audience. Thanks for the feedback (keep it coming) and thanks for trusting AWeber with your business. Now get in there and write something wonderful.
from https://fatsfixedassettracking.com/8-email-editing-improvements-that-make-writing-emails-super-fast-in-aweber/8473/ Mother’s Day is coming up (5/14), and Reddit has published a new guide that explains why its platform could be a valuable consideration for your Mother’s Day marketing push, and how to connect with Redditors around the event. The 16-page guide includes a range of notes and pointers to help optimize your Mother’s Day approach, which is Reddit-specific, but likely also relates to how other social platforms see engagement around the event. You can download the full guide here, but in this post, we’ll take a look at some of the highlights.
The Role of Artificial Intelligence In Improving SEOBest SEO Company | Professional Digital Marketing Agency USAWritten by Andrew Hutchinson March 26, 2023 First off, Reddit provides an overview of its unique audience, and their engagement in Mother’s Day shopping. As you can see in this chart, Reddit provides reach to users that are not active in other social apps, with one in five Reddit users being moms. That provides unique insight into relevant conversations and interests. Indeed, Reddit says that there are over 6,000 communities in the app that are actively discussing Mother’s Day and related topics.
How to Create YouTube Video Ads That Convert : Social Media ExaminerWritten by Andrew Hutchinson March 26, 2023 That could provide a valuable pool of research for your planning and marketing, while also enabling you to connect with people researching specific products and offers. Reddit also provides insight into when Mother’s Day discussion peaks, and how you should plan your marketing outreach accordingly. There are also notes on specific ad types and promotions which could help to boost your campaigns, in order to connect with Reddit users around the event. There are some handy notes here, which could be worth considering. And while Reddit may not seem like the most obvious channel for Mother’s Day marketing, there could well be opportunities there, both for market research and outreach, if you go looking.
How Zapier Supports SocialPilot To Be The Most Cost-effective ToolWritten by Andrew Hutchinson March 26, 2023 You can download Reddit’s full Mother’s Day marketing guide here. from https://fatsfixedassettracking.com/reddit-publishes-new-guide-to-mothers-day-marketing-in-the-app/8471/ Most of us are so focused on chatbots and the recent search wars between ChatGPT, Google, and Microsoft that we are losing sight of the bigger bots which could be just over the horizon; the ones that might be the more worrisome of them all: Killerbots. As we are in the midst of transitioning into AI taking a further step into our daily life, the government of the Netherlands has hosted the first global Summit on Responsible Artificial Intelligence in the Military Domain: REAIM 2023 on 15 and 16 February in The Hague with around 50 countries attending. Russia has not been invited to the invasion of Ukraine. The aim of the conference is to create a roadmap for the responsible use of Artificial Intelligence (AI) in military operations as well as setting norms, boundaries, and ethical standards for the use of AI in military matters that should come from the international agreements.
Brand Strategies for Conversational Interfaces | by Arte MerrittWritten by Susan Fourtané March 25, 2023 The Netherlands believes that the responsible development, deployment, and use of Artificial Intelligence in the military domain must be given a higher place. The military is currently using AI for reconnaissance, surveillance, and situational analysis. Ideally, in a field that is about life and death, ideally you would expect that there is some conscious human involved in the decision-making process. Even though some say the prospect of fully independent killing machines remains far off, the reality shows that one of the conference sessions on the future of war is called *Regulating Slaughterbots.* Regulation usually happens when the technology already exists. You wouldn’t regulate something that doesn’t exist, would you? The reality is that AI with the potential to autonomously pick targets for destruction is just over the horizon.
How to Ensure Cloud Hosting Security in 2021 | by Shane Barker | Dec, 2020Written by Susan Fourtané March 25, 2023 If you, like many, think this technology is not really so close, think it over. The fact that you are first learning about this now doesn’t mean that killer, autonomous AI technology has not been developing and evolving in the background for many years already without anyone noticing. They are called secret weapons for a reason. About 10 years ago, I attended a conference where autonomous drones that were able to target specific individuals were introduced. They were initially thought to be deployed by law enforcement. There was a video demonstrating how, once targeted, the individual could not hide anywhere. Take drone swarms and the use of AI in nuclear command and control systems, for example. Call it robots, machines, or weapons, AI is already being used in the Russia-Ukraine war. This conflict, among other things, has accelerated a trend toward autonomous military machines able to select and attack targets without human interference. Experts have warned that it may be only a matter of time before either Russia or Ukraine deploys weapons that kill autonomously. Autonomous robots for warfare, unless embedded with extremely advanced and sophisticated AI and ML capabilities, might find it difficult to discriminate between targets and potentially harm civilians. They could carry out tasks on their own without following any human supervision. And there is the potential and risk of the technology being hacked, and falling into the wrong hands. Every technology can have beneficial uses and destructive ones. The current ongoing conflicts clearly show that the human race has not advanced enough to be responsible, live in harmony, and use technology for the betterment of humanity. Instead, destruction is one of the main characteristics of human society, which is not yet ready to take further steps in deploying any kind of autonomous, AI-embedded machines for warfare. from https://fatsfixedassettracking.com/killer-ai-killer-robots-for-military-use-autonomously-pickings-targets-by-susan-fourtane-feb-2023/8469/ Although often underrated or reduced to a “networking platform,” LinkedIn has the potential to help you drive traffic to your website, increase brand awareness, and boost your revenue. How? Through LinkedIn sponsored updates or ads.
How to Optimize Your Landing Page and Bring in Paying CustomersWritten by Caroline Forsey March 25, 2023 In this comprehensive guide to LinkedIn sponsored updates, we’ll tackle the big questions — what are LinkedIn sponsored updates, how do they work, and how much do they cost? We’ll also offer a list of sponsored updates best practices to help your brand make the most of this social content solution. What are LinkedIn sponsored updates?Also called sponsored content, the official LinkedIn help page says a sponsored update is “a LinkedIn Page update that is sponsored as an advertisement and is delivered to the LinkedIn feed of members beyond those who follow your company.” LinkedIn sponsored updates are advertisements created by your company or marketing team. These are then served to LinkedIn users who either follow your page or follow pages in similar content space. Users can find these ads on their native LinkedIn feed. The sponsored updates typically include a combination of relevant text and contextual images or videos. This helps them blend in with similar user content rather than standing out as paid-for advertisements. When designed and deployed well, LinkedIn sponsored updates can help drive organic interest in your brand from current followers and a wider audience of LinkedIn members. Worth noting? While these posts are designed to follow the format of familiar user updates, they’re always labeled as “sponsored content” to ensure there is no misleading or confusing users. What types of sponsored updates are available?Brands can create four types of direct sponsored updates. Single Image AdsSingle image ads include one image with text displayed directly in targeted members’ LinkedIn feeds. Image Source Carousel Image AdsCarousel ads contain multiple images in succession that users can scroll through to get a better sense of your products or services. Image Source Video AdsVideo ads offer a way to include multimedia marketing with in-feed videos that users can watch on demand. Image Source Single Job AdsIf you want to expand your team, you can create single job ads for your targeted audience. They must promote a single job opportunity and be linked to an active LinkedIn post. Image Source Document AdsUse document ads to share relevant content with users in the form of ebooks, whitepapers, testimonials, or case studies. You can collect lead information before they open or download your document, and you can track user engagement through the number of downloads and how much of your document is read. Image Source Event AdsEvent ads allow you to promote events you’re organizing through an ad campaign. You must create the event through LinkedIn first, then turn it into sponsored content to target your desired audience. Image Source You can also create what’s known as “direct sponsored content.” These ads won’t display on your LinkedIn Page or Showcase Page before being served as advertisements. As a result, companies often use them to test several marketing approaches, see which one produces the best results, and use them as the basis for more robust sponsored content updates. How much do LinkedIn sponsored updates cost?The short answer is that more resource-intensive ads — such as videos or carousels — will cost more than their single-image counterparts. The long answer is slightly more complicated. First, it’s essential to understand that LinkedIn uses a bidding model for sponsored ads. You select and create your ad type and then specify how much you’re willing to pay — a minimum price exists to ensure advertisers are fairly paid. Still, you’ll never be charged more than your maximum upper limit. Differing ad providers then bid on the service, and the lowest price wins. Your target audience and relevance score also determine ad price. For example, if your target audience is in high demand, you’ll be charged more because there’s greater competition to capture user interest. You can also lower your ad costs by creating relevant ads. The more relevant and content-rich your ad, the less you’ll pay — because there’s a better chance of engaging LinkedIn users. It’s also worth considering the best cost model for your ad: Cost-per-click (CPC) or cost-per-impression (CPM). CPC means you only pay when users click on your ad and visit your site, while CPM means you pay for every 1,000 views or “impressions” of your ad. If your goal is generating brand awareness, opt for CPM. Choose CPC if you have an established audience and want to drive click-throughs and conversions. LinkedIn Sponsored Updates Best PracticesWant to get the most from your LinkedIn sponsored updates? Keep these best practices in mind. 1. Follow LinkedIn sponsored update specs.Each type of sponsored content comes with its own specifications. Single image ads require the following:
Carousel ads require the following:
Video ads must be:
Single job ads should be concise, relevant, and clear. They must have: Document ads require the following formatting:
When it comes to event ads, be sure to consider the following:
Failure to follow these guidelines may result in ads being rejected. In addition, if ads contain misleading or inappropriate content, LinkedIn may choose to remove the ads or terminate your LinkedIn account. The service also clarifies that “spam” posts are not permitted. According to their Best Practices for Sponsored Content page, “Businesses that post updates excessively are subject to review by LinkedIn and could risk having their LinkedIn Page deleted.” 2. Don’t overshare.While targeted, relevant content can help drive user interest, too many ads too quickly can result in over-saturation. LinkedIn recommends regularly tweaking your content strategy to deliver analysis rather than simply news, including curated content (with credit) from other sources and repurposing older content where applicable. 3. Test, test, test.As noted above, direct sponsored content is a great way to try out new advertising efforts and see what sticks. With the social media market continually evolving, it’s worth evaluating ad performance every few weeks to see what’s working, what isn’t, and where specific changes can help. 4. Spend wisely.Sponsored updates can get expensive as you incorporate new advertisements and use multiple ad types. Here, it’s worth tracking your ad spend and switching from CPC to CPM models once click-through rates start to rise. If ads lose steam, consider moving back to CPM to generate increased awareness. 5. Find new markets.While engaging your target market is critical, diversifying ad objectives is also important to expand your overall impact. LinkedIn recommends using tools such as Lead Gen Forms to find better leads, assess ROI, and manage your advertisements at scale. Start Creating LinkedIn Sponsored UpdatesLinkedIn’s sponsored update model offers a streamlined solution to help brands reach their target market, expand brand awareness, and boost ROI. Best bet? Start with direct sponsored content to see what sticks, then choose the cost model that makes the most sense — CPC or CPM — and adjust as needed to reach the largest LinkedIn audience.
from https://fatsfixedassettracking.com/a-comprehensive-guide-to-linkedin-sponsored-updates/8467/ How Blogs Shaped the Web – A look back at the early days of blogging and how it impacted the online world. Fullscreen Clip Animation – Explore Modern Font Stacks – System font stack CSS organized by typeface classification for every modern OS. Jumping Through Hoops for Prospective Web Design Clients – What to do when someone pushes boundaries before becoming a client. CSS Nesting – Check out this time-saving feature now built into CSS. Shapes App – A copy-and-paste library of SVG shapes. Make Bookmarklets – Use this tool to build tiny JavaScript applications stored in a bookmark URL. Why Is Microsoft Edge Adding Its Own UI to Websites? – How the Visual Search tool is augmenting the look and functionality of websites. What Leonardo Da Vinci Can Teach Us About Web Design – How the artists’ methods and outlooks still apply today. 6 CSS Snippets Every Front-end Developer Should Know in 2023 – Handy snippets for creating modern layouts. 30 Tutorials for Creating Stunning Photo Effects in Photoshop – Learn to make your photos stand out using these helpful resources. Shantell Sans – This marker-style font is built for creative expression, typographic play, and animation. Extra Thicc Icon Set – Download this free set of 300 vector icons. Why Losing a Client Can Be a Positive for Your Business – Seeing a client go may open you up to new opportunities. The Role of X-Height in Typefaces – Take a deeper look into how character height impacts readability. One Problem That is Now Solved by CSS Subgrid – How to use CSS Subgrid to solve the problem around aligning content in different columns. State of WordPress Security In 2022 – Get the details behind exploits, reported bugs, and more. from https://fatsfixedassettracking.com/weekly-news-for-designers-%e2%84%96-687/8465/ Building an email list without an email extractor from your website can feel like this: Even if you can get a big list, it’s often not the right list. Doing it the traditional way is time-consuming, difficult, and yields bad results. That’s a pretty bad trifecta!
Brand Strategies for Conversational Interfaces | by Arte MerrittWritten by Bradley Babendir March 24, 2023 Thankfully, Customers.ai has our Unicorn X-Ray tool which lets you extract emails from up to 20% of your anonymous website visitors. That’s right: people who you know are interested in what you’re selling! But we’ll tell you more about that later. Here’s what we’ll cover in the article: Find Your Customers with Customers.aiSee the new Customers.ai sales outreach automation platform. With X-Ray Website Visitor Detection and automated email and SMS outreach to help mid-market companies find their perfect customers. Request a call to learn more about sales outreach automation today! What is an Email Extractor?Most email extractors are pretty simple programs. They take emails from one place and put They use an algorithm that searches for the “@” symbol and “.” in predictable patterns.
How to Ensure Cloud Hosting Security in 2021 | by Shane Barker | Dec, 2020Written by Bradley Babendir March 24, 2023 Good ones might even filter out duplicate addresses. Great ones have some type of validator to make sure they’re all legit. This was great a few years ago. But those tools are stuck in the past. Customers.ai’s Unicorn X-Ray works differently. Instead of scraping for addresses that are already public, we can grab the addresses of anonymous visitors to your website. How Do Email Extractors Work?Have you ever gone to a website where it says “you are out of free articles, login with a free account to access more”? That is very likely a member of our big participatory network! Thousands of B2C publishers give away free content or apps. In exchange, users opt-in to having their data shared. This allows businesses to advertise to them in accordance with their terms of service. Other ad platforms like Google and Facebook work the same way. Our tracking system is advanced. It’s powered by cutting-edge internet protocols that don’t rely on finicky 3rd party cookies. Our system is not vulnerable to the changes in browsers or operating systems that have impacted other digital ads. What does that mean for you? The only thing a mouse wants more than a cookie is 50 free leads from Customers.ai’s Unicorn X-Ray tool! How Do We Extract Emails From Your Website?It couldn’t be easier to set up Customers.ai’s Unicorn X-Ray Tool.
Customers.ai’s Unicorn X-RayUsing Customers.ai’s Unicorn X-Ray tool you can get the contact information of 15% of anonymous visitors to your website! That blows Facebook and Google ads out of the water. Even better, you can set up targeted automated outbound marketing campaigns based on the page your soon-to-be-customer visited! Even better yet, it’s extremely simple: All you’ve got to do is:
And you’re ready to go! From there, you can create a campaign targeted to that customer’s specific interests. You can build tons of custom attributes into your emails on our platform! From there, you can use our outreach automation builder to do whatever you need: This includes data-driven automated outreach, thousands of integrations through zapier, and more! Automated Email ValidatorIt’s a cliche, but in bulk-email marketing, a few bad apples really can spoil the whole bunch. If too many of the emails on your lists are duds–they bounce back or are undeliverable–email service providers start to get very suspicious. They’ll route you to the spam folder without thinking twice. That’s why an automated email validator is a powerful tool. A good validator weeds out emails that it finds fishy. But a good validator isn’t good enough. That’s why we built a great validator into our email automation. Unlike most others, it works by only approving addresses that send back positive signals. Others let anything that doesn’t send a negative signal back through. This might sound better–your email will go out to more people!–but it’s not. It leaves you much more vulnerable to a flag-worthy bounce rate. If that happens, it won’t matter how many people you send too, none of them will see because you’ll be stuck in the spam folder. The real beauty is that you don’t have to worry about any of this. Our system does this automatically! And you can check its progress by hovering your cursor over it within your automation: By reducing the number of bad emails you send, you can increase your deliverability, engagement, and ultimately, revenue! Customers.ai’s Signs of Life DetectorExtracting the emails from your website is the easy part. The harder part is running an effective campaign without running afoul of the email service providers. Well, it used to be the hard part anyway. With our new Signs of Life Detector we identify which leads are interested and focus on them. The leads who aren’t–-the ones who are most likely to press the “Spam” button–are let go. Here’s how it works:
This might seem crazy. How can sending fewer emails to fewer leads increase your chance of a sale? Outbound email marketing is very effective but it has risks that other channels don’t. High volume done wrong gets you stuck on the spam folder track forever. Especially when using an email extractor from website, it is important to be scrupulous about your sending. S.o.L.D. does it so you don’t have to think about it! Automated Interval SendingAs you understand by now, it’s very important to protect your domain reputation! Even with these built in precautions, we want to be extra careful. One great way to do this is to spread out the emails you’re sending. We recommend sending no more frequently than once every ten minutes from any given address. But you don’t have to break out your stopwatch! You can do it automatically. Here’s how: Round Robin SendingAs we’ve discussed, bulk email providers are wary of bulk sending. They can punish accounts they suspect in a number of ways. One simple way to avoid sending too much from one account is to, well, not send too much for any one account! That’s why we combined our email extractor from website with a round robin sender. You can set it up so your campaign sends the email from several different accounts! This way you avoid the gaze of email providers and maximize the value of your great leads! Legal Considerations for Email Extractor from Website ToolsEmail extraction software is legal! Our Unicorn X-Ray tool is a well behaved and law-abiding citizen. But it’s always good to understand the rules of the game you’re playing (even if using Customers.ai means you don’t have to worry about it!). GDPR and Email ExtractorsThe General Data Protection Regulation (GDPR) is an EU regulation that governs the collection, processing, and storage of personal data. It’s a strict law and it’s very easy to run afoul of it. So, we simply do not collect the email addresses of anyone within its jurisdiction! CCPA and Email ExtractorsThe California Consumer Privacy Act (CCPA) is a privacy regulation that applies to California consumers. Aptly named! To stay compliant with CCPA when using email extractors:
CAN-SPAM and Email ExtractorsThe Controlling the Assault of Non-Solicited Pornography and Marketing (CAN-SPAM) Act is a US federal law that regulates commercial email. To adhere to CAN-SPAM while using email extractors:
ConclusionEmail extractors from website are essential tools for the modern B2C business. The only question is how many leads you’ll miss out on before you sign-up with Customers.ai! Find Your Customers with Customers.aiSee the new Customers.ai sales outreach automation platform. With X-Ray Website Visitor Detection and automated email and SMS outreach to help mid-market companies find their perfect customers. Request a call to learn more about sales outreach automation today! Important Next StepsFrequently Asked Questions about Email Extractor from Website
What is an email extractor from a website?
An email extractor from a website is a specialized software or tool that automatically scans websites to collect and extract email addresses present on web pages. These tools are useful for various marketing, research, and outreach purposes, as they help to build and grow email lists quickly and efficiently.
How does an email extractor work?
Some email extractors work by scanning the HTML code of a website, searching for email addresses based on specific patterns and formats. Unicorn X-Ray is installed on your site and extracts the contact information of your customers. Once identified, the tool extracts the email addresses and stores them in a list or a file for further use. Some email extractors also have advanced features, such as filtering options and integration with other tools or services.
Why should I use an email extractor from a website?
Using an email extractor from a website offers multiple benefits, such as saving time, increasing efficiency, and building targeted email lists for marketing and outreach campaigns. It also helps you gather potential leads and customers’ contact information without manually searching through web pages.
Is it legal to use an email extractor?
The legality of using an email extractor depends on the jurisdiction and the specific use case. It’s essential to ensure that your use of an email extractor complies with local laws and regulations, including data protection and privacy legislation, such as the GDPR in the European Union. Additionally, always respect website owners’ terms of service and privacy policies when using these tools.
How can I choose the right email extractor from a website?
When choosing an email extractor, consider factors such as ease of use, extraction speed, accuracy, filtering options, and integration capabilities. Reading reviews and trying out free trials or demo versions can help you determine the best tool for your needs. Keep in mind that the right email extractor should align with your specific goals and requirements.
How can I optimize my email list after using an email extractor from a website?
After using an email extractor, it’s crucial to clean and optimize your email list to ensure high deliverability and engagement rates. This process includes removing duplicates, validating email addresses, segmenting contacts based on relevant criteria, and personalizing your email campaigns to appeal to your target audience. from https://fatsfixedassettracking.com/best-email-extractor-from-website-tools-for-2023/8463/ Sure, we could tell you what the hottest TikTok hashtag trends and challenges are right now — but this article would be out of date by the time you finish reading it. So if you were looking for a hot new drag-queen-choreographed dance to do, we’re sorry. But we’ve got something even better for you instead: a 2023 TikTok trend report that’s all about the bigger picture. If you’re looking for what’s making TikTok tick right now, you’ve come to the right place.
How Proximity Impacts Localized Google Organic Results for Law FirmsWritten by Stacey McLachlan March 24, 2023 Because, really, if you want to create a winning TikTok social media marketing strategy, you can’t get lost in the details. Things change at whiplash speed over on TikTok. Even if Corn Kid is absolutely popping off on a Monday, by Friday, the TikTokaverse has already moved on to watching clips of old dudes selling watches. To succeed here and wow the app’s 1 billion users, you need to look underneath the teen-face filters or sound clips from Love Island and really understand the cultural forces and shifting attitudes that shape behavior. Which is why in this post, we’re identifying the powerful macro trends happening on TikTok for 2023. It’s time to grapple with the zeitgeist, baby! Get ready to zoom out as we take you through the 11 biggest TiKTok trends for brands and creators right now. Bonus: Get a free TikTok Growth Checklist from famous TikTok creator Tiffy Chen that shows you how to gain 1.6 million followers with only 3 studio lights and iMovie. 6 of the most important TikTok trends for brandsTikTok advertising is hotter than ever
The Role of Artificial Intelligence In Improving SEOBest SEO Company | Professional Digital Marketing Agency USAWritten by Stacey McLachlan March 24, 2023 If you’ve been debating where to invest your social ad dollars, TikTok may be a good bet. At the end of 2022, ad reach was up by 14.6%, year over year. And while that does guarantee some extra eyeballs on your campaigns, what that number doesn’t reflect is just how receptive TikTok audiences are to branded content. The caveat here is that not just any ol’ ad will do. This ain’t a flyer inserted into a newspaper: TikTok ads still need to be interesting, appealing, and offer viewers some value. Think beyond a straightforward product pitch and into something with a little razzle dazzle… TikTok-style. Can you use the app’s playful editing features or filters? Let’s just hit point #2… TikTok users want to be entertainedSure, 35% of TikTok users open up the app explicitly to research brands and products. But the vast majority of people on the platform are seeking out a little bit of fun. Our latest Digital Report found that 78.2% of TikTokers use it for watching “funny or entertaining content.” Brands that can deliver on that desire are poised to make both sales and fans for life.
How to Create YouTube Video Ads That Convert : Social Media ExaminerWritten by Stacey McLachlan March 24, 2023 TikTok’s internal studies have shown that ads rated highly for “entertainment” also rank high for “brand love” and “purchase intent.” Source: TikTok TikTok is the search engine of choice for Gen ZGoogle’s reign as the king of search may be in jeopardy. Research has shown that Gen Z is increasingly using social as their primary search tool. “Young people are turning to TikTok to search for answers,” reported the New York Times in September 2022, citing a Google study that revealed that 40% of users aged 18 to 24 turn to TikTok or Instagram when they need information.
How Zapier Supports SocialPilot To Be The Most Cost-effective ToolWritten by Stacey McLachlan March 24, 2023 This doesn’t mean you need to shut down your website and do that Eternal Sunshine treatment to cleanse all SEO knowledge from your brain. The majority of people still are tracking down your business the old-fashioned way (a.k.a. frantically typing “me need haircut now hurry” into the Google search field). But brands would be wise to start honing their social search optimization skills to make sure they’re reaching every potential customer. TikTok is entering its ‘experimental’ phase… and brands should be readyGrowing up means trying on different identities to see just what fits best, as any of us who witnessed Christina Aguilera in her Dirty era know. TikTok is no different. Sure, it’s the master of the short-form, algorithmic-brain-candy video stream, but the potential for what else it could be are limitless. No wonder, then, that in 2022 alone, it released at least seven new features, including TikTok Now (a BeReal clone) and TikTok Stories (an IG Stories clone, which itself is a Snapchat clone, but that’s a tale for another day). Source: TikTok In other words: TikTok is on a journey of self-discovery. And brands should be open to tagging along on the ride, embracing and testing out whatever new feature the app drops next. It’s true that most of these features won’t last, but brave brands that get in on the ground floor may be rewarded with an algorithm boost, or at least the opportunity to surprise or intrigue your audience. Put real people front and centerTikTokers love to see content from relatable people. So skip the straight-up sales pitch and reach out to someone real who feels comfortable sharing their authentic story. “Trust boils down to who’s telling your brand story,” notes TikTok’s 2023 Trend Report. “If a TikTok creator shares traits or interests with your audience, their content will feel more relevant and meaningful to viewers. People also feel more connected to industry and subject matter experts, who bring knowledge and insider advice to their videos.” This could mean using your own channel to create authentic, people-first content. But it may also mean reaching out to creators for reviews of your product. Source: TikTok Whether you’re collaborating with an influencer or handing over the reins to an insider expert, putting real people front and center can help brands create authentic, entertaining content. Memes move at lightning speedSometimes it feels like TikTok is happening in another language, with so many in-jokes, slang and cultural touchpoints that seem to exist only within the app. If your brand is going to keep up with the speed of social, you’ve gotta be constantly researching and observing to understand what the hot-ticket reference is each day. That means spending a lot of time just watching and learning on the app, taking note of what aesthetic choices are trending and what emojis are now outdated. Our friends at We Are Social noted that late 2022 was a time of “chaotic content” and “cosplaying normalcy,” but you can get even more up-to-date analysis from their daily digital cultural tracker on Instagram. But if that all sounds like a lot… maybe don’t bother? More important than understanding whether it’s still cool to call something “ded” or “cheugy” is to be authentic. 5 of the most important TikTok trends for creatorsA strong personal brand goes a long wayViewers don’t just come to the app to see a stream of random teens dance in their McMansions: they’re there looking for people to connect with and look up to. So 2023 is the year to define your personal brand. If you’re a hairstylist, maybe this is the time to lean into a specialty that you can speak to from personal experience. For example, could you be the authority on curly cuts? If you’re a nutritionist, can you lean into debunking diet myths? Or, if you’re like TikToker Alexis Nikole, you could embrace your identity as a Black forager.
Building a strong, consistent personal brand attracts a passionate, connected audience — and plenty of engagement along the way. People are seeking out new pathsNews flash: the pandemic did a number on all of us. The last few years have put life in a new perspective for many people, and there’s a growing sense of dissatisfaction with the status quo, at least according to TikTok’s research. “Amidst a changing economy, health and climate issues, and personal stress, people are going to seek out new paths to success, happiness and well-being,” says the 2023 Trend Report. They’re not just looking for recipes to try: they’re looking for lifestyle inspiration. For instance, learning what it’s like to leave a full-time job to work remotely, or how to live with a mental health diagnosis. Source: TikTok TikTok has always inspired “action” from its users, whether that was purchasing a product (#tiktokmademebuyit) or trying a dance. This year, it looks like the platform may have an even deeper influence. To tap into this, creators should embrace authenticity while creating what TikTok calls “actionable entertainment”: sharing your own personal ‘how to’ stories to help others make changes in their lives with confidence, like documenting your unique financial #cashstuffing strategy.
Get specific and get personal! Relatability drives trust. Stress is out; joy is inThe TikTok audience is burned out, and we can’t blame them after the past few years. So is it any surprise that meaningful joy is trending in 2023? “They want to create real, meaningful space for themselves in 2023,” reports TikTok’s research team, “and much of that will come from prioritizing joy in all its forms.” Humor is one great way to spread that joy. There are so many heavy things happening in the world: brighten someone’s day with a lighthearted story or hilarious use of an audio trend.
Another shortcut to joy-making: try sharing ideas for little moments of luxury and gratitude, or offering a solution to a problem. For instance, a better way to do your skincare routine, or how to stop the drawstring from getting stuck in your sweatpants. “The typical person wants to find happiness, even in the smallest of ways,” reports TikTok. Source: TikTok Find your nicheAt this point, it’s a cliche: we’re all unique flowers in this garden we call life, blah blah blah. But on TikTok, it’s easier than ever to find your hyper-specific community. Whether you’re a goblincore witch or a teen Keto chef or whatever a “cozy gamer” is, your people are there somewhere on the ‘Tok.
As the TikTok trend report put it: “TikTok is not a town hall meeting. It’s a collection of hyper-personal spaces where people can explore their passions and live their lives.” For those looking for guidance as they navigate a new identity or break societal expectations, finding a “you’re just like me!” role model or friend on TikTok can be downright revelatory. Embrace what makes you you and you’ll find that sweet spot between specificity and relatability. Bonds will be formed! Horizons will be broadened! Viewers will be inspired! Whether you click with the #TiredMom crew or the #HatGuys, what can you post that will inspire someone to think “I’m not alone” when they stumble across it on their For You Page? Entertainment trumps all elseWhile certain identity categories or your browsing history might influence your algorithm on other platforms, on TikTok, the For You Page is purely based on what you find entertaining on TikTok. The app knows what you’ve enjoyed and learns to serve up more of the same, getting better and better at delighting you every day. And in 2023, this will continue to be true. That means creators need to be focusing on crafting entertaining, quality content if they want to capture those views and likes. People also specifically come to TikTok to be entertained. Successful creators understand the power of humor and pacing; they take advantage of TikTok’s editing features to sync up audio and video in a captivating way. Importantly, they also offer something of value with each post, whether that’s a moment of levity or some helpful advice. Now that you’re in the loop about what to expect from TikTok trends in 2023, let’s zoom out even more. Here’s a look ahead to where social media is going next. Grow your TikTok presence alongside your other social channels using Hootsuite. Schedule and publish posts for the best times, engage your audience, and measure performance — all from one easy-to-use dashboard. Try it free today. Get Started Grow on TikTok faster with Hootsuite Schedule posts, learn from analytics, and respond to comments all in one place.
from https://fatsfixedassettracking.com/11-of-the-most-important-tiktok-trends-to-watch-in-2023/8461/ |
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