On Instagram, photo editing trends move pretty dang fast. Just cast your mind back to those days when your feed was flooded with heavily filtered, square-cropped photos. Though it was only a couple of years ago, in 2022, that style looks so dated that you might as well be posting a daguerreotype. Your average Instagram user spends almost half an hour each day on the app, and they’re smart enough to spot content that hasn’t managed to keep up with the times. That means last year’s interesting and original photo composition is this year’s tired cliche. To hold your audience’s attention, you’ve gotta keep it fresh and stay up to date with the latest Instagram photo editing trends. So consider this required reading: We’ve got the top 7 Instagram photo styles for 2022. Save time editing photos and download your free pack of 10 customizable Instagram presets now. 7 top Instagram photo editing trendsWant to put your best foot forward on Instagram’s explore page so you can rack up those likes and new followers? Taking a good Instagram photo is just the first step — how you present it matters, too. So brush up on your Instagram editing essentials, download the best Instagram editing apps, and take some inspiration from these Instagram editing trends. 1. Authentic, unedited photosOkay, yes, it feels slightly bananas to put “unedited” as the top trend of 2022 photo editing for Instagram. But we’re not deciding what the trends are. We’re just calling it like we see it. And we’re seeing a huge embrace of “authenticity” on the app, as exemplified by fewer filters and edits. Long live the new era of raw, real, and messy! Is the shot blurry? Is your hair out of place? Is a pigeon up to no good in the background? All the better. We’re striving for anti-perfection here. Think of it as the inevitable backlash to the polished, posed 2018 Instagram aesthetic. We’re seeing this trend show up as a messy mirror… Or blurry, low lighting… Or leaving a rack full of unstyled clothes in the background of a fashion line launch. Just look at the soaring popularity of BeReal, the photo-sharing app that encourages users to snap and post their unfiltered lives. (Of course, choosing what to post on Instagram at all is an act of filtering in and of itself. So, is striving to share a shot that looks real actually any more authentic than curating a picture-perfect moment? These are the things that keep us up at night.) This Crown Affair pic looks pixelated and unposed — not exactly what you might expect from a beauty brand with over 57K followers. But the enthusiastic comments and likes are rolling in all the same. For brands, this emphasis on authenticity can certainly save you time and money on photo styling. But just because these photos look like no effort doesn’t mean you should phone it in. Everything you post should still bring value to your followers — does it inform, inspire, or entertain? 2. Desaturated, moody palettesWith the current state of the world, it’s safe to say we’re all a little more emo than we were a few years back. And the vibe of your feed probably reflects that. Colorful, vivid hues are less common on Instagram today than in years past. Instead, you’re more likely to spot posts with desaturated hues and lowered contrasts. Glow levels and highlights have been muted in favor of moody, low-light shots. Home scent company Vitruvi will show you how it’s done: This effect can be achieved through photography, of course — shoot a gloomy scene, get a gloomy pic — but a few tweaks of the color and lighting levels in an Instagram photo editing app can help tone things down in a pinch. Download our free Instagram preset pack to easily tweak the colors and levels of your Instagram photos with a few clicks. 3. Text overlaysIt’s no secret that Instagram Stories and Reels are where the most action is on Instagram these days. And while these formats often incorporate audio, text is an equally common tool here. And now, text is showing up in posts on the main feed. You can quickly add text to a photo or video in Create mode for Stories or Reels, using Instagram’s distinctive in-house fonts. (TikTok offers similar capabilities.) It’s such a handy tool for adding context, jokes, labels, or explanations, that we’re starting to see this style used for memes or reposted screenshots in the Main Feed, too. Some big brands, like the New York Times, use text overlays to extend their reach and strengthen their brand. Their main feed posts are almost like mini infographics that feature text in their signature typeface. These posts are designed for followers to reshare to their stories — a clever way to boost engagement. But while some brands may have their own preferred fonts, using Instagram’s built-in fonts gives posts an authentic, just-part-of-the-gang vibe. Don’t you want your followers to look at your delightfully scrappy post and think, “Stars! They’re just like us!”? 4. Extreme lightingWhile soft, natural lighting was on-trend just a few years back, we’re in the thick of a more dramatic illumination phase. Extreme, high-contrast lighting, in particular, is en vogue with editorial and advertising shots. Welcome to stark shadow season, baby. A high-contrast steak spotted on chef Molly Baz’s page: And on wine pop-up Vin Van’s account, too: If you aren’t working with a professional photographer or don’t have access to some sort of fully stocked photo studio, don’t worry. There are plenty of editing tools out there to help you mimic this high-contrast look. 5. ‘70s (via the ‘00s) nostalgiaWe’re in the thick of a turn-of-the-millennium nostalgia moment in fashion, music, and pop culture. But the late ’90s and early ’00s were heavy on the ’70s nostalgia, so we’re also seeing a lot of throwbacks to that groovy decade. Graphic design and photography are romanticizing these low-tech times with grainy, high-flash photography (pretend you’re shooting with a disposable camera), retro color palettes (orange! is! back!), and grungy thrift-store vibes. This Nike campaign taps into that very retro-cool vibe with unpolished, low-quality shots of a star athlete: Our Place delivers the no-filter, bucket-hat vibes with zero apologies. 6. Photo dumpsNot really an editing trend per se, but get this one on your radar: users are maxing out Instagram’s carousel feature to casually, irreverently showcase their favorite snaps from an event, vacation, or time period, via “photo dumps.” Carousels are actually prioritized by the Instagram algorithm, so this isn’t a bad one for brands to hop on at all. And hey, maybe you’re already using this feature to share up to 10 photos in one post. But to capitalize on the photo dump trend specifically, the caption should be slightly dismissive and vague, and photos should be random, unfiltered, and authentic. Think “Spring 2022 photo dump,” “Springsteen collection launch BTS,” et cetera. It’s almost the opposite of the standard recommendation to provide detail and context in your caption. Instead, the photo dump trend intrigues and titillates with real ‘inside joke’ energy. If that feels like a fit for your brand, then go for it. If you’re ready to start dumping, check out our tips on mastering the art of the photo dump here. 7. Consistent color schemesPhoto dumps not really your style? Though some users still happily employ the main feed as a dumping ground for any and all snapshots, many brands still use their main feeds as a more curated showcase, cultivating an overarching theme or vibe for one’s account. A consistent palette dominates fashion brand Eve Gavel’s Instagram page… … Fable tableware, meanwhile, goes all-in on warm tone neutrals. Most commonly, you’ll see brands or creators posting photos that fit a particular color scheme. Pink is particularly popular, as it has been since Millennials first crawled out of the primordial ooze and evolved to use the smartphone, but you’ll see this compelling monochrome trend in a variety of hues. Want some more inspo for crafting a stop-them-in-their-tracks Instagram grid? We gotchu. Editing Instagram photos with HootsuiteTime-saving tip: You can edit your Instagram photos to achieve all these effects directly in the Hootsuite dashboard. No more editing photos on your phone, emailing them to yourself, and then uploading them to your social media management platform separately! The video below shows you how to crop, align, apply filters and more before you schedule your posts. If any of these Instagram photo editing trends tickle your fancy, we wholeheartedly encourage you to give ‘em a whirl! If you enjoy the content you’re creating, chances are your audience will too, but no pressure here. Ultimately, trends on Instagram will come and go. But quality, engaging content that speaks to your unique audience and their needs? That’s forever. Save time managing your Instagram presence by using Hootsuite to edit, schedule, and publish posts, grow your audience, and track success with easy-to-use analytics. Try it free today. Get Started With files from Michelle Cyca. Easily create, analyze, and schedule Instagram posts, Stories, and Reels with Hootsuite. Save time and get results.
from https://fatsfixedassettracking.com/the-top-instagram-photo-editing-trends-in-2022/7557/
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By Chris Vasquez October 13, 2022We’ve been conducting remote user interviews for years. He’s what seems to work best. Honest feedback is absolutely necessary to create a product people love. But getting to the heart of what people need, and how they feel about what you’ve built is never easy. A remote world with challenges ranging from connecting over Zoom meetings, to audio issues, to the disconnection that comes from having a screen between you and them can make the process even more daunting. We’ve been conducting remote user interviews for years and have learned quite a bit about making our users comfortable and understanding what’s actually being said. Barriers to honest feedback?People don’t want to make you feel badOne of the great things about people is that they generally care about other people. While that’s a great thing for society, it can lead to folks not sharing what they actually think or how strongly they feel. This is especially true when it comes to communicating critical feedback. People want to give the “right” answerNo matter how hard you try to make things conversational and tell someone that there’s no right answer, the people you’re interviewing usually recognize that interviews are structured research. That makes it natural for them to feel like they’re going to be judged for their feedback. That makes it harder to admit they don’t know something. It makes it scarier to share feedback they don’t think other people would share. Technology adds frictionWhen someone joins your remote interview, they need to be using at least two programs — your meeting software and whatever you’re testing (your app, a Figma prototype, etc). Two might not sound like a lot. But that’s two programs that each have their own friction (sign-ins, buttons that do similar things in different places) and potential for bugs. How to get honest feedbackReduce friction as much as possibleThere are two areas where you need to reduce friction when conducting remote interviews: tools and process. Tools
Process
Listen way more than you talk
Watch as much as you listen
You could sum up all this by saying treat the people you interview like humans, not subjects. Humans hate annoyances, so reduce friction. They like feeling like people care about them, so ask them to tell stories. They don’t want to feel stupid, so be clear with your questions and give them what they need to prepare up front. If you take that attitude into your conversations with your users, I’m confident you’ll get more honest and useful feedback. What did I miss? Where am I wrong? Let me know. I’d love to learn from you. from https://fatsfixedassettracking.com/how-to-get-honest-feedback-from-remote-user-interviews/7555/ As an orthodontist, you know the importance of having a strong online presence. But did you know that hiring an orthodontist SEO company can help improve your ranking and bring in more patients? Working with the right professionals can save you significant time and money. As an expert yourself, you know the power of having the right knowledge and wisdom in how to apply it. Marketing is the same way. Here are five reasons why you should consider working with an orthodontist SEO company. 1. Working With a Team is Essential to SuccessWhen it comes to running a successful orthodontic practice, there is no doubting the importance of having a great team behind you. As any orthodontist will tell you, there is simply too much work to be done for one person to do it all by themselves. From patient scheduling and greeting to handling paperwork, an orthodontist needs a team of skilled professionals to keep things running smoothly. The same is true when it comes to marketing. Trying to promote your practice without help is a recipe for disaster. You need a team of experienced marketers who can develop and execute a promotional strategy that will reach your target audience and generate new business. Without such a team, you will quickly fall behind the competition and find it very difficult to grow your practice. So if you’re serious about being successful, make sure you have a great team in place to help you achieve your goals. For example, Local SEO Search can help you position your business in a way that boosts your online presence and brings in new patients on a regular basis. 2. An Agency Can Help Your Find a NicheAs an orthodontist, you may want to be all things to all patients. However, choosing to focus on specific services or customers can help you improve your marketing results. An agency knows how to define and target the right niche for your clinic. For example, you may want to focus on children, adults, or a specific type of braces. By targeting a specific group, you can develop marketing materials that speak directly to your potential customers. You can also use this focus to determine where to place your ads and how to allocate your marketing budget. As a result, working with an agency to define your niche can help you improve your marketing results and attract more patients. 3. An Agency Creates a Plan & Stays ConsistentNo good orthodontist would see a patient and put braces on only a third of their teeth. It wouldn’t work and would cause serious problems instead. Plus, it would look really strange! The same principle applies to marketing. Alone, you probably do marketing when you have time and energy, leading to “random acts of marketing.” You get the kind of results you’d get with braces on only part of your teeth — it’s not good. By contrast, working with an orthodontist SEO company allows you to develop a focused plan that takes into account your specific goals and target audience. This kind of strategic thinking leads to more effective use of your time and resources, and it’s more likely to produce the results you’re looking for. In short, if you’re serious about marketing your business, random acts are no way to go about it. Working with an experienced marketing agency like Local SEO Search is the best way to create, and stick to, a plan that gets results. 4. An Agency Tracks and Reports on Your ResultsHow can you be sure that your marketing efforts are actually paying off? In the end, it all comes down to results. Are you seeing an increase in website visitors? Are you generating new leads? Are you getting new patients? Of course, tracking all of these metrics can be a challenge, especially if you don’t have the time or expertise. That’s where a great marketing agency like Local SEO Search can be a valuable partner. Our team will track your progress, give your regular reports, and help ensure that you’re getting a positive return on your investment. So if you’re wondering whether your marketing is working, the best place to start is with a trusted agency that can help you measure the right things. 5. An Agency Lets You Focus on What You Do BestAs an orthodontist, you have dedicated your career to perfecting smiles. It is a demanding profession that requires a significant investment of time and resources. When it comes to marketing, however, you don’t have the same level of expertise. Fortunately, there are marketing agencies whose sole focus is helping businesses like yours reach their target audience. The biggest advantage of working with a company like Local SEO Search is that you can focus on what you do best — orthodontics! Let us focus on your marketing. We will develop a marketing plan that highlights your unique strengths and promotes your practice to the right people. We will also track the results of our campaigns so that we can make adjustments along the way. With our help, you can confidently grow your business while staying focused on your orthodontic career. Contact us today to get the digital marketing your clinic needs!
from https://fatsfixedassettracking.com/5-reasons-you-definitely-need-to-hire-an-orthodontist-seo-company/7553/ If you’re looking to build an audience in 2022 and beyond, you’ll need to set up an effective email marketing campaign. Often, this involves using an email marketing platform to automate your campaigns, contact your subscribers, and track your results. There are a number of great email marketing platforms out there, but which one is right for you? To help you decide, we’ve compiled a list of the 10 best email marketing platforms for building an audience. Your Designer Toolbox
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Digital marketing is the component of marketing that utilizes internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services. Archives
April 2023
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