Google may have rolled out a local search ranking update around September 7th. Local SEOs in the Local Search Forum are reporting ranking drops for service-area businesses (SABs) on mobile, with some SAB Google Business Profiles suddenly not visible on desktop. These drops in rankings have only been seen in Local Pack results, and not in organic rankings. These changes in rankings seem to have started happening around September 7, suggesting a change in the local algorithm focussed on SABs, on or around this date. Sterling Sky‘s Joy Hawkins has said:
However, she is not able to provide specific advice at this time. As you’ll see below, the whole local SEO community is currently trying to figure this one out. Above, Joy is referring to Google’s Helpful Content Update (which started on August 25th and took two weeks to roll out) as well as the September Broad Core Algorithm Update, which started rolling out two days ago. It’s possible that the fluctuations the community is seeing in SAB rankings are tied to these updates, but there’s always the potential of a local-only algorithm update. The last update to the local algorithm that Google acknowledged was the Vicinity Update in late 2021, so we’re certainly due another. Return of the Kansas Bug? There’s also talk of these ranking changes being the result of a resurfacing of the ‘Kansas bug’, which “essentially removes back end information about your location and relocates your business to the middle of Kansas.” For example, Local SEO expert Amy Toman spotted her Texas-based service-area businesses appearing in Kansas.
What do local SEOs need to know now?At the moment, local SEO experts are working out what has happened, and how to resolve the changes in visibility and ranking. Advice across the Local Search Forum is to contact Google support if your service-area business is affected by the Kansas bug. The situation is changing all the time. For example, User Julie-b (as mentioned on the Local Search Forum thread) is now experiencing a fix to the issue:
This quick reversal of fortunes suggests a bug could be at play. Is this an algorithm update?Barry Schwartz, of Search Engine Roundtable and Search Engine Land, is reporting the changes as a possible local algorithm update, because they’ve happened around the same time as the rollout of Google’s Helpful Content Update and September’s Broad Core Algorithm Update. Meanwhile, in Tim Kahlert’s Local SEO Strategies Facebook Group, Kyle Sabraw has said:
However, Joy Hawkins has noted more changes with her own GBP for Sterling Sky. That business profile now shows the option for a user to find ‘Directions’ to the business, despite it being an SAB.
Alongside this, and the possible resurfacing of the Kansas bug, it’s difficult to tell whether there has been the cause of: a) an individual local algorithm update b) the impact of the Helpful Content Update or September Broad Core Algorithm Update (or both!) c) a series of bugs d) something else entirely Whatever the case, someone at Google is keeping local SEOs very busy this week. We’ll of course keep an eye on these changes and update you when something more concrete has been established. Are you working with an SAB that’s seen GBP bugs or drops in rankings? Let us know in the comments below! Jenny looks after the BrightLocal community, through managing our social media channels, connecting with our community, and producing our online webinars.
from https://fatsfixedassettracking.com/whats-going-on-with-service-area-business-rankings/7372/
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Today I’m going to show you how to create a sales outreach email template using 9 proven tactics that you can use to connect with prospects at scale, nurture leads, and close more deals. With a high-performing outreach email, you can transform a donkey process into a unicorn strategy. A killer template can help you stop writing sales emails from scratch and start re-engaging prospects and converting unicorn leads more efficiently. Ready to streamline your sales process? Here’s your path to Unicorn Land: Never Miss a Lead with MobileMonkey FunnelProLeave no qualified lead behind! Use MobileMonkey FunnelPro to automatically track, qualify and follow-up with leads across the most popular customer messaging channels. See FunnelPro’s powerful lead generation and funnel optimization capabilities today! What is a sales outreach email template?A sales outreach email template is key to simplifying and improving your sales development process. Think of it as a sales pitch that you can customize and automate for any campaign. Outreach emails typically promote targeted offers and guide prospects toward conversions. Although you might send one-off sales emails here and there, they often work best in a sequence. 9 Top Tactics and Best Practices for Sales OutreachTo get the results you want from your efforts, create an email template that uses proven sales outreach tactics. Here are 9 tactics and best practices that you can work into your strategy right away to generate more opens and positive responses to your prospecting sales outreach:
Sales prospecting doesn’t have to be as difficult as you might think. No matter what type of audience you want to target, most of your customers use social media. While LinkedIn may be your best bet for connecting with B2B decision makers, channels like Facebook and Instagram are great for finding creators, influencers, and B2C prospects. Using a marketing automation tool like MobileMonkey, you can start conversations with prospects on Facebook or Instagram. Then you can collect their email addresses for more targeted follow-ups. 2. Customize your messageJust because you have a great template doesn’t mean you should send the exact same message to every prospect on your list. Sales outreach email templates often work best when you customize them for specific segments. Using first names is a great place to start. But personalized emails can go way beyond the basics. For example, you can adjust messaging based on the offer or the channel that led to the initial connection. You can also use their responses to qualifying questions to personalize the follow-up. 3. Solve real problemsSuccessful sales outreach often focuses on the customer rather than on your company. Your sales pitch should touch on actual problems your prospects have—and present real solutions. For example, say you want to identify influencers who can promote your new product or service. To generate interest, tell them how your offer solves a key problem—and then make them an offer they can’t refuse. Why waste a valuable outreach opportunity on an everyday pitch when you can promote a special offer instead? By sharing exclusive offers, you can make prospects feel like they were specially chosen. To make them even more tempting, make sure the offers you share are truly exclusive. In other words, avoid publishing them on your website or offer limited spots or quantities. 5. Leverage “the takeaway” sales tacticWhen you want to boost sales, you might offer ongoing discounts. Although a great deal may convert a price-conscious lead, other prospects may not bite. Instead, experiment with limited-time offers that create a sense of urgency. By creating a fear of missing out (FOMO), you can get leads to act now—before the offer disappears. Known as the takeaway close, this method only works if your offer actually expires when you say it does. Make sure you only use this tactic if you’re prepared to walk away from prospects who don’t convert. 6. Show social proofGoing along with the crowd is human nature. When prospects see that others have purchased from your business, they’re more likely to want to do the same. Known as social proof, evidence of happy customers or awesome accolades can be a helpful addition to cold emails. For example, you can:
7. Be persistentWhen sales reps do cold email outreach, giving up after a single email is a waste. Prospects often need to get to know your business and see the value you provide—which takes time. That’s why it’s essential to be persistent and follow up multiple times. Automated sequences make sales outreach much easier because they can follow up with prospects at specific intervals, providing value and dropping time-sensitive offers at opportune times. 8. Create sales enablement contentMaking a buying decision can be complex, especially when it comes to high-ticket items. To guide prospects through these decisions, use top-performing content from your team’s sales enablement tools. For example, you might share a document that compares your product to the competition so prospects can see how you come out ahead. Or you might use a handout that highlights all the awesome awards your product has won. Sending cold email templates one by one is incredibly time-consuming and requires a ton of manual tracking. To save time and improve your results, invest in sales outreach automation. With a tool like MobileMonkey, you can develop, personalize, and test outreach templates. You can also automate follow-ups and data collection to make sure your sales team is always in the loop. How to Create a Sales Outreach Email TemplateNow that you know what to include in your email outreach, you can create a sequence that works for your target audience. I’ll walk you through how to create a sales outreach template and an automated sequence using MobileMonkey. How to Create a Sales Outreach Email Template Step #1: Start a MobileMonkey automationFirst, open your MobileMonkey dashboard and go to the Automations tab. Scroll down to the Sales Outreach section and select The Longest and Most Persistent Follow Up Funnel Ever. This is a long sales outreach sequence that sends a message a day over the course of two weeks. It’s ideal for creating FOMO and turning prospects into customers efficiently. To get started with this funnel, you’ll need to choose an input channel: Facebook, Instagram, or SMS. For this example, we’ll start with Instagram and focus on email-only follow-ups. Before creating your email templates, configure the Instagram input. For this example, we’ll set the Instagram comment autoresponder to trigger when anyone comments Email Template. Then we’ll set the autoresponder to request an email address and phone number automatically. To see if prospects are a good fit for your business, you can also ask a qualifying question or two. How to Create a Sales Outreach Email Template Step #2: Set up the initial emailYou can use the Unicorn Detector to filter out donkey prospects from the funnel. Then scroll down to the re-engagement automation and click to write your first sales outreach email. Kick things off with an eye-catching subject line that encourages prospects to open your email. Then use the email opening line to hook prospects right away. Use the sales tactics above to guide your email. In this example, we’ll share a limited-time offer for our RoboBDR tool. Make sure to include a call-to-action (CTA) in every sales outreach email. In this example, we’ll encourage prospects to book a 15-minute phone call. How to Create a Sales Outreach Email Template Step #3: Build a follow-up sequenceSave your email and scroll down to create the next message in the sequence. Follow up on your earlier message and offer something of value. In this example, we’ll link out to some sales enablement content for our RoboBDR tool. The content highlights RoboBDR’s features, shows off a recent award, and shares some typical results. Before you sign off, add a CTA prompting prospects to connect with you. In this example, we’ll make it super easy to book a sales call. Then set up the rest of the email templates in the sequence. This automation also includes a sequence for donkey prospects so you can continue to nurture leads, even if they aren’t the right fit for a certain offer. ConclusionBoom! With a sequence of customizable sales outreach email templates, you transformed a manual process into a unicorn approach. Now you can reach out to and follow up with prospects at scale—so you can ultimately get more sales. Join Today’s Webinar with Larry Kim!Or Register for the Free Replay Learn all about NEW 100% Meta-Approved Automation Tools from MobileMonkey with a spotlight on features to 10X Instagram & Facebook Engagement and turn social media into a revenue driver for your business. Important Next Steps
from https://fatsfixedassettracking.com/how-to-create-a-winning-sales-outreach-email-template/7370/ Like my post? Please share! This story should interest you if you’ve got a service-area business and noticed anything strange with your Google Business Profile page, if you suddenly can’t find your page when you search for it, or if you’re weighing the pros and cons of hiding or showing your address, or if you just like to learn about GBP / GMB bugs before they bite. Greg McBrien of Wolf Web Co. in NSW, Australia, told me about a strange situation one of his clients had just run into. The problem is odd: a Google Business Profile with a hidden address stops showing on the map, but isn’t suspended, as in the admins are still verified and not booted out and forced to re-verify. The temporary (possibly longer-term) solution is odder: showing the address publicly, even though technically that’s against Google’s guidelines, and even though that usually triggers reverification by the owner. How does that work? Greg can describe the strange situation better than I can, so here he is: Background and problemThe client affected by this issue is a service area business, delivering skip bins (sometimes called dumpsters) to customers spread throughout the Northern Beaches of Sydney. The business has been in operation for over 20 years and from a Google My Business standpoint, has had no changes made to the name, address, phone number, description, services for over 12 months – so in essence is very stable. Around the 6th September we noticed a major decline in both Map Pack and Organic Rankings. Whilst the customer is always fully compliant with Google guidelines, we felt the sudden drop in rankings would be a suspension of the Google My Business profile. However, upon inspection we noticed the profile was still “verified” within the Google My Business dashboard. We also hadn’t received any suspension notices and/or other email notifications from Google. Upon checking the local rankings we noticed the Google My Business listing had totally disappeared from map pack search results. We then performed a Google search for the company name and noticed something strange. Instead of receiving the usual “Your business on Google” admin panel, which looks similar to the screenshot below, we received no knowledge panel or details for the business. Instead we received the following notification box which could be seen after we scrolled down the page, past the map pack search results. I refer to this as the “Only visible to managers” box: Here are the steps you can use to determine if a listing is affected by this issue. Note the instructions assume you are a manager of the GMB page. 1. Open google.com In essence, the Google My Business listing was not appearing in any map pack search results, either for brand name searches or search terms relating to the offerings of the business. Upon contacting Google My Business Support we received an email response after approx. 24 hours. It provided quite generic advice around improving the rankings of a Google My Business listing, but no acknowledgement of any bug or issue. Their advice amounted to this support document and this one. Temporary solution: show the addressAfter scouring through the GMB Community Forum we noticed some posts outlining that adding an address into the Google My Business listing would in fact make the listing “live” again, so we decided to give this a test. We added the client’s office address, which is also their residential address, back into the Google My Business listing. We previously didn’t have the address published as the business is a delivery only business and as per Google guidelines shouldn’t have the address published. Nonetheless, within a few hours after adding the address back into the listing, it appeared live again. Here are the map pack rankings within 3 hours of adding the address back into the listing, no postcard verification was required (possibly because the listing had already been postcard verified previously). At this point, we thought adding the address back in may have fixed whatever issue was causing the fault, so we removed the address to establish the business once again as a service area business: However upon doing so, the issue returned almost immediately. At this stage we have responded to Google Support providing further details of the issue and are awaiting their response for rectification. Adding the address to the listing does return it to being live and could be used as a temporary solution. -- Thanks to Greg for detailed chronicling and screenshots. By the way, I’ve done a bit of work with Greg, and can say he’s a good SEO and a good guy, so especially if you’re in Australia (and particularly the Sydney area), you might want to contact him for help. Anyway, what do you think is going on here? Have you run into a similar problem? Have you run into a different problem that had at least a temporary solution involving showing (or hiding) the address on your GMB page? Leave a comment! Like my post? Please share! from https://fatsfixedassettracking.com/bug-messing-with-service-area-google-business-profiles-page-removed-but-reinstated-once-address-is-shown-publicly/7368/ When you are working on an online project, anything from collaboration to testing services and task management can add a lot to your productivity. Fortunately, there are tons of tools that can help us do online projects faster and better. However, there are so many on the market that it’s difficult to know which one will be a perfect fit for our needs. After a good long research, I have created from scratch this showcase of tools and services for designers and developers with which they can speed up their online projects. There are WordPress themes, website builders and testing services, invoicing, and much more. Check it below and share your opinions.
Best Project Management Software for Remote Teams
Best Project Management Software for Remote TeamsWorking with a remote team is all the rage now, not only for established companies but also for… Read more ClickUpClickUp is a one-stop app for all your project management needs. With an intuitive dashboard and versatile features, you can have a seamless workflow for everyday tasks. Some of its best features include:
You can use ClickUp’s basic features for free for an unlimited time, however, for more advanced features and teams, premium packages start from $5 to $19 a month. It is available for Windows, macOS, and Linux, Chrome extension, email add-on as well as android and iOS app. ListingProWith customers in over 170 countries, ListingPro is the preferred and most popular choice among entrepreneurs, web designers, and developers. Things that people, including myself, love about this tool are:
The regular license is $69, and it includes six months of technical support, easy setup assistance, 1-Click demo import, free lifetime updates and detailed documentation that will guide you step by step. UserfeelWith Userfeel, anybody can quickly run a website usability check for an affordable cost and the process is literally outstanding. The panel consists of more than 20,000 testers speaking 40 languages. You can even have testers provide comments in your language while testing a website that is on a language you don’t understand. Practically, you “hire” one or more testers to test your website, and you will get a video in less than 24 hours. You will see how a tester is experiencing your website. You can filter testers by various demographic criteria like age, gender, country, language, and web experience. Userfeel helps you create highlights videos with the most critical issues in minutes and have the video downloaded locally or uploaded to your YouTube account as unlisted, ready to share. The one-off payment of $49 for desktop tests, or $99 for mobile/tablet tests with NO further monthly or annual fee! DealJumboDealJumbo is a design bundles website literally packed with tons of awesome things. Some of the deals can be found only on DealJumbo as they have exclusivity with some of their partners. You will find premium fonts, graphics, mock-ups, a section with discounts, products under $10 and more. The deals come with an exclusive extended license, meaning that you can use it for an unlimited number of commercial projects. You can also download 1580+ free fonts and graphics – all with standard commercial license. BrizyBrizy is one of the best WordPress page builders in the market that can quickly help anybody build gorgeous websites in minutes. You simply arrange the 150 pre-made design blocks or just build your website from scratch – both ways are super simple and do not require any coding skills. Brizy can be tested for free on the website (you can save the HTML of what you create for free and use it anywhere you like, for personal or commercial projects). I personally found that the results look amazing and compete with the premium WordPress theme. DeeezyDeeezy is a design deals website where web professionals can find awesome free and premium fonts, graphics, vector and other elements for a fraction of the normal cost. The website is loaded with interesting stuff that you can use in your projects. actiTIMEactiTIME is a popular and powerful online project time tracking software that allows users to track time, register leaves, and add comments in a weekly timesheet. In just a few clicks, you can configure the time tracker to suit your needs and hide the features you don’t want to use. Do try the demo.
15 Best Time Tracking Apps
15 Best Time Tracking AppsWhen you’re working with remote teams, one of the tools that become almost inevitable is the time tracking… Read more NotismNotism is a great collaboration tool that offers a simple and effective way to discuss visual content and collaborate with teams and stakeholders. You can comment and sketch in real-time, create prototypes and run usability tests and manage project development by adding tasks. In almost every company, there is more than one field of work where Notism can save you tons of time. Goodie websiteGoodie is a web development service where developers actually deliver high-end websites for a fixed cost which starts from $999. The website guarantees that you will get a code of basic, functional, responsive website for this starting price. Cost of additional features like custom plugins, animations, or more advanced elements will be estimated. If you also need a design – they can help with that as well. Check the websites they have made on their page to get a better idea of their skills and creativity. CodesterCodester is the one-stop shop for web designers and developers where they can buy and sell PHP scripts, website themes, plugins, graphics, and much more. You should always check the Flash Sale section, where great stuff is being sold with huge discounts. DesignhooksDesinghooks is a brilliant, very well-structured website that is loaded with free resources for web designers and developers. All the resources are handpicked from amazing designers around the world and very well categorized, so you can easily find what you are looking for. UncodeUncode is a pixel-perfect WordPress theme that anyone can use without writing a single line of code to create stunning WordPress websites. It’s among the most flexible themes, with 50 pre-made Concepts and 200 layouts. Only imagination is the limit. PixpaUsing the powerful Pixpa drag and drop builder, you can quickly create a gorgeous portfolio website with integrated e-commerce, client proofing, and blogging tools. No need to have any prior experience or coding skills. It’s super simple to use, and it is loaded with everything you need. You can try Pixpa for free for 15 days, no credit card is required. FormatFormat is a free gorgeous website template that is a perfect fit for designers, agencies, web studios and freelancers. ContentSnareContentSnare will help you get content from your clients without the hassle. It is aimed at web designers, but people from other industries are also using it, including bookkeepers, digital marketers, coaches, and engineers. uSocial“Like” and “Share” buttons created with uSocial have trendy designs and can be easily applied to all devices. It takes as little as a few minutes to install buttons to a website with the help of the builder. The supported social media are Facebook, Google+, Twitter, LinkedIn, and many more. Add the buttons and track statistics and the number of shares with a counter tool. Instant Logo DesignMany times we need a beautiful logo, but our time and budget are limited. Instant Logo Design is a simple-to-use logo design software that can deliver you a great logo in less than 1 minute and for prices starting from $29. uCalc
uCalc.pro offers online calculator templates for any kind of website including construction and repair, car service, delivery service, cafes and restaurants, etc. You can create a calculator with the help of a user-friendly builder that doesn’t require any coding skills. Your calculator will also be able to collect contact details, send notifications to your email, and create invoices in PayPal. InkydealsInkydeals is providing hugely discounted digital design deals for web professionals. Check the website where you will find high-quality resources at unbeatable prices for designers (beginners and veterans alike). CrelloCrello is an easy-to-use design tool for creating stunning visuals including, designs for digital ads, animated posts, social media and more. It is easy to use — it doesn’t matter if you are an experienced designer or a beginner. Crello was made for marketers, social media specialists, entrepreneurs, bloggers, and anyone who needs a simple solution for their creative projects. There are 12,000 free templates and more than 60 million stock photos. MailMunchWith over 50,000 websites to get more leads and grow, MailMunch is a popular solution to grow your email list and convert visitors into customers and subscribers. It lets you create multiple types of opt-in forms so you don’t have to rely on one way of collecting leads. The solution includes popups, embedded forms, top bars, slide boxes and more. There is a free option and the premium plans start from $15 per month. ElementorTake your design to the next level with this powerful WordPress page builder. There are over 900,000 users that enjoy creating stunning websites with Elementor. This builder is lighting fast, everything loads in real-time and you have a strong interface with everything needed. ControlioFrom small companies to large enterprises, Controlio is the perfect solution to monitor employees’ PC activity from anywhere. You can easily check the user’s desktop, see if he is available or away, or which apps and websites he is on. By offering to monitor the usage scenarios on the website, Controlio can be used in many ways. UptimeRobotUpTimeRobot is a great service to know if your website is up and running. Every 5 minutes, there are 50 monitors that will check it and all of that is totally free with more than 500,000 happy users. InvoiceBerryInvoiceBerry is a great invoicing platform where you can create fully customized invoices and send them in less than 60 seconds. It is loaded with functionalities like creating reports, tracking expenses and much more. The pricing starts from $15 / month. StickerYouStickerYou sells custom labels, decals, stickers, temporary tattoos and more. You can print any size, shape, and order quantity to make your message stick. Our vinyl logo stickers are perfect to brand your business. What are you waiting for? Make it stick! Foxy.ioFoxy.io represents the future of custom e-commerce. Its hosted cart and payment page allows you to sell anything, using your existing website or platform. Easily integrate with WordPress, Webflow, Wix, Webflow, Squarespace, and anywhere you can add a link or embed HTML. Take advantage of coupons, discounts, live and custom shipping rates, automatic tax calculations, and more. PofoPofo is a highly creative and modern Bootstrap responsive multipurpose corporate and portfolio WordPress theme with 25 ready homepage demos. It comes with pixel-perfect graphics and is loaded with the latest features that will make your website look stunning. Pofo is blazing fast, search engine optimised, WooCommerce shop ready and coming with WPBakery page builder and revolution slider. RumbleTalkRumbleTalk is the web chat that you can implement on your website in minutes. It allows you to have a direct connection with your website visitors that ensures better conversions while spending only a few bucks. You can start with RumbleTalk’s free forever plan and upgrade it (for advanced features) when you need it. WrapPixelWrapPixel offers a range of templates, like PSD templates, website templates, admin dashboard templates, free HTML templates and free admin templates etc. WrapPixel is built with a strategy that works excellently to offer you fewer but high-quality items. from https://fatsfixedassettracking.com/speed-up-your-design-projects-with-these-online-tools/7366/ Are you confused — even intimidated — by Google Analytics? Good news: you’re not alone. GA is notoriously complicated, and with the latest release — GA4 — things are just about clear as mud. In fact, when I first started to delve into GA’s waters, I wondered if I’d ever truly get it. There were so many concepts to learn and reports to run. How did people ever conquer this thing?!
Lots and lots of reading plus some trial and error, it turns out. I’m not saying I’ve reached total mastery — there’s always something new to pick up — but I’m vastly more comfortable. And I want you to be, too. So, here’s the cheat sheet for Google Analytics/GA4. This guide might be long, but it’ll take you from zero to hero in ~7,000 words. And if you still have questions, let me know! I’m @ajavuu on Twitter. What is Google Analytics?Google Analytics, or GA, is a free analytics tool that gives you an in-depth look at your website and/or app performance. It integrates with Google’s marketing and advertising platforms and products (including Google Ads, Search Console, and Data Studio) making it a popular choice for anyone using multiple Google tools. Is Google Analytics Free?There’s a free and a paid version of GA (the latter is called Analytics 360). Small and medium-sized businesses will likely get all the features you need from the free version. Analytics 360 begins at $150,000 per year (invoiced monthly) and increases after your site receives more than one billion monthly hits. Before we move forward, you should know that there are currently two versions of Google Analytics: Universal Analytics and GA4. What is Universal Analytics?Universal Analytics is the current version of Google Analytics. If you set up your Google Analytics account before October 2020, you likely have Universal Analytics. What is GA4?GA4 is the latest version of Google Analytics. It has a slightly different UI and the reports, tools, and features have been upgraded. If you created a Google Analytics account after October 2020, you likely have GA4. You’ll know if you have Universal Analytics or GA4 by the way your home screen looks. On the left is Universal Analytics and on the right is GA4. Should you use Google Analytics?If you want a lot of data — and more importantly, have the time and ability to analyze and act on it — GA is a great fit. However, GA takes time to set up, learn, implement, maintain, and use. Other marketing analytics options, such as HubSpot, can give you all the data you need with much less work.
Now, what steps will you need to follow when setting up GA? Good question. Before you start using Google Analytics, Once you’ve created a Google account, that doesn’t mean you automatically have access to GA — rather, you have to register for Analytics (which we’ll review how to do in the next section). But the important thing to note as you go to set up GA is that you can only access the tool by using a valid Google account. Here are the steps on how to use Google Analytics for your website. (I’m using my class reunion website as an example.) First, you’ll have to create a Google Analytics account. Or, sign in to your current account. Choose which account you want to add the property to. You should create and name your Property at this point and enter the website’s URL as well as industry and reporting time zone. Then you’ll be able to Create and Finish this step of the process. Note: GA4 no longer uses “Views” but it instead has “Data Streams” with similar functionality. Keep this in mind when sollowing these steps using Universal Analytics. To add a view to your Universal Analytics account, go to the account and property you want to add a view to — use the menu to Create a View, name your view, select the type of view (web or app), and answer a few other questions. Remember, you can add up to 25 views to a property in GA. To add a data stream to your GA4 account, go to the account and property you want to add a data stream to — use the menu to add a Data Stream. Choose or add a stream, and save it. When you create a property, you’ll have access to a unique ID for tracking and a global site tag (code you need to add to each site page you want to measure). This is how you’ll be able to collect data in your property. Then, paste your global site tag right after the opening <head> tag on each site page you plan on measuring. You’ll be asked to choose your type of site (static, dynamic, web hosting, Google Tag Manager) so that you can set up the data collection accurately. (For more, read our guide to installing the Google Analytics tracking code on your site.) Lastly, verify your code is working. You can do this by looking at the Real-Time reports section while clicking around on your site in a different tab or on your phone. The report should show at least one visitor to the site (that’s you!) And that’s pretty much it! After that review, you may be wondering the following: That’s a lot of manual work — especially if your website has more than 50 pages. Plus, what happens when you create new pages? Do you need to add the tag every time?! The short answer is: no. The longer answer: you only need to add the tag to every page template. So, if you have one page type on your site (meaning every individual page uses the same header module), you only need to add it to that module — and it’ll be applied to every page. If you have two page types, you’d need to paste the code into the two separate header modules. Three page types? Three header modules. And if you use a CMS like HubSpot, this task is even easier. These tools come with a separate field where you paste your tracking code just once. HubSpot users can follow these simple instructions for adding GA. Additionally, to set up GA properly, you’ll want to understand the various layers of the tool — specifically, the hierarchy. Google Analytics is made up of many parts, so it’s important to have a clear lay of the land as you begin learning. This section is dedicated to Google Analytics guidelines to help you master the basics of this powerful tool. Here’s a look at the GA hierarchy. Remember, Universal Analytics uses “Views” while GA4 uses “Data Streams”, so both are demonstrated in the visual below. Let’s dive into each of the sections within the hierarchy. The Organizations are recommended for larger businesses, but not mandatory. Accounts are not optional. Using Google Analytics requires at least one (sometimes several) accounts. An account doesn’t mean a user account. I can log into the HubSpot Google Analytics accounts using my Google email ID. HubSpot’s head of technical SEO can also log into the same account using his Google email ID. Our historical optimization specialist can also log into the same account using his Google email ID. Important details: You might be wondering, “What’s better: creating a new account for every property or adding every account to the same property?” It depends on your use case and goals. For example, suppose you have one website — the Stark Industries corporate site — and five subdirectories, including the Stark Industries blog, careers section, media resources, case studies, and investor relations information. You want to create separate properties for each subdirectory so the people on each team can look at how their portion of the site is performing, as well as the larger site. But maybe you have another site that discusses Tony Stark’s work with S.H.I.E.L.D. You want the S.H.I.E.L.D. team to see data for this subdirectory, but you don’t want them to see data for the rest of the website. You create a new account and property for the S.H.I.E.L.D. site. A property is a website or app. Each property can support up to 25 views. At the minimum, you need two views per property: A view only captures the information after your filters and configured settings have been applied. And once you delete a view, that data is gone forever. For those reasons, it’s critical to keep an unfiltered view of your data. A data stream in GA4 is a flow of data that gives you more insights into how your site is performing across different operating systems. There are three preset data streams you can choose from including web, iOS, and Andriod; or you can choose to create a custom data stream. To use GA successfully, you need to understand dimensions versus metrics. I’ve found the easiest way to think about it is: Or as my Data Analytics professor put it, “Metrics are what you can do math on.” Not the most eloquent phrasing, but it works. Dimension Examples Metric Examples In any GA report, your dimensions are your rows and your metrics are your columns. GA lets you create custom dimensions and metrics from Analytics data plus non-Analytics data. To give you an idea, suppose you track the membership type of customers who have created an account in your CRM. You could combine this information with page views to see page views by member type. Or maybe you run a blog. If you want to understand how audience engagement impacts other metrics (like conversions, pages per session, etc.), you could create three custom dimensions for each type of reader: Using these dimensions will give you invaluable information. An audience is a group of users that have something in common. That commonality could be anything: maybe you’re targeting consumers in Australia, so you have an “Australian audience,” or you want to sell to millennials, so you have a “25-34 audience.” GA comes with several built-in audiences (including the two I just mentioned, location and age). You don’t need to do a thing to set these up — once you have the tracking code installed, GA will automatically break down your visitor data into these audience reports. However, you can also create custom audiences. Perhaps you’re only interested in “Australian millennials”; you’d need to make a custom audience that only includes visitors who are A) in Australia and B) between the ages of 25 and 34. Creating an audience is fairly easy. Honestly, the hardest part is figuring out what you’re trying to accomplish and then identifying the user characteristics that’ll help you do that. Once you’ve done that, follow these instructions to create a new audience segment. From there you can import a segment to use as the basis for your Audience Report. A segment is a subset of your data. I like to picture an entire pizza made up of all different slices — one slice has pesto and mozzarella, another has sausages and spicy peppers, another has ham and pineapple, and so on. Metaphorically speaking, each slice is a segment. You can create segments based on: Like audiences, GA provides you with several segments. I wouldn’t stop there: you can get incredibly granular with your segments. To give you some inspiration, here are a few of HubSpot’s segments: The sky is your limit — well, that, and GA’s segment cap. There are five primary reports available in Google Analytics that can give you insight into your website’s performance. You’ll find these reports on the lefthand size of the screen. All of these options can be a bit overwhelming. And depending on which version of Google Analytics you have (universal analytics or GA4), you’ll see different reports. Let’s walk through each report together. First, we’ll start with Universal Analytics reports and then move on to GA4 reports. Universal Analytics Reports1. Google Analytics Real-Time ReportAs the name suggests, the Real-Time report gives you insight into what’s happening on your site at this very moment. You can see how many visitors are on your site, which pages they’re visiting, which social platforms they’re coming from, where they’re located, and more.
While this report is fun to look at occasionally, it’s probably the least valuable. Here are some ways to use Real-Time: These are useful, but as you’ll see, the other reports pack a far greater punch. The GA Audience report gives you a high-level overview for the property you’re currently looking at. Check this report once a day to get a sense of how you’re trending overall. Underneath “Overview,” you’ll see “Audiences,” as well as expandable menus for “Demographics,” “Interests,” “Geo,” “Behavior,” “Technology,” “Mobile,” “Cross-Device,” “Custom,” and “Benchmarking.” Explore each of these sections to get a sense of what they can tell you about your visitors. Every section describes an audience. Whoever named this report belongs in the same group as the person who named guinea pigs: “active users” doesn’t refer to users currently on your site — that’s the Real-Time report — and guinea pigs are neither pigs nor from Guinea. The Active Users report shows you the number of users who visited in the last day (1-day active users), week (7-day active users), two weeks (14-day active users), and four weeks (28-day active users.) What’s the value of this report, you ask? If you have more one-day users than longer-term ones, you’re struggling with retention. People aren’t coming back to your site or app — you need to figure out why. I’d also recommend looking at this report with various segments; for instance, perhaps you see that users in a certain age bracket have much better retention than the average. First things first: do you need a refresher on Customer Lifetime Value (CLV) and how to calculate it? We’ve got you. The Lifetime Value report gives you a sense of how valuable users are to your company. You can see lifetime value for, say, the users you generated from email marketing versus the ones you acquired from organic search. Armed with this information, you can decide which channel to invest more in. A few notes: Lifetime Value is capped at 90 days. The Acquisition date range, however — which you can adjust — reflects all the users you acquired in that time frame. Imagine you’re interested in looking at transactions per user for users you acquired in the week before Black Friday. You’d adjust the date range to that week specifically. Then you’d see the average transactions per user for that cohort over the following 90 days. Because HubSpot is a SaaS company, not an ecommerce business, I look at goal completions per user, page views per user, and sessions per user by Acquisition Channel. If my team has recently wrapped up a marketing campaign, I’ll look at the same metrics by Acquisition Campaign. But if you are in ecommerce and want to see transaction and revenue data, you’ll need to have ecommerce tracking set up. (By the way, here’s how to track revenue in HubSpot.) Some people have gone so far as to call Cohort Analysis “the single most powerful report in GA.” So, how does it work? This report groups users by one characteristic — so far, “Acquisition Date” is the only “Cohort Type” you can use. By the way, Acquisition Date is the day a user first visited your website. You have several options from there. Now let’s dive into reading the report, because it’s not obvious. The left-hand column shows you the Cohort Type you picked — Acquisition date, by default — broken down by Cohort Size (day, week, or month). The first row shows you the totals for all the users in that cohort. Each row underneath that represents the activity in that day, week, or month (in this example, we’re looking at month.) The row outlined in light blue reflects the Cohort Size you’ve chosen. Remember that data only goes back three months at the max. The row outlined in yellow shows you the values for the metric you chose (in this case, Goal Completions per User). In the eternal words of Calvin Harris: baby, this what you came for. Look at the first row. This tells you the average goal completions for the entire cohort in the first month after they were acquired was 1.09. Average goal completions for the entire cohort in the second month after they acquired dropped to 0.09. By the last month, it’s 0.02. Now look at the next three rows. It looks like average goal completions per user in the first month after they were acquired increased slightly from December to January and again from January to February. This is pretty usual behavior. Let’s imagine that instead, this report tells us average goal completions per user for February 1-28, 2019 (the last row) was 4.07. Woah! That’s nearly four times as high as December and January. We’d definitely want to investigate further. And to do so, all we have to do is right-click on the cohort we’re interested in. Make sure you click on the column if you want the entire day, week, or month analyzed. Click on a cell if you want to analyze only the users who, for example, completed a goal three days after they were acquired on February 27, 2019. When you right-click, this box will pop up: Give this cohort a descriptive name. Change the views to “Any View” if you want to use this segment across your entire property (which I usually recommend), then click “Create.” Voila — now you can compare this cohort to any other segment in any report you choose. The Acquisition report breaks down your traffic by source: organic, direct, referral, email, social, paid search, display, affiliate, and (Other). (GA uses the (Other) category when it doesn’t know how to categorize a subset of traffic.) From All Traffic, you can click into Channels. Click on any category to explore each source in detail. Depending on the category, you’ll see landing pages (which URLs your visitors entered the site on), source (which website brought them to yours), or keyword (which query took them to your site.) To see this information presented visually, click on All Traffic > Treemaps. This post walks you through how to read and adjust the Treemaps report. The next report, Source/Medium, breaks down the general category of traffic (which you saw in “Channels”) into the search engine or domain. It’s useful if you want to get more granular insight into the ways people are coming to your site. For example, you might notice that a whopping 70% of your referral traffic is coming from LinkedIn, while just 5% is coming from Pinterest. Depending on your marketing team’s priorities it may be time to shift focus. The last report, Referrals, reveals the specific URLs that sent people to your site, e.g. your referral traffic. I like to add “Landing page” as a secondary dimension so you can see which pages on your site are receiving the referral traffic. Out of all the reports in GA, I use the Behavior ones the most. This report gives you a review all of the blog posts, landing pages, web pages on your site. Let’s start with Site Content > All Pages. This shows the top-trafficked pages for your current view and/or segment. It’s useful in and of itself — you should always keep a careful eye on your most viewed URLs — but I especially like it when I’m analyzing traffic growth or declines. To give you an idea, maybe total traffic to my website has dropped 10% month over month. I’d navigate to Site Content > All Pages and change the date range to this month compared to the last month (making sure the days of the week match up). Then I can see the differences in page views by URL: This helps me identify which pages received less traffic and contributed to that decline. Helpful tip: I like to change the “Sort Type” from “Default” to “Absolute Change” so I see the results sorted by the greatest differences in percentage rather than total views. I also add Page Title as a secondary dimension so I can see the name of each page alongside its URL. This report breaks down the structure of your site by subdomain and then subfolder. To give you an idea, for HubSpot we can see data for each of our subdomains, including: And so on. If I clicked into blog.hubspot.com, I could then see aggregated data for: You get the drift. This report is probably most valuable for those managing highly complex properties. Landing pages is another one of my favorite reports. GA defines a landing page as the first page in a session — in other words, the visitor’s first interaction with your website. There are a few ways to slice and dice this report. First, if you’re interested in the sources (organic, paid social, direct, etc.) driving users to the landing page, you can add Source/Medium as a secondary dimension. This is basically the opposite version of the report we added earlier. Second, if you only want to see which landing pages users visited from a specific source, on a specific platform, or within a specific category, you can add the appropriate system segment: Maybe you’re most interested in the landing pages that mobile and tablet users see — so you choose the Mobile and Tablet Traffic. Or perhaps you’re curious about users who ended up buying something, so you choose the “Made a Purchase” segment. There are lots of possibilities here. This report shows the last pages users visited in their sessions before they left your site. That’s a little confusing, so let’s use an example. I want to find a place to grab dinner with my friends so I search, “Mediterranean restaurants near me.” A place that looks good pops up, so I click on it. First, I check out the menu. They have a hummus sampler — yum. Then I click on their press page. It links to a recent article on Eater, so I leave the site to read it. The reviewer loved the food. I’m sold. The Press page would be my exit page. You may hear that you should analyze your exit pages to understand why users are leaving your site — I think this example reveals why that strategy doesn’t always make sense. Just because someone has left doesn’t mean anything is wrong with the content. Check this report out but take the data with a grain of salt. This report is pretty self-explanatory: it tells you how quickly your site is loading for users. Obviously, the faster the better — not only do faster pages correlate with higher revenue, but Google’s algorithm takes page load time into account. This report delves into the average page load times for each URL. I use it to identify the slowest-loading pages on HubSpot’s site with the ultimate goal of figuring out why they’re taking their sweet, sweet time and how to speed them up. The default metrics are page views and average page load time, but I also recommend looking at: First things first: if users can search your website, make sure you’ve set up Site Search in GA. You must enable it for every view separately (here are the step-by-step instructions). I typically start with the “Usage” report, which tells me how many sessions occurred with and without one-plus searches. In other words, I learn how frequently people used site search for the view and time period I specified. Here’s where you learn what people are searching for. Look for themes: if you see the same search terms coming up multiple times, there are a few conclusions you could draw. Either you need to create new content that gives users the information they’re looking for, and/or you need to better surface existing content so it’s easier to find. Pay attention to the “% Search Exits” column, as this tells you how many users clicked away from the search results page rather than choosing a result. You can usually infer there wasn’t a good answer for their question (or it wasn’t appropriately titled.) This report displays which pages users are starting searches from. It’s important to think about this contextually. Maybe people are commonly beginning searches from your 404 page — that makes sense and isn’t anything to be alarmed about. If, on the other hand, they’re starting searches from a product landing page, something’s wrong. The content clearly isn’t living up to the expectations they had when they clicked the ad link. Loves Data provides a solid overview of GA’s Site Search reports if you want to explore them even further. A user clicks a button. Then they download a file. Next they watch a video. No, this isn’t the world’s most boring bedtime story — it’s an example of a GA event. Three events, to be specific. GA defines events as, “user interactions with content that can be measured independently from a web page or a screen load.” Those user interactions are up to you; you’ll need to add special code to your site or app that tracks the specific actions you’re interested in. Here are the instructions. If you’re not excited about events tracking already, I want you to get excited. There are infinite possibilities here: if you have an event set up for watching a product demo, and another for clicking a link to an external review of your tool, you can measure how many times each event happened. Maybe you discover your video isn’t getting many plays. It’s probably time to optimize the current video, make it easier to find on your site, or create a new one. Or perhaps you see that way more users than you expected are checking out the third-party review of your product. That tells you users want more social proof and testimonials. Since the review is favorable, you might want to put it front and center on your site. This report tracks the events taking place most frequently — pretty straightforward. You’ll see total events (e.g. how many times that event happened) and unique events (how many sessions included one or more occurrences of that event). If you’ve set values for your events, this report also shows you how the total value of each event and its average value (or the total value divided by the frequency.) In this report, you can see which pages generate the most actions. I typically add “Event Category” as the secondary dimension, then filter for the event I’m most interested in. To give you an idea, my team tracks “Blog CTA.” This event fires whenever a user clicks a CTA embedded in a blog post. To get to the report below, I added “Event Category” as the second dimension, then filtered for “Page begins with blog.hubspot.com” (so I’d only see URLs on the blog) and “Event Category equals Blog CTA.” Now I can see which posts generate the most CTA clicks. Hopefully, you’re starting to see the power of event tracking! The Events Flow report tracks the order in which events take place on your site. It can tell you: A. Whether particular events tend to happen first — and if they trigger other events To give you an idea, maybe users frequently watch your demo video, then click the CTA to schedule a call with a salesperson. B. Whether certain event categories are more common than others Imagine you see that videos are played far more often than PDFs are downloaded. C. Whether users act differently based on segment For example, perhaps people coming in via organic scroll to the bottom of your pricing page far more than people coming in via social media. Note:This report is very subject to sampling. (Read more about GA’s data sampling practices here.) Sampled data is usually pretty accurate, but it means the more important the conclusion you’re drawing, the less uncertainty you’ll be able to tolerate. To reduce the level of sampling, make the date range smaller. If you monetize your website with Google AdSense or Ad Exchange, you can use the Ad Manager and Google Analytics integration to bring information on how your ad units are performing into GA. I won’t go into any more detail here, but I recommend reading the following resources if you want to know more: If you have a website, you have an objective — probably several — for the people who visit your site. Ecommerce store owners want their visitors to subscribe to their mailing list, make a user account, add something to their cart, and/or complete the order confirmation process. Media companies want their visitors to stay on their site for as long as possible and/or view a certain number of pages (all the better to maximize their ad revenue.) B2B businesses want their visitors to download an ebook, sign up for a webinar, or book a call with a sales rep. Google Analytics makes it possible to measure all of these things — plus many more. A goal is essentially a conversion that you’ve defined (which is why this info shows up under the Conversion section.) There are four main types of goals: Once you’ve identified your goals, take a look at these instructions for creating, editing, and sharing them. This guide on choosing goal values is also quite helpful. Head here to learn how you’re doing goal-wise across the board. I get the most from this report when I compare date ranges and/or look at goal completions by segment. For example, quickly looking at goal completions by device reveals mobile visitors sign up for the blog newsletter much less frequently than desktop and tablet visitors. That could be because it’s hard to sign up for the newsletter on a phone — or it could be mobile users are looking for one thing and ending their session as soon as they’ve found it. I should dig in more to decide which case it is. Knowing a goal was completed isn’t helpful in and of itself; you also need to know where it happened. Suppose you’ve embedded the same form in three separate pages on your site. It’s great that Daenerys Stark from Dragonstone, Blackwater Bay just filled out your form to get in touch with a consultant, but which page did she fill it out on? The Goal URLs report shows you. It breaks down conversions by “Goal Completion URL” (read: where it went down.) Reverse Goal Path is the unsung hero of the Conversion section. Well, I’m singing its praises now. This report allows you to see the last three pages a user visited before completing the goal. It’s useful for goals that aren’t sequential. Maybe you have a contact form that appears in multiple places on your site, or there are two different paths that lead users into buying your ebook. Thanks to this report, you can understand the various ways people arrive at the end destination — and there’s no need to set up a funnel. I usually filter down to a specific goal completion location or goal previous step 1, 2, or 3. For example, since I’m interested in seeing which blog posts generated leads from content downloads, I added “Goal Previous Step – 1 containing blog.hubspot.com” to the filter. Here’s what I got: “(Entrance)” means the user came to the site on that step; “(not set)” means the user didn’t complete any steps prior to that one — because they weren’t on the website yet. For a comprehensive exploration of Reverse Goal Path, take a look at OnlineMetrics’s guide. For sequential goals, Funnel Visualization is your go-to report. Going back to the ecommerce example, the last goal would be “Arrived at the order confirmation page.” The goal before that, or goal #3, would be “Clicked checkout.” The goal before that, goal #2, would be “Added something to cart.” And the goal before that, goal #1, would be “Looked at product listing page.” At each stage, you can see user drop-off. That lets you identify areas where you can improve conversion rates; for example, maybe you lose a lot of users during the checkout process. You change the flow so they can check out as a guest (versus needing to create an account), which dramatically reduces checkout abandonment. To see this level of detail, you’ll need to map out your goals as a series. If all of your goals are simply the end objective, like “Arrived at the order confirmation page,” you won’t be able to reverse-engineer how users progress. The Funnel Visualization report also requires you to mark the first step in the goal path as required or not. If you tell GA that yes, the first goal needs to be completed, Funnel Visualization will only show you the sessions where the user first finished goal #1. If a user skips goal #1 and goes straight to goal #2, their session won’t be represented here. If Funnel Visualization is the uptight relative who always made you take your elbows off the table and wash your hands before you ate, Goal Flow is the laid-back, fun relative who’d randomly take you out of school to go to the zoo. All that to say: Goal Flow gives you a lot more freedom than Funnel Visualization. Unlike the latter, Goal Flow shows you all sessions that led to the completed end goal — regardless of whether the user completed the required goal #1 or not. Another difference from Funnel Visualization: Goal Flow also shows you loopbacks — i.e. when a user goes back to a previous page or refreshes their current one. If the user skips a step, Funnel Visualization “backfils” it. Goal Flow doesn’t. If you edit an existing funnel or create a new one, Funnel Visualization will show you all your data from that moment onward. Goal Flow, on the other hand, can show you data from the past. You can also toggle the Dimension and Level of detail of the report, as well as the segment, to get even more granular. I recommend looking at various segments to see which convert at the highest and lowest rates — plus where they commonly drop out. Note: This report is subject to sampling. (Read more about GA’s data sampling practices here.) Sampled data is usually pretty accurate, but it means the more important the conclusion you’re drawing, the less uncertainty you’ll be able to tolerate. To reduce the level of sampling, make the date range smaller. This report is helpful if you’re A) using Google Ads and B) not measuring conversions. Basically, Google uses machine learning to identify your “best” sessions — or those likeliest to generate conversions — and then translates those themes into Smart Goals. Once you have Smart Goals, you can use them in Google Ads to optimize your ads performance. Smart Goals are controversial within the marketing community because the data is minimal and businesses will be far better served by setting up their own conversion tracking. Keep that in mind if you decide to use them. Although many of the tools, reports, and features of GA4 are similar to those from Universal Analytics listed above, there are some key differences we’ll address in this section. The Home tab is a customizable dashboard of reports, stats, and other figures. You can adjust what you see in the Home tab so that you see a snapshot of the overall performance of your website. In the example below, we can see users, new users, active engagement time, and total revenue because these metrics are most important for my site. The Reports tab shows the Reports Snapshot first which includes the same information from the Home tab in this example. You can also switch to other reports listed below: Explorations in Google Analytics let you look into the ways your visitors navigate your site to discover new pages and content. There are several preset explorations you can activate, or you can create a new one from scratch. When you click on the Advertising tab, you’ll start on the Advertising snapshot screen. Here, you’ll see the channels and touchpoints that drive the most conversions on your site. In order for this tab to be most helpful, you’ll need to set up The Configure tab is where you’ll set up key pieces of your reports including events, conversions, audiences, and other custom definitions. As you get more familiar with your Google Analytics instance and the data you want to see, you can configure these settings to get a granular look into your data. This will allow you to solve problems, answer questions, and make decisions that are specific to your site and the outcomes you want to achieve from it. Google Analytics is a highly valuable tool for any business as it gives you tangible data that you can apply to grow your business. Bookmark this guide and come back to it as your data tracking becomes more sophisticated. Good luck on your Google Analytics journey. Editor’s note: This post was originally published in August, 2017 and has been updated for comprehensiveness.
from https://fatsfixedassettracking.com/the-ultimate-guide-to-google-analytics-in-2022/7364/ Insurance, and Financial companies like Wells Fargo, Citigroup, Bank of America, JPMorgan Chase & Co., American Express, and Fidelity Investments own the largest call centers in the US and witht over 3.3 million call center workers nationwide. However, we’ve seen a shift in how enterprises are investing in technology to reduce customer support costs and automate the bulk of customer requests. According to Juniper Research these operational cost savings will reach $7.3 billion globally with the help of Conversational AI in banking by 2023. In this article, we’ve looked at the Top Conversational AI Chatbot Use Cases in Banking and Financial Services industries as well as the benefits of these implementations. Chatbot Use Cases in Banking #1. Checking account/card balancesA great benefit that chatbots’ offer is their ability to solve a myriad of issues and answer questions all in one place, 24/7. With the help of a banking chatbot, banks can cover more personalized requests, AI-powered chatbots request user verification, and only after this, all account information becomes available. Checking account or card balances is a top user request, as 36% of Americans check their balance daily. Chatbot Use Cases in Banking #2. Payment due date questionsBanking chatbots can easily answer questions around payment due dates, whether it be for bills, loans, or credit cards. According to the FRS, Delinquency Rates under Consumer loans rose to 1,73% in the first quarter of 2022. This number could be even less with the automatization of regular payment and more availability through different channels. AI banking chatbots are able to proactively remind customers of their upcoming due dates to prompt users to make a payment. With the everyday hectic schedules of Americans, there’s a lot to balance and ensuring all bills are paid on time can be a challenge. Conversational AI solutions address this pain point by offering bill reminders, answer payment due date questions and can even perform payment activities from customer requests. Chatbots can now guide users through paying their bills as they understand their balance and can use saved payment methods on their accounts to make payments once advised to. They also can set up automated payments for customers, leaving them to have one less thing to worry about. Chatbot Use Cases in Banking #3. Making a payment (e.g: loan or credit card)Conversational AI integrations of a bank’s backend systems can guide users through the process of making a payment or managing their payment methods. These conversational experiences can actually be faster than a user paying over the phone, website or even an app, due to the agility and speed of a chatbot and its ability to perform a multitude of tasks and actions.
Chatbot Use Cases in Banking #4. Transfer funds between accountsTransferring funds between accounts can also be performed also with the help of AI banking chatbot, but even more, it could prevent fraud and cyber attacks. The number of victims of credit or debit card fraud rose to 127 million people in the United States by 2021. Fraud prevention in banks and overall finance is critical, and Conversational AI chatbot has a strong potential for its detection. A finance chatbot can ask a user questions from the context to prove that the user is not a robot and immediately track the geographical location to check the transaction history. If some of these factors are new, an chatbot can immediately ask the user some of the questions from the previous context to identify that it’s the correct person engaging. If there are some concerns, then a more detailed authentication activity can be involved to verify the user is who they say they are, which may include escalation to a live agent in some cases. Chatbot Use Cases in Banking #5. Report lost or stolen cardIn case a customer loses their credit card, action should be taken immediately to freeze or lock the card. To proceed with this, the client needs to find a relevant phone number and call the credit card issuer. But waiting on a long list for an available live agent — is not the best option for the user, and here is where an AI banking chatbot can support. The user may report their lost/stolen card, check out if the money is still available under the account, and then try to physically find a card.
Chatbot Use Cases in Banking #6. Ask for the most recent charges on an account or cardAnother benefit of these banking virtual assistants is that they can track recent transactions and charges, ready to answer these questions from customers about their latest spending activities. According to CNBC, 42% of Americans have forgotten that they’re still paying for a subscription they no longer use and these chatbots can answer questions about subscription charges or list the high spending categories of a user. Chatbot Use Cases in Banking #7. Exchange rate or stock price questionsChatbots can easily answer questions related to currencies, exchange rates and stock prices. No longer do customers have to search through different pages on websites or apps. They can simply ask the banking chatbot a question about the markets in real time and get an accurate answer instantly. Chatbot Use Cases in Banking #8. Current interest rates for loans and mortgagesAI-based banking chatbots offer a viable alternative to human personnel in providing a whole spectrum of information for company services and latest propositions. They can answer queries related to interest rates for loans and mortgages all in real time, giving the most up to date information to customers instantly.
Benefits of Conversational AI chatbot in Banking and Financial ServicesFinancial Service institutions have been one of the leading adopters of Conversational AI as part of a push to modernize financial services, primarily banking, making them easier to use and more accessible. Let’s take a look at these company-wide benefits of Conversational AI in banking and finance.
The financial services industry (FSI) is at the forefront of testing and deploying the latest consumer-facing technologies. As a pioneer in Conversational AI, Master of Code is a proud partner for numerous innovating and forward-thinking financial services providers. 1,4 M hours saved with implementing the automated customer service tool Erica at Bank of America. Ready to transform? Contact US! from https://fatsfixedassettracking.com/conversational-ai-chatbot-use-cases-in-banking-and-financial-services-by-master-of-code-global-sep-2022/7362/ Subscribe to updates for Incorrect podcast download counts between Aug 30, 2022 and Sep 2, 2022 via email and/or text message. You’ll receive email notifications when incidents are updated, and text message notifications whenever Wistia creates or resolves an incident. from https://fatsfixedassettracking.com/wistia-status-incorrect-podcast-download-counts-between-aug-30-2022-and-sep-2-2022/7361/ Today I’m going to show you how to set up a free autoresponder for Instagram and Facebook so you never miss a sales inquiry, immediately respond to all comments and DMs, and capture qualified marketing leads on auto-pilot. If you don’t respond to all your social media engagement, you might be making a donkey move. That is, you may be missing out on valuable connections with unicorn leads. Don’t have the time to reply to all those comments and DMs manually? With a social media autoresponder, you can manage engagement automatically and avoid losing out on leads. Curious whether this solution would work for small businesses like yours? Follow me to Unicorn Land—where MobileMonkey and InstaChamp seamlessly automate engagement and follow-ups: Join Today’s Webinar with Larry Kim!Or Register for the Free Replay Learn all about NEW 100% Meta-Approved Automation Tools from MobileMonkey with a spotlight on features to 10X Instagram & Facebook Engagement and turn social media into a revenue driver for your business. What is an autoresponder?An autoresponder is a tool that automatically replies to certain inputs, such as social media comments and email list subscriptions. It’s a tool that can connect to a variety of channels, ranging from social media to email marketing services to SMS marketing. Some versions are relatively basic. Simple autoresponders generally send out one or two messages on a single channel. Others are much more complex. Advanced versions use automation workflows to create a sequence of unlimited emails or texts across multiple channels. Some can even segment audiences and qualify leads, creating long-term automations that continue sending the right message at the right time. Why do you need an autoresponder?If it sounds like an autoresponder could be a gamechanger for your sales and marketing team, you might be onto something. These tools let you go bananas by:
Best Practices for Setting Up a Free AutoresponderTo maximize the value your autoresponder emails and texts provide, keep these best practices in mind:
How to Set Up a Free Autoresponder With InstaChampWith free autoresponder tools, you can engage prospects at no cost. Check out how you can reply to prospects and collect email addresses with the free version of InstaChamp, our Facebook and Instagram growth tool. How to Set Up a Free Autoresponder With InstaChamp Step #1: Pick a channelOnce you connect InstaChamp to your Facebook and Instagram accounts, you have the option to set up all kinds of custom autoresponders. For example, you can create comment guards that reply to comments on certain posts or set up an answering service for your DMs. In InstaChamp, choose a social media channel and click the Add button next to Catch-all. For this example, we’ll set up a catch-all autoresponder that works on Facebook. How to Set Up a Free Autoresponder With InstaChamp Step #2: Create a catch-allAs awesome as keyword-based custom autoresponders can be, they won’t reply to comments or DMs that don’t fit their parameters. That’s why you also need a catch-all to respond to the rest of your comments and DMs. When you click to add a catch-all, you’ll see that InstaChamp provides a template response. If you want to set up your catch-all really efficiently, you can click to save without customizing. But if you want to add your brand voice to the autoresponder, click to edit the reply. You can add text, emojis, and even links. This is a good opportunity to gather prospects’ contact details. You can ask for email addresses and phone numbers right here in your brand’s catch-all autoresponder. It’s also a good idea to help prospects get answers quickly. To point them in the right direction, add a message that features a link list. Your catch-all autoresponder will automatically share all your most helpful links in a single message. That way prospects won’t have to wait to access the information they need. How to Set up an Advanced Autoresponder With MobileMonkeyCould your sales team benefit from a superpowered autoresponder? Let me walk you through how to set up an cross-channel automated workflow using MobileMonkey. How to Set up an Advanced Autoresponder With MobileMonkey Step #1: Choose inputsGet started by opening MobileMonkey and going to the Automations tab. Choose Our Famous Instagram and Facebook Audience Extractor. To get maximum value from this autoresponder, you’ll want to set it up for Instagram and Facebook. For this example, we’ll start with Instagram. To select all possible types of Instagram engagement, open the Input Trigger Data Collection dropdown menu and select all available options. Then click Let’s go. All the Instagram input triggers you selected automatically get added to the template. You can add Facebook inputs by clicking the Add Trigger button and selecting Facebook Comments Autoresponder and Facebook DM Autoresponder. How to Set up an Advanced Autoresponder With MobileMonkey Step #2: Configure inputsNext, set up each input and customize the autoresponder for each type of engagement. Most inputs have two steps. The first controls when to reply, and the second determines what to respond. Whenever possible, make sure the autoresponder is set as a Catch-all—which means it triggers only when no other autoresponders reply. That way custom autoresponders for specific keywords or posts take precedence, and this catch-all handles all remaining engagement. How to Set up an Advanced Autoresponder With MobileMonkey Step #3: Create dialoguesNext, write the dialogues for each input, using the template language as a guide. You can use a similar formula for each input. For example, you might start out by thanking prospects for their comment or message. If you’re messaging them after they left a comment, this approach is great for starting the conversation on a friendly note. Next, ask how you can help and give them space to respond. Then ask for their email address and phone number so you can follow up. Insert an automated notification to yourself, a sales rep, or another team member. That way you can seamlessly hand off the conversation to a human who can follow up if necessary. You can automate this process by adding a notification widget and using the conditional logic settings in MobileMonkey. For this example, we’ll notify the sales team when we receive a phone number and email address from a prospect. How to Set up an Advanced Autoresponder With MobileMonkey Step #4: Re-engage prospectsBy now you’ve responded to the initial comment or DM and you’ve looped in your team for additional assistance. You could end the conversation there—but you certainly don’t have to. Instead, you can automatically add prospects to a re-engagement workflow in MobileMonkey. Rather than continuing the conversation on social media, shift over to email or automated text messages. Using these channels, you can send emails or SMS messages that automate sales development. For example, you can use MobileMonkey’s email templates to send helpful resources or exclusive offers. Over time, you can alternate these automated emails with text messages. That way you can create valuable touchpoints across channels while guiding them toward a conversion. Want to focus on super-engaged leads or filter out unqualified prospects? Use the built-in Unicorn Detector to separate the unicorns from the donkeys. GET NEW 100% META APPROVED AUTOMATION TOOLS TO GROW YOUR AUDIENCE IN INSTAGRAM & FACEBOOK FROM MOBILEMONKEYIncrease social media ROI through instant engagement, audience monetization, and time saving tools for creators, coaches, influencers and social media managers. Activate InstaChamp superpowers for Instagram and Facebook for free this week! Set Up a Free Autoresponder So You Can Stop Missing LeadsHear that? It’s the sound of your autoresponders never missing a beat as they automatically build your email list, chat with prospects, and move unicorn leads through your sales funnel. Want to test out our automation tools on your marketing channels? Grab your free VIP edition of InstaChamp and create your own free autoresponder.
from https://fatsfixedassettracking.com/best-free-autoresponder-for-instagram-and-facebook-the-complete-marketing-guide/7359/ Are you looking to improve your online presence but don’t know where to start? You’re not alone. A lot of small businesses feel overwhelmed when it comes to marketing their company online. In this blog post, we will discuss some tips that will help you get started. We’ll cover everything from creating a strong social media strategy to optimizing your website for search engines. So whether you’re just starting or you’ve been struggling to make progress, read on for some helpful advice! Create a Strong Social Media PresenceWhile small businesses may not have the same resources as larger corporations, that doesn’t mean they can’t develop a strong social media presence. In fact, with the right strategy, small businesses can use social media to their advantage, connecting with customers and building a rapport. However, developing a social media strategy can be a daunting task, especially for small businesses. One of the best ways to create a strong social media presence is to work with a marketing agency that specializes in small business digital marketing, such as Local SEO Search. An agency can help you improve your online presence by posting relevant content that keeps your social media presence consistent every day. That will make your accounts more engaging and help build your brand. Use Search Engine Optimization (SEO) to Increase Website TrafficIf you own a small business, then you know that website traffic is essential for generating leads and sales. While there are many ways to increase website traffic, SEO is one of the most effective. By optimizing your website for search engines, you can attract more visitors who are looking for products or services like yours. Because they are actively searching for your products and services online, they are often ready to buy right now, which means this type of web traffic is very valuable to your business. However, SEO can be a complex and time-consuming process. That’s why working with an SEO agency can be such a valuable investment. An experienced SEO agency like Local SEO Search can help you not only identify the right keywords for your website, but also implement the optimization. To ensure your website ranks well, our experts will craft ongoing content optimized for the right keywords and work on your Google Business Profile, link building, and other SEO strategies. In addition, our SEO agency will track your progress and make necessary adjustments over time. By working with an SEO agency, you can give your business the best chance of success in the competitive world of online search. Use Great Visuals to Attract Your Ideal AudienceA picture is worth a thousand words, and this is especially true when it comes to small businesses trying to build an online presence. In a world where people are bombarded with information from all sides, visuals are an essential way to grab attention and communicate a message quickly and effectively. For businesses, this means using high-quality images and videos to tell their story in a way that resonates with their audience. It doesn’t have to be expensive or time-consuming — most smartphones have highly sophisticated cameras built in that are easy to use. Good visuals are about more than just pretty pictures, however. They should be carefully crafted to convey the right message and evoke the desired emotion. They should also be integrated into the overall branding of the business. Images and videos are powerful tools that can help to attract attention and engage customers. They can also be used to tell a story and convey a message in a way that words alone cannot. When used effectively, visuals can help make a business’s website more inviting and engaging, leading to more traffic and increased sales. Make it Easy For Customers to Purchase From YouOne way to set your business apart is to make sure that your online presence is easy for customers to understand. That means being clear about what you’re offering and making the purchase process simple and straightforward. Start by creating a strong website that clearly communicates what you do and why your product or service is unique. Then, make sure that your contact information is prominently displayed and easy to find. Finally, streamline the checkout process so that customers can purchase your product or service with just a few clicks. By taking these steps, you can create an online presence that will attract new customers and help your small business thrive. Get Started Building Your Online Presence TodayNow that you understand the basics of digital marketing, it’s time to get started on your own campaign. Contact us today and we can help you get started with a plan that is tailored specifically for your small business. We have years of experience helping businesses just like yours reach their online goals, and we want to put our skills to work for you. Let’s get started building your online presence today!
from https://fatsfixedassettracking.com/how-to-improve-your-online-presence-small-business-tips/7357/ Do you ever get frustrated using Dev Tools when working on a website project? Having to go back and forth between the web page you’re working on and the inspector to view CSS and make adjustments can often be a bit of a challenge. Thankfully, there is a browser extension that streamlines that process: CSS Scan. In this article, we are going to look at how this exciting tool could quite possibly change your life as a web developer, or at the very least, speed up your workflow. Easy Installation & Lifetime LicenseIt’s pretty simple to get started with CSS Scan, since it’s a browser extension/add-on. Whatever your preferred browser, CSS Scan can be installed on Chrome, Firefox, Safari, and Edge. Since this is a premium extension, you have to buy a license first, but it’s a lifetime license so it’s a one-time purchase that can then be used on 3 browsers or devices simultaneously. Considering all of that and what you get with this license, the regular one-time purchase price of $120 is a steal! Even better, CSS Scan is often on sale for a discount, so you can get started for even less cost to you. You can even try it out on the website before you buy to make sure it’s as great as we say it is. Getting StartedOnce the extension is installed, all you have to do is right click on a web page and select “Inspect with CSS Scan” from the menu. A toolbar will appear at the top right of the window (you can also move it to the bottom if you prefer). Here you can set up your preferred options, such as what happens when you click, whether or not to copy CSS of child elements or HTML code, what to show on the screen, and more. It’s very handy to be able to customize and adjust your experience and usage. Once you’re ready, simply hover over any element on the page to view its CSS. As opposed to browser Dev Tools, you don’t have to scroll through countless CSS rules. Everything related to the specified element is displayed and simple to copy with just a single click. View and copy all child elements, pseudo-classes and media queries in one place! To edit the CSS in place, you just hit the spacebar and the CSS Scan window gets pinned to the screen. Then you can edit to your heart’s content, right there on the page you’re working on. You can also view the CSS of parent elements by holding control and clicking on the element or using the up and down arrow keys. Export to CodepenTaking it even further, you can easily extract and export the HTML and CSS of elements and all its child elements as whole components to Codepen. Just hover over the element you want to export, hit the spacebar to pin it to the screen, and then click the “Export to Codepen” button. Voila! Your element is now in your Codepen account! Now that element is available for you to use in future projects or experiment with however you want. Should You Get CSS Scan?We can answer that question with a resounding “Yes!” CSS Scan has a price tag that is very reasonable for everything you get, and it will immediately change your workflow, with a quick and easy adjustment period away from Dev Tools. About the only thing missing we could find is the ability to adjust the window size for responsive testing. We had to do this in Dev Tools and then use CSS Scan from there, which still works but seems like an extra step. However, CSS Scan does show and copy all related media queries for an element at once, so this is handier than only seeing the active media query for the current window size, as done in Dev Tools. Chalk this up to getting used to doing things differently than what we’re used to doing in the past. All in all, after trying CSS Scan out, we can confidently and highly recommend it! This post may contain affiliate links. See our disclosure about affiliate links here. from https://fatsfixedassettracking.com/the-easiest-way-to-inspect-and-copy-css-code-from-websites/7355/ |
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Digital marketing is the component of marketing that utilizes internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services. Archives
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