Like my post? Please share! Some of your local visibility struggles are caused by Google, some are your competitors’ handiwork, and some are due to you or your crew. Much of the time, that last category of mistake is easy to avoid by taking a prepper approach. Local SEO is hard enough without self-inflicted wounds. Some of those wounds may be strategy decisions that didn’t work out as you hoped. Others are less interesting and more mechanical: Did you lose access to an online property? Did you fail to keep a “paper trail” that helps someone help you? Did you lose something that helped you rank or that took a lot of time to create? Did you create a series of 1-hour and 2-hour snafus that slowed your roll? It turns out that same info also can make your local SEO and other marketing work easier to keep up with on a daily basis, which is usually the best way to avoid SHTF situations in the first place. Perhaps not all of this will fit into a small duffel bag, but at least you should keep it on some wire racks in the basement. Here is a 3-part checklist of all the local-SEO-related stuff I suggest you preserve long-term: Info you need to keep on a running list:1. Who has done any SEO or website work of any kind for you, and their contact info. “If I run into problems I can just contact what’s-his-face” seems like a fine approach until you have website-related or Google-related problem that’s landed in your lap and made your zipper smoke. 2. Who has access to your Google Business Profile page(s) and, if possible, the email addresses that you or somebody else granted that access to. 3. Who has access to your website, including (and especially) who has access to your hosting. 4. Recovery phone numbers and email addresses you use for accessing your Google accounts. It’s fine to keep a key under the doormat, as long as you remember that it’s under the doormat. 5. Former addresses, phone numbers, and website URLs your business used to use. You may know them off the top of your head, but items like those can also be easy to forget, and anyone who works with you on SEO may need to know. 6. Local citation sources – that is, any directory of note where your business is listed and where you need to log in to make changes. 7. Software subscriptions, like Yext, Moz Local, Brightlocal, etc. Any software that handles any of your local citations is something you don’t want to forget about, in case it starts overriding changes you made to your Google Business Profile, or in case you need to update or remove listings. 8. People who have reviewed you on Google Maps. The list should include reviewers’ full names at least, and preferably their email addresses and other contact info. 9. Specific domains where your site has backlinks you consider relevant and good. If you take note of nothing else, at least keep track of sites where you’ve paid for a membership or a sponsorship. 10. Active 301-redirects for your site. You want to know which URLs you’ve retired, and the URLs you’re using in their place now. (Those are either in your .htaccess file, set up at your host, or in a redirection plugin in WordPress.) Login info for:11. Google accounts: Google My Business, Search Console, Analytics, YouTube, and AdWords. Both currently used and old, seldom-used accounts. 12. Domain registrar. If an unethical or unreliable third party gets access to the place where you bought your domain name – or if you lose access it – your site can go up in a puff of smoke or you just won’t be able to make certain changes. 13. Hosting account. Same reasoning as with point #11. 14. Citation sources, including professional organizations, local chambers of commerce, and any other place where your business is listed and requires you to log in to make changes. 15. Email accounts used to log into your listings. If you need to reset your password or contact support, you may need to log into the email addresses you used to create a username. 16. Microsites, particularly those set up by third parties. Items you need to stick in a document, take a screenshot of, or otherwise sock away:17. The full content of each page of your site, including the URL slugs and title tags of each page – or at least those of the pages you consider important. You never want to wonder how a high-ranking page was put together or what was on it. 19. The full text of Google reviewers’ reviews. You’ll probably want to stow this away with the names of those reviewers, too. Why bother? Because Google can filter or misplace your reviews, and reviewers can delete or edit them. If for whatever reason something happens to your customers’ reviews, and you want or need them to republish their reviews, it helps if they can see what they wrote before, so you don’t have to film a Rocky II. By the way, it’s great if you also file away non-Google reviews, but it’s not necessary, because on other review sites either (a) there’s no filtering or (b) on Yelp filtered reviews are still accessible. Only on Google are reviews just thrown into a windowless van. 20. Google Business Profile page settings – that is, what’s in the “Info” tab in the dashboard. Google tinkers with it from time to time, and we all hit the wrong button from time to time. For this the GoFullPage full-page screen capture Chrome extension is extra handy. 21. Street address(es) used to owner-verify your Google Business Profile page(s). The verification address won’t be visible in the dashboard “Info” anymore if you’ve hidden your address. 22. Google Search Console stats for the last calendar year. The stuff you see in the “Performance” tab is extremely useful, but Google only shows you the last 16 months. If you’re not in the habit of studying your Search Console data routinely (I strongly recommend you do), at least note down your vital signs once a year. 23. Full text of the Google Business Profile “services” section, including descriptions. The “Services” fields have always been a hassle to fill out or change, and Google is especially prone to messing with them, so you don’t want to put too much faith in the “save” button. Especially if you wrote custom descriptions (rather than grab content from your site), you’ll want to copy and paste the whole bundle into a doc, so that you don’t have to retype anything. 24. Interactions with the Google Business Profile “support” team. If your page gets pulled and there’s any question as to what you did, or when you did it, or what other support reps asked you to do, you want a clear paper trail. At least make sure you can easily find any emails you exchanged with them. Here’s a great guide to why you need your CID and how to grab the one for your business or for another when you can’t access it in the dashboard. 26. CIDs of arch-nemesis competitors who are fouling up the map. 27. Competitors’ street addresses. These can help you determine whether they’re spamming and what specific problem you should cite in your anti-spam edits. 28. Google Maps edits you’ve made on spammy competitors’ Google Business Profile pages. If you can’t quickly zero in on which businesses are still a problem because you’re distracted with a lot of businesses that are no longer problems, you’re less likely to thin the herd any more. 29. Competitors for whom you’ve filled out Google’s redressal form. 30. Raw files of videos (e.g. MP4s) that you uploaded to YouTube (particularly if those videos have gotten some traction) or to your Google Business Profile page. -- I’m sure some of those checklist items you’ll never need, and I’m sure others are already in your bag. Still, in local SEO and in the rest of business and life, a pint of sweat saves a gallon of blood. Anything I forgot to put on the checklist? Any tips on how best to keep track of this or that? What’s a time that one of those 30 items saved the day? Leave a comment! Like my post? Please share! from https://fatsfixedassettracking.com/what-should-be-in-your-local-seo-bug-out-bag-a-checklist/6506/
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Instagram video content is currently available in four formats: Reels, Live, Stories, and Instagram Video. Video content has exploded on the platform in recent years, with 91% of Instagram users reporting they watch videos on a weekly basis. The varying formats of video across the platform may feel like a lot to juggle. But it’s also created new ways for marketers to tell stories and reach their audience. Which Instagram video format is right for your brand? There may be a place in your social media strategy for all of them. Or maybe you’ll decide just to focus on a couple. In this guide, we’ll teach you all about the features, specifications, and best practices for every type. Plus, we’ve rounded up tools that make using Instagram video that much easier. Bonus: Download the free 10-Day Reels Challenge, a daily workbook of creative prompts that will help you get started with Instagram Reels, track your growth, and see results across your entire Instagram profile. Types of Instagram videoReels, Stories, Live, oh my! If you’re looking to get started with Instagram video, we put together a simple breakdown of current formats to help. Instagram StoriesInspired by Snapchat, Instagram Stories are 15-second videos that disappear after 24 hours. Stories can be recorded by swiping right from the home screen, or by tapping the plus icon and selecting Stories. They can also be uploaded from your Photo Library. Expired Stories can be saved to the Highlights section of your Instagram profile, positioned just above the grid. You can also add interactive elements such as filters, emojis, tags, and stickers to each Story. Several brands—some four million every month by Instagram’s count—have found novel ways to use these features, from “this or that” polls to Q&As and product tags. Source: Instagram Instagram Story tipsResource: Learn how to use Instagram Stories to build your audience. Instagram feed videoInstagram Video is a format introduced in 2021. It replaced IGTV and combined it with in-feed video posts. Instagram Video posts are added the same way images are posted: by using Instagram’s built-in camera or by uploading from your Photo Library. Instagram videos can be up to 60 minutes in length, giving you creative freedom that doesn’t yet exist on most competing platforms. Instagram Video tips
Instagram LiveInstagram Live lets users video stream directly to their audience’s feeds. Brands and creators alike have used Instagram Live to host workshops, interviews, and more. Start a Live broadcast by swiping right or tapping the plus icon and toggling to Live. Live streams can last up to four hours and can be hosted by one or two accounts. When an account goes Live, they appear at the front of the Stories bar with a Live icon. Once finished, Instagram Live videos can be shared for 30 days before they are deleted. Instagram Live tips
Resource: How to use Instagram Live to grow and engage your followers. Instagram ReelsReels is Instagram’s latest video format. Inspired by TikTok, these 15-30 second clips can be created with Instagram’s camera or uploaded from the Photo Library. Recording effects include timed text, AR filters, green screen mode, timer and speed controls, and access to an audio library. Source: Instagram Instagram Reels tips
Resource: Everything you need to know about Instagram Reels Instagram video sizeIf you’re ready to get started with Instagram video formats, the first thing to do is learn about Instagram video specs and sizes. Here are the size and format specifications for each type of Instagram video. Instagram Stories sizeStories take up the entire mobile screen and are tailored to the device. For that reason, exact specifications vary. These are the recommended specs:
Tip: Keep about 14% (~250 pixels) of the top and bottom of the video free from essential content. In this area, it could be obstructed by the profile photo or call to action. Instagram feed video sizeInstagram feed videos are displayed in user feeds as well as on your Profile page. Use feed videos to promote a product, service, or collaboration with your audience. Here are the recommended Instagram feed video specs:
Tip: Do not include edit lists or special boxes in file containers. Instagram Live sizeInstagram Live broadcasts can only be recorded from the camera app. Specifications are similar to Instagram Stories. Before going live, be sure that you have a reliable and fast Internet connection. Instagram Reels sizeInstagram Reels are fullscreen vertical videos dusplated in Stories, Feeds, Explore, and the Reels tab. Here are the recommended Instagram Reels specs:
Tip: Include on-screen text, music, and closed captions to make your Reels engaging and accessible. Tips to make your Instagram videos go viralEvery Instagram video format is different, but these best practices apply to all of them. Start with a hookAs a general rule, you have three seconds to stop thumbs from scrolling past your Instagram video. Or leaving your Instagram Story altogether. Be sure to give people a reason to keep watching. Whether it’s arresting visuals or a teaser of what’s to come, find a way to offer instant appeal. Don’t underestimate the importance of a caption either. If the video doesn’t grab someone’s attention, the caption is your second chance. Create for mobileWhile, most people intuitively use portrait or selfie mode when they record with their phones, that’s not the best practice for Instagram video. Most people view Instagram video on mobile, which means it’s best to shoot in vertical orientation. Source: Instagram Of course, there are some exceptions. For longer video content, horizontal video may be a better fit. Viewers can tilt their phone sideways for a full-screen viewing experience. Landscape video can also be uploaded to Stories and in-feed, but without the tilt effect. Source: Instagram Provide valueTo keep a viewer’s attention you need to make it worth their while. Try entertaining your audience through comic relief, captivating conversation, or your magnetic personality. Or, you could impart tips and tricks, how-to’s and workshops, or thought-provoking information. In each Instagram video, your value proposition should be clear and simple. Before setting out to create a video, fill in the blank: When someone watches this video, they will _______. The answer may range from “laugh out loud” to “want to make breakfast cereal ice cream sandwiches” Whatever you land on, it should be clear to viewers upfront. If you deliver on your promise, you’ll likely see more views, engagement, and shares. Schedule your videos in advanceYou can use Hootsuite to schedule in-feed videos, Reels, and Stories. Scheduling content in advance can help you post content when your audience is most active. It can also help improve the quality of your content by giving you more time to plan. To schedule an Instagram video with Hootsuite, simply upload your video to the Hootsuite Dashboard, customize using the Hootsuite Image Editor, and then click Schedule for later. When your Instagram video is ready to go live, you’ll get a push notification from the Hootsuite app. From there, open your content in Instagram and share it with the world. Resource: How to Schedule Instagram Stories: A Step-by-Step Guide. Use sound and captionsAccording to Instagram, 60% of people watch Stories with sound on. But it’s well known that there are many reasons people may watch video with sound off, including context and hearing impairments. Use sound to enhance your video, and include captions to make your video accessible. Timed-text can be manually added to Instagram Stories and Reels. To save time, tools like Clipomatic automatically add captions to your video. Post regularlyThe best way to build an audience is to post regularly. This is especially true when it comes to long-formats like Instagram Video and Live. Create and share a schedule with your audience so they know when to expect your next Instagram Live. Or develop a video series that your followers can regularly look forward to and tune in to. Take advantage of scheduling tools like Hootsuite to make sure your posts are published on time. As well, try to post when your followers are most active online. Check your analytics and consult our research to find the best times to post Instagram videos. Tip: Create a countdown sticker in an Instagram Story to build anticipation for an Instagram Live or an upcoming video premiere. Helpful Instagram video appsGot your tripod and your ring light ready to go? Try these Instagram video apps to perfect your content. Adobe Creative Cloud ExpressUse Adobe Spark to automatically size Instagram videos for you, add interactive elements, and take advantage of the app’s photo and audio library. HootsuiteHootsuite’s collaborative platform is ideal for content that requires teamwork and approvals. You can also manage all your video material with Hootsuite’s content library. Use the Hootsuite Planner to pinpoint publication, plan production, and spot holes in your content calendar. And avoid lags while posting a story with multiple parts with the scheduling tools. PictoryPictory is an AI tool that will help you turn text into professional-quality videos with just a few clicks. How does it work? You copy and paste text into Pictory, and AI automatically creates custom video based on your input. The program pulls from a vast library of over 3 million royalty-free video and music clips. Pictory integrates with Hootsuite, so you can easily schedule your videos for publication without ever leaving their dashboard. ClipomaticClipomatic is an Instagram video app that lets you add live captions to social video. It’s been used by a number of high profile users, including U.S. Representative Alexandria Ocasio-Cortez and Queer Eye’s Karamo Brown. Caption as you speak, or add captions to pre-recorded video. The captioning tool is available in more than 30 languages, and text can be edited and customized before posting. Apple ClipsApple’s video editor lets you slice and dice videos as you see fit before sharing it to Instagram. The app also includes a range of filters, special effects, and graphics. Like Clipomatic, it also lets you add live subtitles and text to your videos. Lumen5Lumen5 is an Instagram video app that helps businesses turn their blog posts into engaging social video. The AI-powered video app pulls images and words into a storyboard brands can edit and tailor to each platform. HeadlinerIf you want in on the Instagram video action, but only have audio and text to work with, Headliner is for you. Originally made to help promote podcasts, the app is used by Wondery, BBC, CNN and other platforms use Headliner to transcribe audio clips into shareable, animated videos. Grow your Instagram presence using Hootsuite. From a single dashboard you can schedule and publish posts and Stories directly to Instagram, engage your audience, measure performance, and run all your other social media profiles. Try it free today. Get Started Easily create, analyze, and schedule Instagram posts and Stories with Hootsuite. Save time and get results.
from https://fatsfixedassettracking.com/everything-you-need-to-know-in-2022/6504/ Acquiring a new customer is difficult, but retaining an existing one is even more challenging. Yet, statistics show that efforts focused on retention bring way more value. For instance, according to SmallBizGenius, 82% of companies agree that customer retention is cheaper than acquisition. Apart from that, 65% of a company’s revenue comes from existing clients, and increasing the investment in retention by only 5% already gives you a boost in profits by 25% to 95%. Impressive, right? So what should you do to reach such results? One component that impacts brand-client relationships is website design. This article will give you three design tricks that will encourage your customers to come back to your site more and more.
1. Rethink Your Website StructureIt is hard to imagine a website visitor who would spend more than five minutes (usually it’s way less) trying to figure out the navigation system on your website. If you have a loaded, complex site structure, you will not retain a customer. Take Craigslist, for instance. Its navigation is not user-friendly, not to mention that it took over 30 seconds to load when the acceptable average load time should be no more than 1.7 seconds: Here’s what proper website navigation presupposes:
Since we mentioned Craigslist, let’s take a look at its competitor AdPost, which has a better website structure: Instead of listing all the product categories on the front page, like Craigslist, AdPost added them to the search menu, thus making the design more user-friendly and making the navigation cleaner.
2. Make Your Site MultilingualIf you have visitors coming to your website from around the world, you should not assume they know English. A survey by Weglot found some interesting results regarding the attitude of buyers to shopping on international websites:
So, there is no doubt that having your website localized to several languages can increase customer retention, especially considering the last stat. To understand the proper practices of making a website multilingual, look at the examples of the best language learning apps. For instance, Preply has a drop-down menu where you can choose from multiple language options, including Polish, Ukrainian, German, and many more: Translating your website to different languages will help the visitor understand the value of your product better. However, before you invest in localization, make sure you study the data on customer behaviors to understand which languages your audience speaks.
3. Invest in Custom IllustrationsSome companies don’t bother much with designing their websites, especially when it comes to custom elements, such as visuals. However, research has shown that the focus on branding in website design increases customer commitment and e-loyalty, as a result. Moreover, in the world of billions of websites, you need something that would help your business stand out. And custom illustrations are among those features that contribute to your site’s uniqueness. Just take a quick look at the Emiozaki Web site. It includes personalized illustrations and animation created in the form of a tablet that substitutes the navigation menu: This website reflects the brand’s tone and style, and animation adds emotion to UX. Apart from that, it’s also an excellent example of structuring a website. Or, if you would like an example of a less loaded design, take a look at this personal portfolio by Victoire Douy. It also includes animations that add interactivity to the design. For instance, you can play with the shadow of the girl’s hand: So, if you want your website to attract more customers and encourage them to hang out for longer, take the creative approach. Hiring an illustrator is, of course, costly, but it will help your site stand out.
Wrapping UpAs you can see, you’ll have to put in a lot of work to bring forward website design that increases online customer retention. You just have to employ our three best practices. Let’s quickly recap them:
from https://fatsfixedassettracking.com/3-quick-tricks-to-boost-customer-retention/6502/ Recently, Google’s Search Advocate John Mueller made a hard case for quality above all things SEO. However, the bar for uniqueness and quality is higher than ever. In our competitive digital landscape, how do you ensure your online efforts stand out? Fortunately for local businesses, your role in a geographically-based community gives you a point of uniqueness right there. You have a physical location and a demographic you can pinpoint. Now how do you win that audience with local SEO? The answer comes in two parts. First, content is still king, meaning it will take you further than anything else. Second, quality should be the baseline for every SEO decision. Let’s discuss the ongoing importance of quality content in 2022, as well as the ways you can improve your local SEO with a focus on quality. The Importance of Quality Content in 2022 and BeyondIt’s 2022, and SEO professionals need all the help they can get in maximizing the appeal of content. The world has shifted to rely more heavily on digital advertising and outreach throughout the COVID-19 pandemic. The reality now is that the digital marketplace is more competitive. At the same time, Google’s web crawlers better understand the value of online content with every update to their algorithm. The priority is always to cater to what searchers are actually looking for and to incentivize sites that add value to the web accordingly. That’s why strategies like maintaining a quality Google My Business profile and updated blog are great for local SEO . Another example is link building. This is a necessary component of SEO that can add relevance and authority to any page, as understood by search engine crawlers. However, quality is still the priority over quantity. Google, or any other search engine, won’t boost your local content just because you’ve spammed links in comment sections across the web. Instead, link building has to be targeted to quality sites. But what does quality mean in terms of local SEO? What Quality Means in Local SEOQuality can be a nebulous concept. After all, isn’t quality subjective in most cases, especially where blog content is concerned? Of course. However, Google maintains much clearer definitions of quality, laid out by their SERP algorithms. When it comes to local SEO, “quality” really indicates the value to users as well as local relevance. While there are many more key ranking factors than these for measuring your SEO success, these two broad metrics encompass just about everything you need. For example, you add value to users who quickly make a voice search for “[your business type] near me” and see your information on a local pack because you correctly set up your Google My Business profile. Additionally, should they go searching for information for products and services like those you offer, your carefully maintained and relevant blog creates value. Google sees all these factors and more and incorporates the data into overall quality rankings. Then, local relevance adds another level of value. This includes proximity to searchers (which of course you have no control over) as well as domain and page authority for links on locally relevant sites (which you do have control over). Once again, it isn’t the quantity that matters for all your off-page SEO strategies: it’s the quality. Focusing on quality content helps establish greater success for local businesses. However, you may be asking yourself what such a focus looks like in terms of actionable improvements you can make now. Improving Local SEO through Quality ContentImproving your local SEO approach should start (and never really end) with quality content. As we’ve established, this means content that is valuable to your specific audience and highly relevant in terms of geographic proximity. To get here, there are a few important practices you can focus on while optimizing content. Start with developing a keen understanding of your audience, and use what follows to support a better online platform. 1. Understand Your AudienceFirst and foremost, you need the help of data to truly understand and cater relevant content to your audience. Fortunately, the modern economy is awash with data. Over 2.5 quintillion bytes of information are collected every day. You can use an infinitesimal fraction of this to create customer profiles and fill niche needs. This means assembling demographic and behavioral information from wherever your customers are reaching out to you. A broad online presence is all but essential in this endeavor, including the use of social media tools, insights, and analytics to establish more accurate customer narratives. 2. Form a Compelling Brand IdentityWith compelling and authentic customer personas in place, it’s time to dig into what your role in the community is and can be. What do customers like about you? What do you do best? What sets you apart? Use data-driven research to answer these questions. Then, lean into your unique brand identity to compel your target audience. In one example of this form of local branding done right, Grecian soap-maker Elo went with eye-popping identifiable art that also represents the locale. Source: The Dieline This both set the retailer apart and connected the brand to some of the things tourists love about Greece: art and history. 3. Conduct Ongoing Data ResearchDon’t stop with your initial demographic, keyword, and product research, however. To maintain local relevance, you need a finger on the pulse of the local market. This means keeping an eye on your data, exploring SEO success, and researching new niche offerings. Fortunately, social media makes conducting this research simpler than ever. You can connect to real customers and gather both qualitative and quantitative information that fosters growth and insight. From satisfaction surveys to user reviews, this information is vital to both visibility and overall success. 4. Make Your Content as Relevant and Interesting as PossibleFrom here, lean into your research and unique branding to craft the most relevant and interesting content possible. This might start with local keyword research as you explore what your neighbors are searching for. Find answerable questions and interesting topics related to your industry, then develop a creative and compelling blog. Blog content is one way to consistently update your pages. This can boost your Google SERPs as well as establish a loyal audience. The trick is to maintain relevance. One approach for achieving this is to frame your content around location-specific challenges, attitudes, needs, landmarks, or anything else that establishes a sense of community and customer loyalty. 5. Follow Other SEO Best PracticesIn the course of all these optimization strategies, don’t forget the basics. Page load times, content displacement, navigability, and all the other important SEO considerations will impact your local SERPs. This requires an understanding of SEO and page accessibility at their core. Start with the simple things. Use headings for structure. Write clear titles and great meta-descriptions. Add quality images and ALT tags. The basics help Google rank your site for quality, potentially boosting you above the local competition. Winning Local Business with ContentWith these powerful improvement tips, you can optimize content that will draw in the locals. Even local businesses need boosts from digital platforms since the internet is the first place many of us turn for products and services these days. Use effective local SEO to maximize your own business potential and win the internet in your area.
Amanda Winstead is a writer from the Portland area with a background in communications and a passion for telling stories. Along with writing she enjoys traveling, reading, working out, and going to concerts. If you want to follow her writing journey, or even just say hi you can find her on Twitter.
from https://fatsfixedassettracking.com/content-is-still-king-improving-local-seo-with-a-focus-on-quality/6500/ Our very own Cydney D’Costa shares knowledge we’ve gathered from years of experience and countless hours serving clients. Prove to your clients their money and business are in good hands and that you’re invested in their success by sharing these foundational metrics with them:
Learn the right data to collect and how to interpret it to help clients see what’s going on and why your services are so valuable. In this video:
Download the Customer Value Journey aka Super-charged Sales Funnel https://ift.tt/nJg5jcY Hire a Certified Partner and Put Your Business in Good Hands https://ift.tt/gjiszbL Agency Owners: Learn Our Proven System for Taking Your Agency to the Next Level https://ift.tt/EDf65C1 The post Building a Successful Business: 5 Foundational Metrics [VIDEO] appeared first on DigitalMarketer. from https://fatsfixedassettracking.com/building-a-successful-business-5-foundational-metrics-video/6498/ When customers are searching locally for products and services like yours, they often seek validation to ensure they’re making the right choice. This includes reading online reviews, asking for personal recommendations, or looking for more information about your business on your Google Business Profile. Google offers a way for businesses in some industries to earn consumers’ trust by becoming a Google Screened or Google Guaranteed provider. Eligible businesses advertising through Google Local Services Ads can receive the Google Screened or Google Guaranteed designation. This designation appears when local consumers search for services in their area. Professional service providers’ ads will appear on Google Search and the Local Services site, and only pay if a customer calls or messages the business directly through the ad. Learn even more about Google’s screening and verification process here. Before you apply to become Google Guaranteed, let’s explore the benefits of becoming verified, how it works for consumers, and ultimately, you can decide whether it’s worthwhile for your business. What Are The Benefits Of Google Guarantee For Brands?Any way to build trust, promote transparency in your business, and highlight what others think of your business in a positive light is an opportunity to engage a searcher. Displaying a Google Guarantee badge also benefits businesses in the following ways. Provides Reassurance For CustomersThe Moment For Trust survey found that for 81% of consumers, trust is a deciding factor in purchase decisions. Yet only 34% of that same audience trusted the brands they use. Google Guarantee helps your business with trust. It showcases that Google has already screened you as a reputable service provider and trusts you’ll provide quality service to potential customers. Helps Your Service Ad Stand OutNot only will consumers see your average star rating on service ads, they’ll also see a prominent green checkmark. This checkmark enables your business to stand out against competitors who aren’t Google Screened or Guaranteed. Provides Confirmation Even Via Audio Search And PhoneIn the U.S. only, when a customer uses voice search (such as Google Assistant or Google Home) to find their desired service, they will hear confirmation that your business is Google Guaranteed. Additionally, when customers call your business, they will still be protected by the Google Guarantee. Shows You Care About Your Business’ ReputationBuilding your credibility requires actively identifying new opportunities to do so. Completing the Google Guarantee qualification process shows your customers that you’re willing to take additional steps to ensure their satisfaction. Completing the screening process is just another step toward improving your customer’s experience with your business from initial search to purchase. Google Gives Your Business Its Stamp Of ApprovalGoogle guarantees your business will provide the service to the customer’s satisfaction with a money-back guarantee. This means Google trusts your business enough to risk its own bottom line. Drives Qualified LeadsGoogle Local Service Ads appear for customers in your given service area. And, as mentioned earlier, you only pay if a customer calls or messages you directly through the ad. This helps make your return on investment worthwhile. What Is Google Screened?Google screened is only available to select U.S. verticals. Google shares that:
The following professional services are eligible for the Google Screened badge:
How Do Businesses Qualify For Local Services Ads?There isn’t a one-size-fits-all screening process. Instead, Google states:
Background checks a business may undergo include:
Background checks are conducted by third-party risk management companies Google partners with. Google also collects and highlights ratings and reviews from customers who hired Local Services providers. If a business repeatedly receives negative reviews, it may decrease in ranking or not appear at all in search. Learn more about the business-level screening process here. What Businesses Are Eligible For Google Guaranteed?In the U.S., the following services categories may be eligible for Google Guaranteed, depending on the state and zip codes:
Learn the requirements by category for US businesses here. How Does Google Guarantee Work For Consumers?When a business has a Google Guaranteed designation, consumers have an extra layer of protection when booking services. In turn, this may prompt consumers to choose your business over another that doesn’t offer any protection. As Google states,
The lifetime limits reimbursable to customers vary per country and are up to $2,000 in US dollars and $2,000 in Canadian dollars. Consumers, however, are only eligible for reimbursement if the service is booked directly through Google Local Services. Additionally, the claim for reimbursement must be filed within 30 days of service completion. Is It Worth It To Get Google Guaranteed Or Screened?Ultimately, whether the Google Guarantee badge is worth it is up to your business. There are numerous benefits to displaying that Google guarantees your service, including more sales. It improves confidence in businesses, particularly in the service industry, where consumers are most skeptical. There is no additional cost to apply for the certification, either. The bottom line is if your business has the time to complete the signup and verification process, becoming Google Guaranteed or Screened can only improve your brand presence. Get started with the eligibility and signup process here. More resources: Featured Image: Maha Heang 245789/Shutterstock !function(f,b,e,v,n,t,s) {if(f.fbq)return;n=f.fbq=function(){n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments)}; if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0'; n.queue=[];t=b.createElement(e);t.async=!0; t.src=v;s=b.getElementsByTagName(e)[0]; s.parentNode.insertBefore(t,s)}(window,document,'script', 'https://connect.facebook.net/en_US/fbevents.js'); if( typeof sopp !== "undefined" && sopp === 'yes' ){ fbq('dataProcessingOptions', ['LDU'], 1, 1000); }else{ fbq('dataProcessingOptions', []); } fbq('init', '1321385257908563'); fbq('track', 'PageView'); fbq('trackSingle', '1321385257908563', 'ViewContent', { content_name: 'google-business-profile-guaranteed', content_category: 'local-search seo ' });
from https://fatsfixedassettracking.com/is-getting-your-google-business-profile-google-guaranteed-worth-it/6496/ According to Statista, 3 billion people rely on phone-based messaging apps to connect and communicate with one another. Surveys also confirm that WhatsApp Leads The Global Smartphone Messenger Wars With 44 Percent Market Share ( 1mtb). Put these two statistics together and it is evident that WhatsApp as a business communication channel is going to reap dividends for businesses. Until recently, email, phone, website, live chat, and social media messengers have been the primary means of communicating with customers. The introduction of WhatsApp bots into the mix provides a simple, direct, and real-time means of communication. What is a WhatsApp Bot?A WhatsApp chatbot is an automated system that can converse with customers through WhatsApp. The WhatsApp number would be your business number. The chatbot can provide quick replies, take customer queries, offer canned responses or customer account information. The chatbot functions based on the user’s input provided through phrases or keypad presses programmed in its backend. How to create a WhatsApp Bot for your business in 2022?Companies can create WhatsApp bots for customer service and notification delivery using the WhatsApp Business API. So in this article, I will show you exactly how to create a WhatsApp bot and tell you everything you need to deploy it on WhatsApp using Kommunicate and Twilio. Alternatively, you can consider integrating WhatsApp through our partner 360 Dialog, along with getting WhatsApp API Access. Bonus: Whatsapp Chatbots for ECommerce — Why your business needs it PrerequisitesBefore you can introduce an official WhatsApp chatbot to your audience, you must need a Twilio account to set up your WhatsApp business API and a Kommunicate account to deploy the chatbot to your WhatsApp and manage customer conversations. Both of these platforms have free trials. Step 1: Building a chatbotKommunicate provides a bot builder tool called Kompose, where you don’t need to write a single line of code. You can create AI-powered chatbots, deploy them to your website and apps, and even add automated human takeovers if they fail. Please refer to this article for detailed instructions on how to build a chatbot. Kommunicate also lets you integrate with other third-party bot builder platforms such as Dialogflow, Amazon lex, IBM Watson, and custom bots. First, you need to login into your Kommunicate dashboard. If you do not have a Kommunicate account, you can sign up for free. Bonus: If you want a pre-built chatbot? Here’s where to find a bunch of them! Step 2: Configuring WhatsappHere, we use Twilio for WhatsApp integration, and You must complete the Twilio sign-up process before starting the integration with Kommunicate. Please sign up to Twilio here if not already registered. Prerequisite
Request access to enable your Twilio numbers for WhatsAppTo do the integration on Kommunicate, one needs to have the WhatsApp number that Twilio provides. To get a WhatsApp number, fill out Twilio’s Request Access form with accurate and up-to-date information, including the Facebook Business Manager ID. Please refer to Twilio’s documentation for more information Submit a WhatsApp Sender request in the Twilio consoleOnce you fill the Request Access form and submit it, you will receive the Twilio pre-approval email. Check out this referral link for the same information. Then, in the Facebook Business Manager console, allow Twilio to send a message on your behalf. Also, submit your Facebook Business Manager account for Business Verification. Note: Once you complete all the above steps, you will get the Whatsapp number to add it in the Kommunicate integration section. You can find the Whatsapp-enabled number in Whatsapp enabled senders section of the Twilio console. Refer to the following screenshot for more details. Step 3: Integrating WhatsApp with KommunicateThe following instructions will help you connect Kommunicate with Twilio and thus with WhatsApp. Final Step: Test your WhatsApp BotNow Kommunicate is successfully integrated with the WhatsApp account, try sending messages to the number linked to the account. These messages will be sent to Kommunicate chat as well. If the chatbot is already integrated, the bot will start replying to your WhatsApp chat queries. This is how the conversations will look like in the Kommunicate dashboard. Limitations
Why WhatsApp chatbots have become popular amidst businesses.A human agent cannot handle your business communication 24/7/365. But, a WhatsApp bot can. It can provide canned responses — template-based responses to questions that are repetitive in nature or are frequently asked by customers. For prospects who want quick information about the business and its offerings, WhatsApp bots offer product and service catalogues. Catalogues are a handy way of presenting information using images, video links, long-form text descriptions along with price details. This helps the prospect make a quick choice and proceed to make a buying decision WhatsApp is an app that users rely on for their personal communication on a daily basis. Businesses can join this app bandwagon to communicate with customers without requiring them to install another app. This creates a win-win situation for both sides. Versatility. This is the prime reason why WhatsApp is considered to be superior to most chat apps and video conferencing apps. Customers can send texts, get on a voice call for detailed discussion, or even initiate a video call to discuss the product working in detail. Differences between WhatsApp messenger, WhatsApp for Business and WhatsApp APIWhatsApp Messenger is meant for private use. It is best suited for individual conversations, group messaging, and real-time communication. However, WhatsApp for business and WhatsApp API go beyond these features and enable businesses to develop state-of-the-art communication features that are built on the WhatsApp platform. It is akin to using the simplicity of WhatsApp to build a more robust and powerful real-time communication tool. Among the three, WhatsApp messenger offers the least enterprise-grade features. As we go up the scale, WhatsApp for business and WhatsApp API provide more features that will empower businesses to drive customer communication at scale. In the process, they also open up countless use cases for marketing, sales, and customer service. The table below lists down how WhatsApp Messenger is used by users, WhatsApp for Businesses used by businesses, and WhatsApp API for building WhatsApp Chatbots differ from each other. Suggested Read: How to Build a Line Chatbot Without Any Coding 5 Reasons why you would choose Kommunicate to build a WhatsApp bot
Originally published at https://ift.tt/diIJbCf on March 18, 2021. How to Create a WhatsApp Bot in 3 easy steps was originally published in Chatbots Life on Medium, where people are continuing the conversation by highlighting and responding to this story. from https://fatsfixedassettracking.com/how-to-create-a-whatsapp-bot-in-3-easy-steps/6495/ Key Takeaways
Each year, we publish our Local Consumer Review Survey to draw up an accurate picture of how consumers perceive businesses through online reviews. In this year’s iteration, we decided to ask a whole host of questions about fake reviews, particularly assessing how prevalent they are in today’s society and how their presence impacts consumer opinion. We also looked at a variety of other areas during this survey, such as where consumers source reviews from, what they specifically look for in them, and when they are most likely to leave a review themselves. But, after obtaining a general overview of this information, we decided to take a deeper dive into the demographic data of our approximate 1,000 US-based survey respondents. We wanted to understand how consumers think, breaking down the data into demographic subsets and investigate how factors like age, gender and household income influence consumer perception. So, let’s show you what we found. Monitoring ReviewsIn today’s day and age, online reviews can be found pretty much everywhere online. And, while Google may often be the go-to for the majority of consumers, there are a ton of other review sites that are just as important—if not more so, depending on the industry consumers are searching for reviews in. As such, we decided to take a deeper look at how the age of the consumer impacted the type of app or review site that consumers use to monitor reviews for local businesses. The Impact of Age on Review Site UsageLooking at the data above, Google was found to be by far the most popular review site across all age groups. However, its popularity appeared to dwindle in consumers aged over 60—approximately 7% less than in the younger age groups. The same trend was also true of Yelp, with its popularity gradually increasing amongst the younger age groups (53% 18—29-year-olds; 55% 30—44-year-olds; 56% 45—60-year-olds) before plummeting amongst consumers aged over 60 (41%). On the flip side, younger consumers—aged between 18 and 29 years old—were found to use Apple Maps significantly more than any other age group (26% of consumers), while Healthgrades and Facebook were shown to be much less popular options. The data also seems to suggest that the Better Business Bureau is more skewed towards older audiences, with its popularity amongst consumers growing over time—from 21% in the youngest age group to 40% in the oldest. The Importance of Reviews by GenderAs we reported in this year’s Local Consumer Review Survey, 98% of consumers read online reviews when deciding whether to use a local business’ services or not. But, of this 98%, we wanted to know how frequently consumers read reviews, and whether there is a difference between the regularity in which men and women turn to online reviews? Interestingly, looking at the data above, 79% of women read online reviews either ‘Always’ or ‘Regularly’, compared to 75% of men. As such, this would imply that men are ever so slightly more trusting when it comes to searching for local businesses, seeing less need to routinely monitor reviews in the same way as women do. But, is this really the case? Fake ReviewsAs you will likely know already, review sites currently have a major problem with fake reviews. Whether in the form of a negative review bomb or a competitor simply trying to artificially reduce a business’ average star rating, fake reviews can come in all shapes and sizes. This, in turn, leaves a large proportion of consumers on guard when assessing local businesses—especially in terms of the sites they choose to trust. The Most Suspicious Review SitesLooking at the key review sites across the web, we can see that men are generally more suspicious of reviews right the way across the board (a 71% combined average across all the sites, compared to 61% of women). Women are most suspicious of reviews on sites Google (83%) and Facebook (71%), while men tend to mainly distrust the reviews they see on Apple Maps (87%) and TripAdvisor (83%). There was also an interesting difference of opinion over Amazon reviews; 84% of women were found to be suspicious of trusting this website compared to 64% of men. However, as alluded to in the Local Consumer Review Survey, this could perhaps be down to the influence of review farms, where consumers flood particular product pages with fake, five-star reviews to try and outrank competitors. Looking at the influence age has on review site suspicion, consumers aged between 18 and 44 years old were generally the least trusting across the board, with a combined average of 88% feeling suspicious of reviews on both Google and Amazon. Meanwhile, consumers aged over 60 years old were the most trusting, perhaps highlighting a good target audience for local marketers to focus on. Consumers aged between 30 and 44 years old were also particularly suspicious of reviews on Facebook (77%), TripAdvisor (62%) and Apple Maps (46%), whereas trust appears to increase in Yelp amongst consumers as they mature. The Spread of Fake ReviewsSo, now that we know the websites that make consumers suspicious, are these sites also where consumers encounter the most fake reviews? Well, according to the data above, men appear to encounter more fake reviews across the board than women, garnering higher respondent percentages across every review site. However, when compared to the charts listed in the previous section, this makes for interesting reading. Despite 84% of women being suspicious of reviews on Amazon, only 49% have actually seen a fake review here. Likewise, despite 87% of men saying they were suspicious of reviews on Apple Maps, only 6% were shown to have actually encountered one. While this could potentially come down to respondents simply not using these platforms, it’s still worth asking why consumers are so suspicious of particular review sites without necessarily having seen actual evidence of fake reviews themselves. Does this add fuel to the fire that a lot of consumer behaviour and decision making actually comes down to the public perception of specific sites, rather than the facts? Do consumers buy into the reputations they hear about online and follow the crowd, instead of finding out for themselves? Let us know what you think in the comments below. Looking into the age group data, there was a definite trend identified in the number of fake reviews seen on Amazon and Google; a higher proportion of consumers aged between 18 and 44 years old tend to notice fake reviews on these two websites (58% combined average for both), with older people less likely to encounter fake reviews here (38% combined average for both). This correlates with the data above as well, where older consumers were found to generally be less suspicious of the reviews they see online. Leaving ReviewsHaving looked at the review websites that consumers most commonly use and trust, we wanted to know what some of the factors that could stimulate them to leave a genuine, positive review for a local business themselves were. When do consumers leave positive reviews?According to our data—and as you would probably expect—consumers across all age groups were most likely to leave a positive review in circumstances where the business went above and beyond to deliver an exceptional experience. Interestingly, a higher proportion of younger consumers were also shown to be more likely to leave a review when they felt the business’ low average star rating was undeserved (77% of 18—29-year-olds, compared to 67% of consumers over 60). As such, it could be argued that young people tend to feel more confident in their own opinion than other generations, feeling more prepared to leave reviews in cases where they disagree with the consensus given by other reviewers. Conversely, consumers aged over 45 years old are the most likely to actively help a business, especially in cases where a local business goes out of its way to turn a negative experience into a positive one. However, this may come down to this generation simply having more time on their hands than younger consumers, who may be more inclined to leave a negative review—as highlighted in the chart below. Which types of consumers help or hinder local businesses?Correlating with the finding above, these charts appear to again prove that older consumers are more willing to help local businesses, with 39% saying they would only leave a review for a positive experience and just 4% saying they’d only leave a review for a negative experience. Meanwhile, consumers aged between 18 and 44 years old were both the least likely to only leave a positive review and the most likely to only leave a negative review. So, will we start to see more negative reviews appearing from this generation as time goes on? Younger consumers are more likely to leave reviews after a negative experience than a positive one, after all, whereas older consumers are the most likely generation to leave positive reviews. Therefore, local businesses could soon need to focus on providing the best experience possible for both of these age ranges—but for very different reasons; younger consumers to avoid receiving a negative review, and older consumers to attract more positive ones. Moreover, approximately 20% of consumers aged between 18 and 60 years old were found to not have left a single review—whether positive or negative—over the past year. As such, it could be said that—despite having a distinct lack of trust in particular review sites and a firm recognition of the wealth of fake reviews published online—a large proportion of consumers appear to be unwilling to stem this tide. But, why is this the case? And does it have anything to do with the amount of household income consumers earn? Well, looking at the data above, there are a couple of particularly noteworthy trends. Firstly, consumers earning less than $100k were the most likely to leave a positive review, perhaps due to being able to better appreciate the hard graft that many local businesses often have to put into boosting their authority—especially when only just starting out. And, secondly, consumers earning more than $200k are the most likely to leave a review for both positive and negative experiences. This is perhaps to be expected though, especially when you consider the types of high-end products and services earners in this category will be sourcing from local businesses. Generally speaking, the stakes when using a high-end product or service will often be higher, placing a bigger pressure on the experience itself. If, for instance, a more well-off consumer were to receive a service they believed to be sub-par or poor value for money, they would be more likely to speak their mind about it online. ConclusionSo, there you have it—a deep dive into the demographic data behind consumers and online reviews. We hope you enjoyed it! Be sure to check out the original Local Consumer Review Survey for more information, statistics, takeaways and interesting insights. Also, please feel free to use any of the charts and data included within this piece of research, crediting BrightLocal and linking back to this URL. Alternatively, send us an email or reach out to us in the comments section below and we’d be happy to answer any follow-up questions or queries you might have. Patrick is BrightLocal’s Research Content Specialist. He is responsible for BrightLocal’s research into local SEO trends, pulling in BrightLocal data, surveying the community and drawing on his own data journalism experiences to provide valuable local SEO insights. from https://fatsfixedassettracking.com/consumers-online-reviews-a-demographic-deep-dive/6493/ Subscribe to updates for Some embeds showing a black screen on playback via email and/or text message. You’ll receive email notifications when incidents are updated, and text message notifications whenever Wistia creates or resolves an incident. from https://fatsfixedassettracking.com/wistia-status-some-embeds-showing-a-black-screen-on-playback/6492/ When we think of website and software design, we still think of laptops. Yes, we’ve got all the handy gadgets. We never part with our smartphones, be they Android phones or Apple’s iPhones and iPads. Still, when we want to do something seriously, we boot up that laptop and get to work. So if you want to showcase your website and software design, there’s nothing like a laptop mockup template for Photoshop to help you do it! Today, we’re going to show you amazing and versatile laptop mockups. They’re all really easy to customize. All you need is Photoshop and a few minutes. Thanks to the smart objects system, you can easily replace the placeholders with your own designs to get beautiful and photo-realistic results your clients will love. From colorful and fun mockups that work like a charm for engaging your audience (be they your end customers or clients you’re designing for) to grid mockups with both laptops and tablets, there’s plenty to pick from. When it comes to devices, you can choose between Mac laptops and other Windows brands, depending on your audience’s preference. Colorful and engaging, these laptop mockup templates will make your next presentation a resounding success! This laptop mockup set consists of ten diverse laptop mockups, which are perfect for presenting web and online store designs, as well as presenting your products. If your audience likes vibrant visuals, pick this pack! If you’re looking for unique perspectives, choose this laptop mockup template for Photoshop. With an interesting perspective and plenty of customization options (including removable backgrounds and editable effects), this laptop mockup is perfect for presenting your software and web design, or even branding and visual identity for clients. Minimalist mockups are perfect for emphasizing your skills, and this laptop template will show everyone you are the Kahlo of graphic design! With four pre-made scenes, a scene creator that lets you customize everything, and numerous personalization options for realizing your vision, this laptop mockup set works like a charm! A minimalist and clean laptop and tablet grid mockup, this set is perfect for presenting a variety of designs. You can showcase the responsiveness of your designs or simply use this laptop and tablet PSD mockup set to give your clients plenty of options to choose from during your presentation. Make some magic with the famed Mac! This highly-responsive Apple device mockup set consists of 2 Mac laptops, as well as an iPad, giving you plenty of room to work with. You can upload different designs or showcase the responsiveness on different devices. Customize the background, and you are golden! Beautifully positioned, these PSD laptop mockup templates are perfect for bringing your designs to life. You can pick from 3 photo-realistic styles and easily edit the laptop mockups with Photoshop smart objects. Simple and clean, this laptop mockup template for Photoshop gives you the opportunity to showcase your designs in a minimalist, industrial background, perfect for both colorful and dark designs. You’ll get six photo-realistic laptop PSD mockups and 4 Photoshop photo filters to make your presentation even more stunning. Clean and minimalist, this laptop mockup template puts an emphasis on the screen showcasing your design. With five customizable PSD laptop mockups, adjustable background, customizable effects, and plenty of other options, you’ll love adding your own designs and making sure that every little detail delights your target audience. Everyone loves vibrant and engaging presentations! And with this friendly laptop mockup template for Photoshop, you can make sure both your designs and the way you’ve chosen to present them absolutely delight your audience. This mockup is perfect for highlighting software and features, as well as web design. An apple a day keeps the doctor away, and an Apple mockup keeps all your customers close! This Apple device mockup set consists of iPhones, iPads, Mac desktops, and Mac laptops. You can showcase responsiveness or add a different design to each mockup. Then wrap it up with fun backgrounds! This fun papercraft laptop mockup template is perfect for audiences that value creativity! You can pick from 6 paper illustrations that bring a dose of interactivity to your designs and customize the colors of different parts. Give your regular presentations a little something extra, and rock your customers’ socks off! For a friendly, down-to-earth atmosphere, pick these five laptop and tablet mockups photographed in a cafe. After customizing the PSDs with a little help from Photoshop smart objects, you’ll get stunning, photo-realistic results. You can showcase everything from graphic design to designs of specific software features and websites. This photo-realistic mockup template set perfectly showcases the responsiveness of your design! If your customers want their websites and tools to look perfect on every device (phone, tablet, and desktop), show them how great your work is with these device templates. All it takes is a few clicks in Photoshop! If your design is not responsive, you will have to go back to editing. Nip that in the bud by showing your clients how your designs are displayed on different devices with these mockups for Photoshop. Modern and interactive, these Macbook Pro laptop mockup templates are perfect for communicating with modern and stylish audiences. Showcase your features and user experience through 3 different mockups. You can easily edit details and present the photo-realistic results. These mockups perfectly match brands with sleek and refined identity and visuals! This atmospheric laptop mockup is perfect for presenting your design for laptop covers and stickers. If you’re an artist looking to expand your offer, this mockup is a great solution! Help your customers visualize what your laptop stickers will look like on their laptops, and boost your sales! Give your virtual designs a personal touch with this laptop mockup. With well-organized layers, this mockup is a delight: it’s easy to edit with Photoshop smart objects, and it guarantees photo-realistic results for your next presentation. Easily add your UI, software, or web designs, and wow your audience. Simple and focused on the screen, these laptop mockup templates can help you present your web design or UI work in the best possible light. You’ll get 4 PSD laptop mockups that you can completely customize to fit your (or your customers’) style for photo-realistic results. Simple and clean, these laptop mockup templates feature the Macbook Pro, and pay special attention to screenshots. You’ll get four different PSD files, shot from different angles and customizable. If you want to make your own close-ups, you absolutely can! In the end, you will get extremely photo-realistic results. These laptop and smartphone mockup templates showcase your design in a calm and neutral environment. You can add your own designs to the two devices, so they work like a charm for showcasing responsiveness. And thanks to Photoshop, you will have a gorgeous presentation in just a few minutes! Stylish and perfect for light, dark, and colorful designs, these white laptop mockup templates are like nothing you’d ever seen! With 23 PSD files, you can showcase your designs in their full glory. Show everyone that your work isn’t just practical – it’s magical! Keep the eyes glued to what matters: your design. These laptop screen templates allow you to focus on the quality of your work, be that visual identity design or software/web design. You’ll get three high-quality PSD laptop mockups, as well as plenty of customizable elements for photo-realistic results. A clean workspace and a single laptop with your design on it. Doesn’t that sound like a dream? This laptop mockup (2 variations) returns the focus back to your work. Help your customers personalize their Macbooks with these laptop sticker mockup templates! Easy to customize (it takes a few clicks, and you’ll be done), these mockup templates offer a sleek and minimalist way of presenting your work. This Macbook mockup works especially well for light and colorful designs! Spread your work far and wide with laptop sleeves! And then, when it’s time to promote your designs, use these gorgeous laptop sleeve mockup templates. Use these laptop templates to improve your presentations and breathe life into your projects. Whether you’re designing a website or software, these laptop mockups will help you highlight all the things you love about your designs and make your work quality crystal clear to your customers. These mockups are perfect for showcasing responsiveness, aesthetics, user experience, and – of course – your skills. from https://fatsfixedassettracking.com/25-photoshop-psd-laptop-mockup-templates/6490/ |
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