By Kaleigh Moore July 11, 2023Etsy is one of the prettiest marketplaces on the Internet, and your store is part of it. You’ve set up fantastic products for sale, captured them with eye-catching photographs, and you’re open for business. There’s just one critical element missing from this pretty picture. Customers. Here’s the dirty little secret about Etsy: 50% of the traffic comes from direct links outside the website. People with popular shops are drawing all the attention. This has a cascade effect: the rich are getting richer. That leaves fierce competition for the other 50%—and SEO that’s tough to crack. Etsy isn’t Google; it’s got its own set of rules to follow. Fortunately, Etsy’s SEO policies aren’t only intuitive and customer-friendly: they’re also transparent. Etsy’s happy to tell you what’s important so you can boost your new store’s ranking. Let’s explore what that means. From tags to titles, here are the best Etsy-friendly tactics to position your store for maximum traffic. Etsy SEO: What You Need to KnowEven if 50% of Etsy traffic comes from outside sources, the other 50% is nothing to sneeze at. There are over 450 million visitors on Etsy every month. Capturing the attention of those visitors is a matter of playing by Etsy’s SEO rules. The better you play, the more likely it is you’ll get prominent placement. Let’s explore the Etsy SEO tips that will move the needle.: CSR (Context Specific Ranking): What is SEO on Etsy?Etsy SEO isn’t like every search engine you’ve come across. Yes, Etsy will tell you they want to match a relevant customer query with the right product. But there’s one other element that plays a huge part in the equation. Your performance. Think less Google, and more Amazon. When you visit Etsy and enter a query—say, for “women’s shoes”—you’ll see something that looks like this: Notice something? Each listing is 1) popular, with tons of reviews in its history, and 2) well-reviewed at least four-and-a-half stars. The performance of your shop will play heavily into your rankings. This is a “rich-get-richer” equation. The more conversions you generate, the more conversion opportunities Etsy will send you. But let’s back up. How does Etsy determine how “good” a product listing is, especially given a specific search term? It’s called CSR, or “context-specific rankings.” Let’s explore the individual elements you can use to build up your CSR. Query matchingEvery Etsy search begins with a query. The buyer enters in what they want—let’s say “birthday cards”—and the store kicks off a chain reaction. Here’s how Etsy puts it: We look at the titles, tags, listing descriptions, categories, and attributes you’ve added to find matching keywords. Using all 13 tags, adding variety to your tags, adding all the relevant attribute options, and categorizing your items as specifically as you can may all help increase the chance that your listings will match with a query. Your first goal should be relevance. Don’t try to sell “cards” to everyone. Create a product-specific page for “birthday cards.” The more specific, the better. Look what Etsy suggests: Every iteration of a query is a unique opportunity to be a precise query match for your audience. So before you think you’ve failed at Etsy, keep this in mind: you need to create specific products for as specific a query as you can imagine. Otherwise, you’ll always be competing with the highest-ranking products. RelevancyThink of relevancy as an offshoot of query matching. The most valuable link for a search query should make the customer think: “Yes, that’s exactly what I was looking for!” Why is specificity so important? Because it means you can aim all of your Etsy keywords at the same concept, pumping up your relevancy rating. That means: TagsFind tags under Shop Manager > Listings and click the item you want to tag. Once you select “edit,” you’ll find tags toward the bottom of the listing details. Tags are raw information, so you don’t need to gussy these up for advertising purposes. Simply insert the bare-bones keywords that best describe your product, starting with the most relevant target keyword first. TitlesYour titles are equivalent to your headlines, if you were creating a blog post you wanted to show up in Google listings. They should start with the keyword (above: “Plantable seed cards”) but also feature a brief description of what customers can expect. Ideally, a good Etsy title balances writing for SEO and descriptiveness for the users. Specificity and clarity in your headlines will serve both. Listing DescriptionsThough descriptions target customers more than search engines, they’re still a key point for matching query relevance. To create an effective listing description:
Don’t ignore descriptions. You haven’t finished your “How to improve my Etsy SEO” checklist until you’ve taken full advantage of every keyword opportunity you have. CategoriesEtsy’s categories tie closely with its query matching. In fact, you can even use Etsy’s category directory for ideas on product iteration, SEO, and keywords. You may quickly run into the limit. For example, if your goal was “snarky birthday card,” you’ll notice Etsy’s categories only drill down from Greeting Cards -> Birthday Cards. But consider the categories a good jumping-off point to position your products effectively. AttributesAttributes are product-specific delineators that won’t be relevant across categories. T-shirt attributes like “XL tall” won’t make sense if you put them on moccasins. Etsy likes specific attributes because they help the platform respond with more relevant listings for its users. A customer might want a sweatshirt in a medium size, for example. Etsy would prefer not to show products for Big & Tall listings instead. Want one of our best Etsy SEO tips? Don’t try to appeal to everyone. You should aim to provide maximum appeal for one customer who’s on a mission to find your product. Listing quality scoreIf you’ve optimized the above, great. But you’re not there yet. Etsy uses a listing quality score to determine a critical factor: is your product pleasing customers? If not, Etsy would prefer to highlight the products which are pleasing customers. Elements like customer rating, how often your product gets a “favorite” or even a purchase, and pricing all factor in here. Your goal with SEO for Etsy, then, is to aim for narrow quality. This product page has to be the answer to customers’ queries. If you want quantity, you’ll have to keep creating new product pages—each with an eye on providing that same customer-pleasing quality at every turn. RecencyHave you started an Etsy store and seen initial success? Then, later, you wonder why Etsy seemed to “ding” you back down to Earth? It’s not you. That’s how Etsy’s recency bias works: it rewards new listings, giving them what Etsy calls a “small, temporary boost in search results.” Etsy’s goal is to learn how customers will react to it. By sending you traffic, they’re gathering sample data. How well you can convert browsers into buyers during this “trial period”? It lasts either a few hours or a few days, so make sure you have your ducks in a row before you launch. Don’t launch first, then optimize. When it’s time to activate a new listing, everything on this list should be optimized and ready for action. It’s worth noting here that Etsy doesn’t recommend renewing items or creating new listings as a strategy. It’s better to have a successful product page that continuously converts customers rather than game the system. Customer and market experienceOnce Etsy rates your customer and market experience score, it factors into how well your products fare on its search engine. According to Etsy, you’ll want to focus on three key factors here:
If you want to see a live sample of an effective About Us section, check out BureBureSlippers and look at the elements it contains. They tell a brand story, they explain what comes in every package (setting customer expectations), and they provide links where customers can find them on social media. Include those three elements and you’ll be ahead of the game. Shipping PriceThere’s no getting around it: customers love free shipping. Etsy says that its buyers tell them that shipping price is one of the most important factors driving purchases. Since your goal in SEO is to convert as many purchases as possible, a low shipping price is the fastest way to “buy” a customer’s love. Here’s what Etsy says to do:
If you offer that to customers, Etsy wants to offer your store to customers. That’s how it pleases people. Shoppers’ previous habitsFinally, there’s one element you should consider, but not always try to control: a shopper’s previous buying habits. Etsy will rank products according to the shopper’s tastes and preferences. This means you may do everything right and still get a ding from Etsy SEO, depending on the customer. But it can also work in your favor. If you think about your ideal shopper profile and cater your shop around them, you can use this element of Etsy shopping to corner your niche. That takes trial and error, but it’s how many Etsy shops find success despite selling rare and unique items. Keywords on Etsy: finding your target marketNow that you know what to do, it’s time to get specific to your product. That means selecting the ideal keyword to target. Once you have your keyword, you’ll want to give it prime placement everywhere you can:
But let’s rewind. How do you know you’ve selected the right keyword in the first place? Researching your Etsy keywordsHead over to Etsy’s product categories to see where you’ll fit. If you can’t find a relevant category, it’s a sign you need to make your product more accessible. For example, let’s say you sell homemade shampoos. Do a Control + F search for “shampoos” and you’ll land under: Bath & Beauty -> Hair Care -> Shampoos But don’t stop there. Shampoos are still a broad category. Head to Etsy search and type in your category to see what’s already selling. Like Google, Etsy will autosuggest similar terms. Now you’ve got more “categories,” even if they’re not official categories listed on Etsy. Enter a few of those searches, and you’ll see even more specific keywords you can target. Drill down until you have a match between your precise product and what appears to be a popular enough key phrase—but still a highly specific one. According to Etsy, “categories act like tags.” Choose yours carefully. Remember that if you have a category like “shampoo,” you may also show up in hair care and health & beauty searches. Check out the competitionIt never hurts to find out what’s already working on Etsy. This is especially useful since you can copycat many of the same strategies. As long as your product page gets enough conversions, you’ll have a high-quality score. Should you directly copy what other products are doing? No; that will impact how customers view you. But you can look at how they’re implementing their strategies to hone yours. Ask yourself:
Writing creative titles with keywords in themYour goal with Etsy SEO: please people, not robots. Etsy says that a title like “Personalized dopp kit men’s leather dopp kit groomsmen gift add a monogram” isn’t written for people. Since SEO for Etsy is about getting more conversions to improve your listing, write with people in mind first. One strategy you can use: “split” the key phrase, as this listing does. Porch Decor Oh Hello Doormat | spring doormat | hand lettered doormat | cute doormat | outdoor doormat | wedding gift | housewarming gift Notice that the first keyphrase is readable. Porch decor, “Oh Hello” doormat. Yes, it’s stuffed with keywords, but it uses “|” symbols to guide you visually. Customers scanning for “porch decor” will know exactly what they’re looking at. You may be tempted to show off your creativity here, but keep in mind you’re writing for shoppers, not readers. If they want to read about your product, they’ll click on the product page. A good title is keyword-dense, written for scanning shoppers, but not so keyword-intensive that it’s incomprehensible to the humans you’re trying to sell to. Attributions on Etsy: boosting your visibilityOne of the most overlooked aspects of Etsy SEO are those pesky things called attributes. If you remember earlier, attributes are specialized information tags, only relevant to a particular product category. Let’s explore a few examples:
These might seem like minute details. But if you’re an Etsy shopper with a specific product in mind, you might type these exact attributes into the search bar. This means that the more attributes you carry, the better your Etsy SEO. It’s counterintuitive, but the more specific you are about what product you’re selling, the more you can expand your audience. A customer who finds their exact attributes on your Etsy page is more likely to convert—either by clicking “favorite” or ordering your product. This, in turn, drives up your quality score, boosting your product placement. The higher the placement, the more customers see your products, and so on. This is why it’s better to be thorough with how you create your products. Don’t create one universal listing for your entire store. Drill down, product by product, until each product page serves its ideal customer. Improving your Etsy ratings for better SEONow that you know how to plant your flag on Etsy, what are some things you can do to get more views on the platform? Let’s move beyond keywords and focus on those all-important conversions. Listing qualityAccording to Etsy, there are three criteria that determine the quality of your latest product listing:
Every small interaction, even clicking “favorite,” becomes a conversion for your Etsy product. You don’t always have to make the sale. You just need to entice people to think about it. So what determines whether you’ll get these conversions?
Make full use of Etsy’s SEO offeringsEtsy gives you plenty of avenues to build a shop’s popularity from scratch:
Keeping the traffic you gain on EtsyDone well, Etsy SEO optimization is a new engine driving traffic to your business. This means you can capture Etsy customers into your newsletter pipeline. Of course, Etsy has a strict Seller Policy—people have to be able to opt into the lists they join. Any Etsy seller sending emails with AWeber automatically adheres to this policy. AWeber also has an additional tool to drive more traffic: an automated newsletter blast that triggers when you publish a new Etsy product to your store. This helps you capitalize on the short-term Etsy boost, driving more conversions from your most loyal customers and reinforcing your prime SEO placement. From rock-bottom to prime placement on EtsyEtsy SEO isn’t always intuitive. But as long as you remember it’s a customer-pleasing game, you’ll have a rule of thumb to fall back on: make customers happy. And if you can get those numbers up, you can start specific and build a big store up from a “neutral” rating. It doesn’t hurt to use AWeber to build your reputation online so you aren’t only selling on Etsy, but capturing an audience that goes beyond just one platform.
from https://fatsfixedassettracking.com/etsy-seo-how-to-rank-higher-and-increase-your-stores-revenue/9333/
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It seems we can’t go for one week without talking about Elon Musk, but the news simply writes itself. In a recent post, The Tesla, SpaceX, and xAI owner announced his intentions to compete with LinkedIn by incorporating job listings into X (formerly Twitter). In trademark Musk fashion, the Twitter boss told his followers he couldn’t use LinkedIn because its ‘cringe level is so high’. Presumably, this reveals that Musk believes his own ‘cringe levels’ to be remarkably low in comparison. Whatever you say, Elon. In the tweet, Musk also announced that he would make the X competitor to LinkedIn ‘cool’. It’s impossible to predict what this entails. Perhaps Musk’s idea of cool is making his job site look dark, edgy, and brooding, much like the recent white stains he incorporated into the X logo. Maybe he’s going to encourage users to apply for jobs with reaction GIFs or memes. Either way, we’re sure LinkedIn CEO Ryan Roslansky is quaking in his boots right about now. If you’re under the impression this may be another of Musk’s big ideas that won’t come to fruition, think again. X is already collecting biometric information about each user’s job and education history. Of course, this feature also serves to display relevant advertising to users, but we’re sure Musk has other plans for how the data will be utilized. Why a job site needs to be cool is beyond interpretation. Perhaps Musk is trying to capture a younger audience that believes LinkedIn is ‘so last year’. Even then, it’s tricky to predict that Musk’s new venture will do anything to dethrone LinkedIn as we move into the latter stages of 2023. Shelley CookeShelley Cooke is a blogger and podcaster from Asheville, North Carolina (Go Oilers!). She’s passionate about technology and the role it plays in building communities.
from https://fatsfixedassettracking.com/elon-musk-calls-linkedin-cringe-announces/9331/ It’s long been said that success in business is about location, location, location — but the truth is, that’s not actually enough to make it big. You’ve got to have relationships, relationships, relationships, too. Practicing good Customer Relationship Management (CRM) is important for anyone working in the world of sales. Every transaction, big or small (heck, even medium-sized!) starts with making a meaningful connection with a customer. And in 2023, that meaningful connection is probably happening over social media. After all, 4.7 billion people globally (!) are regularly active on social platforms. Four! Point! Seven! Billion! That’s why we’re digging into the concept of “social CRM” (a.k.a. how to use social media to manage customer relationships) here today. Let’s goooo!
Manage all your messages stress-free with easy routing, saved replies, and friendly chatbots. Try Hootsuite’s Inbox today. Book a Demo What is social CRM?Social CRM is an extension of traditional CRM (customer relationship management), specifically focused on leveraging social media platforms and online communities in order to manage and nurture customer relationships. The benefits of social CRM are many. For example, social CRM software lets brands…
Social CRM also allows businesses to gather valuable customer data and provide personalized customer service experiences. Basically, everything you need to practice social selling effectively. What’s not to love?! Social customer relationship management software will typically help you measure the following important metrics:
Traditional CRM vs. social CRMTraditional CRM primarily revolves around managing customer data and interactions through offline channels like phone calls and emails. Social CRM, on the other hand, includes social media platforms. Social CRM allows brands to capture customer data from social media profiles, monitor conversations, and engage with customers in a more proactive manner. (How dynamic!) Using a social CRM software makes it possible for teams to have real-time interactions with customers. It also empowers companies to deliver personalized content — a surefire way to strengthen the bond between your brand and your customers. How to set up a social CRM processReady to start managing your social media relationships with more focus and intention? Once you’ve got your brand’s social media channels all setup and ready to roll, it’s not that tough to implement a social CRM process on top of your content strategy. Here’s where to start. Define your social CRM objectivesIdentify the specific goals you aim to achieve through social CRM. Do you want to improve customer engagement? Drive brand advocacy? Gather market insights? What you want to do will help keep you focused on taking relevant actions and collecting the metrics that are most meaningful to you along the way. Select the right social CRM toolsChoose a comprehensive social CRM platform that aligns with your business requirements (we love Hootsuite, for obvious reasons, but check out our full list of fave CRM tools later in this article). Consider factors like social media monitoring capabilities, integration with existing systems, and scalability to find the right social CRM tool for your brand. Integrate your social media channelsConnect your brand’s social media accounts (whether that’s Facebook, Instagram, Twitter, whatever!) with your CRM system. Once you’re logged in, the CRM software will be able to capture relevant customer data, such as a follower’s profile information, activities, and preferences. Monitor and analyze social media conversationsUse social listening tools to track brand mentions, customer sentiment, and industry trends. Analyze this data to gain valuable insights into customer behavior and preferences: it’s the sweet, sweet intel that’s going to help you eventually close that sale. Engage and respond in real-timeLeverage your social CRM platform to engage in meaningful conversations with customers. Respond promptly to queries, address concerns, and provide personalized recommendations — it’s the customer service people expect these days, after all. Don’t leave ‘em hanging. Bonus: Get a free, easy-to-use Customer Service Report Template that helps you track and calculate your monthly customer service efforts all in one place. Personalize content and campaignsPut all your insights to work to really create targeted and personalized content. With the help of that juicy data you’ve collected with your social media CRM platform, you’ll be able to tailor your marketing campaigns to match individual preferences and interests. Social CRM challengesOf course, as you may have noticed by now, nothing in this world is perfect (ugh, so annoying!). Social CRM tools are incredibly helpful for building meaningful relationships with customers — past, present, and future — but implementing a social CRM platform can come with its own set of challenges. Some common obstacles include: Data privacy and securitySocial CRM tools are amazing for gathering and analyzing customer data, but with great power comes great responsibility. Organizations must adhere to data privacy regulations and ensure the security of customer information — or face potentially harsh penalties, financially or legally. (Educate yourself to stay protected against liability: here are our best tips for mitigating risk!) Data overloadSocial networking generates vast amounts of data — probably way more than you actually need. An abundance of not-super-relevant metrics can be distracting and even overwhelming. Make sure your brand has a strategic goal and focus to help you filter out the noise. The right social CRM tool can help with interpreting and deriving actionable insights from the most meaningful bits of your big pile of data. Playing nicely with your existing systemsIntegrating social CRM with existing CRM systems, marketing automation tools, and other business applications can sometimes be a pain. Consider your other suite of tools when you’re shopping for your CRM — picking a product that plays nicely with everything else will make for a smoother implementation and synchronization. List of Best Social CRM ToolsThe best social CRM tools provide businesses with the ability to manage customer profiles, listen to online conversations, analyze sentiment, drive social selling efforts, and efficiently manage multiple social media management platforms. Here are our top social CRM platforms for 2023: Hootsuite InboxHootsuite Inbox provides a comprehensive social CRM solution, enabling businesses to monitor social media conversations, engage with customers, and analyze data with clear, efficient reporting. What more could you want? An all-in-one social media content creation and scheduling tool, complete with a new AI caption creation feature? All right then, we have that too. While many of the other tools on this list are traditional (and well-respected!) CRM tools, Hootsuite is truly a social CRM. That is, it’s built for organizations that are invested in social media as a primary marketing and customer relationship channel — and know that social media is the future of customer service. ZendeskKnown for its robust customer service platform, Zendesk also offers social CRM capabilities that help businesses streamline customer interactions across various channels. Source: Zendesk With a super user-friendly interface, Zendesk CRM enables businesses to centralize and organize customer data, enhancing efficiency and productivity. The multi-platform CRM tool seamlessly integrates with all sorts of channels — email, social media, and phone — which enables businesses to manage customer interactions from a single platform. The Zendesk CRM also features robust ticketing capabilities, enabling efficient issue tracking and resolution. Its analytics and reporting features offer valuable insights into customer behavior and trends, facilitating data-driven decision-making. Plus, Zendesk CRM supports customization and automation, which is really helpful for businesses that want to tailor the platform to their specific needs and streamline workflows. HubSpotHubSpot’s CRM offers a suite of social CRM tools, including social media monitoring, publishing, and engagement features. It integrates seamlessly with other HubSpot products, enabling a unified view of customer interactions and personalized marketing campaigns.
HubSpot CRM allows businesses to easily manage and track customer interactions, centralizing all data in one place. It offers seamless integration with various communication channels, including email, social media, and live chat, enabling efficient customer engagement. HubSpot CRM provides robust sales and marketing automation capabilities, allowing businesses to automate repetitive tasks and nurture leads effectively. Its comprehensive analytics and reporting features offer valuable insights into sales performance and marketing campaigns. (And you know we love valuable insights.) SalesforceThe Salesforce integration for Hootsuite allows you to attribute social interactions to leads, contacts, accounts, and cases. All teams get a fuller picture. You can trigger Salesforce workflows based on social interactions. You’ll also be able to create targeted marketing lists based on social data.
Zoho CRMZoho CRM includes social CRM functionalities that help businesses manage customer interactions across social media platforms — you’ll find social media monitoring, engagement, and reporting features, all of which (of course) foster better customer engagement and personalized marketing campaigns.
Zoho CRM’s automation features streamline repetitive tasks, saving time and increasing productivity. Zoho also offers multichannel support, allowing businesses to engage with customers through email, phone, social media, and live chat, too. Like the others on this list, Zoho provides in-depth analytics and reporting capabilities, providing insights into sales performance, customer behavior, and campaign effectiveness. NimbleNimble provides a unified view of customer interactions, social media engagement, and contact management, allowing for effective relationship building. Source: Nimble The interface is pretty intuitive: use Nimble CRM to centralize and organize customer data and see a holistic view of customer interactions. Nimble conveniently integrates seamlessly with email and social media, and its robust contact management features help users stay organized and build meaningful relationships with their customers. Nimble also offers social listening and engagement tools, making it easy for businesses to monitor and engage with customers on social. Microsoft Dynamics 365The Microsoft Dynamics 365 integration with Hootsuite brings social data into your Microsoft CRM. You can create lead-generation opportunities based on social posts and conversations. And you can use case management to resolve customer issues. You’ll be able to see your CRM information within Hootsuite and connect social activities and conversations with leads and contacts. Brand24Brand24 is a social media listening and monitoring tool that helps businesses track brand mentions, engage with customers (or potential customers), and analyze social media conversations. It provides sentiment analysis, influencer identification, and competitive analysis features for social CRM purposes.
The real-time monitoring and analysis of online conversations is the biggest feature here — you’ll access brand mentions, customer feedback, and industry trends at a glance. Brand24’s CRM platform also offers lead management capabilities, enabling brands to capture and nurture leads effectively. SparkcentralSparkcentral is a social customer care tool that collects messages from different channels (social media and others) and distributes them to dedicated teams or support agents.
It allows customers to access services through social messaging apps (including WhatsApp), SMS, and live chat on your website or app. Sparkcentral also integrates with Zendesk, Salesforce, and Microsoft Dynamics 365, making it possible to sync all customer contacts. Save time managing your social media presence with Hootsuite. From a single dashboard you can publish and schedule posts, find relevant conversions, engage the audience, measure results, and more. Try it free today. Get Started Save time on social messaging with automated responses, smarter workflows, and friendly chatbots — all in the Hootsuite Inbox.
from https://fatsfixedassettracking.com/what-is-social-crm-top-tips-and-tools/9329/ Knowing the ins and outs of Excel is essential for organizing data, understanding analytics, and getting the most from your marketing efforts. The tool is great for quickly processing vast amounts of data, but it can be overwhelming if you don’t spend the majority of your workday whipping up spreadsheets. Fortunately, a few basic skills are all you need to put together an easy-to-read spreadsheet. One is knowing how to merge cells in Excel. Whether you’re planning blog articles for the upcoming quarter, creating an email list for a targeted campaign, or designing SEO-friendly Google ads, merging cells is a handy way to organize your information.
To sharpen your skills, we’ll cover several ways to combine cells. Don’t want to start from scratch? Use these free Excel templates as a foundation for your own marketing spreadsheets. How to Merge Two Cells in ExcelMerging is a way to turn two small cells into one new, large cell. This is useful for organizing information and creating headers, without the need to resize individual cells. Here’s how to do it. Step 1: Highlight the two adjacent cells you want to merge (I’m merging A1 and B1 in the example). Image Source Step 2: Under the Home tab, click the ‘Merge’ icon and choose ‘Merge Cells’. Image Source Step 3: That’s it! You’ve merged the cells. Image Source Note: When combining cells, only the data in the upper left cell is saved. Make sure to save the information from the other cell so it’s not lost. If you happen to have data in both A1 and B1, Excel won’t simply wipe it. This alert will pop up: Image Source Don’t want to delete the data? Click ‘Cancel,’ and copy/paste the information into a separate document or cell before merging. If you only need the information in the upper-left cell, click ‘OK’ to merge the cells. How to Merge and Center Cells in ExcelSay you’re building a marketing report and want your titles to be centered above your data. Merge and center cells by following these steps. Step 1: Highlight the cells you want to merge. Image Source Step 2: Under the Home tab, click the ‘Merge’ icon and choose ‘Merge & Center.’ Image Source Step 3: Your cells will merge and the data will be centered within the cell. Image Source How to Merge Cells in Excel ShortcutClicking the correct ‘Merge’ function over and over can be a drag if you need to combine a lot of cells. For fast merging, start by highlighting the cells you want to merge. Then, type the following key combinations. Excel Shortcuts for Windows
Excel Shortcuts for OSThe Apple operating system doesn’t have an ALT key, so you have to set up your own shortcut to merge cells.
Image Source How to Merge Multiple Cells in ExcelYou know the basics, but now you want to get creative and merge more than two cells. Depending on your desired spreadsheet layout, you can use the Merge Across, Merge Cells, or Merge & Center function. 1. Merge AcrossThis option is used to merge cells within a single row. You can’t use ‘Merge Across’ to combine cells within a column or across multiple rows. In this example, I’m setting up PPC ads and want to see my description copy in row 17. If I simply resize column F, my table will have too much space between column F and G. Merging multiple cells across row 17 lets me see the copy and keep the table neat. Step 1: Highlight all the cells you want to merge within the row. Image Source Step 2: Under the Home tab, click the ‘Merge’ icon and choose ‘Merge Across.’ Image Source Step 3: The cells merge across the entire highlighted area. Image Source 2. Merge & CenterYou can merge and center multiple cells across rows and down columns. Just remember the data in the upper-left cell is the only information that will stay once merged. In the example below, I use ‘Merge & Center’ to combine rows 15, 16, and 17 with columns F, G, and H. Image Source Image Source 3. Merge CellsThe ‘Merge Cells’ function is ideal to combine multiple adjacent cells across rows and columns. It works just like the ‘Merge & Center’ function, except the data will be left-aligned instead of centered after merging. Image Source How to Merge Cells in Excel Without Losing DataWant to merge cells without losing information from all but the upper left cell? Easy. You can use the ampersand (&) or the CONCATENATE function to combine data from two or more cells. In the example below, I’m creating copy for Instagram and want to combine the caption with its corresponding link. AmpersandStep 1: Choose the cell where you want to put the merged data. Make sure this is separate from the cells you’re merging. Step 2: Type = in the blank cell and select the first cell to combine. Step 3: Type & and use ” ” to leave a space between cell data. Step 4: Type & again before choosing the next cell. Repeat for all the cells you want to combine. An example formula is =D5&” “&E5. Step 5: Hit Enter. In the example, you can see how the text from cells D5 and E5 merged into F5. Image Source CONCATENATE or CONCATThe CONCATENATE function (or CONCAT) is another way to combine two or more text strings together. The formula in Excel is =CONCATENATE (text1,text2,…). Text1 is the first cell to merge and can be a text value, number, or cell reference. Text2 is the next item to join. For this function, you can merge up to 255 items or 8,192 characters. Step 1: Highlight a new blank cell where you want to merge the data. Step 2: In the formula bar, type =CONCATENATE( Image Source Step 3: A formula builder will pop up, allowing you to choose Text1, Text2, and so on. Select the cells you want to merge, in order from first to last. To include spaces between the cell data, you must include ,” “, within the formula. [i.e. =CONCATENATE(D5,” “,E5)] Image Source Step 4: Hit Enter. The data from your selected cells will be combined in the CONCATENATE cell. Image Source Why Can’t I Merge Cells in Excel?A lot can go wrong if your formula or formatting isn’t set up correctly. If you’re struggling to merge cells, try these troubleshooting tips.
How to Unmerge CellsMaybe you got a little excited trying out your new skills and merged one cell too many. Don’t panic. Simply unmerge your cells by following these steps. Image Source
Excel Shortcuts Make Life EasierWhile using spreadsheets can feel intimidating at first, with the tips and shortcuts above, you’ll have it down in no time. Editor’s note: This article was originally published in May 2021 and has been updated for comprehensiveness.
from https://fatsfixedassettracking.com/merge-cells-in-excel-in-5-minutes-or-less/9327/ Create A Customer Service Chatbot Using ChatGPT Code Included | by Devashish Datt Mamgain | Aug 20239/2/2023 ChatGPT has the enormous potential to personalize customer service interactions at scale. All you need is a detailed vision to serve your customers with the best and you’re halfway there! Creating a customer service chatbot using ChatGPT is a great way to materialize your vision of world-class customer service. Explicitly, the very nature of the ChatGPT tool is conversational in nature, hence it works best to create a highly personalized customer service chatbot. Here are a few features of this tool that helps in building better bots: ChatGPT can comprehend and interpret user inputs, which can range from simple queries to more complex sentences. It’s capable of extracting intent, entities, and context from the provided text. This enables developers to use natural language interfaces for software that is simpler than command-based interfaces. The ability to maintain context throughout a conversation based on the input it receives is ChatGPT’s USP. It generates responses that are contextually relevant and sound more human. Utilizing chat memory, ChatGPT can provide informative, creative, and engaging answers, which is crucial for creating engaging and effective chatbots. You can handle a large number of users concurrently, making it suitable for applications with high traffic and demand, such as customer support. Also, this tool learns on a continual basis depending on inputs and usage, learning and getting better with time. OpenAI lets you fine-tune ChatGPT on specific tasks or domains. Additionally, fine -tuning enables developers to create chatbots that are good at a particular task. This makes the responses more accurate and relevant. This conversational AI tool can handle multi-turn conversations, where users engage in back-and-forth interactions. It can keep track of the conversation history and use it to generate appropriate responses. Standard responses are when developers handle ChatGPT errors by connecting to a human or providing a fixed response. Also, one can integrate ChatGPT into various platforms and applications using APIs. This makes it easy to incorporate the chatbot functionality into websites, messaging apps, customer support systems, and more. Designing a customer service chatbot involves careful planning to ensure it effectively meets its primary goals and objectives. Let’s dive deeper into the key aspects of this process: a. Primary goals and objectivesAdditionally, identify the core objectives of your customer service chatbot. These could include:
b. Defining Target Audience and User PersonaUnderstand your target audience to tailor the chatbot’s interactions and responses. Create user personas representing typical customers who might interact with the chatbot. Consider factors such as demographics, preferences, pain points, and communication style. This helps in crafting responses that resonate with users. c. Conversation flow and FAQsYou can design a structured conversation flow that guides users through their interactions with the chatbot. Start with a welcoming message and offer options for different types of queries or actions. For example: “Welcome to [Company Name] support! How can I assist you today?” “Would you like help with account issues, product information, or something else?” Prepare a comprehensive list of frequently asked questions (FAQs) based on common customer inquiries. Categorize these FAQs to align with the options provided in the conversation flow. Each FAQ should have a corresponding response that addresses the query accurately and concisely. Data forms the backbone of any AI model’s training. Gather conversational data that represents the type of interactions your chatbot will handle. This could include customer queries, customer service agent responses, and other relevant conversations. Properly preprocess the data, ensuring it’s formatted and structured for effective training. The OpenAI API offers a gateway to leverage ChatGPT’s capabilities. Set up your development environment and integrate the API into your project. Write code to interact with the ChatGPT API, providing prompts and receiving model-generated responses. Train your chatbot on custom prompts and examples to align its behavior with your desired outcomes. The OpenAI API provides a way to integrate the ChatGPT model into your applications, enabling you to create interactive and dynamic chatbots. The API allows you to send a list of messages as input, where each message has a ‘role’ (either ‘system’, ‘user’, or ‘assistant’) and ‘content’ (the text of the message). The system message sets the behavior of the assistant, while user messages provide instructions or context. Here’s a detailed breakdown of each step. a. Create an API keyInitially, you will need to log in to the Open AI platform choosing ChatGPT. Furthermore, select API Reference tab and choose View API keys from the drop down menu of your login profile. In addition, click Create new secret key and be sure to save the API key in a secure folder. b. Download the relevant library from OpenAITo create a chatbot using ChatGPT, you’ll need a suitable development environment. This typically involves a programming language of your choice (Python, for example) and libraries that can handle HTTP requests. Popular libraries like requests in Python can be used to make API requests to interact with the ChatGPT API. Navigate to Documentation>Libraries>Python library and download the library. c. Coding for ChatGPT APIIn addition, can structure your code to interact with the ChatGPT API in Python. Below is a basic example using the requests library in Python: import requests
# Set your OpenAI API key here api_key = "YOUR_API_KEY" # API endpoint endpoint = "https://api.openai.com/v1/chat/completions" # Prompt to start the conversation prompt = "You are a helpful assistant." # Initial conversation messages = [{"role": "system", "content": "You are a helpful assistant."}] while True: user_input = input("You: ") if user_input.lower() == "exit": break messages.append({"role": "user", "content": user_input}) payload = { "messages": messages } headers = { "Content-Type": "application/json", "Authorization": f"Bearer {api_key}" } response = requests.post(endpoint, json=payload, headers=headers) data = response.json() assistant_response = data['choices'][0]['message']['content'] print(f"Assistant: {assistant_response}") messages.append({"role": "assistant", "content": assistant_response})
Make sure to replace “YOUR_API_KEY” with your actual OpenAI API key. In this example, the conversation alternates between the user and the assistant. The user provides input, and the assistant responds accordingly. You can modify the prompt and messages to control the conversation and context. Also, make sure you have the requests library installed. You can install it using: d. Chatbot Training on Custom PromptsWhen training your chatbot, you can use custom prompts to guide its behavior. The initial system message helps set the tone, and user messages instruct the assistant. Through this iterative conversation approach, you can create dynamic interactions. Experimentation is key and you might need to iterate and refine your prompts to achieve the desired outcomes. Training a chatbot using custom prompts involves providing specific examples and instructions to fine-tune the model’s responses. Here are different scenarios illustrating how custom prompt training can be used effectively: 1. Product Recommendations Scenario: An online fashion retailer aims to develop a chatbot that suggests clothing items based on user preferences. It is best here to supply a variety of user preferences, such as styles, colors, and occasions. Specify guidelines for generating personalized and diverse recommendations. Example User: “I need a dress for a formal event. I prefer something in blue.” Instructions: “Generate dress options suitable for a formal event, focusing on blue-colored dresses.” 2. Tech Support and Troubleshooting Scenario: A software company intends to train a chatbot to assist users with technical issues. You will need to offer a range of technical queries related to software errors, installations, and configurations. Emphasize clear and step-by-step solutions for users to follow. Example- User: “My software won’t launch after the latest update.” Instructions: “Provide a detailed troubleshooting guide to help the user resolve the software launch issue.” 3. Language Translation Scenario: A language learning platform wants to build a chatbot that translates sentences between multiple languages. You need to present pairs of sentences in different languages for translation. Guide the chatbot to provide accurate translations and explanations of complex phrases. Example- User: “Translate the following English sentence to French: ‘Hello, how are you?’” Instructions: “Translate the provided English sentence to French and explain any nuances in the translation.” In each scenario, custom prompt training involves tailoring the chatbot’s responses to specific contexts, user needs, and objectives. By carefully crafting prompts and instructions, developers can fine-tune the chatbot’s behavior to provide more accurate, relevant, and valuable interactions for users. Regular feedback and iteration are essential to continuously improve the chatbot’s performance over time. Remember that while the chatbot can generate responses, it doesn’t have real understanding or knowledge-it’s a pattern recognition system. You’ll need to design your prompts carefully and test the bot’s responses to refine its behavior over time. As chatbots continue to evolve, integrating advanced functionalities becomes crucial to delivering better conversational experiences for users. Natural Language Understanding (NLU) can help do this by enabling the chatbot to grasp context within user inputs. This allows the chatbot to interpret vague queries accurately and provide contextually relevant responses. Furthermore, the ability to handle complex queries and multi-turn conversations enhances user interactions. A sophisticated chatbot can maintain a consistent conversational theme even with multiple inputs, switching from one topic to another easily. Integrating external APIs expands the chatbot’s capabilities by enabling real-time retrieval of information from external sources. Such sources can even have dynamic data that change with time. This enables the chatbot to provide up-to-date data, such as weather forecasts or stock prices, enhancing user engagement through better utility. By using these advanced functionalities, chatbots can sound more human to your users, making interactions more personalized, informative, and dynamic. The chatbot development process needs thorough testing and quality assurance to ensure an effective user experience. By optimizing through an iterative process, you can fine-tune chatbot responses to improve context accuracy, maintain appropriate tone, and better address user concerns. You can analyze and review chatbot interactions to identify areas of improvement, allowing developers to enhance the chatbot’s performance over time. In a business, user experience needs to be better than the competitors to act as a market differentiator. You can test and tune chatbots by creating various user personas and training the chatbots on conversations. There are also historical and statistical data biases to consider where previous data pattern recognitions are used to derive inaccurate data insights. You need to ensure that the conversational data you are feeding your chatbot is being updated on a regular basis to ensure your chatbot remains effective and helpful to your users. The key to creating a customer service chatbot using ChatGPT that resonates with your consumer base is to understand user pain points. Once you understand how to create a smooth user experience and reduce friction at contact points you can develop an appropriate chatbot solution. Once you decide on the baseline for customer service, you can proceed from there to address customer concerns through ChatGPT-powered chatbots. At Kommunicate, we envision a world-beating customer support solution to empower the new era of customer support. We would love to have you on board to have a first-hand experience of Kommunicate. You can signup here and start delighting your customers right away. from https://fatsfixedassettracking.com/create-a-customer-service-chatbot-using-chatgpt-code-included-by-devashish-datt-mamgain-aug-2023/9325/ Playbook for Universal Design – This playbook was created to provide easy access to planning and facilitating universal design development work. The Twenty Twenty-Four WordPress Theme – The new default WordPress theme will be released soon. The new theme – Twenty Twenty-Four – can be used on any type of site, with any topic. Lightning CSS – A new CSS parser, transformer, and minifier. You can use it with Parcel, as a standalone library or CLI, or via a plugin with any other tool. Essential WordPress Block Theme Features for Web Designers – The number of block themes is increasing, yet not all cater to the needs of web designers. React Demos – An animated collection of React UI components created by indie developers. How to Make Next-Level Figma Plugins – A tutorial on how to build a full-featured frontend application-style plugin right inside Figma. Twitter/X Is Doing Its Best to Chase Away Web Designers – We’ve mostly stuck with Twitter through the awkward rebrand, but what about the many niche web design communities? Can they survive? A Future of Themes with CSS Container Style Queries A Few Interesting Ways To Use CSS Shadows – Experiment with two CSS properties and a filter to make interesting hover effects and different text styles. The Black & White Logo Design Trend – Are We Losing Color? All Logos Are Starting To Look The Same. The 60 Best After Effects Templates for Motion Designers – A curated collection of the best After Effects templates for video and motion designers in 2023. Intros, titles, transitions, and much more. Changes Over the Last 25 Years of UX Research – A look back at the changes the author has observed in UX research over the last 25 years. WebGL Image Processing – An exploration by Maxim McNair of image processing with GPU shaders in the browser. Give Ideas More Space with Jambot – Jambot brings the power of ChatGPT to FigJam, helping you take your ideas further. Web UX: Study Guide – A collection of links to our articles and videos to learn how users interact with the web and how to design effective web user experiences. Write About What You Learn – Sometimes gaps in our knowledge only become clear when explaining things to others. Creating Custom Easing Effects – Learn how to create custom CSS animations using the linear() function. from https://fatsfixedassettracking.com/weekly-news-for-designers-%e2%84%96-710/9323/ As the world of technology continues to evolve, chatbots have become an integral part of many businesses, providing efficient and personalized customer interactions. Among the many AI-powered chatbot solutions available, ChatGPT, stands out for its natural language processing capabilities and ability to understand user queries contextually. Kommunicate is a powerful platform that simplifies the process of integrating AI-powered chatbots into websites and applications. By combining these two technologies, you can create a seamless and interactive chatbot experience for your users. In this blog, we will explore how to integrate ChatGPT with ReactJS using the Kommunicate platform, making it easier to deploy and manage chatbots on your website. Step 1: Setup an account in Kommunicate If you do not have an account in Kommunicate, you can create one here for free. Next, log in to your Kommunicate dashboard and navigate to the Bot Integration section. Click on Create a bot with Kommunicate Next, complete the setup of your bot by specifying its name, language, and human handoff setting. Once you configure these, proceed to finalize the bot setup. Step 2: Create Welcome Message & Intents for your ReactJS chatbot Navigate to the ‘Manage Bots‘ section and choose the bot you have created. Next, you need to set up the welcome message for your chatbot. The welcome message is the initial message that the chatbot sends to the user who starts a conversation. Click on the “Welcome Message” section, then, type the message that your chatbot should show to the users when they open the chatbot and save the welcome intent. After creating the welcome message, the next step in chatbot building is to create Intents (questions and answers). In the “Answer” section, you can add all the possible user’s questions and the chatbot’s corresponding responses. To get started, click on the “+Add” button and provide an “Intent name”. Under “Step 1: User Says”, you need to specify the phrases/questions that will trigger the chatbot’s response. In the “Step 2: Bot Says” section, you need to specify the chatbot’s response to the user’s message. You can add multiple answers and follow-up responses to make the chatbot more interactive. Step 3: Activate ChatGPT On the same page, you will find ⚙️Settings (top right corner of the page). Click on Settings, the first option would be “Connect with OpenAI ChatGPT”, enable it. And lastly, disable Small Talk (the last option on the same page). Step 4: Install Kompose Chatbot into React JS App There are 2 different ways to integrate the Kommunicate chat widget into React website or project. Here is one way of doing it. Create a New ReactJS Project Assuming you already have Node.js and npm installed, open your terminal and create a new ReactJS project using Create React App: npx create-react-app my-app Now, navigate to the my-app folder cd my-app By installing Kommunicate chat widget package using npm command
npm i @kommunicate/kommunicate-chatbot-plugin
import Kommunicate from “@kommunicate/kommunicate-chatbot-plugin”;
Kommunicate.init(“APP_ID”, { automaticChatOpenOnNavigation: true, popupWidget: true }); Add your APP_ID. You can get your APP_ID here
npm start
Your visitors can now interact with the chatbot, and Kommunicate will handle the conversational aspects. If you want to know more about integrating ReactJS App to Kommunicate, please check out our documentation. Integrating ChatGPT with ReactJS using the Kommunicate platform offers a powerful and straightforward way to enhance your website’s user experience with AI-driven chatbots. By combining the capabilities of ChatGPT with the ease of deployment provided by Kommunicate, you can create a more interactive and personalized environment for your users. Experiment with different customizations and watch your chatbot become an indispensable asset in serving your website visitors’ needs. Happy coding! For more content click here from https://fatsfixedassettracking.com/integrating-chatgpt-with-react-js-for-smarter-conversational-interfaces-by-devashish-datt-mamgain-aug-2023/9319/ By Sean Tinney August 29, 2023If you’ve ever wondered how top Etsy sellers like CaitlynMinimalist or TwistStationery stand out and excel in a very competitive Etsy marketplace, it ranges from mastering keywords to crafting compelling product descriptions. Increasing your sales on Etsy takes more than hitting publish on your products. You need to structure your products in a way that makes them stand out from those other Etsy sellers trying to sell their products and establish themselves as a reliable brand. To establish the kind of consistency that top sellers reach, you also need to start building and engaging with everyone who buys your products. It’s no secret that this audience is more likely to buy from you again. Here are the top 20 ways to increase your sales on Etsy: Listing detailsThis is the heart of your Etsy product story. From the attention-grabbing title to the story-telling description, and the images that make it irresistible, every element plays a pivotal role in boosting your shop’s sales. 1 – Include the main keyword in the product title ?Picture this: a shopper on Etsy is hunting for that perfect handmade gem. What’s their first move? They type what they’re looking for in the search bar. This is where the “main keyword” comes in. When you include it in your product title, you’re saying, “My item is exactly what they need!” This means more visibility, clicks, and sales. You can start by identifying the main keyword that fits your product – think like your customer. Then, blend it naturally into your title. 2 – Write persuasive product descriptionsYour product description is your direct line to potential buyers. Emphasize what makes your item special – is it handcrafted, eco-friendly, or utterly unique? Show them why they can’t live without it. Paint a vivid picture with words, giving them a taste of how your creation fits into their world. Keep it snappy but informative, allowing shoppers to see the value in an instant. These descriptions aren’t just text – they’re your sales pitch, your product’s story. So, let your words shine. 3 – Take eye-catching product images ?️Ever wondered how to make Etsy shoppers stop scrolling and start clicking? The answer: jaw-dropping product images. These snapshots are your product’s first impression. They act like a visual magnets, pulling in potential buyers with a single glance. So when capturing your product images, take them from different angles, make sure the setting is well lit, and against a clean background. Show off its details and textures – let your pictures do the talking. 4 – Add impactful product videos ?Adding a video is a great way to bring your products to life. Show how your item moves, functions, or fits into a potential customer’s daily life. Keep it snappy, show off key features, and watch your product sales come alive in a whole new way! 5 – Focus on Etsy SEO ?Etsy success isn’t just about beautiful products – it’s about being found. That’s where Etsy SEO steps in. Don’t fret, it’s not as technical as it sounds. This is your ticket to getting discovered by the right audience. Etsy SEO is like a map that guides shoppers to your shop. It’s all about using relevant keywords – the same ones buyers type into the search bar – in your titles, tags, and descriptions. Think like a customer, anticipate their search terms, and let Etsy’s algorithm work its magic. Get this right, and your products will be front and center for the world to see! Related: Etsy SEO: How to rank higher and increase your store’s revenue Reputation and excellenceStart giving potential customers a reason to purchase from your Etsy shop. 6 – Become an Etsy Star Seller ?This badge of honor is earned through exceptional customer service, quality products, and consistent sales. Etsy Star Sellers give potential buyers a level of trust and confidence in your shop. According to Etsy, to become a Star Seller, you need to achieve the following over a rolling three month period:
Once you have become an Etsy Star Seller, consistency is key. So reach for the stars. 7 – Be active on social media platformsReady to give your Etsy shop a social boost? Social media platforms are your secret weapon. These digital hangouts aren’t just for sharing memes – they’re a powerful way to connect with your audience and expand your reach. The key is to engage, don’t just post. Share behind-the-scenes glimpses, product teasers, and customer stories. Find the platforms your target audience loves, whether it’s Instagram, Pinterest, or TikTok. Consistency matters – keep your content fresh and relevant, and watch your Etsy community grow beyond your shop’s virtual walls. Loyal audience8 – Capture email addresses ?Repeat customers are more likely to trust your product quality and style — it’s time to get those customers to buy again. But how can you target customers who have already purchased from your Etsy store? Etsy doesn’t make it easy to reach out to people who previously bought from you. The answer is easy – it’s email marketing. With email you always have a direct line to your most interested buyers. That’s what capturing email addresses can do for your Etsy business. It’s not just about sending promotions – it’s about building a loyal customer base. Ensure you comply with Etsy privacy rulesEtsy rules state that you must allow customers to opt into your email list. To do this, set up direct Etsy integration with an email service provider, like AWeber. This way, an opt-in email is automatically triggered after a purchase, building your contacts list. Plus this ensures that you are in compliance with Etsy’s privacy rules which states you can’t contact your customers unless they opt-in first. 9 – Use email to grow your long-term success ?Email is the best way to let your customers know you have something new. Or if you just want to boost your Etsy sales. Email can be used to regularly update your customers with engaging content, product launches, and exclusive offers and discounts. By building a relationship with your customers through email, you’re not just driving immediate sales; you’re cultivating a community that’ll stick around for the long haul. Automatically send a new productWith AWeber, you can automatically have an email sent once you list a new product on your Etsy shop. This automation is a great way to increase your sales on Etsy, without adding additional work to your plate. You can just sit back and watch the orders pile in. 10 – Add high-quality/relevant product reviewsTrust and confidence are everything for a potential buyer, and that’s exactly what high-quality product reviews bring to your Etsy shop. These reviews act as reassuring nods from previous customers, giving new shoppers the peace of mind they need to hit that “Add to Cart” button. Encourage happy customers to leave reviews after their purchase. Showcase reviews that highlight the quality, uniqueness, and positive experiences others have had with your products. New ways to boost Etsy salesIncrease the amount each customer spends on your store by actively encouraging a larger deal. 11 – Create bundled dealsBoost sales by combining complementary items into larger packages. You can offer a small discount that is offset by more efficient packing and shipping. People like to purchase when they know they are getting a better price—even if that means paying more money total. 12 – Offer cross-sellsIf someone already purchased an item from you or has something in their cart, suggest products that work well with that item. You can provide product suggestions based on hot items, sales, low inventory, or prior activity. 13 – UpsellWhen someone is looking at a specific item, always show the upgraded version as an option. This can include package deals or a larger product. Keep the more expensive option at the forefront of their mind, helping them reconsider a higher purchase. Boost your Etsy sales with a little promotional push. 14 – Collaborate with influencersEver wondered how to tap into a wider audience without breaking a sweat? Enter the world of influencer collaborations. These partnerships are like a fast lane to reaching new eyes, expanding your Etsy business beyond your wildest dreams. Identify influencers whose audience aligns with your target market. Reach out with a personalized pitch, offering them your product in exchange for an honest review or feature. Their endorsement adds credibility and introduces your shop to a whole new set of potential buyers. It’s a win-win that can take your Etsy success to new heights! 15 – Advertise on EtsyRunning promotions is a fantastic way to generate interest and increase your Etsy sales. 16 – Use coupon codes ✨This is where having an email address from your audience really pays off. You can create unique coupon codes for special occasions, loyal customers, or when you need an infusion of sales. And the best way to get that coupon code to your audience – that’s right – email. Whether it’s a percentage off, a buy-one-get-one deal, or free shipping, coupon codes can be irresistible hooks that turn curious visitors into enthusiastic buyers. 17 – Run a special sale event ?️Running a special sale event creates a sense of urgency and excitement that can really get the virtual cash registers ringing. Choose a theme for your sale, whether it’s a holiday, milestone, or just a creative twist. Offer discounts, bundle deals, or exclusive products to entice buyers. Promote your event through your shop, social media, and email. The buzz around your sale can drive traffic and sales, giving your Etsy shop the attention it deserves. 18 – Offer free shippingWho likes to pay shipping? The answer is no one. The proof is in the data. Did you know that 48% of online shoppers abandon their carts once they see the shipping costs. Offering free shipping can result in more customers placing an order. And it can even increase your average order if you make it a qualifying factor by spending a certain dollar amount. The data supports this – 78% of consumers are willing to buy more to qualify for free shipping. Other ways to increase Etsy sales19 – Create a sense of urgency ⏳Ever notice how a ticking clock can make us move faster? That’s the magic of creating a sense of urgency in your Etsy shop. It’s about lighting a fire under your potential buyers and encouraging them to take action right now. Limited-time offers, countdown timers, and phrases like “while supplies last”, “low in stock”, or “only 2 left” are your go-to tools. They trigger the fear of missing out (FOMO), making buyers think twice about delaying their purchase. Just remember to keep it genuine – don’t overdo it. Balance urgency with authenticity. 20 – Launch new products ?What’s the surefire way to keep your Etsy shop buzzing with excitement? It’s all about consistently launching new products. These additions don’t just bring variety – they give your customers a reason to keep coming back for more. Plan your launches strategically, considering trends, seasons, and your audience’s preferences. Tease the upcoming products on social media and through your email list to build anticipation. You’re on the path to grow your sales on Etsy. Remember, your journey doesn’t end here. Keep nurturing your brand, building connections on social media, and exploring innovative avenues. AWeber has the tools to help you grow your email list, nurture your customer relationships, and automatically send emails the moment you publish a new product. And the best part – you can get started for free.
from https://fatsfixedassettracking.com/20-exceptional-ways-to-increase-your-sales-on-etsy-like-a-power-seller/9317/ We’re buzzing with excitement, and we think you’ll be too when you hear about what’s coming! The Chatbot Conference 2023 is just around the corner, and we’ve curated an experience that’s set to be more insightful and impactful than ever before. – ? Date(s): Nov 1st, 2nd & 3rd, 2023
Don’t just stay updated; stay ahead of the curve. Join us to dive deep into the evolving world of chatbots, AI, and UX. Got questions or need more info? We’re here to help. Drop us a line anytime or jump on a call with us. Looking forward to shaping a future where chat flows seamlessly, thanks to innovators like you! Lear More Below… from https://fatsfixedassettracking.com/chatbot-conference-online-2023-conference-certified-workshops-in-by-stefan-kojouharov-aug-2023/9315/ |
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