If you’ve read any of the statistics about the success of Instagram marketing, you’re likely looking for ways to get started. Instagram is an incredible marketing tool that can help you establish a brand identity, grow your customer base, and increase sales. Before you jump in, it’s essential to create an effective Instagram marketing strategy, so you can experience the results everyone’s talking about. Why Instagram Is Such an Important Platform for Your BusinessWith about two billion users, Instagram is a key social media platform for growing your brand and attracting new customers. If that’s not enough to get you to focus on the visual social media outlet, consider these statistics:
Benefits of an Instagram-Centered Marketing StrategyA successful Instagram marketing strategy takes high investments of time and resources. So why should you center your marketing around Instagram and not another platform?
How to Create an Effective Instagram Marketing StrategySuccess in Instagram marketing means higher engagement rates, a bigger customer following, and increased sales. The following are best practices to help you see results. Analyze Current and Past DataInstagram Insights offers metrics that can help you evaluate the performance of your content. These include recent highlights, accounts reached, accounts engaged, and total followers. After reviewing this data, adjust your strategy as needed and release more content. It’s important to note that Instagram Insights is only available to business accounts, and you can only access it from the mobile app. Identify ShortfallsTake a look at underperforming content and compare it to your top-performing posts. Make adjustments as needed. Consider whether it’s to the structure of the content, the time of day released, or the type of hashtags used that you may need to alter.
How to Optimize Your Landing Page and Bring in Paying CustomersWritten by Lindsey Miller April 16, 2023 If you’re starting from scratch, look at what your competitors are doing and think about what you’d like to do differently. How will your brand stand out? Set Realistic GoalsWhile it can be tempting to set lofty goals for your business, it’s better to start with small, manageable goals and build out from there. These goals should include the number of posts a week, response time for inquiries, number of likes or shares, and more. When setting your goals, think: What do you want from Instagram, and how can you best accomplish it? Are You Ready to Master Social Media? Become a Certified Social Media Specialist and learn the newest strategies (by social platform) to draw organic traffic to your social media sites. Click here Research Successful CompetitorsAs with any other marketing strategy, you must know what your competitors are doing. Look at what your competitors do well and determine how to do it better or position yourself differently. Highlight what makes your brand different from your competitors and effectively communicate that to your audience. Plan Your PostsYou obviously don’t need to know everything you’re going to post just to get started. But it’s good to have an idea of some of the content types you plan to use. When determining your content, consider:
Utilize a Content CalendarConsistent posting is vital to a successful Instagram marketing campaign. Content calendars can help you plan what type of content to share and when. Then you can create content for a month or more at a time and schedule it with a social scheduling tool like Buffer or Hootsuite. Best Practices to Follow for Your Instagram StrategyRemember some best practices to see the best results from your Instagram marketing strategy. These gold standard approaches include:
Use Proven Keywords for Hashtags. Hashtags are searchable keywords that help users connect with content they’re interested in. Using them in captions on your reels, stories, and posts can help increase your visibility and grow your audience.
The first step is to develop your brand identity. Defining your brand is essential to creating an effective Instagram strategy. Define your core values, target audience, vision, and mission. Doing so will help ensure that your posts and Stories are consistent with your brand’s values and mission. Second, create compelling visuals. Instagram is a visual platform, so you want to make sure your visuals are stunning and captivating. Use text, imagery, video and graphics to engage your audience. You should also work with influencers and use user-generated content to engage your followers. Third, keep your followers engaged. Instagram is a great platform for customer engagement. Utilize the platform by engaging with your followers in the comments and sharing relevant content. Also, use Instagram Stories to post “behind the scenes” content and engage with “ask me anything” stories. Fourth, leverage the use of hashtags. It is important to include hashtags in your posts as they will help you reach new audiences and make your content more discoverable. Choose relevant hashtags that pertain to your content, target audience and locality. Finally, finding the right balance of paid and organic content is key. Instagram’s algorithm favours paid advertising, so boosting key posts is beneficial in terms of reach. However, creating quality content should be a priority and paid advertising should be used sparingly. Overall, developing an effective Instagram marketing strategy is essential in today’s digital world. With the tips in this guide, you have all the tools necessary to build a comprehensive and effective Instagram strategy. With the right approach, you can leverage all that Instagram has to offer and reach your business goals. from https://fatsfixedassettracking.com/the-ultimate-guide-to-an-effective-instagram-marketing-strategy/8638/
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Have you recently decided to build up an online store and now search for the best Grocery eCommerce Themes? Don’t waste your time and go ahead with eCommerce templates for WordPress including WooCommerce package. It has become one of the most popular services for store owners and developers. While these are just fine words, let’s consider in details why WooCommerce is so special.
Now, you can access WooCommerce themes for different purposes at ONE subscription service. Subscribing to it, you get literally endless advantages. The cost is just $19 per month which is much less than if you purchase a separate WordPress eCommerce theme You can also use premium plugins and graphics without limits, for as many web projects as needed. An added bonus: ONE subscriber can get any of TM products not included in the service at 50% off the price. Have you already decided to choose WooCommerce for building your food-related online store? Then, it is high time to consider the best food and restaurant WooCommerce themes we have for you. Review of the Best Grocery eCommerce ThemesFresh Fruit – Fruit Shop Premium Responsive PrestaShop 8.0 ThemeDownload | Hosting A website built with Fresh Fruit makes your business competitive on the web market. With this fruit shop premium responsive PrestaShop 8.0 theme, you won’t have limits in options. First, the template has over 38 modules you can mix and match to your taste. Next, it is optimized for performance so that your site visitors enjoy browsing your pages. Fresh Fruit is perfect for eCommerce sites. It comes with tons of extras for selling products or services that you will be amazed by the choice. The Newsletter Popup will help you inform site visitors about coming ups. Choose between five shop layouts to get started. Now, let’s check what comes included in the template.
Straightforward Supermarket Store WooCommerce ThemeDownload | Hosting This supermarket store WooCommerce theme is suitable for various projects, including organic food stores, ice creams, cookies, everyday household products, and other multipurpose stores. It is also lightweight, fast loading, and based on quality coding. Apart from modern design, Supermarket is also fully responsive and Retina-ready. Other prominent features cover:
Foodz – Pizza, Sushi, Fast Food Delivery & Restaurant WooCommerce ThemeDownload | Hosting Foodz – is a great Grocery eCommerce Theme for amazing food delivery websites, pizzerias, cafe, restaurant and bistro websites. With all essential food delivery features including fast and easy ordering options you will be able to use Foodz as a mobile application.
Burgelo – Food Delivery ECommerce Modern Elementor WooCommerce ThemeDownload | Hosting Burgelo theme is a great option if you are going to create an eCommerce website dedicated to a food delivery topic. You will be able to present your delivery services in the brightest way with this theme. There are pre-designed pages, such as Home, About, Food, Delivery, and Contact, where you will display relevant content and visitors will be able to find needed information easily and quickly. It will be possible to categorize the items and show the special offers, daily meals, etc. without any coding skills. Moreover, Burgelo theme provides powerful functionality. You will use Jet plugins for Elementor page builder to customize the website according to your needs and taste. Greenesta Organic – Food & Grocery Store WooCommerce ThemeDownload | Hosting Greenesta Organic is a powerful Theme with flexible settings. Revolution Slider bring many experiences with large images, unique effects, smooth transition, nice font and text which make marketing and promotion increasingly. You will get lots of exclusive features such as revolution Slider, WPBakery Page Builder, Mailchimp, client review. The theme integrates Google Web Fonts, offering you a large variety of typefaces to choose from when customizing the theme.
Upganic – The Mega Grocery Store Premium WooCommerce ThemeDownload | Hosting Upganic – The Mega Grocery Store Theme is specially designed for eCommerce store like designed for Mega, Grocery, Organic, Foods, Vegetables, Fruits, Kitchen, Milk, Dairy, Spices and multi-purpose stores. Upganic has lots of functional pages, best shop page layouts and other outstanding features that will optimize your fashion website effectively. Apart from this, it is fully compatible with all main browser and 100% responsive that helping your business have a high search on Google Search.
Ocbee – Honey Bee Production WooCommerce ThemeDownload | Hosting Ocbee has been released to perfectly dedicate for honey production, beekeeping, bee farm, food, medicine, cosmetics made of honey. Nothing can be more ideal than this effortless crafting of feature-rich Perfect Honey Bee Farming Store WordPress Theme for Food Producers shop, Suppliers and Organic Stores, Agriculture, Farm and Healthy Products Elegantly meet all the requirements of beauty and wellness for bumblebee, honeybee making, Ocbee is the flat, minimalist and modern style theme functioned with fully responsive and retina-ready, polished to a professional degree of attention to detail. Born with 05+ homepage demos imported in 1-click, 02+ stunning shop page and 04+ product page layouts, Ocbee’s purposes are oriented design, responsive layout and special features to manage contents for Honey Manufacture. Carni Rosso WooCommerce ThemeDownload | Hosting Carni Rosso is powered up with WooCommerce elements for performing online sales, food delivery, and takeaway services. WordPress eCommerce plugin turns any fish & meat website into a user-friendly sales platform with a convenient checkout and the ability to use any payment gateway (including Paypal, cash on delivery, direct bank transfer, check payments).
Fruitino – Food & Grocery Store WooCommerce ThemeDownload | Hosting Fruitino Store is a powerful Theme with flexible settings. Revolution Slider bring many experiences with large images, unique effects, smooth transition, nice font and text which make marketing and promotion increasingly. You will get lots of exclusive features such as revolution Slider, WPBakery Page Builder, Mailchimp, client review. The theme integrates Google Web Fonts, offering you a large variety of typefaces to choose from when customizing the theme.A Awesome Look on any device desktop, tablet or phone.
GroceStore – Bright And Attractive Grocery eCommerce Website WooCommerce ThemeDownload | Hosting Explore and create an online store with the brand new multifunctional grocery eCommerce website. With the help of the theme, you are able to sell any kind of product online, whether it’s some food or a gadget! Be ahead of the curve and create the most demanded and valuable online store. As the GroceStore is built up with the help of the Elementor plugin and a bunch of powerful add-ons, the design is neat and contemporary. The theme will be a great decision for those, who run any kind of an online store. Foam – Beer Pub ECommerce One Page Modern Elementor WooCommerce ThemeDownload | Hosting If you want to stand out in a crowd among other online brewers, take a closer look at Foam theme. Featuring minimalist yet the ultra-modern design and advanced functionality it will help you boost your eCommerce business. Going ahead with Foam theme you’ll also get a chance to tell the story of your foundation. Using the specific modules you’ll be able to inform about your products, share reviews from the satisfied clients, and more. Inside the package, you’ll find well-known Elementor Page Builder which will help you build any kind of content. In conjunction with Jet family plugins, it delivers endless opportunities for website customization. Except for above-mentioned functions, Foam WooCommerce theme also boasts the following ones:
LuckyBox – Gift Store Elementor WooCommerce ThemeDownload | Hosting Don’t see that this is a template for gift shop website. Thanks to its flexible layout, this WooCommerce template can be used for any food-related web resource. LuckyBox can boast with an advanced set of features and outstanding options you can use for website building. Inside the package, you will also find Elementor Page Builder allowing you to manage and customize the content of any complexity. In conjunction with Jet family plugins, Elementor guarantees codeless and hassle-free setting. That being said, it is not mandatory to be an expert in web development to create a website like a pro. In addition to above-mentioned tools, you’ll also get access to WordPress Live Customizer. It’s essential if you want to pre-check changes applied to your content before making it visible from the front. You can also find the other features in the list below:
Piccante – Spices Store Elementor WooCommerce ThemeDownload | Hosting If you are looking for a remarkable grocery eCommerce template for your upcoming spices website, you’ve come to the right place. Piccante will help you create catching and outstanding site and boost up your business. Equipped with numerous helpful features and powerful plugins it allows styling up the site corresponding to your corporate identity. Built-in LIve Customizer makes it possible to set up the page in a real-time mode. Elementor Page Builder lets you add different elements to your site without touching a single line of code. WooCommerce add-ons help to manage your online store, improve user experience, and increase conversions. Except for the above-mentioned functions, Piccante can also boast with:
Vinedo – Vinery Elementor WooCommerce ThemeDownload | Hosting Vinedo is a perfect solution for your wine store website if you want to boost your sales. Being an eCommerce grocery template it has everything needed for managing an online store. Ajax Products Filter, Product Quick View, Compare & Wishlist, and other modules are available at your disposal. The above-mentioned blocks contribute to top-notch user experience and smooth navigation which will increase engagement at your site. Except for WooCommerce package, Vinedo comes with the other tools for website building. Embedded Elementor editor allows you to build any type of content without touching a single line of code. In conjunction with Jet plugins, it brings advanced functionality to your site and allows managing web pages with ease. Among other features available inside the package are the following:
Naturio Food Store Template Elementor WooCommerce ThemeDownload | Hosting Do you have a product store and want to take it online? We recommend taking a closer look at this eye-catching eCommerce grocery shopping template with the ultimate features. Being responsive, mobile-first, and cross-browser compatible it guarantees that you can easily reach any audience. While text and pictures are also responsive and rendered correctly, your visitors won’t experience poor browsing and quality loss. Naturio is equipped with Elementor Page Builder which helps to build your content with the drag-n-drop tool. It allows you to make manipulations with your website look without touching a single line of code. Meanwhile, JetElements plugin included in the pack will help you create and add modules not available at standard Elementor package. For more features available through this WooCommerce template, check out the following list:
Elitario – Liquor Store WooCommerce ThemeDownload | Hosting Elitario Restaurant eCommerce WordPress theme is a real asset to your liquor store. Try this theme if you want to upgrade your existing website and get a mix of elegant appearance and extended functionality. Eye-catching pages available inside the package are available for all occasions. They will help you present your project at its best and reach people being on the same page with you. With built-in Elementor editor, you’ll have a chance to build any type on content on the pages with ease. The integrated drag-n-drop tool allows moving elements across the layouts without changing code. Even if you have little to no technical knowledge, you’ll still be able to create a fully-fledged website. Let’s now take a closer look at the rest of the features you’ll have to work with:
Yummy – Honey Store WooCommerce ThemeDownload | Hosting Do you want to make your honey store look bright and eye-catching? Then, you’ve come to the right place because Yummy WooCommerce Food Delivery theme is right what you need. Its minimalist yet well-organized design will drive traffic to your store, increase engagement hence improving conversions. Inside the package, you’ll find multiple tools for building a fully-fledged store with smooth navigation. You also have a chance to integrate a blog into your website and improve communication with your target audience. Among other features, you may discover more by checking the following list:
Amaryllis – Flower Shop WooCommerce ThemeDownload | Hosting This one of grocery eCommerce trends templates features a flexible layout which makes it suitable for food-related websites. Amaryliss theme has been created with Power Page Builder. In conjunction with 25+ modules, presets library, and drag-n-drop tool, it enables codeless and hassle-free page customization. With Power builder, you can take full control over your site and its design. Moving on further you’ll find that the theme also includes the entire set of Cherry plugins. Each of them aims to bring advanced functionality to your site contributing to smooth yet powerful performance. Various layout options let experiment with the structure of your page while content modules allow adding different content types to them. For sure, these are not all features included in the package. For more, please check the list below:
GrindBean – Coffee Shop WooCommerce ThemeDownload | Hosting Do you feel like your coffee shop website is boring and needed an upgrade? Here, you may find literally endless solutions for your purpose. With GrindBean WooCommerce Food Ordering template, you have a chance to make your site look outstanding and attract new clients. Its elegant and modern design will not let anyone pass by your web page. Meanwhile, its responsive layout will make it adaptive to any modern device the visitors have at hand browsing your site. Except for eye-catching design, GrindBean theme can also boast with powerful functionality. Power Page Builder along with 25+ modules, presets library, and drag-n-drop tool, content modules, and custom widgets are on board. Among other features available inside the package, you may find the following:
Chef Plaza Food And Wine Store WooCommerce ThemeDownload | Hosting Featuring a fully responsive and eye-catching design Chef Plaza is an outstanding WordPress Food Delivery Template. Thus, it is a perfect option for food and wine store websites. With an easy and intuitive interface, it allows managing your website building without touching a single line of code. Besides, it boasts the instruments needed to make store structure and shop experience convenient for your clients. With product sorting, the visitors will be able to find the product they are looking for much faster. Additionally, they will not have to scroll through the full product range to locate the proper one. Using categories tabs, you have a chance to gather specific products under the same category making your site look organized. In the meantime, WooCommerce package includes useful tools and helps you present the products at their best. More features can be found further:
Coffee Shop WooCommerce ThemeDownload | Hosting Coffeera is what you need for your coffee shop website. Featuring a fully responsive design it guarantees that your store will perform flawlessly from any gadget. A beautiful full-width slider located right on the homepage will not let the visitors pass by your attractive store. In the meantime, an easy and intuitive interface will make browsing comfortable. Like any other Restaurant eCommerce WordPress themes, this one includes numerous tools best suited for building an online store. Let’s take a closer look at what they are:
Summing-UpWe hope that you’ve found the appropriate theme from the entire list we’ve prepared. Although if you have already experienced using WooCommerce theme for your project, feel free to leave a few words about it. In case you still have questions about this kind of templates, make sure to leave them in comments below. Top Grocery eCommerce Themes for WordPress in 2023Read Also132 WooCommerce Themes at $19 per month: ONE by TemplateMonster 254 Shopify Templates for $19 a Month: the ONE Subscription Join ONE Subscription Service at a 5% Discount 57 Best eCommerce WordPress Themes: Free and Paid Don’t miss out these all-time favourites
from https://fatsfixedassettracking.com/best-grocery-ecommerce-themes-for-wordpress-collection/8636/ Running a business on social media requires a lot of planning. Each element in the strategy must be well thought out and in place beforehand. But to err is human, and it’s not an anomaly for marketers to miss out on important elements while chalking out a campaign or making a monthly content plan. Hence the irrevocable need for social media templates arises. In this article, we will take you through the importance of different types of social media templates. Along with each category, we will provide you with a customizable template for download absolutely free. But first, we’ll start by understanding the basics and the benefits of using templates so you understand the difference they make. What are Social Media Templates?Social media templates refer to pre-designed layouts or structures that can be used as a framework for creating social media campaigns, strategies, posts, pitches, and much more. These templates can be totally visual, text-based, or methodically laid out spreadsheets depicting each component of the requisites to create posts, banners, creatives, pop-ups, bios, reports, checklists, and more elements that are a part of social media marketing strategy. Why Should You Use Social Media TemplatesWhen starting out with your social media marketing venture, there are many things to take care of. So as to not make any missteps and use your time most effectively, taking the help of social media templates is recommended by experts. 1. Gives You ConsistencyUsing templates gives an identifiable consistency to your work, which helps establish a persistent image of your business in the eyes of your target audience. The uniform look and feel in your content across all the social media channels you market on will establish trust in the public eye and go with your branding efforts. 2. Help You Manage TimeAs mentioned earlier, instead of creating a report or a complicated presentation from scratch, it is way better just to feed your material into a ready-made template and save your time and effort in the process. 3. Makes You Look ProfessionalSocial media templates are often created by certified professional graphic designers, which help shape your content into a polished piece with a professional look which is not the case when the same is done by amateurs who are new in the business. 4. Keeps You Flexible
The Role of Artificial Intelligence In Improving SEOBest SEO Company | Professional Digital Marketing Agency USAWritten by Chandraveer Singh April 15, 2023 The best part about templates is that they are customizable to a large extent, especially if they are made in-house. Hence you can keep updating them and make them fit your needs perfectly. So you see, there are a lot of pros to using social media templates to streamline your social media marketing efforts while also providing a visually appealing and consistent presence. Types of Social Media Templates You Absolutely NeedOther than content-related templates, there are social media marketing templates that purely deal with the planning and strategizing part of the work. Here are some of them: Social Media Calendar TemplateMarketers manage tons of social media posts for multiple channels on a regular basis. It gets very difficult to keep track of all that content and which post is to go where and when. This becomes especially bothersome when handling social accounts for multiple clients. To get out of this quicksand, the best possible solution would be to use a social media content calendar. If you are unsure about this contraption, a social media calendar is a schedule that outlines the content you plan to post on your social media channels over a specific period of time. Here’s a view of the free calendar template available in this article. You can see that it contains the content types which constitute the outline of the monthly content plan. The social media calendar templates are pretty customizable. You can arrange your pre-planned social media post creatives or graphic assets, random content ideas, or marketing campaigns in the calendar. Here is the free-to-download calendar template we promised you to customize according to your business needs and start managing your content more efficiently. Social Media Strategy TemplateWhen you have a whole business to think about, reaching your target audience on every possible social platform can seem like a gigantic task. A well-defined social media strategy can distinguish between failure and success in such situations. Now, what is a social media strategy template, you ask? It is a pre-designed document that outlines the key components of a social media marketing strategy. It typically includes sections such as goals and objectives, strengths & weaknesses, target audience, messaging, content strategy, platform selection, and performance metrics. Overall, social media strategy templates can be useful for all stakeholders involved in social media marketing. If you have questions about the utility of a social media strategy template, take the simple approach of answering the 5Ws, which form the basics of a social media strategy. They are:
No proficient marketer can proceed with their venture without the answers to these questions. So your social media strategy document is where you will answer these questions for yourself. This will become your roadmap for the future. Here is a free social media strategy template for you to begin with now that you know its uses and benefits. You can style one for yourself or use this one as a reference, to begin with. Social Media Proposal TemplateIf you are selling your social media management services to potential clients, you need an ironclad proposal they just can’t refuse. This will be your only chance to show how different you are from your competitors and how much of a better offer you have than them. Typically constructed with the clients in mind, this document aims to provide the client with a clear understanding of the social media strategy in the proposal to achieve their goals. The proposal typically includes an analysis of the client’s current social media presence in detail. Target audience, competitors, industry trends, and a timeline and budget details on the allotment of roles and responsibilities for each social platform and how they will engage with the audience are also included. That is why, before presenting a proposal, intensive research of the particular client’s history and their profile has to be conducted. To you, it might seem like the social media strategy and social media proposal templates are similarly documented strategy outlines, and there are some similarities. However, there is a big distinction. A strategy is an internal document. On the other hand, a proposal is an external document that is created to pitch management services to a potential client. Here is a free social media proposal template you can customize according to your needs and use to pitch to prospective clients. Social Media Creative Brief TemplateWhile executing a social media strategy for a business or brand, there are a lot of people working on the content. Now if there are no defined creative guidelines for a team to follow, the uniformity in the creative style of the brand voice is lost. This is where the social media creative brief templates come into the picture. It’s a roadmap that provides direction to the team responsible for creating the social media content, such as the copywriters, graphic designers, and social media managers. Creative brief congregates all the basic information for marketing campaigns, big and small, and the creative messaging for the audience, which should reflect the vision and mission of the business along with its short-term objectives. Here’s a summed-up view of all those elements for you so you don’t miss out on anything while creating your own social media template for a creative brief:
Even if it looks like a lot of information, a creative brief more commonly deals with short-term goals within a couple of pages. Here is a customizable creative brief template to give shape to your social media campaigns and present it to your team members and clients. Social Media Audit TemplateWe have talked about generating successful strategies. But we are yet to talk about the research involved in identifying the strategic gaps. All this research can only be done through careful screening or audit, as its commonly called. Evaluating the concerned profile’s content performance on different social platforms to see the good and the bad is one of the main objectives of the audit. It also reveals the target audience’s interests, preferences, and behaviors. To perform a quality audit, go systematically and follow a social media audit template. You must inspect the vital elements of the social media presence of a brand for insightful results. Here are the things to do on your audit list:
Here’s a template to conduct an effective social media audit. This will help provide a structure to your investigation and give you the requisite insights to make the right moves. A Social Media Hashtag KitFew things represent social media, like hashtags. They are used by everyone online and not just for fun. Hashtags are an essential part of social media content because they allow users to discover and engage with content that is relevant to their interests. When you use a hashtag in your social media posts the right way, your content gains visibility, popping into search results of people using that hashtag for their searches. And the way tag lines are made into hashtags for successful branding is a very known phenomenon. Everyone is familiar with Nike’s #JustDoIt. Hashtags can also start huge trends when you associate suitable ones with your social media campaigns. Coca-Cola launched this hashtag campaign called #ShareaCoke to encourage consumers to share photos of themselves drinking Coke with personalized bottles featuring their names. Marketers often use hashtag-tracking tools to see how their brand’s hashtags are performing. People can go wrong in using hashtags in several ways. Using too many or overly generic hashtags can be overwhelming and make your post look spammy. Not researching hashtags before using them can lead to using hashtags that are already overused. If you want some help building a solid hashtag strategy, here is a complete hashtag kit for you with all the trending hashtags of 2023. It includes:
Download the whole kit and start using all the trending hashtags and get your posts to reach all the right people! On a Concluding Note As social media marketing expands, so does the range of content types and their diversity. And marketers are always looking to get their work done quickly, which is where templates are the most useful. They are perfect for making content in a quick second while keeping the essence of your brand in each post. But as mentioned in this article, templates are also needed for planning strategic purposes. They are especially useful for marketing agencies. That is why businesses require strategy templates, social media audit templates, creative briefs, and many more. They help from the planning and researching part of the process to analyzing and reporting the results. However, there are a few things to look out for. Here are some reasons for using templates in moderation:
Hence, using social media templates should always be done in moderation. You must keep trying to bring originality to your content so you don’t become monotonous. So use all these social media templates we have provided to streamline your social media management and make your job easier. from https://fatsfixedassettracking.com/the-ultimate-time-saver-for-busy-marketers/8634/ Effective website has no meaning without engaging content. Websites which are considered to be powerful marketing tool promote conversions of leads with careful use of SEO services for any business. Also, websites necessarily need to have interactive and engaging content. Many E-commerce businesses have shared their experiences of trying all actions related to content like writing a blog, publishing an e-book and more but nothing turned conversions in their favor. Can you tell what may have gone wrong? Interactive content marketing is answer to all your queries as ultimate goal of attracting more number of prospects and retaining them as loyal customers can be achieved with this one vast term. When swaying web traffic towards your website is not your only look out but you want augmented conversions, count on interactive charts, quizzes and more. Your hopes should be high for 81% of marketers believe that interactive content catches more attention than its static counterpart. Why Invest Your Time And Resources In Interactive Content? Before you get well-versed with how to implement interactive content in your favor, it is worth going through the ways it complements your business. 1.Adds Splash Of Creativity Those who want to give a fresh and creative appearance to their websites can give a break to static visuals and replace them with interactive content which provides a step-by-step and unique approach to design thus, creating more scope for getting creative. 2.Increases Your Audience Base Interactive content is captivating and engaging to all as it addresses the inner-child instinct hidden in every person. Clicking on a shiny button to get awarded and to get reward point for scoring high in quiz leaves the prospect with a sense of satisfaction and hence, they get persuaded and you see more users enrolling themselves. 3.Higher SEO Ranking Flipping to the other side of digital content which is SEO, you will see it also gets amply benefited with interactive content marketing campaigns. Differentiating your content from that of competition comes easy with introduction of interactive content. 5 Elements To Win The Interactive Content Game
How Proximity Impacts Localized Google Organic Results for Law FirmsWritten by SEO Ninja April 13, 2023 When you know that click rate interactive content gets is 50% higher than the static content, you need to understand the rules to play the game. Let us see how you can make optimum use of flash and approachable nature of interactive visual in your site and web pages. Throw Quizzes – Ace marketers believe that when you convert your content into game you are likely to win in your intentions. There will be hardly anyone who do not associates quiz with childhood. Creating quiz is not difficult and moreover, it is 25 percent more effective in getting conversions than the plain post. Nevertheless, there are few points to remember to get the quiz right, such as:
Integrate Info graphics and Charts Present figures and statistics in interesting and digestible way to people and they appreciate it. Give it a twist with inculcating interactivity in the plain numbers and statistics and it will allure visitors to click the content even if they are not interested or understand the percentages and figures. The idea is to create charts and info graphics that are appealing enough to gain the gaze of uninterested parties. Add Interactive Video Materials It might not be a well-explored formula but recent trends see interactive videos associating closely. Interactive videos are hitting high on popularity charts, especially after Netflix’s Black Mirror: Bandersnatch. These kinds of interactive movies are not only highly indulging in nature but also they encourage repeat viewing which leads to ascended conversions. Create Surveys And Polls Besides creating awareness about your brand, surveys and polls are intellectual means of understanding what customers think of your business. Collecting their opinions and working on them clear your way of assessing the efficacy of your marketing campaigns. There should be no room left for any biasness in surveys you run. To reach out to the maximum number of audiences you should speak in their language itself. Ask straight forward questions and keep it crisp as unnecessary extension of surveys might result in lost interest of prospects. Run A Contest On Social Media Platform Social media platforms are generally seen as place to reboot yourself with warmth and fun. Make optimal use of this amazing opportunity to unleash the hidden secrets people may want to share in a fun way. Activities like contests trigger interest of people to have fun and hence they spend their time in playing such contests. Your job is easy, to get clicks you have to encourage the contestants to click, comment or tag, which all means more clicks and conversions for your business. The Crux Challenging the customers is important and useful, however, you need to do it carefully. If they don’t come to you, you can reach over to them deploying local SEO services and with funny and interactive content. What you should never forget is using content to obtain data and further using data to generate business.
from https://fatsfixedassettracking.com/5-interesting-ways-to-get-improved-conversions-with-interactive-content/8557/ When it comes to web design, color is a crucial element that can make or break the overall user experience. While there are several ways to define colors in web design, three of the most popular methods are HSL, RGBA, and hex codes. In this article, we will compare the pros and cons of each color method and provide code examples to help you make an informed decision when choosing which method to use. UNLIMITED DOWNLOADS: 400,000+ Fonts & Design AssetsStarting at only $16.50 per month! HSL ColorHSL stands for Hue, Saturation, and Lightness. This color model is based on the color wheel and allows you to define colors by their hue (color), saturation (intensity), and lightness (brightness). HSL colors are defined in CSS using the following syntax: hsl(hue, saturation, lightness).
Our 50 Favorite CSS Libraries, Frameworks and Tools from 2020Written by Editorial Team April 12, 2023 Pros: One of the biggest advantages of using HSL colors is that they are incredibly flexible. With HSL, you can easily adjust the hue, saturation, and lightness of a color to create a wide range of different shades and tones. This makes it easy to create a cohesive color palette for your website. Another advantage of using HSL is that it is easy to read and understand. The values are intuitive, and the syntax is straightforward, making it easy to write and modify code. Cons: One of the main disadvantages of using HSL is that it can be challenging to match colors across different devices and browsers. While HSL is designed to be device-independent, there can be subtle differences in how colors are rendered on different screens. Another disadvantage of using HSL is that it can be difficult to remember the exact values of specific colors. While this is not a major issue for small projects, it can become a problem when working on larger websites with many different colors. Example: body { background-color: hsl(240, 100%, 50%); color: hsl(0, 0%, 20%); } RGBA ColorRGBA stands for Red, Green, Blue, and Alpha. This color model is similar to RGB, but with the addition of an alpha channel that defines the opacity of a color. RGBA colors are defined in CSS using the following syntax: rgba(red, green, blue, alpha). Pros: One of the biggest advantages of using RGBA is that it allows you to control the opacity of a color. This can be useful when designing overlays, shadows, and other visual effects that require transparency. Another advantage of using RGBA is that it is supported by all modern browsers, including Internet Explorer 9 and later. Cons: One of the main disadvantages of using RGBA is that it can be more challenging to create a cohesive color palette. Because you are defining each color channel separately, it can be more challenging to create harmonious color combinations. Another disadvantage of using RGBA is that it can be more difficult to read and understand the code. The values are not as intuitive as HSL, and the syntax can be more complicated. Example: body { background-color: rgba(255, 0, 0, 0.5); color: rgba(0, 0, 255, 0.75); } Hex Code ColorHex code colors are a way of representing colors using hexadecimal notation. This method of color definition is based on the RGB color model and uses a combination of six characters to represent each color channel. Hex code colors are defined in CSS using the following syntax: #RRGGBB. Pros: One of the main advantages of using hex code colors is that they are easy to use and remember. Once you are familiar with the syntax, you can quickly and easily define any color you need. Additionally, hex code colors are widely supported by all modern browsers and devices. Another advantage of using hex code colors is that they can be used to define a wide range of colors, including shades and tones. By manipulating the values of each color channel, you can create a virtually unlimited number of colors. Cons: One of the main disadvantages of using hex code colors is that it can be challenging to adjust the saturation and lightness of a color. Because hex code colors are based on the RGB color model, adjusting the saturation and lightness requires complex calculations that can be time-consuming. Another disadvantage of using hex code colors is that they can be challenging to read and understand, especially for beginners. The values are not intuitive, and it can be difficult to remember the exact values of specific colors. Example: body { background-color: #ff0000; color: #0000ff; } When it comes to choosing which color method to use in web design, there is no one-size-fits-all answer. Each method has its pros and cons, and the best choice depends on the specific project’s requirements and the designer’s personal preference. In general, HSL is an excellent choice for designers looking for flexibility and easy-to-read code. RGBA is a good choice for designers looking for control over opacity, while hex code colors are a good choice for designers looking for ease of use and compatibility across all devices and browsers. Regardless of which method you choose, remember that color is a crucial element in web design. Make sure to carefully consider the color palette you use and how it affects the overall user experience. By using the right color method and carefully selecting your colors, you can create a beautiful and engaging website that your users will love. This post may contain affiliate links. See our disclosure about affiliate links here. from https://fatsfixedassettracking.com/a-guide-to-choosing-the-best-color-method-for-web-design/8555/ SAVE $400: Get Certified in ChatGPT & Conversational AI & UX | by Stefan Kojouharov | Apr 20234/14/2023 3 Certified Workshops + Hackathon = ChatathonWe have exciting news. Tickets are on SALE, and you can SAVE $400.
Brand Strategies for Conversational Interfaces | by Arte MerrittWritten by Stefan Kojouharov April 12, 2023 Over the past few months, AI has been moving lightning-fast! So much new AI is coming out daily that it is easy to fall behind. In these 3 Certified Workshops, you’ll vault yourself to the head of the pack and be one of the very few people who know how to create an application with ChatGPT, how to take it to the next level with a knowledge base, and how to give it the ability to take action! If you’re ready to take your AI game to the next level, this is the event you’ve been waiting for.
How to Ensure Cloud Hosting Security in 2021 | by Shane Barker | Dec, 2020Written by Stefan Kojouharov April 12, 2023 Here is the Agenda:
Don’t fall behind your peers. These tickets won’t last long, so grab yours today. We can’t wait to see you at the Workshop & Hackathon on June 13–15, 2022! Best, Stefan from https://fatsfixedassettracking.com/save-400-get-certified-in-chatgpt-conversational-ai-ux-by-stefan-kojouharov-apr-2023/8553/ YouTube has released the initial pricing for its new ‘Sunday Ticket’ NFL broadcasts, which is part of its expanded push to win over more YouTube TV subscribers, and take up a bigger share of the traditional TV ad market. But it’s pretty pricey right now, which could keep many viewers on the sidelines. As per YouTube:
The Role of Artificial Intelligence In Improving SEOBest SEO Company | Professional Digital Marketing Agency USAWritten by Andrew Hutchinson April 12, 2023 “For our YouTube TV members with a Base Plan, the NFL Sunday Ticket add-on is available during the presale at $249 for the season, a special launch offer savings of $100 off the retail price of $349 for the season. We are also offering a bundle option with NFL Sunday Ticket and NFL RedZone for a total of $289 for the season during the presale, another launch offer of $100 off the retail price of $389 for the season. Fans who sign up for NFL Sunday Ticket with the YouTube TV Base Plan will have access to not only 100+ live channels, but also every Sunday game, including local, national, and out-of-market games. To clarify, the cheapest price for YouTube’s Sunday Ticket NFL broadcasts, for the full season, is $249 per year, but that’s with an existing YouTube TV subscription, which currently costs $72.99 per month. So you’re looking at over $1,000 per year to catch these exclusive NFL broadcasts, with a range of variable pricing on top of that, depending on your choices. The high price point reflects the costs that YouTube is taking on to host NFL content, with the platform reportedly paying around $2 billion for the rights, after a bidding war with competitors. YouTube says that it is working with the NFL to improve its broadcast offerings, but at this stage, it‘s a costly add-on – though the reliability of YouTube as a streaming service could see fans willing to pay up, which could also help to build YouTube’s TV presence, and facilitate more opportunities. People watching YouTube content on their home TV sets has been the platform’s fastest-growing usage category over the past five years, which is helping YouTube to evolve from an online video platform, to a fully-fledged TV alternative. Indeed, these days, many young people never watch traditional TV at all, and the more that YouTube can win over this market, the more it solidifies its position as the key advertising platform for maximum reach.
How to Create YouTube Video Ads That Convert : Social Media ExaminerWritten by Andrew Hutchinson April 12, 2023 Sports content could play a big part in this, while YouTube’s also developing new sports viewing experiences, like Multiview, which will enable fans to watch multiple games at once. That too could become a key element. More and more younger users are growing accustomed to consuming multiple media inputs at one time, and the capacity to view several things on the big screen could be a big lure in getting more viewers more interested in YouTube’s TV offerings. And as noted, for advertisers, that could be a big win, which may eventually propel YouTube to the peak of ad targeting, in order to maximize reach. It’s a pricey gamble for now, but it’s the first stage in a broader push from YouTube to expand its footprint. from https://fatsfixedassettracking.com/youtube-outlines-initial-pricing-for-its-upcoming-nfl-broadcasts/8551/ Social media is undoubtedly an integral part of lives of a huge section of world population. As of March 2019, Facebook has 2.38 billion monthly active users and also Facebook is home to 1.56 billion daily active users. Facebook users include CEOs, college students, professionals, homemakers and the companies. When the whole community is there why should not your business take proper leverage to connect with them? Many organizations hesitate in investing their time and resources in Facebook advertising campaigns. They have their doubts whether Facebook advertising is effective or not. This post will elaborate different kinds of Facebook ads in action and the methods to deploy for making these ads work for a positive return on investment. What Experts Say About Success Of Facebook Advertising? Different companies may have different opinions about usefulness of Facebook advertising. This largely depends on the success their social media advertising campaigns get. Marketing connoisseurs opine that optimization of the ad campaigns according to the changes in the market trends lay a strong foundation for witnessing success. The best part of investing in FB ads is they do not necessarily need big budgets. This is possibly why more and more small businesses are approaching social media agencies to formulate a business specific advertising campaign for them. This platform with the vast user base provides opportunity to businesses to reach their target market. Nevertheless, it is crucial to ascertain how your posts can be published before the right consumers at the right time. Every successful social media strategy addresses this concern properly. Experts also emphasize the need to understand the target audience, as the better you know them, easier it gets to develop right campaign for them. They suggest businesses to know the background of their customers and what engages them the most in order to trigger the purchase. Marketers understand that there is a hairline difference between being pushy for a sale and catering to the needs of the customers. If a marketing campaign is designed understanding customer requirements, your efforts get paid off as they automatically boost customer engagement that ceases loyalty of customer with your brand. Don’t worry about sales as the positive result will come to your business resonating soon. Types Of Facebook Ads Facebook advertising helps your business in finding the potential customers. Businesses which doubt the power of Facebook ads can test the water themselves. As it is always recommended to take an educated decision, we have streamlined various kinds of Facebook ads prevalent these days. Different companies have different objectives behind running the advertising campaign so you should first define your goals and expectations from the campaign in pipeline. Also, it depends on a business whether it wants to target a single goal at a time or experiments with multiple goals to evaluate which turns out to be most successful to continue with the same. The list of types of Facebook ads given below have been compiled taking in view the different set of objectives businesses focus on:
How Proximity Impacts Localized Google Organic Results for Law FirmsWritten by SEO Ninja April 12, 2023 Also Read: Shhhh… Listen! Do You Need Secret Beginner’s Guide Of Local Seo? 1. Page Likes The first entry in the list talks about stepping up your page’s organic search. This ad type focuses on spreading awareness about your brand and what do you have to offer. By running this campaign you are basically encouraging target audience to follow your FB page with a ‘like’ for future updates. It is a micro conversion as majority of users do not mind interacting with this ad type. Marketers set the platform right for targeting potential customers the right way. These ads serve equally good to attract new customers and keep the existing ones updated. 2. Engagement Ads The second types are engagement ads which target the existing users. Usually, an activity is run on the website or within an app to encourage the existing customers to engage with a business via website or app once again. These types of campaigns help your business to stay connected with the existing customers and ensure that the sense of belonging is incorporated afresh. 3. Post Promotion It is no brainer to grasp that no two posts do equally good on social media. But there must be some reason why few posts do much better than others while some of them go completely unnoticed. While a business that limits itself to drive people to its Facebook page sees limited activity and response, businesses that provide more content get an opportunity to target more number of customers from the segment. Make use of post engagement ads to expand your content’s reach on Facebook. As a result you will get even more likes on your page-icing on the cake-right? 4. Acquisition Ads Earlier we talked about engagement ads which connect with the existing customers but your goal may be the same as that of many other businesses and that is acquiring more users. This is what acquisition ads have at their heart. They focus on attracting new customers to your business. Many companies and applications count on app installation ads, lead generation ads and promotion (for products or services) ads to bring new users or customers to the business. 5. Brand Awareness Ads Educating and inculcating users and customers more about your brand can be very effective for meeting your Facebook advertising campaign goals. Share stories and more about what you do as a business to be perceived as a person by customers. Brand awareness ads build your business a personality and get more conversions. Facebook ad campaigns can make your business part of every home. This needs to be done very carefully as it works in your favor only when people perceive you as industry authority. Needless to say, this authority will come to you with outstanding content on your page. 6. Localized Ads Akin to local SEO strategies, localized ads serve the purpose of advertising campaigns of many businesses. They are good at boosting conversions and enhance brand recall value. Not every business is keen about spreading brand awareness on global level, thus, you may also want to target the local audiences. Localized ad campaigns are designed keeping in mind the geographical location of your customers. These ads turn out to be highly relevant as the customers get tailored solutions to their needs. 7. Website Conversions Now you may ask what is so special about website conversion ad campaigns. It is true that majority of advertising campaigns ultimately increase traffic for your website but the website conversion ads are highly specific and super targeted. Visitors are drifted towards defined CTA on a particular page of your website. Results from these ads can be optimized by experimenting with multiple call-to-actions. You can encourage more active participation from more users, replace learn more with sign up for a newsletter or invite them for a free trial of your product. 8. Website Clicks For new businesses website click campaigns are the best bet. They facilitate your reach to the customers easily. Driving traffic to your business website is their primary objective and you can further do a lot of things to this traffic like directing it to your blog, product page, sales page and more. Let the customer decide for themselves by not pushing them for sales. Carousel ads enable businesses to send traffic to various links. Canvas ads on the other hand prove useful to share your brand story with customers and influence them to find more about your business from the website. 9. Event Promotions Be a host to your audiences and inform them about some event you are hosting on Facebook. It is a great way to proffer your brand value but not pushing your customers for sales. However, this gives you a fair chance to start a conversation with them. Key is to focus on one segment at a time. Higher attendance in any event is a result of more targeted approach adapted by the business. Clubbing all the segments means messing it all up. 10. Offer promotions Are you looking for an opportunity to present value proposition of your brand? There can be no better chance to initiate a conversation with customers. This is why you see many brands run promo offers and offer special discounts. Promotion ads announcing discount on your products or services attract good customer response. These ads are extremely identifiable and are difficult to be missed in the vast volume of content on user’s feed. It goes without saying that these ads need to be really appealing. How To Give More Power To Your Facebook Advertising Campaigns After choosing one or set of campaigns you want to run for your business on Facebook, it is time to learn the ways to maximize the results. These tips are expert recommended and stand equally good for both B2B and B2C businesses. 1. Start with your existing audience. Instead of warming up the cold traffic, first target your existing audience. It will be easier to generate positive response from the people who already know your business. 2. Perform split testing on your campaigns. Since no two people react to one situation in same way, it is best advised to conduct split testing and keep a close eye on the response you get on areas like- Ad headline, Ad graphic, Ad copy and Ad type. This way you will get to know the response you are getting from audience and run the final campaign suiting the needs of target market. At the same time, it is important to try variations within your target audience segment. Work upon different combinations of positioning of the ad, bid, the demographics etc. 3. Arrange custom audience. Considering billions of users it is extremely challenging to make out which people are really interested in your business. To ensure Facebook targeting works best for you, install the Facebook pixel on your business website. With it you can sieve out a custom audience on the basis of previous website traffic and ultimately you can set a custom audience on Facebook. This means better response in terms of customer engagement and conversions. 4. Re-target visitors. Generating leads on Facebook with a new advertising campaign can be difficult. You can bank upon the website visitors to generate leads. Re-targeting them is logical since they are of course interested in what your business has to offer, this is why they visited your website. 5. Run Facebook drip campaign. A drip campaign is not bound to be successful on emails only. You can run it on this social media platform to witness huge response. Provide customers with valuable content to turn the visitors into leads. Promote different content pieces depending on the customers’ previous interests. 6. Present Ad graphic with zero or minimal text. Sometimes less is more and this is what is true to the ad-graphics. Facebook’s 20% text rule is not new to social media marketers. Maximize your reach by minimizing the text. 7. Allure with intelligent data. Add layers and layers of data in your social media campaigns to engage and win trust of the target audience. It especially works when you have not made custom audience for your campaign. 8. Social guarantee. This is an extension of word of mouth publicity which is there from time immemorial. A hack that never fails to please social media marketers. Yes, it is about rendering social acceptance and proof. Give positive feedback, reviews and testimonials from relevant customers and it will do the magic. Inference In Short There is no denying that Facebook ads work for businesses of every size. You will have to be though smart and proactive to understand the needs of your target market. Besides, there are forms of Facebook Ads and practices to help you stay in sync with your very own business objective.
from https://fatsfixedassettracking.com/10-secrets-to-improve-facebook-ads-seoninja/8549/ Are you ready for Godmode?We’re excited to announce the Chatathon, a three-day event packed with everything you need to know about Chatbots! Whether you’re a Conversational Designer, AI Developer, a PM or just someone excited about the technology, the Chatathon has something for you.
Brand Strategies for Conversational Interfaces | by Arte MerrittWritten by Stefan Kojouharov April 12, 2023 Here’s a sneak peek of what you can expect:
By the end of this event, you can get Certified in Conversational UX, NLU Development, and ChatGPT! Don’t miss out on this unique opportunity to jump ahead of the pack and master the latest technology. Save the date: June 13–15, 2023 Online.
How to Ensure Cloud Hosting Security in 2021 | by Shane Barker | Dec, 2020Written by Stefan Kojouharov April 12, 2023 We can’t wait to see you there! Best, Stefan from https://fatsfixedassettracking.com/get-certified-in-chatgpt-conversational-ux-dialogflow-by-stefan-kojouharov-apr-2023/8547/ Looking to create awesome social media content to boost engagement? It’s a given that creating engaging social media content is crucial for building a strong online presence, engaging your audience, and growing leads and sales. But how do you get it right? Here are some tips and examples. 9 Tips To Create Social Media Content That Boosts EngagementStart by creating professional and compelling social media profiles. Then use these tips when creating content. 1. Know Your AudienceKnowing your audience is the key to marketing success, whether it’s in email personalization or creating tailored social media content. For instance, Canva creates tailored messages for each of its target groups. This is a post for nonprofits.
How to Optimize Your Landing Page and Bring in Paying CustomersWritten by Guarav Sharma April 11, 2023 And here is content created for teachers. How do you identify your social media target audience? You can use market research, email survey campaigns, or website forms to find out your customers’ social media preferences. Here are other ways to gain audience insights:
Tools such as Copper CRM also let you sync your contacts with social media accounts to build lookalike audiences and target specific groups. This Copper CRM review gives you more details on how to use this tool to sync contacts. 2. Define Your Goals and MetricsWhile boosting engagement may be the primary goal for creating social media content, you’ll need to go granular when defining your goals. And tie each goal to a specific social media metric that you can track. Here’s a framework to help you get started: 3. Choose The Right Content TypeThe types of social media content you can experiment with include:
Be sure to link the type of social media content you want to write with: Your Target Audience’s InterestsAs you can see from this image, short-form videos, images, and live videos are the most engaging social media content, as per a 2022 survey. The Type Of Content Suitable For Each Social Media Platform And DemographicHere’s a quick summary of the type of social media content to write for each platform/demographic. Your NicheThe type of social media content you’ll create will also depend on your industry. For instance, a Gartner study found that educational and user-generated content works best for software marketers. 4. Create A Mix of Social Media ContentExperiment with different types of content, such as text, images, videos, and live streams. Simplilearn uses different types of social media content to boost engagement. This is a post on LinkedIn that promotes its professional certificate program. And, on YouTube, the brand has multiple informative videos. Make sure that your content is offering something of value to your audience. Whether it’s helpful tips, informative articles, or just entertaining videos, give people a reason to stick around and keep coming back for more. 5. Write Compelling Social Media CopyWrite social media copy that is catchy and easy to understand. And always include a call to action that encourages people to share your post with their followers. The more shares you get, the wider your reach. Are there any formulas for writing catchy copy? I have these tips for you: Keep it short: Here are the ideal lengths for each platform:
This is an example of a short and catchy caption on Instagram: Include action words and adjectives: Experiment with action words such as earn, save, act now, and adjectives such as powerful, awe-Inspiring, brilliant, etc. See this example from TED Talks. Use numbers: Numbered lists and guides with easy steps can help increase engagement. See how Semrush does it. Ask questions: Humans are always drawn to questions that spark curiosity like this post. Write the social media copy by following the Google EAT guidelines so that your social media campaign can also help in getting good results from the search results. Your social media copy should include trustworthy, authentic, and expert facts and information. 6. Use Trending HashtagsUtilize relevant hashtags and keywords to increase the visibility of your social media content. For example, if you are a food blogger, you may want to use hashtags such as #foodie, #yum, and #foodporn. You can search for trending hashtags by typing your keyword on social media platforms’ search bars. Platforms like Twitter also have an Advanced Search feature where you can search for specific tweets and hashtags. You can also use the right software to generate hashtags in your industry. These software can help you to create and how to use hashtags for your social media campaigns. 7. Post At The Right TimeTiming is crucial when it comes to social media. Post your content when your audience is most active to increase your reach and engagement. According to a recent study:
But, there’re individual variations between each social platform when it comes to the peak engagement time or days. For example, posting on Instagram between 10 AM and 1 PM on most weekdays can help you maximize your reach. 8. Use Visual ElementsHigh-quality visual elements, such as images and videos, can make your content more engaging. Be creative with how you present them. One way to stylize your photos and images is to use photo filters. You’ll create stunning visuals in minutes. See this eye-catching visual from Velvet Spectrum. 9. Encourage EngagementEncourage your audience to engage with your content by asking questions, starting a conversation, or running a contest. You can also host a giveaway as Fraser Hill Farm has done. Be sure to show your audience that you value their opinion by responding to their comments. You can also use lead generation software that allows you to integrate your social media platforms to manage and monitor interactions. 10. Analyze and ImproveCreating powerful social media content isn’t all about just content creation. Studying the content’s effectiveness is equally important. You need to use social media analytics tools to figure out if your social media posts are performing as expected. Check whether they’re generating significant engagement, driving sales, and bringing you new followers. In the case of blog posts, you can leverage a Google index checker and Google Analytics to check if your social media post helped speed up indexing or improved its rankings on Google. Want to get certified in Content Marketing? Leverage the tools and channels to predictably and profitably drive awareness, leads, sales, and referrals—EVERYTHING you need to know to become a true master of digital marketing. Click Here Wrapping UpRemember that social media content doesn’t just have to be about your brand. In fact, some of the most successful social media campaigns focus on providing valuable information or entertainment to users. The goal is to get people talking about your business in a positive way! Use analytics tools to track the performance of your content on each platform and adjust your strategy accordingly.An easy way to master your social media content strategy is by becoming a Certified Social Media expert. Learn how to apply proven strategies and boost social media engagement. from https://fatsfixedassettracking.com/from-clicks-to-conversions-create-content-that-boosts-engagement/8545/ |
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