If you’re a dentist, then you know how important it is to have a strong online presence if you want your practice to grow and succeed. High-quality SEO optimizes your website so that you show up more highly in search results for terms and phrases related to your business. That means potential customers can find you more easily and are then invited to make an appointment with you. In this blog post, we will discuss the importance of SEO for dental practices and provide tips on how you can improve your ranking in search results. It’s Easier for Potential Patients to Find Your PracticeAs a medical practice, one of your main goals is to be visible to potential patients who are searching for the services you offer. This is where SEO for a dentist comes in. By optimizing your website and content for search engines, you can improve your ranking in search results and make it easier for potential patients to find you. Additionally, by targeting common phrases that patients use when searching for a new medical practice, you can further improve your visibility and attract more high-quality leads. Ultimately, high-quality SEO can help you reach more potential patients and grow your practice. However, it can be time-consuming, which is why many dentists choose to partner with a marketing agency like Local SEO Search. An SEO Agency Can Help You Engage Website VisitorsYour website is one of your most important marketing tools. It’s your opportunity to make a good first impression and show potential patients what you’re all about. That’s why it’s so important to work with an SEO agency that can help you create content that is engaging and interesting. The right agency will understand your goals and target audience, and they’ll use that information to develop a strategy that will get you the results you’re looking for. In addition to helping you create great content, an experienced SEO agency will also be able to provide guidance on everything from website design to social media marketing. By choosing the right partners, you can ensure that your website is an effective tool for growing your practice. A Strong Website Helps You Educate Your PatientsOne of the most important aspects of SEO is content, and blog posts are a great way to create targeted, keyword-rich content for your website. But blog posts aren’t just about helping your website rank higher in search engines. They’re also an opportunity to educate your potential customers about what you do and what to expect when they visit your office. For example, a root canal procedure can be scary for some people, but if you write a blog post explaining what it is and how it’s done, you can help ease their fears. Similarly, if you want to let your potential customers know what to expect at a cleaning, a blog post is a great way to do it. In short, blog posts are a valuable part of SEO and an effective way to educate your potential customers. SEO Can Help You Build Your Online ReviewsAs anyone who has ever looked for a new product or service online knows, reviews are an important part of the decision-making process. We trust reviews from our peers, and they can often be make-or-break when it comes to convincing us to try something new. The same is true for businesses. Online reviews are essential for SEO, as they signal to Google that you are a trustworthy and professional business. However, they also serve another important purpose: attracting new clients and retaining current ones. When you build your review profile, you’re helping your business in multiple ways. First, you’re increasing your visibility and making it more likely that potential clients will find you. Second, you’re establishing yourself as an authority in your field. And third, you’re creating a feedback loop that can help you improve your products or services. In short, online reviews are essential for any business that wants to succeed online. The right SEO marketing partner can help you create a process where you ask every patient for a review, which helps you get more feedback and improve your credibility online. Work With the Right SEO Agency TodayMarketing is essential for any business that wants to succeed, but it can be difficult to know where to start. That’s where working with a marketing agency comes in. A good marketing agency will have a deep understanding of your industry and will be able to create a tailored marketing plan that meets your specific needs. Local SEO Search has a long track record of helping small businesses like dentists succeed. We take the time to understand your goals and create a customized plan that will help you achieve them. Contact us today to get started on your marketing journey!
from https://fatsfixedassettracking.com/the-importance-of-seo-for-a-dentist/7466/
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Subscribe to updates for Edit Exports Failing via email and/or text message. You’ll receive email notifications when incidents are updated, and text message notifications whenever Wistia creates or resolves an incident. from https://fatsfixedassettracking.com/wistia-status-edit-exports-failing/7465/ A.I should be governed by rules and laws to ensure its safety. | by Surya Chandana | Sep 202210/2/2022 Artificial Intelligence should have safety measures to prevent harm to humans.Artificial intelligence is a very smart instrument. It can create complex plans and outsmart humans in virtually every way imaginable. This has led many to be quite concerned about the rise of AI, but it may not be as scary as it seems. Here are some rules and laws that could help ensure that AI doesn’t endanger mankind. Artificial intelligence is a powerful tool that can make the world a better place. However, it also has the potential to cause great harm if left unchecked. This is why I believe that artificial intelligence should be governed by rules and laws. Artificial Intelligence is an emerging field of research that uses computers to perform tasks usually associated with human intelligence, such as visual perception, speech recognition, decision-making and translation. Artificial intelligence systems are becoming increasingly capable at performing tasks that were once thought to require human intellect or creativity. These include: intelligent robots (robots able to perceive their surroundings and move), electronic assistants (computer programs which allow users to perform simple tasks without ever having to interact with them directly), prediction engines (systems which learn from historical data in order to make future predictions), expert systems (systems which use knowledge embodied in training examples) and natural language processing (a subset of artificial intelligence concerned with creating computer programs which can understand human language). The important thing is to ensure that AI systems are safe enough from hackers or others who will try to misuse them for evil purposes or even just for personal gain. This can be done by making sure there are rules set in place so that any malicious acts done by AI will get punished by law enforcement agencies. The idea of ethical use of artificial intelligence (AI) is not new. In fact, it was first proposed in 1968 by Joseph Weizenbaum, a computer scientist who wrote an influential paper on the topic. The paper was entitled “Computer Power and Human Responsibility,” and it argued that computers should be programmed to behave ethically. In recent years, much has been written about the need for ethical use of AI. But what does this mean? How do we ensure that AI behaves in ways that are aligned with our values? To answer these questions, I need to start with some basics. In order to ensure ethical behavior from AI systems we must first understand how they work as well as their strengths and weaknesses. To this end, we must also understand how humans think and behave in order to better design them so they can learn from us rather than from their own experiences. AI has been implemented in many areas of life but there is one area where it has not been as successful: criminal activities and law enforcement. There are several reasons why AI cannot be used effectively to fight crime and terrorism:
The use of artificial intelligence (A.I.) in the future will be beneficial for our lives but it is important to govern A.I in a way that it can be used safely and ethically. We should make rules and laws to govern A.I because we cannot assume that everything will work out fine. We need to have rules and regulations for us to know what we should do or not do when it comes to the use of A.I in the future. We need to make sure that everyone knows about these rules and regulations so they can follow them when they encounter an artificial intelligence that is not under human control, like in a game or something else like that where you have no control over what happens next, you can only assume what might happen by looking at what happened before or looking at some other experiences people have had with such computers before. We have to be aware of our rights and obligations towards A.I, as well as their rights and obligations towards us. We should also have an open dialogue about what kind of rules and laws we want to make for A.I, so that we can make sure that the technology doesn’t get abused by humans in the future. In order to prevent misuse of A.I by humans in future, we should first introduce a new law that will control the usage of AIs by humans in our country. This new law should also cover other countries around the world, so that we can agree on common standards for all countries who use AIs for their own purposes. We could start by creating a committee where representatives from different sectors (government agencies, academia etc.) will discuss on how they want to regulate their usage of AIs in their respective fields or industries. A.I is literally a device aimed at creating a better future for us, and if it’s not governed by laws then the bad can easily outweigh the good. We should work towards making sure it remains beneficial and does not harm the progress of humanity. from https://fatsfixedassettracking.com/a-i-should-be-governed-by-rules-and-laws-to-ensure-its-safety-by-surya-chandana-sep-2022/7463/ Dental clinics everywhere are always on the lookout for new patients. It’s essential to have a consistent flow of patients, both new and returning, in order to maintain a successful dental office. One of the best ways to grow your dental practice is through dental office SEO. In this blog post, we’ll discuss what dental office SEO is and how you can use it to attract more patients! What is Dental Office SEO?Dental office SEO is a specialized form of marketing that uses techniques to improve the visibility of dental websites in search engine results pages. By optimizing your website and improving the overall user experience, you can attract more patients and grow your practices. One of the primary benefits of dental office SEO is that it allows clinics to target potential patients who are actively searching for dental services online. By appearing prominently in search results, you can increase your chances of being seen by people who are ready to book an appointment. In addition, SEO can help to build the trust and credibility of your clinic with potential patients. By providing relevant and accurate information about dental services, you can establish yourself as a reliable source of information and improve your chances of converting website visitors into patients. As you can see, SEO is an essential tool for any dental clinic looking to attract more patients and grow its business. However, it takes a lot of time and focused strategy, which is why many dentists reach out to an established marketing firm like Local SEO Search for help. We can partner with you to improve your online presence and help you grow. Optimize Your Website For the Right KeywordsIf you’re a dentist, then you know that keywords are important. They’re the phrases potential patients use when they’re looking online for dental services. By optimizing your website for these keywords, you can be highly relevant to these search terms, giving you a great chance to show up on the first page of search results. But how do you choose the right keywords? And once you’ve chosen them, how do you optimize your website for them? Here are a few tips: First, think about the terms your potential patients are likely to use when searching for dental services. Make a list of these keywords and then use them throughout your website – in the titles of your pages, in the headings and subheadings, and in the body text. Second, use Google AdWords Keyword Planner to research which keywords are most popular among potential patients. This tool will also help you estimate how much competition there is for each keyword. Third, once you’ve chosen your keywords, make sure to use them throughout your website – in the titles of your pages, in the headings and subheadings, and in the body text. By doing this, you’ll make your site more relevant to these keywords and increase your chances of appearing on the first page of search results. Sound overwhelming? Why not let us do it for you? The team at Local SEO Search has many years of experience helping small businesses like yours improve their rankings for ideal keywords and attract more clients as a result. Take Advantage of Local SEOWhen it comes to marketing your dental practice, it’s important to remember that your ideal patients are looking for someone nearby. They want a dentist who is convenient to where they live or work. This is where local SEO can be a superpower. Local SEO is the process of optimizing your website and online content for people who are in your area by using the name of your city, neighbourhood, or even local landmarks. These phrases will help you be more likely to show up on search results for people who live in that area. By taking advantage of local SEO, you can make sure that your dental practice appears at the top of the search results, making it more likely that potential patients will find you. And that’s not all; local SEO can also help you to build trust and credibility with potential patients when you claim and fully fill out your Google Business Profile. Your Profile is a great place to collect reviews and share information about your practice. So if you’re looking to take your dental marketing to the next level, don’t forget about local SEO. It could be just what you need to attract more patients to your practice. Get Started With the SEO You Need TodayIf you’re looking for help optimizing your website to capture your ideal patients, dental office SEO is exactly what you need. It can be a complex process, but thankfully there are agencies like Local SEO Search who can take the weight off your shoulders and help get you the results you need. Contact us today to get started!
from https://fatsfixedassettracking.com/gaining-patients-through-dental-office-seo/7461/ Back in September 2021, the announcement of Apple’s iOS 15 data privacy changes triggered a mass hysteria among email marketers, with some even proclaiming that email marketing as we know it could come to an end.
Considering that Apple Mail and Apple mobile devices make up over 35% of the global email provider market share, those fears didn’t seem too far-fetched. But the question remains – were these fears well-founded or were they false alarms? Now that enough time has passed to see the impact of data privacy changes, I surveyed 300 email marketers to understand how iOS 15 and GDPR changes have affected their marketing strategies and the steps they took to adapt.
The Impact of Data Privacy ChangesChange can be scary for all of us, but when that change includes reduced visibility into email analytics, it’s no surprise that email marketers were shaking in their boots when iOS15 was announced. Surprisingly, my survey shows that the changes, while definitely impactful, were not all bad. While two-thirds of email marketers surveyed report a moderate-to-significant impact on their email marketing strategy, whether the impact was positive, neutral, or negative, is not as clear-cut as you might assume. For starters, 47% of email marketers say the impact of data privacy changes was neutral on their email marketing strategy. Admittedly, 29% said the changes had a negative impact, but 24% said the contrary, claiming data privacy changes had a positive impact on their marketing strategy. How is this possible? To answer this, let’s break down our survey data on the specific ways data privacy changes affected email marketers, and the strategies they took to adapt. This will help us understand how some marketers made the most out of the situation and came out on top, while others weren’t able to keep up. How Are Data Privacy Changes Affecting Email Marketing Strategies?In the survey, I found that 65% of email marketers say they’ve been impacted by both Apple’s iOS 15 updates and GDPR. I also asked them to share how their email marketing strategy has been affected by each, and interestingly enough, the results were very similar. Email marketers in both camps were most impacted by the same factors, in the same order: So what can we take away from this? For one, these changes have a similar impact whether you are affected by Apple iOS15, GDPR, or both. More importantly, data privacy changes clearly have a meaningful impact on certain functions that have been core to email marketers’ jobs. With location-based targeting, click-through rates, open rates, and A/B testing taking a hit, many email marketers have no choice but to adapt. So let’s explore how exactly they did that. 4 Ways Email Marketers Are Adapting to Data Privacy ChangesAfter the initial panic, email marketers began finding creative ways to reach their target audience and measure the impact of their marketing efforts. These are the most popular strategies they used: 1. Prioritizing Different KPIsAt #1, 62% of impacted email marketers started prioritizing different KPIs to measure the effectiveness of their marketing efforts. To HubSpotters, this isn’t surprising. In fact, it’s one of the first strategies our own email team used when navigating the changes. So let’s take a closer look at which KPIs became more and less important in a post-iOS15 and GDPR world. The KPI hit the hardest by iOS 15 is email open rates. With the update, users can prevent email marketers from seeing when and if they opened a marketing email. But don’t worry, this just means it’s time to turn to other KPIs like clicks, click-through rates, web traffic, click maps, unsubscribe rates, and audience surveys: Clicks, Click Rate, and Clickthrough RateUltimately, KPIs like clicks and click-through rates can tell you how engaging your content is. And, aside from those metrics, features like click maps, let you see exactly where people are clicking in your email, offering you a glimpse of what portions of your email are most (and least) engaging. In a previous blog post, Jordan Pritikin, who leads HubSpot’s Email and Growth Marketing teams, similarly explained, “[Focusing on clicks, click rates, and conversions] is the right course of action. Looking at clicks and conversions is much more closely tied to how your database is engaging with your email programs,” Website Traffic and LeadsFor email marketers, engagement isn’t their only goal. For example, while HubSpot’s acquisition team might send emails with goals of landing page conversion, our Blog team sends emails filled with blog posts to encourage traffic to our blog. That’s why website traffic and even conversions from your marketing emails can be tracked when sending through software like HubSpot. High email traffic indicates your email content is succeeding at getting recipients to visit your site. Meanwhile, high lead counts from emails indicate that you’ve successfully nurtured contacts to a landing page. Unsubscribe and Spam RatesSpiking unsubscribe rates can indicate that the content you are sending, or the frequency, has caused you to lose more of your audience than usual. On the other hand, a low unsubscribe rate means you are retaining your readers. Similarly, getting one spam report here and there doesn’t necessarily mean everyone dislikes your content – but seeing a rise in spam rates could mean that subscribers suddenly see no value in your content, find it annoying, or aren’t getting what they signed up for. Open Rates (with a Grain of Salt)As Pritikin wrote, “Open rates will not be going away. They will just be — different.” And, while you could say, “We will never look at open rates again,” you could still be doing yourself a disservice by ignoring them completely. At this point, you should continue to monitor your average open rate (and how it changes). This way, you can create a new Open Rate benchmark for your team that’s adjusted to meet new tracking standards. While an adjusted open rate benchmark won’t be 100% accurate, it will still tell you when you’ve successfully gotten a large chunk of subscribers to open an email, and when your subject line might need work. HubSpot’s Adjusted Open Rate feature can help you achieve a better estimate of email opens. The features uses the following formula: Adjusted open rate = Unique reliable opens / (Unique delivered – Unique unreliable opens) Adjusted open rate can also be used as backup evidence if you’re using all of your KPIs to determine the success of a new strategy or email campaign. Surveys or Feedback FormsEach time the HubSpot Blog tests a major email experiment or a new type of content in our emails, we try to include a feedback survey where readers can let us know what they thought. Meanwhile, The Hustle and other HubSpot emails offer a rating scale where you can rate your email experience and give feedback. While this doesn’t always lead to make-or-break data, surveying, polling, or seeking feedback from your audience can also be a great way to understand their interests and what they want to see more or less of in the future. 2. Gaining User Data From Other SourcesThe second most popular strategy is leveraging user data from sources unaffected by data privacy changes, used by 52% of impacted email marketers. An example of this would be analyzing email data coming from non-Apple users, which can still give you a clear idea of an email’s open rate, among other metrics. 3. Expanding on Messaging ChannelsComing in at #3, 37% of impacted email marketers started leveraging channels other than email marketing, like SMS. Before you scoff at the idea, consider these facts. 3.8 billion people currently carry a cell phone with them everywhere they go and 48 million opted in to receive marketing messages over text in 2020. Still not convinced? Here’s the kicker – SMS has a 98% open rate, while our survey shows that only 3% of marketing emails have an open rate above 50%. Furthermore, 65% of marketing emails have an open rate that falls in the 16-35% range, significantly lower than the open rate of SMS correspondences. If you’re ready to add SMS to your marketing strategy, you can find 30 SMS templates here. But there are plenty of channels marketers can lean on. In our recent media planning survey, we found that while email marketing is the most popular channel marketers leverage, it comes in #3 for ROI, and doesn’t see high engagement. Paid social media content, however, has the highest ROI and engagement of any marketing channel, followed by organic social media content at #2 for both ROI and engagement. Organic search (SEO) also has comparable ROI and engagement levels when compared to email marketing. 4. Improving Email DeliverabilityLastly, 28% of email marketers responded to privacy changes by focusing on improving email deliverability. That means leveraging strategies like maintaining a healthy email list, providing easy unsubscribe options, personalizing emails, using engaging subject lines and preview text, and making sure your emails and mailing list are GDPR compliant. While this data on how email marketers adapted to privacy changes tells us which strategies are most popular, we also want to know which are most effective. Want more tips and tricks for navigating iOS 15? Check out this video: The Email Strategy Pivots That Help MostSo let’s compare these strategies by splitting our data by those who say privacy changes had a positive impact on their email marketing strategy vs. those who report a negative impact: Looking at the data above, we can see that those who say the data privacy changes had a positive impact on their email marketing strategy are:
While the differences between these groups can give you an idea of where to get started, remember that these strategies can all be effective, and every situation is unique. For example, if a majority of your customers use Apple mail, it may not be as effective to study email data of the handful of your clients who use Gmail or Outlook. Navigating Email Privacy ImpactsAll in all, email privacy protection is not even close to “the end of the world” for email marketers. That said, it does and will continue to require some creative pivoting. Like any major online marketing strategy, email marketers must learn how to adapt to a changing world that continues to prioritize consumer privacy. And, although privacy features will continue to evolve and pose new challenges for brands, companies that navigate them successfully will still be able to create experiences that feel personalized, memorable, and – importantly – secure for online audiences. Ultimately, that’s good for everyone. Want to learn more about Apple iOS 15’s email privacy protection updates? Get the backstory here, learn how HubSpot’s email team has responded, or this Community thread if you’re a HubSpot user. Looking to find a tool that offers transparent email data estimates and can help you optimize your messaging for the most engagement possible? Check out HubSpot’s own Email tools
from https://fatsfixedassettracking.com/how-apple-ios-15-is-impacting-email-marketers-new-data/7459/ In design, as in society, there is constant pressure to mimic the most successful among us. Just like some want to copy the look and style of their favorite celebrity, clients often want designers to copy elements (or even entire layouts) of the top websites. While it might make our clients happy and help us become even more proficient at our job – it’s not necessarily the most fulfilling experience for creative people. No, real satisfaction among creative professionals comes from actually creating something. Even if it’s not 100% different from the last thing we created, we still want to put our unique touch on everything we do. It can be quite a good thing to have some consistency in your work. A signature style is often the calling card of many types of artists. Painters, actors, and musicians can often carry at least some consistent traits from one project to the next. Web designers can do much the same. But in a world where so many are screaming “me too,” how can you ever develop your signature style? Let’s look at some ways that you can break out of someone else’s mold and create your own. Create Something for YourselfOne of the best ways to start developing your style is to start a project that’s just for you. Pick a subject that interests you and create something to honor it. You might start a blog about your favorite sports team or write some music reviews. Whatever the subject, you can get a real creative rush from this labor of love. It doesn’t have to be an enormous strain on your free time, nor does it have to be widely shared with the public to be considered a success. You might find that it’s a bit freeing to create something that you have complete control over. You’ll be able to experiment and try things you might not have attempted while working with a client. I’ve found that working on side projects over the years has led to discovering some tools and techniques that I’ve later implemented into my day job. Having a personal pet project should NOT be something that causes you stress, however. If your labor of love becomes, well, just labor, then you might have jumped in a bit too deep. This type of project should allow you to take a deep breath and help you remember why you love to be creative in the first place. Learn a New SkillThe great thing about being a web designer is that there are numerous opportunities to learn all around you. With the number of online tutorials and courses available, simply pick an interesting subject and go for it. Even better is that some of these resources are completely free to use. So, even those of us on a tight budget can increase our knowledge. Making time to learn a new skill or improve an existing one can also be a journey into self-discovery. The more you learn, the more you’ll be able to further unlock your creativity and develop your style. For example, in this age of utilizing CMS platforms such as WordPress, we are often reliant on third-party themes and plugins. While they can be incredibly powerful and useful, they won’t necessarily help your individuality stand out. By learning to create your theme or plugin, you’ll be the one in the driver’s seat. Instead of implementing someone else’s vision for how something should look or work, you’ll get to shape it all exactly the way you want. Refresh Your SpiritBeing a busy web designer can sometimes feel like being a shut-in. You’re stuck in the office and working so much that you start to miss out on other things. This type of lifestyle isn’t going to help you build your own identity. That’s why it’s so important for your mind and body to get away from that computer and experience a real change of scenery. If you enjoy nature, carve some time out on the weekend to spend outdoors. If that’s not your thing, go out and do some shopping or visit a museum. The main idea here is to get away from the day-to-day grind. Continuing to hammer away at your workload can sometimes become dull to the point of being counterproductive. Instead, find people and places that inspire you. When it’s time to get back to work, you’ll feel a renewed sense of purpose. Just Be YouSo often, we look at other successful people and wish we could be just like them. However, it’s all about perception. We can look at someone else’s designs (or writing, lifestyle, etc.) and be a bit envious. We may even try to replicate what they’re doing. But, in reality, we’re only getting a tiny part of the overall picture. That person may be admirable for many reasons, but they’re still human and flawed – just like we are. And it may be the case that they wish they had the style and skills of someone else. So, while it’s a good thing to admire others – it’s ultimately about having the confidence in who you are that will allow you to build your own design identity. from https://fatsfixedassettracking.com/how-to-develop-your-signature-style-as-a-web-designer/7457/ Banking isn’t what it used to be. Most of us need fast, efficient, flawless banking services that are hassle-free and, most importantly, reliable. It only makes sense to shift to digital banking channels that can provide these things. As it turns out, artificial intelligence (AI) and machine learning (ML) powered virtual assistants can do precisely that. Are virtual assistants in banking the solution to outdated, cumbersome branches and lengthy wait times? More and more banks are turning to chatbots and virtual assistants for customer service. Artificial intelligence is becoming more ingrained in day-to-day life. A recent Ipsos-Forbes Advisor survey found that an overwhelming majority of Americans — 76% — used their bank’s mobile app to conduct everyday banking tasks last year This blog will look at how a virtual assistant can help you with your banking. A banking virtual assistant can help you with everyday inquiries. Since they are available 24/7, they can assist you when an issue arises after-hours or even on weekends. With the right training data, bank virtual assistants can be taught to answer customer queries quickly and precisely, providing faster resolutions. For example: For example, one bank’s virtual assistant service helps customers find out if their account needs attention by answering questions like “How much money did I spend last week?” Or, “What have my recent purchases been?” Virtual assistants can make banking easier by handling:
Typing is one of the most time-consuming parts of any job-especially when it comes to banking. A voice assistant can help you get everything out of the system quickly by typing all of your documents for you. You can fill out forms or enter information without the use of text feature with a simple conversational AI command or tap-and-go gesture. That means less time spent on repetitive tasks. For example, the Bank of America mobile app has Erica, a virtual assistant, as part of its digital banking experience. It helps customers save time with activated voice commands by automatically performing repetitive tasks such as entering account numbers or routing numbers into forms. The goal is for Erica to make customers’ lives easier by removing tedious and manual tasks from their day. Banking VAs are great at processing simple transactions for you. You can easily ask them to transfer money between accounts or pay bills on autopilot. VAs will send you reminders when you need to make a payment and handle all the details for you, so all you have to do is confirm the transaction and wait for it to complete. Here are some examples of simple transactions: Your bank should monitor your accounts for unusual activity to alert you if anything looks suspicious or out of place. However, these alerts can often be buried deep within lengthy emails or notifications that don’t always reach their intended recipients in time to take action before any damage is done. Banking virtual assistants can help you keep track of your accounts and detect suspicious activity before it becomes serious enough for you to notice on your own. For example, if someone tries to make an unauthorized withdrawal from your account, you’ll want to know immediately to take action before any damage is done. Capital One’s virtual assistant, Eno, can keep track of all of this activity for you and let you know if anything seems out of place or suspicious. Banking VAs can help you find the best bank account by providing advanced insights into your banking and financial situation. You’ll get an idea of how much money you spend on certain types of transactions and what rewards program would work best for your lifestyle. Here are some examples of advanced insights that Bank of America’s VA, Erica, can provide:
As a result of technological growth, financial institutions seem capable of striking the right balance between making banking more convenient and increasing customer loyalty by providing virtual assistants. As is often the case with new technology, this is still in its early stages. If you research and vet your options properly, you can get an effective assistant to improve your banking experience. Author Bio Vatsal Ghiya is a serial entrepreneur with more than 20 years of experience in healthcare AI software and services. He is the CEO and co-founder of .com, which enables the on-demand scaling of our platform, processes, and people for companies with the most demanding machine learning and artificial intelligence initiatives. Linkedin: https://ift.tt/pH9Em7Y from https://fatsfixedassettracking.com/5-ways-banking-virtual-assistants-enhance-your-banking-experience-programming-insider-by-shaip-sep-2022/7455/ Wednesday, September 28 saw Google’s Search On 2022 event; a conference announcing the newest features arriving to Google. We’ve rounded up all the exciting local search updates coming to Google this year, as outlined at the event. Multisearch Near Me“Your camera is the next keyboard” explained Prabhakar Raghavan, Senior Vice President at Google. Updates to Multisearch will now include ‘near me’ terminology. Users will be able to search through photos and images, alongside fewer words, to find what they are looking for, and stores nearby that sell it. Whilst we have known about this update for a few months, it’s now been confirmed that this will start rolling out across the US. Find the food you loveYou’ll now be able to search (using both text, and images) for a specific dish. This is a really intriguing update that will help you find the exact dish you want at restaurants near you. Try searching ‘soup dumplings near me’, for example, to find restaurants near you, serving that dish. Exact dish results will show on SERPs, and users will be able to browse menus, and view dishes and their details. You’ll also be able to book a reservation at the restaurant there and then. We don’t know what this will look like for restaurant owners, but it could mean more attention is needed on their Google Business Profiles to show up in SERPs.
Google Maps Neighborhood VibePopular spots on Google Maps will soon come to life as users explore the area. When browsing Google Maps, you’ll be able to see user-uploaded photos and videos of the area, to get a real ‘vibe’ of the neighborhood. This seems like a nod to the rise of social search and appears to replicate what Instagram is already doing with its immersive map. It also acknowledges platforms like TikTok where video-first content gives a more authentic view of particular neighborhoods and locations. Are we about to see a new age of local influencers on Neighborhood Vibe?
Google Maps Live ViewYou can now explore nearby places with a live view, using the new Maps overlay. Simply lift your phone to search, and Maps will show you what’s around you, including details like business hours, and how busy a location is. Source: Search On 2022 A Move Away From Reviews?It seems as though Google is also pointing users away from Google reviews, as Sophia Lin, GM of Food at Google explains, “Star ratings are helpful, but they don’t tell you everything about a restaurant.” Upcoming rollouts include AI that will take helpful insights from other sources such as user-uploaded images, to help you evaluate a location and make a decision that doesn’t solely rely on reviews. Greg Sterling, Near Media has said “This was subtle, but Google seemed to be deemphasizing reviews as a consumer tool in favor of other types of information.” He added on Twitter, “One of the most interesting things said at #SearchOn today was a passing comment suggesting reviews are less helpful now for consumers, and pointing to other qualitative and visual content to make decisions about restaurants.” While it may not mean the death of reviews, it may just mean they’re less of a factor that could affect your rankings. In summaryMultisearch and immersive features seem to be the common theme with these new updates, with Google pushing for users to use visual search more than text search. It looks as though they’ve also finally taken notice of the possible distrust in reviews and are giving users more ways to evaluate their purchase decisions through real-world features. Jenny looks after the BrightLocal community, through managing our social media channels, connecting with our community, and producing our online webinars. Mike is BrightLocal’s Senior Content Marketing Manager. With over seven years of experience in digital marketing, he is responsible for devising and executing our content strategy and delivering a host of local SEO insights to our audience.
from https://fatsfixedassettracking.com/4-key-local-search-updates-rolling-out-in-2022/7453/ It is no secret that social media is often the go-to method if a brand is looking to advertise itself and reach new customers. Among all the social media platforms, Facebook and Instagram stand out from the rest. And why should they not? After all, both platforms have nearly 2 billion daily active users. According to HubSpot’s Social Media Marketing Report, roughly 4 out of 5 marketers buy paid advertising on Facebook. The same report also reveals that while Instagram is behind Facebook in terms of marketer activity, the platform is set to attract more marketers in the future. However, between the two, which would be a better option if you wish to dedicate some of your marketing budget to run ads? As expected, both Facebook and Instagram ads have their pros and cons, meaning that brands have to analyze what they wish to achieve with an advertising campaign. Managing Facebook and Instagram AdsFacebook’s Ads Manager lets you manage both Instagram and Facebook ads from a single location. The built-in report system is there to track the results, and it also comes with the option to download the results for safekeeping. Some marketers take the approach of trying both Facebook and Instagram ads, whereas others test one first and see how it goes. Depending on the results, they might switch from Instagram ads to Facebook ads and vice-versa. Of course, with limited resources, one might feel reluctant to go all-in and spend everything on one method. Ideally, you want to try both to get a better understanding of what each of the two has to offer. Unfortunately, in some cases, a brand might only have enough resources to spend on either Facebook or Instagram ads. Given the limitations, it makes sense to know the differences between Facebook and Instagram ads so that you know what to expect. 5 Differences Between Facebook and Instagram AdsNaturally, the two platforms are different, so it is to be expected that you will run into obstacles and scratch your head trying to figure out what you should do next. Let’s take an in-depth look at how Instagram and Facebook ads differ from one another and what you can realistically expect from both options. 1. Ease of UseIt is worth pointing out that Facebook ads are more intricate. If you are not going to hire a campaign manager and plan to do everything yourself, prepare to encounter quite a few optimization options on Facebook ads. You will need to:
Instagram ads, meanwhile, are a bit easier to get into because of a simpler interface and fewer options. Unlike Facebook ads, Instagram ads are more straightforward due to the fact that users do not have to complicate themselves with an extensive list of tools and features. Naturally, the learning curve is not as steep with Instagram. All in all, Instagram ads are arguably the better option for beginners because they are easier to work with. Those who are new to advertising would be better off testing the waters with Instagram first to see how they do. Once you start to get the hang of things, you can jump into Facebook ads. Tip SocialPilot has excellent beginner guides for Facebook Ads and Instagram Ads. You can use them as a reference to get the basics down. 2. ReachThe number one goal behind a marketing campaign is to reach more leads and convert them into customers. Marketing Dive published a study and revealed that 1/3 of Instagram users had bought directly from an ad. The number is a bit surprising in terms of how high it is, but it is worth noting that many Instagram users follow brands and are more likely to convert. Instagram has younger demographics compared to Facebook and pulls ahead when it comes to branded advertising content. For brands that promote goods via strong visuals (think of food or apparel), it makes sense to focus on Instagram ads. That is not to say that Facebook is much worse in terms of reach. Facebook has more users than Instagram, and you have a wider reach. However, if a brand is trying to target Gen Z and younger demographics, sticking to Instagram is a better option. 3. CostsCosts are arguably the most important aspect when a brand is trying to come up with an efficient advertising campaign. Since Instagram advertisers are trying to appeal to younger audiences, they often face competition, which means having to invest more money to stand out from the competition. According to Social Insider, the average cost per click (CPC) on Facebook is about $0.50. Instagram, meanwhile, is more than double at around $1.10. Of course, CPC is not the be-all and the end-all metric. ROI gives a better story. Comparing the click-through rate (CTR) between Instagram and Facebook ads, it is clear which platform comes out on top. The same study by Social Insider shows that an average CTR on Facebook is 3.06%, while Instagram CTR is 0.68% percent. Almost 5 times is significant, and it is pretty clear that Facebook is far superior because the ads are cheaper and offer a much better ROI. 4. Advertising With VideosInstagram is not really behind Facebook in terms of video advertisements. However, Facebook videos can be much longer than Instagram’s. Instagram video ads are limited to 60 or 15 seconds (depending on which format option you pick), which is a real bummer considering how little time you have to work with. Say that you want to promote computer software. The odds of fitting everything you want into 60 seconds are more or less impossible, particularly if the software has multiple features advertisers want to cover. If you were to compare static images, Instagram takes the cake in this aspect because the platform was created specifically for images. As already mentioned, certain types of brands that excel in visual appeal will have an easier time making the most out of Instagram: Some examples of such brands include:
5. Content on the FeedContinuing with the point about advertising with visuals, the two platforms have 3 distinguishable ad types:
Unfortunately, Instagram ads are not as flexible as Facebook ads. With the former, advertisers cannot utilize in-caption clickable links. Instead, they have to use CTA buttons to insert a landing page URL. Note that It is also crucial to examine your ads. Demographics, content type, current trends, your goals, and other factors affect the outcome of ads. Therefore, consider how to approach different social media platforms when creating ads. You can modify your ad settings in the Facebook Ads Manager that is used for both Facebook and Instagram ads. For Facebook, it is common to build around behavior that encourages interactions between friends and family. The content needs to be shareable. Detailed blog posts and case studies are good examples of such content. Look how Design Pickle, a graphic management platform, effectively promotes their latest guide with the help of a Facebook ad. For Instagram, the platform’s users are interested in visuals. Advertisers have to prioritize compelling images. A blog article is unlikely to perform on Instagram, whereas an infographic would be a different story. Zap Food, a grocery delivery app, leveraged the visual power of Instagram to explain its app with the help of an Infographic in the carousel format. STOP hopping between different tools to schedule and boost your Facebook post. Get hold of all your Facebook client accounts in one place. Use SocialPilot to seamlessly schedule and boost your Facebook posts from a single dashboard. Enjoy a native app-like experience with complete control over the ad’s budget, time duration, and targeting. Ads management has never been this easier. Start Your 14-day Trial Closing Thoughts Considering how both Instagram and Facebook ads are valuable for different brands, it should not come as a surprise to see so much interest in relying on these platforms while creating advertisement campaigns. The first step is to understand what Facebook Ads and Instagram ads bring to the table and how they differ from one another. After that, it comes down to your approach and rigorous testing to determine what works and what does not. from https://fatsfixedassettracking.com/the-5-biggest-differences-between-facebook-and-instagram-ads/7451/ When a Conversational AI solution is implemented, one early decision that needs to be made is the level of personalization that is required to create an exceptional customer experience. Our experience shows that the bots that are able to do more and are able to handle the more complex scenarios have access to more detailed information about the user. The more effective the experience, the higher the satisfaction of the user, and the more likely that user is to re-engage the Conversational AI solution again when they want to perform an action. Depending on the use cases, there are many reasons to go down the personalization path for your Conversational AI solution, but also some use cases where you don’t need it for your experience to start, or ever. Organizations who are beginning to experiment and understand the value of Conversational AI may choose to not implement a personalized customer experience right away, and that’s perfectly understandable. You need information in order to understand how your users are engaging with you. Approaching your Conversational AI investment in a traditional product model of starting with a Minimum Viable Product (MVP) and starting to capture feedback will help to understand the priority for other conversational flows that can be implemented. For businesses that are focused on responding to FAQs, implementing personalization within the customer experience may not be a priority, and again, that’s OK. For many, the ability to provide clear information to all users with the same messaging may not need the additional activities to support a personalized customer experience. This may mitigate some of the noise to your live agent center, chat or voice, by answering some of the more common questions that don’t require the solution to know who you are — what are your hours of operation, what is your return policy, etc. Information that is fairly static and will be the same, regardless of who the user is.
As soon as you want to provide the ability for users to self-service, you need to consider personalization as part of the customer engagement. The ability to understand who the user is, what their interests are, and what they have done in the past means that your chatbot or voice bot can be a true conversational AI assistant to the user and help them perform some action, rather than just answer some questions. Thinking of these use cases and implementing them should be done as part of outlining the user journey, so that the right level of personalization is planned. The value of the Conversational AI bot goes up immensely, and can significantly reduce the impact of effort for your live agent team, but even more importantly it can now provide a 24/7 service to your users that may not have been possible before. Essentially, a non-personalized Conversational AI solution will let users learn and answer questions, but the ability to do anything meaningful is limited. Creating the ability to personalize the solution allows the user to perform activities on their own, at their convenience, whenever they want.
When we discuss personalization around the customer experience, we have a strong focus on the data. The data drives the information, and then a strong conversation design makes the information valuable in the context of the chat. With the design and user journey planning, you understand what information is needed in order to bring value. But now you need to get that information from somewhere.
Integration to the data stores where the personalized information resides is vitally important if you want to create a successful Conversational AI customer engagement. The ability to extract the right information and use it in the right way means that you’ll create a collection of services for your users that allow them to do something meaningful, such as:
These are just a few examples, but they are meaningful ones that most people can resonate with. Anything that allows the user to self-service without the need to engage someone, and do it at a time and place of their own convenience, brings immense value to the customer experience.
In many cases, this data may be borne out of multiple systems and so multiple integrations of Conversational AI are required. It’s rare you will have the customer information, generally driven out of a CRM system of some making, and the product information residing within the same system, but not impossible. But you need to understand where the source of the data you need for these flows originates from, and you need to ensure that you have access to that information in order to serve up the data in an effective manner. As we talk about personalization in the area of customer experience, there is one key piece that needs to be in place, and is another integration of sorts. When we do personalization, we need to know who we are personalizing the information for. You may want someone to have the ability to pay off your bills, for example as part of Use Case of Conversational AI for Finance, but you don’t want them having access to your transaction history or your balances. And as such we need to make sure the user is who they say they are. Authentication is vitally important to ensure that we are delivering the right information at the right time and to the right person. If you’re historically an Android phone user, we probably shouldn’t be promoting iPhone services to you as you are less likely to purchase one of those. But if we are talking finances, we need to make sure that the user is the right person, either through direct or inferred user validation techniques.
Authentication provides a level of personalization, but also the feeling of security when engaging with the bot. As a best practice, the Conversational AI bot only accesses the information it needs for the task at hand, and nothing more. It’s coordinated through official services that the business offers, and any transactions (such as transferring funds) are requested by the bot but performed through existing services, ensuring that the proper checks and balances are in place to monitor and log the transaction, and ensuring that the request originated from an authorized user. Final Thoughts Personalization in the area of customer experience requires some work to implement, but it doesn’t have to be a lot of work. You need to understand what information you require, where that data resides, and then determine how you can access it and what transactions (if any) are available for use. But creating a way for the user to actually do something and stay in the context gives them more freedom — when they want to do it, and how they want to do it. This customized customer experience leads to more customer engagement and service satisfaction, which can lead to users wanting to do more, and businesses then discovering additional use cases for business process automation, which can help with cost management of call centers and live agents, who can then be reserved for those complex and custom scenarios that need the human touch. Want to learn more about how your Conversational AI can be enhanced with personalization? Let’s Connect! from https://fatsfixedassettracking.com/personalization-and-authentication-around-customer-experience-using-conversational-ai-by-master-of-code-global-sep-2022/7449/ |
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