By Pam Neely April 28, 2022Want to make a great first impression with your new email subscribers? Send them a welcome email campaign. It’s a big deal when someone signs up for your email list. You’ve put in a lot of work to attract this person and to build up enough trust with them that they’ll let you into their inbox. But the work isn’t done once they’ve signed up. Now your job is to engage them – to build on the trust and interest you’ve established with them so they’ll become a long-term, enthusiastic subscriber. All that starts with a welcome email. What’s a welcome email?A welcome email is an automated email message that is sent out to new subscribers as soon as they sign up for your email list. Some email marketers don’t send a single welcome email – they send a series of them. These welcome series are sent out over time, usually one per day, and are typically a sequence of three emails. Why send a welcome email?
Welcome emails, confirmation emails, and thank you pagesLet’s step back from welcome emails for a moment and talk about how they fit into the overall experience you’re creating to welcome new subscribers. This involves welcome emails – yes. But it also includes the thank you page you show subscribers after they’ve signed up and a confirmation email message if you’re using double opt-in. Just to be clear: Welcome emails are not confirmation emails. Both types of emails are sent right after subscribers sign up, but a confirmation email is used to confirm that someone wants to be on your list. Confirmation emails are part of a process called “double opt-in,” where people have to sign up and then confirm again that they want to sign up. Double opt-in does require an extra step, but it’s worth it. It generally results in higher engagement rates later on. Here’s a flow chart that shows how welcome emails and confirmation emails differ, and how they can work together. We’re focused on email messages in this post, but there is another important element of your welcome sequence: The thank you page. As the graphic above shows, thank you pages are shown right after someone signs up for your list. After a subscriber clicks “submit,” they can be redirected to a page that thanks them for signing up. That’s a thank you page. Some of the smartest email marketers make great use of their thank you pages. They don’t just show a nearly blank page and say “thanks for signing up. They don’t use a default message from their email service provider. They’ll give their new subscriber a full multi-media experience, complete with a welcome video, like this thank you page from AWeber customer Tim Ferriss: Ferriss’s welcome video is just 53 seconds long, but it’s the perfect introduction to the newsletter for new subscribers. It explains why he created his newsletter, what it includes, and what subscribers can expect from their experience. Elements of a great welcome emailWelcome emails do a lot of things, so they often include several different sections. Those sections can include:
AWeber customer Lewis Howes of The School of Greatness sends a very clear welcome message that covers all these points: Pro tip: Notice the other section Lewis has added to this email? It’s in the postscript. He asks new subscribers to submit a question. This is a fantastic way to find out what topics your audience is interested in. It will also make you seem (and be!) more accessible and friendly. Types of welcome emails with examplesYour welcome email message should provide everything your new subscribers need to start learning about your business. But depending on your business model and your email marketing strategy, what they need to know may be different. Here are a few different types of welcome emails and a few welcome email examples:
Welcome email subject linesIf you know how important subject lines are, and you know how important welcome emails are… you might be a little nervous about writing the subject lines for your welcome campaigns. Have no fear. Here are ten great welcome email subject lines. Extra credit if you set up a subject line split-test to find out which one performs best for your list:
Want more subject line split-testing inspiration? See our blog post about how Morning Brew reached 1,000,000 opens with this split-testing strategy. How to structure a welcome campaignOnce you know what you want to include in your welcome campaigns, you can begin structuring the rest of your welcome sequence. If you’re new to the idea of email automation, a welcome campaign is the perfect place to start. The first email of your welcome campaign will help set the tone for the rest of the emails in your welcome campaign. And, if you choose to send only one email in your welcome campaign, (instead of a series of emails) it will need to include enough to get your new subscribers acquainted with your and your emails. Before you figure out the content of each email, you should outline your goals to ensure that your content aligns with them. Here’s a sample outline that you can use to structure your welcome campaign: Email #1: Timing: Sent immediately after signing up Goal: Deliver your freebie/lead magnet or any special offers and explain what to expect from your emails, including how frequently you’ll send them. Email #2 Timing: Sent 24 hours after signing up Goal: Explain the “why” of your company and your mission statement. Invite subscribers to follow you on different social media platforms. Email #3 Timing: Sent 48 hours after signing up Goal: Include a few customer testimonials and links to your all-time best-performing content or the content you’d most want new subscribers to see. For example, Wine Awesomeness sends this email about screw caps vs. corks – a hotly debated topic among wine aficionados and newbies alike. Still not sure what to include for welcome email content? Try this strategy that blogger John Corcoran recommends for creating your first welcome email sequence: “Take six articles that you’ve written already that are the most valuable content for your target audience,” he said. “Turn them into autoresponders and spread them out over six weeks. You will know that anyone added to your list will get one email a week from you for six weeks and they can get to know you.” Don’t have six articles? That’s ok – start with one or two, then add more later. Your welcome email can always be improved later. Put together the best one you can now, track which links people click the most, then go back and make your welcome email even better later on. Want to make things even easier? You can also use welcome email templates, or even a complete welcome sequence automation to save yourself more time. What happens after the welcome campaignThe fun doesn’t have to stop at the end of your welcome campaign. Thanks to your well-crafted messages, your subscribers now know a lot more about you. They might be ready to purchase a product from you or to be added to your newsletter list. It’s up to you what happens next. from https://fatsfixedassettracking.com/welcome-email-campaigns-how-to-onboard-new-subscribers/6488/
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When we hear the term local SEO, we often think about the strategies and tactics that local retail or B2C businesses use to optimize their online visibility and drive traffic to their physical storefront. However, there are also B2B businesses, which may or may not operate from a distinct location, e.g., a commercial realtor. These types of businesses have similar, albeit slightly different, challenges to having their customers find and engage with them via organic search. The overarching goal of a local SEO strategy for any B2B business (much like its B2C counterparts) is to establish itself as the most trusted authority for all topics related to the products and/or services within a specific geographic service area. As such, businesses must present themselves as active, trusted community participants who create real value for their customers and the community at large. You can still apply local SEO tactics to improve visibility in local map packs and organic results. Below are a few best practices to consider specific to B2B. Start With The BasicsEvery SEO project, locally-focused or otherwise, must begin with a solid foundation. This means conducting a thorough web presence audit or SWOT analysis to identify where to focus on-site and off-site optimization efforts, whether the business is new or well-established. A comprehensive strategy will include:
The output of each of these exercises should be a prioritized checklist of items forming the basis of your foundational optimization efforts. Leverage SchemaOne particularly important local SEO tactic is using local business schema or HTML markup to standardize the structure of information preferred by the search engines. According to schema.org, which governs the use of schema,
Business schema can be used to structure the business address, hours, departments, and reviews, and translate into a similarly structured display within the organic and mapped search results. Here is an example of how to structure a local business address and other information: Another potential use of schema is tagging questions and answers in an FAQ section of a business website, highlighting the business’s area of expertise. Questions and answers tagged in this manner may display as coveted rich text snippets in search results. Schema can be a powerful and often overlooked tool that can vault a business’s visibility and content to the top of the search results. Optimize Your Google Business ProfileA Google Business Profile (GBP or formerly Google My Business page) is a critical component in local SEO. It enables Google to validate the existence of a business within the area it services. Each business can claim and verify its location, which must be a physical address, even if its business with customers is not formally conducted at the address. The GBP enables a business to provide all relevant details, including business hours, website links, categories, products, services, logos, images, and/or videos. Profiles should be as complete as possible. Google recognizes not all business is done at fixed locations and provides several B2B categories under which such businesses may operate. The GBP also provides an important place for customers to provide business reviews, whose importance is discussed below. Beyond initially configuring your GBP, it can and should become a channel through which you engage with your local customers. Ideally, establish a cadence for posting relevant content at least once a week. Regular posting of events, promotions, or general information helps improve local search visibility as Google naturally favors active businesses. Don’t Nap On Your NAPNAP stands for Name, Address, and Phone Number, representing each business’s unique identifier and is likewise important from a local SEO perspective. Specifically, pay attention to the accuracy of the NAP wherever it may appear across the Internet, from the corporate website to the GBP and within local directories or other sites referencing the business. Google and the other search engines cross-reference all of these occurrences of the NAP and reward those businesses that maintain a consistent and accurate profile. Pro Tip: A quick and free way to start managing your NAP is by simply searching your company name and reviewing the search engine results for all mentions of your business and its NAP. Manage Your Local ListingsAnother important signal of a business’s locality is its appearance within relevant local listing sites. There is a wide variety of free and paid, locally-focused, categorized directory sites businesses can maintain listings. Here, too, it’s important to maintain consistent NAP info. However, many directories enable enhanced listings, including product or service information, images, promotions, or other features geared to lead generation. As with your GBP, the more detailed and complete your listings are, the better. Many of these directories also offer consumers the opportunity to provide reviews, which should be noted and monitored accordingly. Use the pro tip above to identify directories. Several paid listings management solutions will also find and update all of your business listings automatically and enable you to monitor and manage them on an ongoing basis. A deeper analysis should include referencing your primary target keywords’ search engine results pages for any relevant directories. Those ranking well should be of particular interest as they, by definition, are considered relevant and authoritative in the eyes of the search engines. Ask For And Respond Promptly To ReviewsOnline customer reviews have become a standard and highly trusted resource within the modern B2B buyer’s journey. Depending on the study, consumers consult reviews before purchasing anywhere from 70% to 95% of the time. I’m certain we’ve all done it in our personal or professional lives. These reviews, in turn, have a definitive impact on a business’s local search and map pack visibility. As such, it’s imperative to encourage your customers to provide reviews via the platform of their choosing, though you can and should guide them to your GBP first, as it will naturally hold significant weight when it comes to Google rank. Further, it’s important to respond to any reviews quickly, particularly when reviews are deemed negative. A business’s ability to respond reflects on its organization, customer service, and the general strength of the business. Some studies have even indicated consumers are more trusting and likely to work with businesses that have effectively addressed issues. Become The Local ExpertYou’ve likely heard the phrase “content is king,” and nowhere is this more true than in B2B SEO. As mentioned, a primary goal is to convince Google your business is the authority on topical areas related to your products and services. Google rewards topical authority with higher organic visibility, a key benefit of content marketing. While not easy, at a local level, there is a significant opportunity to become an expert by consistently producing relevant, high-quality content that addresses your customers’ needs at each stage of the buying cycle. Establish your website, blog, or other content such as instructional or promotional videos, as the go-to resource for customer questions and answers in your service area. As such, the keywords you use within your content should include local identifiers, e.g., “commercial real estate trends in [location]” or “leasing office space in [location].” The same content should then link back to your primary ranking product and service pages, where appropriate, to further boost their overall authority. All content should work together to lead customers from their initial search for a solution to purchasing. Engage With The CommunityAnother way to establish authority within a community or service area is to become an active participant. Some of the ways a business can engage with its community include:
In each case, publish and promote your participation in these activities via your business website and/or social media properties. Where possible, also seek out opportunities to gain inbound links to relevant pages of your website from any partnering organizations. These links are valuable signals to the search engines as they help further validate your local presence. Mind Your CompetitionBefore you can analyze your competitors, you need to properly identify them, which can sometimes be enlightening when it comes to online competition. Once you’ve established the topical keywords you want to be found for, use them to understand which competitive domains consistently appear in the search results, particularly those outranking you. You can perform technical website and content audits to understand how these competitive sites may outperform yours. You can also look into your competitor’s backlink profiles to see if there are websites where they’ve obtained relevant, high authority links where you have not. Finally, pay attention to the content they create and the frequency to guide your own content marketing cadence. As mentioned, the goal is to establish your business as the local expert, and this may take some effort if others are on the same path. B2B Requires H2H (Human To Human)The final analysis of your local authority and visibility falls on your customers’ validation of your business through their search, visit, consumption, sharing, and review behavior. The onus is ultimately on you and your business to ensure you provide your human customers with content, answers, products, and a level of service that will keep them coming back for more and telling their friends and colleagues about you. Search engines recognize and positively rank local businesses that deliver exceptional experiences and establish a loyal, trusting human audience. More resources: Featured Image: Kachka/Shutterstock !function(f,b,e,v,n,t,s) {if(f.fbq)return;n=f.fbq=function(){n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments)}; if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0'; n.queue=[];t=b.createElement(e);t.async=!0; t.src=v;s=b.getElementsByTagName(e)[0]; s.parentNode.insertBefore(t,s)}(window,document,'script', 'https://connect.facebook.net/en_US/fbevents.js'); if( typeof sopp !== "undefined" && sopp === 'yes' ){ fbq('dataProcessingOptions', ['LDU'], 1, 1000); }else{ fbq('dataProcessingOptions', []); } fbq('init', '1321385257908563'); fbq('track', 'PageView'); fbq('trackSingle', '1321385257908563', 'ViewContent', { content_name: 'local-b2b-seo', content_category: 'local-search seo ' });
from https://fatsfixedassettracking.com/the-complete-guide-for-local-businesses/6486/ Imagine owning a business website and having to respond to all your visitors’ queries all day, every day. Sounds cumbersome, doesn’t it? Well, rather than hiring a team of responders, why not take the technologically-advanced way and opt for a chatbot? You must have certainly seen one while browsing online, so you are well aware of the benefits that come with its integration. In simple terminology, a chatbot is an AI software that can help build a conversation in a natural flow of language with your website’s users through chatting or voice commands. But there’s much more to it. We shall dive into the basic functionalities of chatbots and understand why you should prefer them for your WordPress website. History and Evolution of ChatBotsThe chatbot market is estimated to reach $77.6 billion in 2022, a big jump from $24 billion in 2018. But where did it all start? The world’s first chatterbot (now known as a chatbot) is considered to be ELIZA. Joseph Weizenbaum developed it at the Massachusetts Institute of Technology (MIT). ELIZA would operate by recognizing the keywords and responding appropriately from its pre-programmed set of options. Technology has come a long way since the introduction of the first chatbot. Apart from Artificial Intelligence, several other technologies have helped with chatbot evolution, like Natural Language Processing (NLP), Voice-Activation Technology, Interoperability, etc. NLP allows the chatbots to respond accurately by picking up the data provided by the users. It helps develop emotional intelligence that gives a human touch to the responses. Voice-activation technology interacts with your users with pre-recorded voice responses. This hands-free option comes off as convenient as well as more engaging. Interoperability is nothing less than a complete tech-savvy engagement. It allows the users to engage two different chatbots to get their work done. For example, browsing products on a chatbot on Facebook and then asking Alexa to order the same for you. Tasks of a ChatbotThe following are the two crucial tasks of a chatbot: 1. Analysis of the User’s RequestThe chatbot analyzes the information given by the user in the form of a question or query and extracts the relevant data. Unless and until the chat understands the user’s intent, it shall not be able to provide an appropriate response. 2. Responding As Per the RequestOnce the user’s intent is identified, the chatbot provides the response in the form of a text or options of answers. In case the chatbot has been unable to understand your query, it will provide a follow-up question. Benefits of Chatbot in a WordPress WebsiteWith over 455 million websites and 37% of the market share, WordPress is a go-to choice for all types of business owners- be it small or large, bloggers, or freelancers. But does your WordPress website require a chatbot? Have a look at the following benefits of adding a chatbot to your WordPress website and decide for yourself: 1. Seamless Live CommunicationIn a world where you can Google any query and get your answer within 0.10 seconds, would your user wait around all day for a response? Definitely not. This makes speed and seamless live conversation one of the fortes of chatbots. According to a survey by Userlike, 68% of the participants were pleased that the chatbots responded quickly. This replicates a human-like conversation and fastens the process of providing the relevant information to the user before they run out of patience and leave your website. Integrating a chatbot into your WordPress website can help engage with your users, analyze their queries, and respond with proper answers, thereby guaranteeing maximum customer satisfaction. In this way, you can cater to the customers living in different time zones without losing out on any potential customers. 2. Faster Qualifying and Prioritizing New LeadsLet your sales team focus on other priority tasks and leave the task of qualifying leads to chatbots. Chatbots can present a few pre-prepared sets of questions to the users of your WordPress website. On the basis of the responses, the chatbots can segregate the leads into potential customers. This will make it easier for your sales team to only focus on the qualitative leads rather than just fleeting users. The prioritized leads could be prompted to schedule a meeting with your team by your chatbot. At the same time, the other leads could be redirected to a form or another page of your WordPress website. Such a process can help your business close down profitable deals quickly. 3. Helping the User with NavigationIt is not advisable to add all the relevant information to your website’s home page since it will make everything look cramped up. At the same time, it is necessary to help your users in reaching the varying pages of your website to access your videos, blogs, tutorials, etc. A chatbot can fulfill this tedious job. You can program a chatbot to direct the users of your WordPress website to the relevant resources as per their queries. For example, if a user asks a question about the quality of a particular product, it can redirect them to the blog of the said product. Or, you can redirect the users to the website’s contact page if they ask for your address or email. 4. Personalized Customer JourneyStore assistants make it easier for you to decide because they first understand your style and then present the relevant options. The same personalized journey can be experienced by adding chatbots to your WordPress website. Out of all the types of websites, such a personalized customer journey is a prerequisite in eCommerce websites. If we go by the numbers, chatbots are said to increase the revenue by 7–25% by understanding the customers’ needs and previously abandoned carts. A chatbot can start the conversation by greeting the visitor and carrying forward the conversation by asking relevant questions. By collecting the information in the directory, the chatbot can recognize the user and present the pertinent products or services to the users as per their past purchases or cart details. 5. Build Trust with CustomersThe chatbots integrated into your WordPress websites are not a salesperson, and they shouldn’t be programmed in that way. Instead, a chatbot can help build trust by greeting the users, providing personalized and human-like responses, and solving the users’ queries. Quick responses, providing the necessary updates, friendly tone, quick scheduling of meetings, etc., can build trust in your company, something that will help you retain customers in the long run. 6. Saves Time and MoneyAccording to research, Chatbots are said to save approximately 2.5 billion hours by 2023. That’s a significant amount of time that can be spent elsewhere, in other productive ways. Since chatbots work 24/7 to gain the necessary information and data from your visitors and help them with their queries, you can direct your human resources to do other tasks. Moreover, you need not worry about chatbots going on unlimited breaks, thereby saving the company time and money. Since a chatbot can undertake several tasks like qualifying the leads and scheduling meetings, you need not hire personnel for the same. Therefore, investing in a chatbot for your WordPress website turns out to be a cost and time-effective investment. ConclusionAdding chatbots to your WordPress website is beneficial, but is it easy? Yes, you can add a free chatbot to your website through the plugin options. But before that, you will need a strong WordPress website, something that will replicate the persona of your company and brand. You can do so by hiring the best WordPress developers from Creole Studios. Our skilled WordPress developers are specifically chosen to provide qualitative and optimized solutions. Don’t wait any longer to start your dream WordPress website. Contact us today, and let your WordPress website stand out in a lot of hundreds! What is Chatbot? Why Should You opt One For Your WordPress Website? was originally published in Chatbots Life on Medium, where people are continuing the conversation by highlighting and responding to this story. from https://fatsfixedassettracking.com/what-is-chatbot-why-should-you-opt-one-for-your-wordpress-website/6485/ As a small business owner, it can feel like it’s difficult to get your name out there and be seen as a leader in your community. At one time, having a successful and useful business in your city or neighbourhood was all you needed, but now there are so many other businesses competing for attention, it can be hard to make your voice heard. If you’re feeling invisible, especially compared to the large company down the street, this blog post is exactly what you need. We’ll give you 10 tips that will help you get noticed and stand out from the competition in your local community! Get Involved in Local EventsAny business, no matter its size, can get involved in the community and make a difference. One way to get started is by attending local events. This could involve setting up a stall at a farmer’s market or participating in a fun run. Not only does this help to raise the profile of your business, but it also allows you to forge connections with other local businesses and members of the community. Another way to get involved is by supporting local charities. This could involve making a donation or providing products or services for free or at a discounted rate. Finally, one of the simplest ways to get involved is by getting to know your neighbours. This could involve saying hello when you see them out and about or inviting them in for a cup of tea. By getting to know your neighbours, you can create a sense of community and build goodwill. When you take advantage of these opportunities, you can make a lasting difference in your community. Make Your Business VisibleThere are many ways to make your local business visible and attract customers. One way is to place signage in your business window and on your website. This will help potential customers find you when they are searching for businesses online. One of the most effective ways to make your business visible is to create a strong online presence. Your website should be designed in a way that is easy to navigate and provides visitors with the information they are looking for. In addition, you should make sure that your social media profiles are up-to-date and include links back to your website. Finally, you can distribute promotional materials such as flyers and business cards to potential customers. By taking these steps, you will be able to reach more people and increase the visibility of your business, which will help you get noticed in your community. Offer Incentives to CustomersAs any business owner knows, visibility is essential for attracting new customers and keeping existing ones. One of the most effective ways to improve business visibility is to offer incentives. This could involve running promotions and discounts, offering free consultations or samples, and providing loyalty programs. Promotions and discounts can entice people to try new products or services, and free consultations or samples provide a way to learn more about what a business has to offer. Loyalty programs can also be a valuable tool, providing repeat customers with an incentive to keep coming back. By taking advantage of these strategies, businesses can encourage potential customers to learn more about their products or services. In addition, they can build goodwill and strengthen relationships with existing customers. Ultimately, offering incentives is a great way to improve business visibility and drive growth. Be ProfessionalYou want to make sure that when you’re noticed in your community, the impression you make is a good one. That means it’s essential to be professional. What is “being professional”? It means responding promptly to inquiries, keeping appointments, and being knowledgeable about your products or services. By being professional, you are showing that you are reliable and dependable. People will be more likely to use your services if they know that you will respond quickly to their needs. Additionally, being professional helps to build trust between you and your clients. When people trust you, they are more likely to recommend you to others. By presenting yourself as a reliable and competent business owner, you’ll put your local business ahead of the competition and make a great impression in your community. Stand Out in Your CommunityParticipating in local events is a great way to get your business noticed. You can also make your business more visible by putting up signage and providing incentives for customers. Finally, always act professionally and courteously when interacting with the community. If you need help building these principles into your digital marketing plan, our team at Local SEO Search is here to assist you. Contact us today to learn more about our marketing services and how we can help you reach success!
from https://fatsfixedassettracking.com/4-tips-for-local-businesses-how-to-get-noticed-in-your-community/6483/ Eventually, every IT project has the same or rather similar goals:
Chatbot testing is not any different. In this article, we highlight the main business reasons that make automated chatbot testing with Botium an essential and unmissable part of every chatbot project. Leverage Chatbots for positive user experienceNo matter what area the chatbot operates in, its main job is to connect and to communicate with people. In most cases these people are customers. The equation of success is actually the same for chatbots as for conventional customer lines: fast and efficient service. Although the technological advancements behind conversational AI are promising, the user experience is still lacking! Chatbots fail, and even the kindest, or funniest fall-back intent (when the agent doesn’t recognize the end-user expression) can’t save you if the user receives the “sorry, i didn’t understand” message for the third time. Since ensuring the joy of owning and using a chatbot means covering all requests, businesses account for factors like pleasure, elegance, personality and even fun while designing chatbots. Of course these soft-touches can really place the cherry on top, but in most cases the functionality of the chatbot is deficient. It won’t be much of a help, if your chatbot “speaks” posh British if the server is down and can not be reached, or it can not handle user requests anymore due to the high load. Start with the basics and then level them up and figure out how they can assist the user through the whole process. Build positive reputation with a chatbotWhile chatbots can help manage your business, they can also be a key tool to maintain and nurture your reputation. As you might know, customers do not “judge” your company solely based on how you perform in your core activity. Trust is transferable. It is a common assumption to think that the quality of your work in one area will be reflected in others. Who would want to travel with an airline that needs to maintain hundreds of airbuses a year, but can’t develop a well-functioning chatbot? As long as consumers feel their expectations have been met, they are likely to return as a customer. It’s clear that a strong online reputation is crucial to obtain, but it can take years to build and only a few minutes to break. Increase your competitive advantage with a chatbotHaving a website in 1994, when they started to become available for the general public, was considered something extremely cool and rare to have. Today (regardless of the activity), even the smallest companies can not survive without a transparent website. Chatbots will go through the same evolution, but with a faster pace. While a couple of years ago, placing a virtual assistant on your landing page or social media was a big step, today they are must-haves. The increasing number of chatbots on the market has moved the competition from the product to the quality level. The question is no longer whether you have a chatbot, but what kind of a chatbot you have. Maximize ROI in your chatbot projectChatbots fail. It’s a known issue, but there are not enough actions to avoid it. If we take a look at the global market, only 3% of the big companies that own a chatbot (and could easily afford QA) have automated testing in place for their conversational AI. The other 97% are wasting enormous manpower on manual testing, or don’t even pay attention to quality assurance. However, with this attitude, the primary purpose of chatbot development becomes meaningless. The chatbot can not complete the task in hand and returns the request to the human agent as it would have been without the chatbot anyway. The only difference between the two scenarios is the millions of dollars spent on chatbot development. Management usually gives priority to IT projects that have revenue growth potential over those that focus mainly on cost savings. Chatbot testing actually falls into both categories, yet it still hasn’t fought its well deserved position in the development cycle of most businesses. Exactly how much money can we save with automated chatbot testing?The following figure shows how the working hours are distributed for manual and Botium automated testing when developing and monitoring an average Telecom customer chatbot. The outcome in terms of time saved is not less than 28.725 hours a year! Of course, this is an estimation, since the processes and workflows are different in every business, but the proportions are speaking for themselves. With this information, it is easy to calculate the money that could be saved if you are aware of the average hourly wage of engineers. Increase employee efficiency with chatbotsAccording to a recent World Economic Forum report, robots, automation, and artificial intelligence could replace 85 million jobs globally by 2025. However, it will also create 97 million new jobs in the future. Undoubtedly, new phenomena always provoke great enthusiasm, but the general experience is that they do not become exclusive, but are integrated into existing systems and gain space there. With the advent of Conversational AI, customer service employers can become valuable members of the chatbot development team as business analysts, conversation designers, or test set writers. Breaking out of monotony can greatly increase productivity and the feeling of motivation. Conclusion The common perception that customer-service bots are generally less helpful than human representatives can result from the lack of quality assurance. It’s time to put the question on the table: is the money actually saved, that we did not spend on quality assurance, or just had to invest it in something else, such as reputation management after a failed bot. When will our sloppiness backfire and how much will it cost? Quality is the red ribbon that differentiates us from the competition, leads to customer loyalty and revenue growth. Investing in chatbot testing is letting your customers know that you care about them, their priorities and safety. In addition when quality is a priority for a company, it also sets the tone for the employees. A work culture focused on meeting certain standards is good for everyone! Chatbot Testing: The Ultimate Business Benefit was originally published in Chatbots Life on Medium, where people are continuing the conversation by highlighting and responding to this story. from https://fatsfixedassettracking.com/chatbot-testing-the-ultimate-business-benefit/6482/ Social Marketing Trends
Need a new plan? Find out how thousands of marketers plan to change their social marketing activities in our 13th annual Social Media Marketing Industry Report. This 40-page report reveals what marketers have planned for their organic social activities, video marketing, social ads, and more. Get this free report now and never miss another great article from Social Media Examiner. from https://fatsfixedassettracking.com/how-to-create-an-automated-sales-funnel-on-linkedin-social-media-examiner/6480/ For any local business that qualifies, claiming your Google Business Profile is a must-do to help your business rank higher on Google. Regularly optimizing your business profile with content such as posts, new products or services, holiday hours, photos, and other updated information about your company keeps your listing fresh and current for potential customers. But did you know that the information on your Google Business Profile could get changed at any moment? In many cases, these changes go live without you even knowing it. Some updates to your business profile could even impact your business. If your profile is changed, you should receive an email letting you know of any changes or suggestions. But that’s not always the case. That’s why it’s crucial that you keep an eye on your business profile and frequently check for changes to your company’s information. In this column, you’ll learn why Google updates Business Profiles, where that information comes from, and what you can do to ensure that people searching for local products and services like yours are always presented with the most timely, accurate information when they see your listing in search. First, let’s look at how Google gathers business information to change your Google Business Profile. Then we will look at the four top reasons for these changes. Why Does Google Change Business Profile Information?Keep in mind that some of the changes made to your profile can actually be helpful. For instance, if you’re violating a Google guideline and someone suggests an edit to correct the violation, they could be saving you from a Business Profile suspension. You may not be happy with the change, but it could put you in compliance with Google’s guidelines. That’s a good thing. Or, if your business hours are wrong and a customer corrects your hours on your Business Profile, it can save other customers from driving to your business when you’re closed. But if a competitor changes your URL to their website or an up-to-no-good student changes your high school’s website to a porn site, that can be disastrous. (Yes, that happened at my kids’ high school. It took the school at least 24 hours to realize its URL had changed and change it back to its website. All the kids had a good laugh about it!) In addition to the email alert, you should also see a blue notification when managing your Google Business Profile in Google search when your profile has been updated. Review the updates to make sure they’re accurate. Google’s goal is to give searchers the most accurate and complete information about a business. To get correct information about a company, it scours the internet and gathers data from a variety of sources:
Based on the information Google finds or receives from these resources, Google may change the information on a business profile if it thinks it needs additions or changes. Many business owners get bent out of shape if their information gets changed. Keep in mind that the company doesn’t own its business profile – it’s Google’s. Google Business Profile is a free service that Google offers, and it’s really a community-generated and contributed-to profile. Google has always been pro-user-generated content – and that’s what the internet is all about! Plus, user-generated content gives other people interested in your business more information about your company. Searchers get a combination of information provided by business owners, customers, and other sources. This gives people a well-rounded idea of what your company is about so they can make an educated decision about your business. Many business owners simply don’t keep their business profiles current and updated, so it makes sense for other people – or Google – to update inaccurate profile information. Now that you understand a bit of how and why your Google Business Profile information gets changed, let’s take a look at some of the common ways profile info gets updated. 1. User SuggestionsIf a user thinks a company’s business profile has inaccurate information or the business should be removed, they can suggest an edit or flag the business profile for removal. You can make “Suggest an Edit” in Google search, Google Maps, or the Google Maps app. In Google search, you can see the “Suggest an edit” link right in the company’s Business Profile Knowledge Panel: User edits come in handy if a customer visits your company and finds your hours are incorrect, your website isn’t listed in your profile, or any other inaccurate or missing information. On the flipside, competitors can also suggest edits if they find out you’re violating Google’s guidelines – or simply want to wreak havoc. Digital marketers will also suggest edits to help their clients, too. For example, if a clients’ competitors are outranking them because they are violating Google’s guidelines, the client can fight the “spam” by reporting the rule-breakers with suggested edits or a Redressal Form. Suggesting an edit and getting Google to publish changes is easy if the user suggests correct information. In the example below, the business keyword stuffed their business name – which violates Google’s guidelines. The suggested edit was a correction of the business name. When users suggest edits, Google reviews the suggested edits and decides whether or not to make those changes. Within about five minutes of submitting the suggested edit, the user received an email notifying them that their suggested changes were published. When you search for the business name, sure enough, the business’s name was changed and is now in compliance. Another way Google gathers data about a business (which also helps confirm if the information a business provides is accurate or not) is through the “Know this place” link in a company’s Knowledge Panel. When customers click on this link, they are asked questions about the business. These questions are specifically created to help Google understand the business and help validate the information the business owner has provided in their Google Business Profile. People can also make suggestions from Google Maps. Users with the Google Maps App on a mobile device can also describe a business’s services options, highlights, accessibility, special food and drinks, amenities and more, in addition to the normal suggested edits, such as hours, website URL, business name, etc., As you can see from these user suggestions, this information provides other searchers with even more information about this business. 2. Google Finds Information From Other Sources OnlineIn some cases, Google updates or changes information in your Google Business Profile based on the info it finds on other online resources. An example of this type of change includes the descriptions Google creates under a business’s name in the Knowledge Panel. You often see these brief descriptions in restaurant business profiles where they show some of the types of food the restaurant offers or info about the restaurant itself. In one instance, someone came to the Google Business Profile Help Forum and wanted their restaurant’s Google dynamically-created description changed because they didn’t sell tapas anymore. However, when I researched, I found that one of the restaurant’s online directories had “tapas” as a featured item on the restaurant’s listing. So Google was pulling in tapas from that citation site. Another example happened to me. I went to add something to my digital marketing agency’s business profile and was surprised to see that Google added “pest control” as one of my digital marketing agency’s services. It turns out Google scraped my website and found a page where I mentioned a client I had – a pest control company! Since they found that information on my company’s website, their AI thought my business offered that service. (Needless to say, I did not accept that change.) Google can also change your hours, business name, and other information. Here’s an example where Google added pickup time hours for an appliance store. (Pickup time hours were not set previously.) However, in this case, it’s difficult to tell where Google got this (mis)information because the appliance store’s website has their hours clearly listed – and they are never open past 5:00 p.m. And, unfortunately for this business, these incorrect pickup hours were already made live before the business had an opportunity to approve or reject these business profile changes. This is just one more reason to ensure the information on your website, the citation sites your company is listed on, and other online resources match your Google Business Profile exactly. 3. Third-Party Tools Connected To Your Google Business ProfileSometimes you may have an app or software tool connected to your Google Business Profile – and you might not even realize it. If you are using optimization tools, you might even intentionally connect a tool to your business profile. However, often these tools can make unwanted changes to your profile. For example, a Service Area Business (SAB) I know discovered that their business profile was suddenly suspended after their physical address was added to their profile. (Service Area Businesses cannot display their address in their Google Business Profile.) Since they didn’t add their address back to their profile, they were completely puzzled by what happened. As it turns out, they unknowingly had a Google Business Profile tool attached to their profile. For some reason, that software added their address to their Business Profile – which got their profile suspended! Typically, before giving a tool access to your business profile, you’ll see a dialog like below where Google ensures you want to grant access to your Google Account. I don’t recommend connecting third-party tools to your Google Business Profile unless absolutely necessary. It’s also a good idea to see what tools and apps have access to your Google Accounts – especially your Google Business Profile. To view the tools you’ve given permission to:
3. You can then determine if you want that tool to continue accessing your business profile. It’s also a good idea to go through this process at least once a month to ensure that no tools have inadvertently been granted permission to your Google Accounts. 4. Google Using AI To Update Information On Google Business ProfilesThis option to change info on your business profile is new, and we’re not sure how it will play out, but Google is now starting to use AI to update information on Google Business Profiles. Using various sources, such as the hours of competitors, the business sign on your storefront (as seen from Street View), suggestions from Google Maps users, and other resources, Google’s AI algorithm can update business hours on a Google Business Profile. Google plans to update the hours of 20+ million businesses globally in the next six months. (So keep an extra close watch on your hours!) How To Manage Changes To Your Google Business ProfileSo what do you do if your Google Business Profile information gets changed? First, you’ll receive an email. Screenshot from Outlook, April 2022If you only have one location, manage your profile directly on Google Search:
Click through the various options until you find the blue changes that Google made to your profile. Note: It’s important to note that Google changed the public information in the Knowledge Panel before the business accepted or rejected the change: If the changes Google made are correct, you can click Accept. To change/reject the change Google made, click on the section you want to edit (you’ll see the pencil icon) and then edit/change the information: Next, click Save to save your changes. Pay Attention To Your Google Business Profile ChangesHopefully, this information helps you understand various changes that Google, users, your competitors, and others can make to your Google Business Profile. Your business profile is one of your most important local SEO strategies. It’s important to check your information often to ensure it’s correct, no one has been up to mischief, or Google didn’t just make a huge mistake by wrongly changing your information. More resources: Featured Image: Fonstra/Shutterstock !function(f,b,e,v,n,t,s) {if(f.fbq)return;n=f.fbq=function(){n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments)}; if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0'; n.queue=[];t=b.createElement(e);t.async=!0; t.src=v;s=b.getElementsByTagName(e)[0]; s.parentNode.insertBefore(t,s)}(window,document,'script', 'https://connect.facebook.net/en_US/fbevents.js'); if( typeof sopp !== "undefined" && sopp === 'yes' ){ fbq('dataProcessingOptions', ['LDU'], 1, 1000); }else{ fbq('dataProcessingOptions', []); } fbq('init', '1321385257908563'); fbq('track', 'PageView'); fbq('trackSingle', '1321385257908563', 'ViewContent', { content_name: 'google-business-profile-info-sources', content_category: 'local-search ' });
from https://fatsfixedassettracking.com/4-top-reasons-your-google-business-profile-information-keeps-updating/6478/ These days, modern full stack development is very popular in both small agencies and larger companies with a dedicated technical team. Full stack web engineers work on an entire web stack of technologies including frontend, backend, and server management. Many people argue that full stack only leads to being a “jack of all trades, master of none”. From a certain point of view this may be true, however skillset is only as important as what can be accomplished with it. Many full stack devs offer value because they can take an idea from conception to launch, and fully comprehend every step of the process. If you’re thinking of going the the full stack route, then this article is for you. I will explain the general requirements of a full stack developer, what the role entails, and how the skillset can be useful for freelancers/contractors who want to work directly either for clients or in their own projects.
Free Web Development Courses for Beginners
Free Web Development Courses for BeginnersLove it or hate it, every new year many people decide to make that year even bigger and… Read more Full Stack FundamentalsModern full stack development has come a long way, as web technology has changed a lot. Full stack requirements should be used as guidelines to consider following. Generally speaking a “stack” represents the technologies running in unison to make a website work. This means frontend code, backend code, a database system, and a web server platform + OS for the server. The basic tenet of full stack development is to understand all aspects of constructing a website. This does not mean knowledge of design or UI/UX work, although that can greatly improve your viability and work quality.
A full stack dev should dabble in all three areas with enough knowledge to launch a website independently, and without much help from anyone else. Technical Depth of KnowledgeA big question about full stack development is how deep to go into each area. Is a full stack engineer really ever a master of anything? Some argue that it’s possible, but that may not be the purpose of going full stack. Most companies want to hire full stack engineers who have a bit of knowledge everywhere. These engineers may specialize in one area, but they’re able to fill any role when needed. Devs who are just starting down this path should toy around in all areas learning “just enough” to solve problems as they arise. This gives a real world interpretation to the technologies to see how different problems apply to real projects. The largest benefit of full stack coding is the ability to build your own applications without working for anyone else. If you learn every stage of the development process then you can do everything yourself. You don’t need to be a master of PHP to build a custom Laravel app. And you don’t need to be a JavaScript guru to create a flexible dropdown navigation especially now that we have so much open source code available on the web. So how deep should you go into any of these areas? This is entirely up to you, and your answer will probably change over time. But when first getting started, just go deep enough to implement what you’ve learned into a real project. When you bump into something you don’t understand, use it as an opportunity to go deeper, and learn more about that particular subject. Choosing LanguagesIt’s a bit of a conundrum for the new developer to choose which technologies to learn. Getting the necessities out of the way, HTML and CSS are absolutely required. JavaScript is also a necessity, but you don’t need to consider yourself a JS master. You should however be interested to learn more than just plain JavaScript. Most devs learn jQuery as well, but frameworks like React, Ember, Angular, Vue, or Backbone all offer a simpler process for building full-scale web applications. It’s possible to dive even deeper learning fancy JavaScript effects, such as animations, but they’re totally optional. A full stack developer should know just enough to get the job done, and move on from there. Backend language choice is less about technical advantage, and more about comfort. Most programmers realize that Python is a more versatile language than PHP, however the majority of websites run on PHP servers. This makes PHP a valuable language to more companies. Pick whatever language suits your needs, or offers you the greatest prospects. Also keep in mind that you’re not stuck with one backend language forever. If you start with Ruby but switch to Python you don’t lose anything in the process. However I do recommend that once you find a backend language you like, delve deeper with that language, and pick up a related framework. PHP has Laravel, Ruby has Rails, and Python has Django — among many other options. These frameworks will expedite your development process, and help you properly structure your applications.
10 PHP Frameworks For Developers – Best of
10 PHP Frameworks For Developers – Best ofPHP, known as the most popular server-side scripting language in the world, has evolved a lot since the… Read more Databases & ServersChoosing a database engine comes down to project requirements and server stack. PHP often works with MySQL, so that’s the most preferred choice. The two biggest web stacks today are LAMP (Linux-Apache-MySQL-PHP) and MEAN (MongoDB-ExpressJS-AngularJS-Node.js). Most hosting companies offer LAMP from the start with no setup required. But custom solutions like DigitalOcean allow you to run almost anything with a little elbow grease. You can find more web stacks on this list, or by searching around online. Your database of choice will often be tied to your backend language. Python comes with SQLite support by default, and RoR devs can typically work with anything. And honestly, any language can usually work with any database. But you want to pick something that’s common enough to use in the majority of web projects. SQL is a general language, and it uses mostly the same syntax across all database engines. You will find differences in table setup & administration, but these are typically minor. Beyond databases, here are some technical server-side topics you might want to learn about.
One of the best ways to learn is tinkering with servers as you build projects. Grab a basic VPS account, and try setting up your own stacks. These VPSs are complete virtual server environments where you have full control to configure (or destroy) everything. Also, the list above isn’t a required roadmap for all full stack developers. The only knowledge you really need is whatever is required to create a blank server environment, and install the software needed to run a website. From there, anything else is just improved knowledge. If you ever have questions or want to learn from professionals check out Reddit’s /r/SysAdmin community. The Road AheadIf you really want to learn full stack development, make a list of all the technologies you want to learn. From there, you can tackle them one-by-one making up your own practice projects to test what you learn. Web development is an ever-changing industry, so you should always be willing to learn more. Test various stacks and languages until you find what you like. But always be willing to go deeper and get better!
How Do You Want to Learn Web Design?
How Do You Want to Learn Web Design?Are you interested in learning web design but not sure which path to take? Well, generally there are… Read more Is full stack development worth the effort? That’s for you to decide. But here are some related posts that might help you figure that out. from https://fatsfixedassettracking.com/getting-started-with-full-stack-web-development/6476/
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If youâre lucky, youâve had the experience of seeing a graceful swan gliding along the surface of a crystalline pond with hardly a surface ripple. Itâs so beautiful that you likely donât think about the unglamorous churning of webbed feet below the surface. When viewing the fantastic creature, you care only about its graceful beauty and sense of peace it evokes. Your customers are a little like that. They donât care about the internal structure of the marketing and sales efforts that you use to deliver the goods. But if you donât have the right strategy or the right tools, and your left and right footâembodied by your sales and marketing teamsâarenât working together, you just might sink the entire swan metaphor. Why? Your customers seek a great experience, and your job is to deliver it. To do that, you must pay careful attention to each flip of a webbed toe throughout the customer buying journey to ensure they are getting a smooth ride up topâfrom the first touch⦠to closed deal⦠to beyond. But if you are like most tech companies, youâre not providing that experience as well as you could. In fact, a full 74% of B2B tech buyers are challenged with complexities in the buyer journey that impact their ability to obtain quality deals, Gartner has found. Here are three recommendations for creating great customer experiences to engage buyers and move them through the funnel. 1. Employ a buying group marketing strategyIf you are like most enterprise B2B tech companies, you likely have some form of account-based marketing (ABM) strategy in place that identifies valuable target accounts and personas and then employs ABM-specific data enrichment technology to individualize the marketing content. ABM personalizes outreach and helps you to get your sales and marketing teams in sync; however, although ABM is a definite step forward, challenges remain. Relying only on traditional ABM doesnât take into consideration a critical factor: Buying decisions in modern organizations are made by teams. âIn the purchase of a solution that cost more than $5,000, it was a group of three or more making that decision 84% of the time,â Forrester has found. The goal of buying group marketing (BGM) is to engage the entire buying group at target accounts. The approach enables you to design context-aware content for each stage of the journey and for each persona involved in the decision processâwhether in IT, Legal, Marketing, or some other function. BGM is personalization on a granular and relevancy level. Your content, creative, and delivery should be designed around the different pain points and needs of buying group members, closing out the era of generic content. 2. Conduct personalization with person-based advertising toolsImplementing a solid BGM strategy depends on the tools you use to execute and measure it. A person-based advertising (PBA) tool can help you create and deliver personalization based on contextual relevance, and it also gives you insights on performance across your internal platforms and channels. For instance, Influ2âs PBA features attribution reports that show granular person-based insights. Instead of numbers and figures, the reports show a holistic view of the activity of the contacts in your buying groups, enabling Sales and Marketing to have clarity on what buyers care about. The data is based on the specific buying group involved in decision-making, not on the entire account. PBA helps you hone your work by providing meaningful data for measuring and improving on campaigns and better analyzing your channels of delivery. 3. Align your Sales and Marketing engagementsAlignment between sales and marketing is vital to a BGM approach. Poor communication and organizational silos are the enemy, creating inaccurate data and unpleasant, disjointed customer experiences. Aligning the sales and marketing teams requires a fundamental paradigm shift that is part of a good BGM strategy: a unification of the funnel. After that shift, there is no handoff from Marketing to Sales; rather, both teams work together from first touch to lastâsharing data in common, coordinating messaging, and using common technology and metrics. Keep the waters calm and carry onThe goal of the tips in this article is to curate and validate a premium customer experience and drive measurable results. At the top of the funnel, all activity should drive awareness of your brand or product. In the middle of the funnel, youâre working to educate your buying group, and that phase depends on Marketingâs and Salesâ working together to map out the buying groups within your target accounts. Once those have been defined and they begin to engage, you can split activities between the marketing and sales departments with customized but choreographed messaging based on each persona. BGM does require a degree of organizational maturity, but the upside of that level of strategic precisionâwhen implemented successfullyâis that it not only helps close more deals but also serves as a marketplace differentiator that will help your swan take flight. Written by Nirosha Methananda, VP of Marketing for Influ2. from https://fatsfixedassettracking.com/3-marketing-strategy-tips-for-the-best-cx/6474/ In 2022, having an online presence for your restaurant business is essential. When looking for new places to eat, people turn to search for thousands of results at their fingertips – and the competition is fierce. If you want locals to find your restaurant while searching for places to eat in the area, you need to work on your online presence and appear prominently in those search results. Search engine optimization (SEO) is one of the best and most affordable ways to distinguish your restaurant online. While on-page SEO is all about optimizing your website, off-page SEO focuses on spreading your reach online. Below, you will find an off-page SEO checklist for restaurants featuring all the elements you need to keep track of regularly. You will learn about Google My Business, TripAdvisor, Yelp, social media, link building, and more. 1. Claim Your Google Business ProfileGoogle Business Profile (GBP), formerly known as Google My Business, is one of the most powerful tools for businesses everywhere. It allows owners to increase their business’ visibility on Google and make a good first impression by highlighting what makes them unique. Whatever information you decide to highlight is what customers will see when searching for your restaurant or restaurants near them on Google. If you want your customers to find your restaurant on Google Search and Google Maps, you need to claim and fill out your Google Business Profile. The more information you add about your restaurant, the bigger the chances of hungry customers finding it. Your restaurant website is the most crucial element you need to add to Google My Business. It will bring you an incredibly valuable free backlink and make it easy for people to navigate to your website. Equally important for business is displaying your menu and order page. Additional must-have Google My Business information includes:
To make your GMB profile more attractive, showcase your daily specials, promotions, events, and behind-the-scenes videos. If you have multiple restaurant locations, it’s good practice to have a separate Google My Business profile for each. 2. Claim Your Profiles On Yelp And TripAdvisorYelp and TripAdvisor are both a close second on this off-page restaurant SEO checklist. According to a BrightLocal survey, 98% of customers read online reviews of businesses in 2021. Websites such as TripAdvisor and Yelp are visited by millions of consumers every month. Naturally, that’s where your restaurant needs to be. Add your restaurant to TripAdvisor and Yelp, or claim your listing if it’s already there. Yelp For RestaurantsAfter you fill in your basic information, follow these steps to customize your Yelp profile and stand out in the crowd:
TripAdvisor For RestaurantsThe rules above apply to TripAdvisor, too. Start by filling in profile basics like name, address, and website. Next, take your profile to the next level with these tips on how to rank higher on TripAdvisor:
3. Link Your Website On Social MediaSocial media is another vital aspect of off-page SEO for restaurants. While it’s not a direct ranking factor, it can still indirectly influence SEO. How? Having your social media profiles redirect to your website will bring you additional traffic and business, and build your authority online. However, having the profiles isn’t enough. You must have an active presence and interact with your followers to encourage them to share your content. Each social network has its function. On Facebook, you can post your menu using the ‘Start Order’ button to actively boost sales. Instagram is where your dishes will shine. Post photos that your followers won’t be able to resist. Twitter is an excellent place to address customer concerns. Use it to update followers on opening hour changes, new menu items, events, and anything else they might want to know. While Facebook, Instagram, and Twitter are the holy trinity of social media platforms, there are other platforms you can leverage that can wield surprising results, such as Pinterest, Snapchat, or TikTok. On Pinterest, you can post delicious photos of your menu, link to your website, create recipe boards, interact with other people in the restaurant industry, and create exclusive giveaways. Snapchat can help you attract more local customers using geofilters and engaging your audience with little games and hidden discount codes in your stories. Use TikTok to connect to a younger audience, create hashtag challenges, do funny skits and challenges, and take customers behind the scenes. Don’t forget to add all your social media profiles to your website. Use social media to share user-generated content too. However, ensure you have your customers’ express permission to share their posts on your pages. 4. Do Link Building OutreachGetting quality backlinks from high-authority websites can help improve your site’s authority, reputation, and search rankings. Having your restaurant featured in local online publications will expose your business to new customers, as well. First, look for high-rated websites in the food industry and approach them with a guest post pitch. You can offer your knowledge as a chef or restaurant owner and include a link to your restaurant website in the article. Next, find local business directories and get in touch to add your restaurant. The same goes for websites that rank the best restaurants in an area. Offer to include a discount code for their visitors to sweeten the deal. Create A Restaurant BlogIf you want relevant websites to link to you naturally, consider opening a blog where you share your experience in the restaurant industry. Remember to do keyword research to find topics that people are interested in reading about so your articles can rank high. Here are some restaurant blog topic ideas you can explore:
When looking for keywords, keep in mind your restaurant’s cuisine and key selling point. If you own a vegetarian restaurant, for instance, you won’t be writing about “how to cut steak” but rather “vegetarian lunch box ideas” or “how to season vegetables for grilling.” 5. Collaborate With Food InfluencersFood bloggers and influencers with a social media following can be excellent promoters of your restaurant. They can help boost traffic to your website and increase your search engine ranking by linking to your domain. Invite local influencers for exclusive tastings of your newest menu items so they can post about them on their blogs and social media. You can also provide their followers with a special discount coupon. You can find local influencers on subreddits created by and for food bloggers or use tools like meetup.com to look for foodie groups meeting in your town. Try paid blogger outreach software if you’re willing to invest more in blogger outreach. 6. Keep Your NAP Updated Throughout All PlatformsConsistency of NAP (name, address, phone number) is an important step in restaurant SEO and a must-have item on this off-page SEO checklist. Your NAP information should be available on your website, social media, and third-party websites. Search engines are particularly fond of this information, as it helps users find the answers to their questions. For your restaurant information to be shown in relevant searches, you must display your NAP information and update it constantly across all platforms. Make sure the information is spelled the same and is displayed in the same format. Otherwise, it might confuse users and make you untrustworthy for search engines. 7. Add Your Restaurant On Popular Review Platforms And Business DirectoriesOnce you’ve covered your bases with Google My Business, Yelp, and TripAdvisor, it’s time to research additional directories and websites where you can list your restaurant. Some of these will help you get a valuable backlink, but all will expose you to new customers. For example, Bing might not be as popular as Google, but it’s worth adding your restaurant to Bing Places. Here are other websites where you should add your restaurant to boost off-page SEO:
Remember the advice from the previous section – keep your NAP information consistent across all platforms. SummaryGood food is just one element of your restaurant’s success. Without a solid online presence, you can’t cater to today’s audience of food lovers. Getting attention online starts with your website but continues with off-page restaurant SEO. From social media to review websites and food blogs, check off all the items on this off-page SEO checklist to make your restaurant a fixture in the local community – and a dominant force in search results. More Resources: Featured Image: Monster Ztudio/Shutterstock !function(f,b,e,v,n,t,s) {if(f.fbq)return;n=f.fbq=function(){n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments)}; if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0'; n.queue=[];t=b.createElement(e);t.async=!0; t.src=v;s=b.getElementsByTagName(e)[0]; s.parentNode.insertBefore(t,s)}(window,document,'script', 'https://connect.facebook.net/en_US/fbevents.js'); if( typeof sopp !== "undefined" && sopp === 'yes' ){ fbq('dataProcessingOptions', ['LDU'], 1, 1000); }else{ fbq('dataProcessingOptions', []); } fbq('init', '1321385257908563'); fbq('track', 'PageView'); fbq('trackSingle', '1321385257908563', 'ViewContent', { content_name: 'off-page-seo-checklist-restaurants', content_category: 'local-search seo ' });
from https://fatsfixedassettracking.com/improve-rankings-with-this-off-page-seo-checklist-for-restaurants/6472/ |
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Digital marketing is the component of marketing that utilizes internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services. Archives
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