Unless you are living under a rock, you must be aware of the regime change Twitter underwent last year. What followed is the overhaul of Twitter blue, the exit and restoration of Twitter spaces, changes in Twitter policies, staff cuts, and recently Elon Musk decided to step down from the CEO position. All this daffy turn of events sends the advertisers across the platform in a frenzy to pull out their advertisement budget from the platform. Does this mean Twitter is no longer hospitable for businesses? Well, that’s not true. As a matter of fact, Twitter is rebuilding its trust with advertisers by hearing their concerns and reflecting their needs in its features, such as Twitter Blue and advertising incentives. And the old birdy traits have not gone vanished. Twitter is still sensational when it comes to spreading news like fire. This platform is a must for users who like to stay on top of trends. This is your one-stop to get the news and happenings around the corner. If you want to win Twitter in 2023, you need to understand its performance better with the latest Twitter Statistics. We got them! So while you plan to include these new features in your 2022 marketing plan, keep in mind these Twitter statistics below and use Twitter tools to magnify your reach. Twitter Demographics StatisticsDespite being a turbulent year, Twitter has managed to sustain a family of 237.8 million daily active users and 368 million monthly active users. While the U.S. still dominates the charts of the Twitter population with 76.9 million users, Japan and India are also amplifying their growth on the platform quickly, with 58 and 23.6 million users, respectively. Check out more Twitter statistics on demographics from here.
Twitter Usage Statistics
The Role of Artificial Intelligence In Improving SEOBest SEO Company | Professional Digital Marketing Agency USAWritten by Sweta Panigrahi January 13, 2023 Twitter is one of the most fast-paced networks where so many things are happening. The constant stream of tweets on almost every topic makes it a go-to place for adults to stay up-to-date on trending scoops. One-fifth of Twitter users below the age of 30 visits the platform frequently to update themselves on their favorite topics. Twitterati loves to catch up with the news on the network. 57% of U.S. citizens who catches news on Twitter believe the platform has increased their understanding of current events. Here are some more Twitter statistics showcasing the mammoth usage metrics!
Twitter Engagement StatisticsTwitter is great for creating engagement sprees in seconds. You just need to be insanely creative and good with words to get your message across. Unlike other platforms, Twitter is more of a wordplay. Couple it with hashtags, and you are guaranteed better reach. Using just 1-2 hashtags can actually improve your engagement by 21%. You can also put out GIFs and videos to add context to your content further. Look at some amazing Twitter statistics that can help you devise out-of-the-box strategies.
Twitter Business StatisticsDue to recent events, the future of businesses on Twitter looks a little hazy, but rest assured, it’s not totally doomed. As a matter of fact, users love to interact with brands and businesses on Twitter. 16% of internet users aged 16-64 use Twitter for brand research. Businesses have been playing it safe on Twitter with regular tweets. Most of the brands cater to their followers on this platform. Companies have even admitted that using the network to address users’ concerns has fetched them a 19% lift in customer satisfaction. Twitter is a go-to place for users to rant and rave or seek support from businesses. You can even create another Twitter account just to solve customer inquiries and problems. Besides these, brands have also found Twitter fit for sales. 40% of users have admitted they have purchased something they saw on Twitter! Here are a few more Twitter Stats that favor the usage of Twitter for business.
Twitter Ads InsightsThe Q4 of 2022 was a nightmare for Twitter advertising revenue. According to Platformer, “In 2022, Twitter’s ad revenue in the EMEA region decreased by 15%, and the company saw a 49% decline in advertising bookings for November.” But Twitter is winning back the trust of its advertisers by promising new ad placement controls, in-house content moderation, and promising advertising incentives. All that seems to be working if we look at the tweet below. If we look past the current situation, Twitter qualifies as a good advertising platform for businesses of all sizes. When running ads on Twitter, you need to be a bit cautious. Avoid using hashtags unless it’s a hashtag campaign, as ads with no hashtag receive 23% more engagement. Look at some of the crucial Twitter stats to make sure you nail the ad specifics.
Conclusion Twitter provides immense possibilities to communicate with your audience quickly. You must schedule engaging tweets at the right time, monitor brand mentions, respond quickly, reach out to influencers, and collaborate with other brands for cross-promotion, analysis, and much more. With so much to do, it becomes essential to manage it effectively using Twitter tools like Socialpilot. It lets you stay on top of your followers’ feeds by building your content queue. You can repost, schedule content, curate relevant posts, add GIFs or videos, analyze your performance, and more with SocialPilot. Not just that, you can be a pro marketer and manage multiple platforms from a single interface! Sounds cool, right? Get your free 14-day trial to take control of your branding on social media.
from https://fatsfixedassettracking.com/60-twitter-statistics-to-skyrocket-your-branding-in-2023/8042/
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