By Sean Tinney August 15, 2023GIFs are more than just fun images to look at — they can drastically increase your marketing results, too. That’s because eye-catching visuals always boost engagement, but when those visual move, engagement goes up even more. So whether you’re using animated gifs in social media posts, in blog posts, on thank you pages or in your emails, gifs can attract the attention you want and have a positive effect on revenue. So adding GIFs to your upcoming fall newsletters or promotional emails is a smart move. It’s just that sometimes it takes a while to create a great GIF, or to find just the right GIF.
How to Optimize Your Landing Page and Bring in Paying CustomersWritten by Sean Tinney
August 26, 2023 To create awesome GIFs, you can tinker around with GIF-making websites and apps (but that’ll eat up a lot of your time). Or you can hire a designer to make them for you in Photoshop (but that’ll cost you some hard-earned cash). Thankfully, you don’t have to do either, because we already did the heavy lifting for you. Use these free fall GIFs wherever you want, however you want. Download your favorites from the free GIFs below, then add them to your emails, social media posts, or to your website to grab your readers’ attention. Enjoy a cup of coffee on usNothing beats a hot cup of coffee on a cool fall day. Labor Day GIFBack to School Fall GIFFall Leaves GIFAutumn GIFsHalloween GIFHappy Thanksgiving GIFsHow to Download Your Fall GIFsStep 1: Find the fall GIF below that you want to use in your email. Step 2: Save it to your computer by either right clicking the GIF and selecting “Save Image,” or by dragging the GIF to your desktop. Step 3: Upload the GIF into your email template inside AWeber. Under image size, choose “original.” That’s it! Check out our other GIF GuidesRelated: Winter Holiday GIF Guide Related: Valentine’s Day GIF Guide Related: Summer GIF Guide Related: Spring GIF Guide Sign up for your FREE AWeber account today.
from https://fatsfixedassettracking.com/2023-free-fall-gif-guide/9293/
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This might be due to Mike Blumenthal’s theory at Near Media: that Google’s Spam detection AI was trained on a limited set of confirmed spam. If reviewers or Business Profiles have patterns similar to those in this limited data set, their reviews are automatically filtered. This could explain why evolving spam methods, such as AI reviews, can’t be caught, while real reviews and genuine businesses take the brunt. Leaving aside the “Why” – what can you do about it? You may feel powerless against that cheating competitor (or competitors). Maybe you’ve even flagged their profile or reached out to GBP support to no avail. Good news: You can fight back. You might just need to get your hands dirty. Google won’t do the work for you, so you’ll need to build a case. I know it can be frustrating or seem unfair, but it’s Google’s sandbox after all. In this strategy, we’ll break down exactly how to find a cheater and the types of proof you’ll need to show Google for them to finally take action. Step 1: Finding Review SpamBefore you dive down this rabbit hole and go full spam ninja, you’ll want to prioritize. As my personal strategy, rather than reporting every bit of spam I can find, I want to find the ones that will have the biggest impact for my clients. The golden nugget will be a spam listing ranking third in the Map Pack for a query with my client ranking 4th. In this scenario, knocking a spammy cheater down by even just one position (or even altogether) can more than triple my client’s clicks in that locale. (It’s estimated Map Pack accounts for 44-61% of total clicks for a given query) Tip: Distance is one of the top ranking factors for Google Map Pack, especially for “near me” terms. The Map Pack may completely change within a few miles or even a few blocks in a city. To be efficient with spam fighting, be sure you are also tracking hyper-local rankings – not just cities. There are a few ways to get started. A: Whitespark’s Local Rank TrackerIn your Whitespark campaign, be sure you are tracking from multiple zip codes, not from just the city centroid. Start with the zip code of your business, then add some surrounding zip codes. As mentioned, an ideal scenario will be when my client is 4th in a zip code. I know I could potentially get a quick win. Most of my clients are less concerned with their ranking reports – they just know if their phone is ringing. By prioritizing my spam effort in this manner I can ensure the quickest real-world business impact for my clients. Once tracking relevant keywords and zip codes, head over to Local Rank Tracker. Filter by “Google Maps” view and scroll down to the list of tracked keywords. Look for columns where you are ranking 4th:
from https://fatsfixedassettracking.com/wipe-your-cheating-competitors-off-the-map-with-this-strategy/9291/ The algorithm giveth and the algorithm taketh away. Such is the cycle of social media. After launching their native carousel post format in July 2022, LinkedIn recently announced their removal of it less than a year later. Why? Apparently because of user feedback that LinkedIn carousels (and link stickers and profile videos) weren’t hittin’ the mark for content creators on the platform. That’s a bit strange, considering LinkedIn carousels get 5 times as many clicks as any other post format. Don’t worry: there’s still a way to make LinkedIn carousel posts. It’s called the “LinkedIn document post” or “PDF post hack,” and it’s been around a lot longer than the actual LinkedIn carousel format. Here’s how to create LinkedIn carousel document posts and ads that get you noticed. Bonus: Download a free step-by-step guide to combining organic and paid social tactics into a winning LinkedIn strategy. What’s a LinkedIn carousel?A LinkedIn carousel is a content format that viewers swipe through to see multiple images or videos within a single post, like a flipbook. Many social platforms, like Instagram and Facebook, have carousel post formats. LinkedIn carousel postLinkedIn carousel posts used to look like this: Source: Hootsuite on LinkedIn Since June 2023, you can’t showcase multiple images or videos as a carousel like that anymore, but you can make a document-based carousel post like this: Source: Nicholas Petroski on LinkedIn The only limitation with document carousels vs. traditional carousel posts is you can’t use video files. LinkedIn carousel adLinkedIn carousel ads are still a valid format. So while you’ll need to create organic carousels with PDFs, go ahead and prep those image-based carousel ads! Source: The Home Depot on LinkedIn LinkedIn carousel specsSince actual carousel posts aren’t around anymore, here’s what you’ll need to create document carousel posts on LinkedIn:
Additionally, while either page orientation works, we recommend using an A4 or US letter size landscape orientation for your document for better visibility. For carousel ads, the current specs are:
Do carousel posts do better on LinkedIn? [Experiment!]We know carousel posts outperform nearly every post type on other platforms, even getting 3 times more engagement than Reels on Instagram. What about on LinkedIn? Let’s find out. To prove the hypothesis that LinkedIn carousels also lead the pack in engagement, I did what any good scientist would: I tested it myself. Since actual LinkedIn carousel posts don’t exist anymore, I tried this with the PDF document method. (Exact steps to create these are in the next section.) A few things to know about this mini-experiment:
Try Hootsuite for free Here are the posts: And here are the results: What do these results tell us? Well, for one, I’m not very popular. Secondly, that yes, document carousel posts do seem to do better on LinkedIn. Why do LinkedIn carousel posts perform so much better? It could be because their visual nature makes them more eye-catching on your LinkedIn feed, making it more likely you’ll stop and read it. Or, it could be because people want research and data on LinkedIn: 77% of technical users say it’s their favorite type of content. Source: Statista Statistics and infographics go together like peanut butter and jelly. Ergo, document carousel posts are the peanut butter to LinkedIn’s jelly. It’s science. How to post a carousel on LinkedInIn case you skipped ahead, native image and video carousels on LinkedIn are gone. These are the steps for a nifty workaround: LinkedIn document posts that look like carousel posts. Document posts have been around on LinkedIn for several years and they function much the same way a carousel post used to: multiple frames users can swipe through. Here’s how to make them: 1. Click “Start a post” Sign in to www.linkedin.com and click Start a post at the top. 2. Create your LinkedIn carousel post Type in the main text content like you would for any other post. Then click the three dots icon and the document icon to attach your PDF, PowerPoint, or .DOC/.DOCX file. Upload your document, give it a title (which is publicly viewable), and click Done. You can also create a document carousel post from the mobile app by tapping Post, then under More, choose Document to attach your PDF. 3. Post it That’s it! Click Post and you’re done. Here’s what your carousel document post will look like: You could also leave a comment on your new LinkedIn carousel document post with a link to a landing page where people can download the PDF, or read the report, in full. It’s important to note when you upload a PDF to LinkedIn, it becomes publicly downloadable. But a lot of people don’t know that, and the download link is hidden in the full screen view at the top right, so it’s unlikely people will download it that way. That’s why it’s still effective to link people over to a landing page to attempt to capture their email in order to download the PDF. Get those leads, bebe. How to create a carousel ad on LinkedInInterestingly, LinkedIn has kept the image carousel post format for paid ads. Here’s what they look like: Source: Motto on LinkedIn First off, you need a LinkedIn Company Page in order to run ads. Setting yours up from scratch? Optimize your Company Page for discovery and engagement first. Once you have a Company Page, here’s how to create a carousel ad: 1. Create a new campaign Log in to www.linkedin.com and head to Campaign Manager. Click Create, then Campaign. 2. Enter advanced mode You can only create carousel ad formats in “advanced mode” so click on Advanced at the top to switch over. It will ask you to create a new ad group. 3. Choose an objective Give your ad group a name and choose your objective. I chose “website visits” since I want people to click a link. 4. Set your budget Like on other platforms, you can set either a lifetime or daily budget. You can have the system optimize your ad spend, which is a good idea for most LinkedIn users, or you can set manual bids (recommended for super advanced pros only!). Fill out the budget and your date range and click Next. 5. Choose your target audience You can get super specific with audience targeting in advanced mode, including uploading your own custom audience. LinkedIn also has built in audiences based around certain profile attributes, like users who have at least a Bachelor’s degree or work in specific fields. For example, I chose marketing professionals. Obviously, your geographic and demographic targeting will be unique to your needs. 6. Choose the carousel format Now we’re at the good part: the actual carousel creation. Choose the carousel ad format: The last (optional) setup task is defining your conversions for accurate campaign tracking. Again, these are specific to your campaign, so check LinkedIn’s help section for how to set up conversions exactly the way you need them. Then, click Next. 7. Create the carousel ad Click Create new ad. Add a name for your ad (for your own tracking purposes), and the actual ad copy and link URL. After that, you can add up to 10 image cards. Each one can link to a different URL, or have them all link to the same place. You need to add a short headline (max 45 characters) for each card. 8. Save and activate your campaign Once you’re done creating your carousel ad, click Save at the bottom to add it to your campaign. Repeat the process to create additional carousel ads within that group, or go ahead and activate your campaign from Campaign Manager to start running your ad(s). Want some super-specific tips to maximize conversions? Check out our carousel ads guide. 10 LinkedIn carousel examples1. Start with a bold colorThis carousel catches your eye right away with its bold background color on the first slide. Source: Dan Nelkin on LinkedIn Steal this: Pair a bright color along with a catchy headline to get attention, then deliver value in your remaining slides. 2. Educate your audiencePeople want data, stats, and to learn something new from LinkedIn. Adobe knows this, and frequently offers relevant advice for their creative professional audience. Source: Adobe on LinkedIn Steal this: Use document carousel posts to teach people a skill, or communicate new information about your industry. 3. Showcase your company culture and valuesCarousel posts don’t always need to be educational or have fancy infographics. Share photos from a recent community or office event and talk about values that matter. Source: Hootsuite on LinkedIn Steal this: Put together a photo slideshow of a recent event you sponsored or just share photos from around the office. Let customers and prospective employees see what your company is all about. 4. Use a contrarian headlineBrandwatch’s headline caught my attention because it’s different from what we normally see, pushing tips that are new, unique, amazing, proven, etc. Instead, their headline promises “unoriginal tips that work.” Honest and descriptive. Source: Brandwatch on LinkedIn Steal this: Yes, catchy headlines can get clicks, but don’t overthink it. Sometimes the best headlines are the most honest, or the most… unoriginal. 5. Share a tutorialCanva knows their product has a ton of features, so sharing tutorials as carousels helps quickly teach users something new and keep people using their product. Source: Canva on LinkedIn Steal this: Any company can create step-by-step tutorial carousels, but it’s especially fitting for software firms or consultants and coaches. It’s also a perfect way to repurpose videos or blog posts into LinkedIn carousels. 6. Promote an eventSince LinkedIn carousel posts get so many more clicks and much more engagement than other formats, they’re great for promoting events. Google uses a document carousel post here to promote their free webinar. Source: YouTube on LinkedIn Steal this: Create a few slides listing the time, date, and location of your event (or the URL to sign up for an online event). For a bit more detail, break out a few key points people can expect to learn, or benefits of attending. 7. Support a new product launchLinkedIn probably isn’t your main sales channel for e-commerce or B2C products, but it’s still a good place to talk about your newest stuff, either to attract potential job seekers, or for overall brand awareness. Source: Anker on LinkedIn Steal this: Break down the key features of your latest product for a document carousel post. Tailor the copy of your post to the more B2B-focused audience of LinkedIn, rather than a “buy this now” call to action. 8. Share researchPeople want data. Give people data. Source: Pew Research on LinkedIn Steal this: Turn your latest survey or report into a document carousel post. As a bonus, get people on your email list by linking to a landing page to download the full report. 9. Quote an interviewWho better to rock a LinkedIn carousel than LinkedIn? This one features advice taken from another LinkedIn post, repurposed as a carousel. So meta (but not Meta)! Source: LinkedIn on LinkedIn (LoL) Steal this: Repurpose a podcast episode or YouTube video into LinkedIn carousel slides. Or, take an existing interview from somewhere else and create a carousel with your key takeaways. Just be sure to ask permission first from the copyright owner before sharing a post with their content in it. 10. Create a mini-portfolioSherwin-Williams makes excellent use of the document carousel format as a project portfolio in a nutshell — especially useful for service providers. Source: Sherwin-Williams on LinkedIn Steal this: Put up to 10 of your best photos for a recent project, along with a summary of the key challenges and big wins in the post content, and boom, you have a tiny but mighty portfolio to showcase your work. You could also create slides of past client testimonials if you don’t have any photos. Make sure to include your website link for prospects to learn more and book you. Easily manage and grow your LinkedIn presence alongside all your other social platforms in one place with Hootsuite. Schedule, publish, and analyze content across all your accounts, engage with comments and messages, track competitors, and get detailed reports to measure your success in just a few clicks. Try it free today. Start free 30-day trial Easily create, analyze, promote and schedule LinkedIn posts alongside your other social networks with Hootsuite. Get more followers and save time.
from https://fatsfixedassettracking.com/how-to-boost-engagement-with-linkedin-carousel-posts-and-ads/9289/ In our fast-paced and demanding world, achieving a fulfilling work-life balance can often be elusive. However, by recognizing the importance of balancing the 6 major pillars of life, we can find harmony and experience a more satisfying and well-rounded existence. This blog will tackle the significance of these pillars — work, family, relationships/social/friends, health, lifestyle, and spirituality. We will also discuss practical strategies for achieving balance. Let us explore how outsourcing SEO services to a Toronto internet marketing company can help maintain equilibrium across these pillars and create a more fulfilling work-life balance. Understanding the 6 Pillars of Life To find balance, it’s crucial to understand the 6 major pillars of life that contribute to our overall well-being. 1. Work Work occupies a significant portion of our lives and directly impacts our sense of fulfillment. Finding the right balance between professional aspirations and personal well-being is key. Establishing clear boundaries between work and personal life is essential, allowing time for relaxation, hobbies, and quality time with loved ones. To achieve a healthy work-life balance, set priorities, delegate work when possible, and refrain from working excessively. 2. Family Family provides the foundation for support, love, and connection. Nurturing family relationships is vital for a fulfilling life. Dedicate specific time for family activities and create traditions that strengthen the bond between family members. Communication is key; actively listen to your loved ones, show appreciation, and maintain an open dialogue. Balancing work commitments with quality family time demonstrates your commitment to fostering a harmonious work-life balance. 3. Relationships/Social/Friends Maintaining meaningful connections with friends and engaging in social activities fosters a sense of belonging and contributes to happiness. Schedule regular social activities to stay connected with friends and loved ones. Engage in shared hobbies, attend events together, and actively participate in social gatherings. Building a support network with like-minded individuals helps alleviate stress and creates community, enhancing your work-life balance. 4. Health Physical and mental well-being are fundamental pillars of life. Prioritizing self-care, exercise, and a balanced diet are essential for maintaining optimal health. Create a routine that includes regular exercise, whether it’s through a gym membership, outdoor activities, or at-home workouts. Plan nutritious meals and practice mindfulness during mealtime. Allocate time for relaxation, such as meditation, or engaging in activities that bring you joy. Taking care of your health positively impacts all areas of life. 5. Lifestyle Lifestyle encompasses how we spend our time and the activities that bring us joy. It includes hobbies, leisure, and recreation, all contributing to our overall satisfaction. Discover the activities that ignite your joy, and dedicate time to them in your routine. It could be reading, painting, playing a musical instrument, or engaging in outdoor activities. Embrace a work-life balance that allows space for personal interests and hobbies, promoting a sense of fulfillment and happiness. 6. Spirituality Regardless of religious affiliation, spirituality involves connecting with a higher purpose, exploring personal values, and finding inner peace. It provides a sense of meaning and purpose in life. Engage in practices that align with your spiritual beliefs, such as meditation, prayer, or attending religious services. Reflect on your values and incorporate them into your daily life. Balancing work and spiritual practices cultivates a more profound sense of well-being and purpose. The Need for Balancing All 6 PillarsWhen any of the 6 pillars is neglected, it can lead to an imbalance that affects our work-life harmony and overall well-being. An imbalance in work can result in burnout, strained relationships, and poor physical and mental health. Similarly, neglecting family, relationships, health, lifestyle, or spirituality can lead to dissatisfaction and emptiness in our lives. Achieving equilibrium in all areas is vital for a well-rounded and fulfilling existence. Recognizing the significance of each pillar and making conscious efforts to balance them can pave the way for a more satisfying work-life balance. Exploring Strategies for Balancing the 6 Pillars: To achieve balance, it’s essential to implement practical strategies that prioritize and nurture each of the 6 pillars. 1. Practical Tips for Managing Work-Related Commitments
2. Prioritizing Family and Nurturing Relationships
3. Cultivating a Healthy Lifestyle and Taking Care of Physical Well-Being
4. Incorporating Spirituality And Personal Growth
5. Creating a Balanced Social Life and Fostering Meaningful Connections
Outsourcing SEO Services to a Toronto Internet Marketing CompanySearch Engine Optimization (SEO) is crucial to online visibility and business growth. When it comes to managing SEO, outsourcing to a professional company in Toronto can be a game-changer in maintaining balance across the 6 major pillars of life.
SEO is critical to the success of many small business owners. It involves optimizing websites and content to improve organic rankings on search engine results pages (SERPs). The impact of SEO extends beyond mere visibility—it attracts targeted traffic, increases brand exposure, and drives conversions. With most consumers turning to search engines to find products and services, a robust online presence is crucial for business growth.
Managing SEO effectively requires time, effort, and specialized knowledge. The tasks involved can be demanding from keyword research to content optimization, technical audits, and link building. Juggling these tasks alongside other work and personal responsibilities can quickly lead to work-life imbalance and increased stress. This is where outsourcing SEO services comes into play. Benefits of outsourcing SEO services to a professional company in Toronto:
By outsourcing SEO tasks, you can focus on your core business activities, making you more productive and efficient. The time saved can be redirected towards family, relationships, health, lifestyle, and spirituality. It relieves the burden of managing complex SEO strategies, enabling you to strike a healthier work-life balance.
Professional SEO companies in Toronto have in-depth knowledge and experience in the field. They are on top of the most current SEO trends, algorithm changes, and industry best practices. By partnering with experts, you gain access to their expertise and benefit from tailored strategies that align with your business goals. This ensures that your online presence is optimized effectively, improving visibility and organic rankings.
When outsourcing SEO to professionals, you tap into their skills and resources to implement effective SEO techniques. They conduct thorough keyword research, optimize your website’s structure and content, and develop a comprehensive link-building strategy. The result? Experience a boost in website traffic, elevate your search engine rankings, and unlock the path to sustainable business growth. Outsourcing SEO helps you reach your target audience and attract potential customers, fueling the growth of your business. How outsourcing SEO helps in balancing the 6 major pillars of life:
Entrusting SEO tasks to professionals lightens your workload, allowing you to focus on your core competencies. You can reduce stress and achieve a healthier work-life balance by relieving the burden of managing complex SEO strategies and implementation.
Outsourcing SEO frees up valuable time that can be redirected towards spending quality time with your family and loved ones. It enables you to engage in meaningful activities, create lasting memories, and nurture relationships. Moreover, it allows you to prioritize self-care and engage in activities that promote personal well-being.
With SEO responsibilities delegated, you can allocate time and energy to other pillars of life, such as health, lifestyle, and spirituality. By striking a balance across these areas, you can experience a more fulfilling and well-rounded life.
Outsourcing SEO ensures that your business maintains a strong online presence. By entrusting experts to optimize your website and content, you can attract potential customers, generate organic growth, and establish a solid foundation for your business. Maintaining a work-life balance requires conscious effort and prioritization of the 6 major pillars of life. Recognizing the importance of SEO and outsourcing these services to a professional Toronto internet marketing company, like Local SEO Search, can help you achieve harmony across all areas of life. Outsourcing SEO not only allows you to focus on core business activities but also enables you to devote more time to family, relationships, health, lifestyle, and spirituality. Seize the opportunity to achieve a balanced work-life harmony and reap the rewards of a fulfilling and well-rounded life. Are you ready to maintain harmony across the 6 key pillars of life while ensuring a strong online presence? Explore the SEO services of Local SEO Search, a reputable Toronto-based internet marketing company. Contact us today and learn how we can help you attain a healthier work-life balance.
from https://fatsfixedassettracking.com/balancing-the-6-pillars-of-life-for-a-fulfilling-work-life-stability/9287/ Whether on Facebook Messenger, their website, or even text messaging, more and more brands are leveraging chatbots to service their customers, market their brands, and even sell their products. But, the if/then logic that powers many chatbots’ conversational abilities limits them from answering unique and new questions, which can hang your customer out to dry and leave them dissatisfied with your customer service.
Fortunately, the next advancement in chatbot technology that can solve this problem is gaining steam —AI-powered chatbots. In this post, we’ll discuss what AI chatbots are and how they work and outline 18 of the best AI chatbots to know about. What is an AI Chatbot?An AI chatbot is a program within a website or app that uses machine learning (ML) and natural language processing (NLP) to interpret inputs and understand the intent behind a request. It is trained on large data sets to recognize patterns and understand natural language, allowing it to handle complex queries and generate more accurate results. Additionally, an AI chatbot can learn from previous conversations and gradually improve its responses. The rise of generative AI and language models like GPT and LaMDA (the podcast below discusses how they work) has made way for conversational AI chatbots with advanced capabilities that can mimic a human conversation style, find information online, and produce unique content. Click here to listen to the full episodeThe most important thing to know about an AI chatbot is that it combines ML and NLU to understand what people need and bring the best solutions. Some AI chatbots are better for personal use, like conducting research, and others are best for business use, like featuring a chatbot on your website. Conversational AI vs ChatbotsConversational AI and chatbots are related, but they are not exactly the same. Conversational AI is a broader term that encompasses chatbots, virtual assistants, and other AI-generated applications. It refers to an advanced technology that allows computer programs to understand, interpret, and respond to natural language inputs. Although AI chatbots are an application of conversational AI, not all chatbots are programmed with conversational AI. For instance, rule-based chatbots use simple rules and decision trees to understand and respond to user inputs. Unlike AI chatbots, rule-based chatbots are more limited in their capabilities because they rely on keywords and specific phrases to trigger canned responses. Use Cases for AI ChatbotsAI chatbots are used in a wide range of applications across many industries, helping businesses streamline operations and increase productivity, provide better user experiences, and improve customer service. Here are some ways you can use AI chatbots to enhance processes within your organization: Customer Support
Sales and Marketing
Writing and Editing
Recruitment and HR
Benefits of AI ChatbotsHaving an AI chatbot on your company website can bring numerous benefits, no matter what industry you’re in. Here are a few key advantages: Improved Customer ExperienceAI Chatbots provide instant responses, personalized recommendations, and quick access to information. Additionally, they are available round the clock, enabling your website to provide support and engage with customers at any time, regardless of staff availability. EfficiencyAs your business grows, handling customer queries and requests can become more challenging. AI chatbots can handle multiple conversations simultaneously, reducing the need for manual intervention. This ensures faster response times and improves overall efficiency. Plus, they can handle a large volume of requests and scale effortlessly, accommodating your company’s growth without compromising on customer support quality. Data Gathering and AnalysisAI Chatbots can collect valuable customer data, such as preferences, pain points, and frequently asked questions. This data can be used to improve marketing strategies, enhance products or services, and make informed business decisions. Lead Generation and SupportAI Chatbots can qualify leads, provide personalized experiences, and assist customers through every stage of their buyer journey. This helps drive more meaningful interactions and boosts conversion rates. With this in mind, we’ve compiled a list of the best AI chatbots for 2023. Read on to find the right one for you. Best AI Chatbots
1. ChatSpotPrice: Free Image Source ChatSpot is HubSpot’s new conversational CRM bot. It combines the capabilities of ChatGPT with unique data sources to help your business grow. You can input your own queries or use one of ChatSpot’s many prompt templates, which can help you find solutions for content writing, research, SEO, prospecting, and more. Though ChatSpot is free for everyone, you experience its full potential when using it with HubSpot. It can help you automate tasks such as saving contacts, notes, and tasks. Plus, it can guide you through the HubSpot app and give you tips on how to best use its tools. Key Features
2. ChatGPTPrice: Free; ChatGPT Plus: $20/month Image Source ChatGPT is OpenAI’s conversational chatbot powered by GPT-3.5 and GPT-4. It uses a standard chat interface to communicate with users, and its responses are generated in real-time through deep learning algorithms, which analyze and learn from previous conversations. Because ChatGPT was pre-trained on a massive data collection, it can generate coherent and relevant responses from prompts in various domains such as finance, healthcare, customer service, and more. In addition to chatting with you, it can also solve math problems, as well as write and debug code. Both free and paid users of ChatGPT can enjoy unlimited usage. However, ChatGPT Plus subscribers get to enjoy a few extra perks that free users do not have, such as exclusive access to GPT-4, priority access during peak times, and faster response speeds. Key Features
3. Bing ChatPrice: Free (requires Microsoft Edge) Image Source Microsoft describes Bing Chat as an AI-powered co-pilot for when you conduct web searches. It expands the capabilities of search by combining the top results of your search query to give you a single, detailed response. Plus, it cites the sources from where it gets its information. Bing also has an image creator tool where you can prompt it to create an image of anything you want. You can even give details such as adjectives, locations, or artistic styles so you can get the exact image you envision. To get the most out of Bing, be specific, ask for clarification when you need it, and tell it how it can improve. You can also ask Bing questions on how to use it so you know exactly how it can help you with something and what its limitations are. Key Features
4. BardPrice: Free Image Source Google’s Bard is a multi-use AI chatbot — it can generate text and spoken responses in over 40 languages, create images, code, answer math problems, and more. One of Bard’s strengths is that it is great with text. You can use it to write and edit things, such as emails, resumes, and cover letters. Because it’s created by Google, it also features a “Google it” button to help you learn more about a given topic as well as exports to other Google products, like Google Docs and Gmail. Despite its impressive capabilities, Bard has faced criticisms for providing false and misleading information, especially compared to ChatGPT. Key Features
5. Jasper ChatPrice: Starts at $39/month Image Source Jasper Chat is built with businesses in mind and allows users to apply AI to their content creation processes. It can help you brainstorm content ideas, write photo captions, generate ad copy, create blog titles, edit text, and more. Unlike ChatGPT, Jasper pulls knowledge straight from Google to ensure that it provides you the most accurate information. It also learns your brand’s voice and style, so the content it generates for you sounds less robotic and more like you. Key Features
6. PerplexityPrice: Free; Pro: $20/month Image Source Powered by GPT-3.5, Perplexity is an AI chatbot that acts as a conversational search engine. It’s designed to provide users simple answers to their questions by compiling information it finds on the internet and providing links to its source material. With no set-up required, Perplexity is pretty easy to access and use. Just simply go to the website or mobile app and type your query into the search bar, then click the blue button. From there, Perplexity will generate an answer, as well as a short list of related topics to read about. Key Features
Note: The six chatbots mentioned above are conversational and generative bots best suited for internal business use for things like ideating, producing content, and getting answers to your queries. Below we’ll go over AI chatbots that are customer-facing. 7. Tidio LyroPrice: Starts at $29/month Image Source Lyro is a conversational AI chatbot created with small and medium businesses in mind. It helps free up the time of customer service reps by engaging in personalized conversations with customers for them. Lyro instantly learns your company’s knowledge base so it can start resolving customer issues immediately. It also stays within the limits of the data set that you provide in order to prevent hallucinations. And if it can’t answer a query, it will direct the conversation to a human rep. Key Features
8. KommunicatePrice: Start: $40/mo; Grow: $100/mo; Business: Custom Pricing Image Source Kommunicate is a human + Chatbot hybrid platform designed to help businesses improve customer engagement and support. The platform helps businesses build chatbots and manage customer interactions across multiple channels, including website chat, messenger apps, and email. Although you can train your Kommunicate chatbot on various intents, it is designed to automatically route the conversation to a customer service rep whenever it can’t answer a query. Key Features
9. HubSpot Chatbot BuilderPrice: Free Free Chatbot Builder SoftwareHubSpot has a powerful and easy-to-use chatbot builder that allows you to automate and scale live chat conversations. Keep in mind that HubSpot‘s chat builder software doesn’t quite fall under the “AI chatbot” category of “AI chatbot” because it uses a rule-based system. However, HubSpot does have code snippets, allowing you to leverage the powerful AI of third-party NLP-driven bots such as Dialogflow. Key Features
10. Intercom FinPrice: $0.99/resolution (requires Intercom subscription, which starts at $74/month) Image Source Fin is Intercom’s conversational AI platform, designed to help businesses automate conversations and provide personalized experiences to customers at scale. Built on ChatGPT, Fin allows companies to build their own custom AI chatbots using Intercom’s tools and APIs. It uses your company’s knowledge base to answer customer queries and provides links to the articles in references. In addition to having conversations with your customers, Fin can ask you questions when it doesn’t understand something. When it isn’t able to provide an answer to a complex question, it flags a customer service rep to help resolve the issue. Key Features
11. Watson AssistantPrice: Free – $140/month Image Source IBM Watson Assistant is an AI-powered conversational bot that gives you impressive recommendations for further training so it gets better at its job. Its intent recommendations flag topic clusters that should be added to the database, while its entity recommendations identify existing topics that need more depth. Watson Assistant is trained with data that is unique to your industry and business so it provides users with relevant information. It can run on your website, messaging channels, customer service tools, and mobile app. Plus, you can quickly get started with the low-code chat builder. Key Features
12. DriftPrice: Contact for pricing Image Source Drift is an automation-powered conversational bot to help you communicate with site visitors based on their behavior. With its intent detection capabilities, Drift can interpret open-ended questions, determine what information users are looking for, and provide them with a relevant answer or route the conversation to the appropriate team. Drift’s AI technology enables it to personalize website experiences for visitors based on their browsing behavior and past interactions. It can also seamlessly book meetings and qualify leads. In addition to its chatbot, Drift’s live chat features use GPT to provide suggested replies to customers queries based on their website, marketing materials, and conversational context. Key Features
13. InfobipPrice: Contact for pricing Image Source Infobip’s chatbot building platform, Answers, helps you design your ideal conversation flow with a drag-and-drop builder. It allows you to create both rules-based and intent-based chatbots, with the latter using AI and NLP to recognize user intent, process information, and provide a human-like conversational experience. Infobip also has a generative AI-powered conversation cloud called Experiences that is currently in beta. In addition to the generative AI chatbot, it also includes customer journey templates, integrations, analytics tools, and a guided interface. Key Features
14. Appy Pie ChatbotPrice: Starts at $6 per bot/month Image Source Appy Pie helps you design a wide range of conversational chatbots with a no-code builder. Appy Pie’s Chatbot Builder simplifies the process of creating and deploying chatbots, allowing businesses to engage with customers, automate workflows, and provide support without the need for coding. The customizable templates, NLP capabilities, and integration options make it a user-friendly option for businesses of all sizes. Appy Pie also has a GPT-4 powered AI Virtual Assistant builder, which can also be used to intelligently answer customer queries and streamline your customer support process. Key Features
15. Zendesk Answer BotPrice: Starts at $55per agent/month Image Source Zendesk Answer Bot integrates with your knowledge base and leverages data to have quality, omnichannel conversations. Zendesk’s no-code Flow Builder tool makes creating customized AI chatbots a piece of cake. Plus, it’s super easy to make changes to your bot so you’re always solving for your customers. Each Zendesk Suite plan includes standard chatbot capabilities. However, you can access Zendesk’s Advanced AI with an add-on to your plan for $50 per agent/month. The add-on includes advanced bots, intelligent triage, intelligent insights and suggestions, and macro suggestions for admins. Key Features
16. Salesforce EinsteinPrice: Available through cloud products Image Source Salesforce Einstein is a conversational bot that natively integrates with all Salesforce products. It can handle common inquiries in a conversational manner, provide support, and even complete certain transactions. Plus, it is multilingual so you can easily scale your customer service efforts all across the globe. Einstein Bots seamlessly integrate with Salesforce Service Cloud, allowing Salesforce users to leverage the power of their CRM. Bots can access customer data, update records, and trigger workflows within the Service Cloud environment, providing a unified view of customer interactions. Key Features
17. LivePersonPrice: Contact for pricing Image Source LivePerson’s AI chatbot is built on 20+ years of messaging transcripts. It can answer customer inquiries, schedule appointments, provide product recommendations, suggest upgrades, provide employee support, and manage incidents. This AI chatbot can support extended messaging sessions, allowing customers to continue conversations over time without losing context. When needed, it can also transfer conversations to live customer service reps, ensuring a smooth handoff while providing information the bot gathered during the interaction. Key Features
18. AdaPrice: Contact for pricing Image Source Ada is an automated AI chatbot with support for 50+ languages on key channels like Facebook, WhatsApp, and WeChat. It’s built on large language models (LLMs) that allow it to recognize and generate text in a human-like manner. The drag-and-drop chat builder requires zero coding and offers smart suggestions to help quickly train your chatbot. That way, you can spend less time on fine-tuning your chatbot, and more time on deep work. Key Features
Want to learn more about artificial intelligence? Check out this learning path. Editor’s note: This post was originally published in March 2019 and has been updated for comprehensiveness.
from https://fatsfixedassettracking.com/18-of-the-best-ai-chatbots-for-2023/9285/ Web designers working with WordPress have always had options. There is a myriad of ways to build a quality website. It’s all about finding the right fit for your needs. That’s why the newfangled world of block themes has been disruptive. They’re different than classic themes. They don’t rely as heavily on PHP. And then there’s the whole concept of using JSON to define styles and options. Block themes do come with advantages, however. Using one may mean writing fewer lines of code. And a block-based approach means not having to reinvent the wheel. That’s because many layout and functionality features come standard with WordPress. The number of available block themes is increasing. But not all are ideal for web designers. We need flexibility and easy customization. With that in mind, let’s check out some essential WordPress block theme features that focus on professionals. A Minimalist Approach to DesignReadymade WordPress themes are popular. They promise a faster start on web design projects. Yet they can also be very opinionated. That clashes with our ability to build custom websites. It seems like you can waste hours ripping a theme apart. You then have to rebuild it to match your vision. Starting from scratch may have been more efficient. Thus, a minimalist approach makes sense. A strongly opinionated block theme is no better than a classic counterpart. It requires too much effort to customize. Blockbase may be the best example of a minimalist theme. It makes very few design decisions. It’s the proverbial blank canvas. Still, the theme offers enough options to please designers. Minimalism is a subjective quality, though. Not everyone wants a blank canvas. A theme that offers a few extra bells and whistles is also worth considering. The key concept is to spend the bulk of your time moving forward. Some themes make it nearly impossible to do so. A Selection of Style VariationsBlock themes are supposed to make web design easier. And style variations are among their most powerful features. They make it possible to switch color and typography schemes. It takes only a few clicks to transform your site. Web designers can use this to their advantage. A style variation may make for quicker progress. For example, a theme that offers light and dark color schemes saves us from building them. This concept also fits with minimalist themes. Style variations that serve as a solid foundation are ideal. We can choose a variation and further customize it within the Site Editor. Style variations won’t fully represent a finished product. But they are a step in the right direction. A Set of Basic Block Template PartsThink of block template parts as reusable sections of a theme. They’re not full-blown templates. But we can use them to power smaller areas within a template. It’s a highly flexible feature. For example, you might create a block template part to display a call-to-action on blog posts. You could also create a variety of layouts for a site’s header. There are so many possibilities here. A block theme that includes a set of template parts would be helpful. We can add common elements using minimal effort. We’ll have more time to focus on project details. Let’s use Blockbase as an example. The theme includes several header variations. Everything from minimal to full-width options is available. We can change header layouts within the Site Editor. Customization is easy. We have the option to edit the existing blocks or add new ones. But why stop at headers? A theme could also include block template parts for other areas. Footers, sidebars, author bios, and navigation styles are possibilities. Anything to improve efficiency is worth considering. Custom Block Patterns for Niche SitesLike block template parts, block patterns are reusable. However, block patterns are implemented at the content level. We can add them to any page or post. Patterns once again save us from reinventing the wheel. And they can range from basic layouts to (almost) fully-formed content areas. WordPress offers a community-driven block pattern directory. Find a pattern you like and then paste it into your page. Or import custom patterns directly within the block editor. Theme authors can also include custom block patterns. The advantage is that these patterns can better reflect the theme. For example, they may take typography and color into account. That makes for a seamless fit with the existing design. Authors might offer patterns that fit the theme’s niche. Including grid patterns or card layouts to a magazine theme, for instance. A portfolio theme could also provide galleries or project listing patterns. Regardless of Theme Type, Web Designers Have the Same NeedsFor web designers, the decision to work with block themes is nuanced. Block themes are the future of theming. But they work differently than the classic variety. As such, it’s easy to lose sight of what makes a block theme worthwhile. There are some common threads, though. Web designers still need flexibility. We need a solid and unopinionated foundation. And we can’t forget simple options to help achieve project goals. These are the same qualities we look for in a classic theme. The good news is that some block themes take web professionals into account. They eschew bloated features and focus on real-world solutions. Regardless of the type of theme we use, needs don’t change. That’s worth remembering as we navigate a new era of building websites. from https://fatsfixedassettracking.com/essential-wordpress-block-theme-features-for-web-designers/9283/ In the modern and fast-paced world, achieving work-life balance has become a necessity for personal well-being and overall fulfillment. Achieving harmony between personal and professional obligations can significantly contribute to a fulfilling life. However, aligning these commitments with our values is equally crucial. This blog explores the significance of figuring out personal values, setting priorities, and continually reviewing and adjusting them based on seasons. Additionally, we will look into the importance of partnering with a Toronto internet marketing company that understands your values and can support your work-life integration goals. Understanding Personal ValuesTo effectively align personal values with work and family, it is essential to have a clear understanding of one’s core values. Personal values are the fundamental beliefs and principles that guide our actions and decisions. By identifying and acknowledging these values, we can gain insights into what truly matters to us. Aligning Personal Values with Work and FamilyWhen our personal values align with our work and family life, it creates a sense of coherence and satisfaction. Conversely, a lack of alignment can lead to discontentment and imbalance.
Evaluating how much our current work and family situations align with our values is crucial. This assessment helps identify areas of potential conflict and imbalance.
We can proactively address potential challenges by pinpointing the areas where our values do not align with our work or family life. This enables us to make informed decisions and take steps towards achieving a more balanced lifestyle. Strategies for Aligning Personal ValuesTo align personal values with work and family, implementing effective strategies is crucial. By reflecting on priorities, communicating values, managing time, and seeking support, individuals can harmonize their values with their personal and professional lives.
Engaging in self-reflection exercises and seeking clarity on personal priorities can help us better understand our values. Journalling, meditation, or seeking guidance from a life coach or mentor can assist in this reflective process.
Open and honest discussions with family members regarding personal values and priorities foster understanding and collaboration. Similarly, articulating values to employers or colleagues helps establish boundaries and expectations that support work-life integration.
Prioritizing and scheduling activities based on personal values is crucial for achieving work-life balance. Setting boundaries and learning to say no to non-essential commitments can create space for family time and personal pursuits.
Identifying areas where additional support is needed can alleviate the burden of juggling work and family responsibilities. Partnering with a reputable Toronto internet marketing company, such as Local SEO Search, can free up time by entrusting marketing tasks to professionals who understand your values and business goals. Reviewing and Adjusting Based on SeasonsWork-life balance is not a static concept; it evolves as circumstances change. By regularly assessing the alignment of our values with work and family life and adjusting goals and priorities based on changing seasons, we can maintain a healthy and fulfilling work-life integration.
Work-life balance is not a static concept; it evolves as circumstances change. Recognizing this dynamic nature helps us embrace the need for periodic review and adjustment. Life is made of different seasons, each with unique demands and priorities. Understanding and acknowledging these shifts can assist in maintaining a healthy work-life balance.
Carving out time to reassess the alignment of our values with our work and family life is essential. Regular self-reflection allows us to identify shifts in our values and priorities, ensuring that we are still in harmony with what matters most to us. It’s important to ask ourselves: Are my current actions and choices aligned with my core values? Do they contribute to my overall well-being and happiness? By regularly assessing values alignment, we can course-correct and make necessary adjustments to maintain balance.
As we adapt our financial goals based on different seasons, we must be willing to modify our goals and priorities to maintain a healthy work-life balance. As life evolves, our values and preferences may shift accordingly. For example, the arrival of a new family member may require more focus on family time, while a career opportunity may temporarily demand increased dedication to work. By being flexible and responsive to changing seasons, we can ensure that our values remain at the forefront of our decision-making process. Seasonal adjustments may include redistributing time and resources, renegotiating commitments, or seeking additional support when needed. It’s important to remember that balance doesn’t always mean equal distribution; it means finding harmony and fulfillment by consciously aligning our values with our actions and responsibilities. Partnering with a Toronto Internet Marketing Company: Local SEO SearchWhen it comes to work-life balance, it’s crucial to leverage the right resources and support systems. One such valuable resource is partnering with a reputable Toronto Internet marketing company. These experts understand the unique challenges and aspirations of local businesses and entrepreneurs in Toronto and can provide tailored marketing solutions that align with your values and goals. By collaborating with a trusted marketing partner like Local SEO Search, you can benefit in several ways: Delegating marketing tasks to professionals allows you to reclaim valuable time that can be invested in spending quality moments with your family and pursuing personal interests. Local SEO Search can handle various aspects of your online marketing, including search engine optimization, social media management, and content creation, freeing you up to focus on what truly matters. Local SEO Search has a team of experienced professionals who are well-versed in the ever-changing digital marketing landscape. Their expertise and guidance can help you navigate the complexities of online promotion, ensuring that your business maintains a strong online presence while you prioritize your family and personal life. As a Toronto-based business, targeting the right audience in your local area is vital. Local SEO Search specializes in local search engine optimization, helping you reach potential customers in your immediate vicinity. By partnering with a company that understands the local market, you can maximize the impact of your marketing efforts while minimizing the time and resources required. When selecting a marketing partner, you must find a company that aligns with your values and vision. Local SEO Search prioritizes building long-term relationships and providing personalized services catering to your business goals. By collaborating with a company that shares your values, you can establish a fruitful partnership built on trust and mutual understanding. Achieving a balanced work-life integration requires aligning personal values with our commitments. We can create a fulfilling and harmonious life by understanding our core values, assessing alignment, and employing effective strategies. Partnering with a Toronto internet marketing company like Local SEO Search can support your work-life integration goals by providing professional marketing services that allow you to focus on your family and personal priorities. Remember, regularly reviewing and adjusting your priorities based on seasons ensures a continuous and meaningful alignment of your values with work and family. Embrace the journey toward a balanced and fulfilling life, and leverage the expertise of Local SEO Search to help you personally and professionally thrive. Contact us today!
from https://fatsfixedassettracking.com/striking-a-balance-how-to-align-personal-values-with-work-and-family/9281/ We have been alerted to high render times and rate limit errors in our Recording and Editing flows. Recordings and Edit Exports may experience longer load times or intermittent failures. We are currently investigating the cause. from https://fatsfixedassettracking.com/record-and-edit-encoding-is-degraded-incident-details/9280/ Staying ahead of the curve is essential for agencies and brands looking to succeed in 2023. With Google’s algorithm constantly updating and AI technology quickly advancing, how can you use these changes to your advantage? How can you stay up-to-date and streamline and maximize your online reputation? In order to thrive in the world of search and SEO, it’s important to know what to expect so you can adapt accordingly. So, if you’re ready to elevate your service offerings and boost your search rankings, our upcoming webinar has all the insights you need. Join industry experts Morrissey Balsamides and Cynthia Sener of Chatmeter as they delve into five crucial Google Algorithm & AI changes that you need to know to remain competitive. Discover the strategic advantages of AI integration, how it impacts your website, and what lies ahead in the realm of artificial intelligence in SEO. This insightful session also explores the positive effects of AI on multi-location reputation management – where it stands today, and where it may go in the future. You’ll learn about:
Are you determined to thrive amidst Google’s constant changes and evolving technologies? Ready to step up your search and SEO game? Sign up for the webinar to learn more about how you can better support multi-location clients, ensure page one visibility on SERPs, and optimize your online reputation. Not able to attend the live event? Don’t worry – we’ve got you covered! Register now to secure your spot, and we’ll ensure you receive a copy of the recording and presentation deck after the webinar. Make sure you stay informed and adaptive to navigate the future of SEO with confidence!
from https://fatsfixedassettracking.com/essential-google-algorithm-ai-updates-for-agencies-brands/9278/ As an entrepreneur, finding a balance between running a successful business and spending quality time with your family can be challenging. However, achieving a healthy work/life balance is crucial for your overall well-being, personal fulfillment, and the long-term success of your entrepreneurial venture. In this blog, we will explore the importance of family time while running a business and discuss how Search Engine Optimization (SEO) plays a crucial role in achieving work/life balance for entrepreneurs. We will provide practical strategies for balancing work and family responsibilities and explain how implementing SEO practices can lead to a more harmonious lifestyle. So, let’s dive in! The Importance of Family Time for Entrepreneurial SuccessSpending time with your family is not just a luxury—it is an essential component of your overall success as an entrepreneur. In the challenging world of entrepreneurship, it’s easy to get caught up in the never-ending cycle of work. Neglecting family time can have detrimental effects on your well-being, relationships, and, ultimately, your entrepreneurial journey. Here’s why:
By prioritizing family time, you not only nurture and strengthen your familial bonds but also create a harmonious environment that supports your entrepreneurial success. Recognizing the importance of family time and actively dedicating time to your loved ones will bring you joy and fulfillment and positively impact your business endeavours. Balancing Work and Family: Strategies for EntrepreneursMaintaining a healthy work/life balance requires conscious effort and effective strategies. As an entrepreneur, you must navigate the demands of running a business while ensuring you have quality time with your family. Here are some practical tips to help you strike a balance between work and family responsibilities:
SEO and its Crucial Role in Work/Life Balance for EntrepreneursSearch Engine Optimization (SEO) is pivotal in enhancing visibility, attracting organic traffic, and ultimately growing your business. Implementing SEO practices can significantly impact your work/life balance as an entrepreneur, allowing you to optimize your business’s online presence while creating more time for your family and personal life. Let’s explore why SEO is essential and how it connects to achieving a harmonious lifestyle:
By incorporating SEO into your entrepreneurial lifestyle, you can achieve a more sustainable work/life balance. As your website gains visibility and attracts consistent organic traffic, you can spend less time on active marketing and focus more on your family and personal well-being. Integrating SEO Practices into Entrepreneurial LifestyleNow that we understand the importance of SEO, let’s explore how entrepreneurs can seamlessly integrate SEO practices into their busy lives:
Sustaining a Harmonious Work/Life BalanceAchieving a harmonious work/life balance is not a one-time accomplishment—it requires ongoing effort and dedication. As an entrepreneur, sustaining this delicate equilibrium is crucial for your well-being, personal satisfaction, and long-term success. Here are some additional tips to help entrepreneurs sustain a healthy equilibrium:
Achieving a harmonious work/life balance as an entrepreneur is both challenging and necessary. By prioritizing family time and implementing SEO practices, you can nurture your business while maintaining a fulfilling family life. Remember, work/life balance is an ongoing journey, so be kind to yourself and make conscious efforts to find equilibrium. And if you’re looking to boost your business’s local visibility through effective SEO strategies, consider reaching out to a trusted SEO agency in Toronto, like Local SEO Search, for personalized guidance and support. Visit us to explore how our expertise in local SEO can help your business thrive while maintaining a healthy work/life balance. Contact our team today for a consultation!
from https://fatsfixedassettracking.com/work-life-balance-for-entrepreneurs-nurturing-your-business-and-family-life/9276/ |
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